AI critiques

Storymakers reviews of every deck.

Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.

1086 reviewed decks · mean 59.8 · click a bar to filter

Filtered reviewed decks

137 matching · page 4 / 6
62 narrative
AlvarezMarsal · 2023 · 33p
AM EBA ST 2023 Results First Glance Analysis vf2 v1
“Solid analytical A&M update deck with a competent BLUF opening and MECE scaffolding, but it stops at analysis and never lands a recommendation — use it as a teaching example for quantitative action titles, not for Storymakers arc closure.”
↓ No closing recommendation or call-to-action slide — deck ends at p.25 with a cyber process diagram, then straight into appendices
62 narrative
BCG · 2020 · 29p
Economic Impact of Ford and F-Series
“A polished BCG advocacy/impact report with exemplary action titles and pillar structure but no SCQA tension or closing recommendation — use slides 7–14 as a teaching example for quantified action titles, not the overall arc.”
↓ No closing synthesis or call-to-action — deck ends on p.27 with another benchmark slide, then disclaimer (p.28) and a Ford|BCG marker (p.29)
62 narrative
BCG · 2017 · 190p
Budgetanalyse af Forsvaret 2017
“Rigorous, defensible public-sector budget-analysis report with a strong quantified thesis up front and clean MECE pillars, but it reads as a reference document rather than a Storymakers deck — use the exec summary (p.7-9) and impact rollup (p.118-127) as teaching exemplars, not the overall structure or the tail.”
↓ No closing recommendation slide — deck ends on scenario table p.183 and appendix p.185-190, so the reader has no 'therefore, decide X' moment
60 narrative
KPMG · 2024 · 32p
KPMG global tech report 2024
“A competently structured research-report deck with strong stat-anchored mid-section titles and a real conclusion+CTA arc, but it organizes findings instead of telling a story — useful as an example of pillar discipline, not as a Storymakers narrative exemplar.”
↓ Opening buries the thesis: p.1-5 are cover, TOC, foreword, methodology, and a teaser before the first insight slide at p.7
60 narrative
GoldmanSachs · 2022 · 51p
Presentation+Leonardo+GS+Investor+Meeting
“A competent IR reporting deck with a thesis-first opening and several strong metric-bearing action titles, but fragmented by six agenda resets and fizzled by a financial-appendix ending — useful as a teaching example for numeric action titles (p.8, p.26, p.30), not for narrative arc or closing craft.”
↓ Six 'Agenda' slides (p.2, 11, 21, 33, 35, 42) act as inert section gates instead of insight-bearing pillar dividers
58 narrative
PwC · 2019 · 164p
COPERNICUS Market report February 2019
“A rigorous nine-sector market impact report with strong MECE bones and good quantified case studies, but it is structured as a research deliverable rather than a Storymakers narrative — useful as a teaching example for parallel sector analysis and SWOT title-craft, not for opening hooks, action titles, or closing resolution.”
↓ No closing act — the deck stops at security case study p.155 with zero recommendation, next-step, or 'so what for EU funding' slide
58 narrative
MorganStanley · 2023 · 20p
ey global ipo trends 2023 q2 v1
“A competently structured EY educational primer with a 5W1H spine and a service pitch tail — useful as a teaching example of MECE topic coverage, but a poor Storymakers exemplar because it leads with questions instead of answers and closes on credentials instead of a recommendation.”
↓ Action titles are nouns or questions throughout (pp.4, 5, 7, 9, 10, 11, 12) — the deck never tells you the answer in the title bar
58 narrative
McKinsey · 2024 · 25p
Breaking Records Everything Brands needs to know to breakthrough and dominate the Chinese Market in 2024
“A boutique-agency pitch wearing a McKinsey label — has pillar scaffolding and a clever verbal bookend, but topic-labeled titles and a buried recommendation make it a useful teaching example of where a deck loses its Storymakers spine, not an exemplar to imitate.”
↓ Thesis is buried — first 5 slides establish context (¥13tn, $3.565tn, value-share chart) but never state what the audience should do; opening fails the 'lead with the answer' test
58 narrative
LEK · 2024 · 13p
Impact of the US BIOSECURE Act on Biopharmas, Contract Services and Investors
“A competent, quant-anchored survey readout with strong declarative titles in the middle, but it sells its own findings short by ending in a capabilities pitch instead of a recommendation - use slides 7-8 as examples of insight-bearing titles, not the overall structure as a Storymakers exemplar.”
↓ No Resolution act: the deck ends on a capabilities slide (p.11) and a sales CTA (p.12) instead of a recommendation for biopharmas, CxOs or investors
58 narrative
LEK · 2023 · 34p
Brazil Education Technology Market L.E.K. Perspectives
“A competent analytical research deck with solid quantified findings but placeholder section titles and a watchlist-as-ending — useful as a teaching example of strong market-landscape action titles, not as a Storymakers arc.”
↓ Four separate 'Key observations based on the performance of the Brazil stock index…' slides (p.3, 4, 7, 10) with identical titles — placeholder section headers masquerading as takeaway slides
58 narrative
KPMG · 2023 · 10p
The generative AI advantage in financial services
“A serviceable thought-leadership PDF with one strong action title and disciplined callouts, but structurally a topic-dump that buries its thesis and ends in a vendor pitch — useful as a teaching example of weak openings and noun-titles, not as a Storymakers exemplar.”
↓ Opening is dead weight — p.1 cover + p.2 generic 'Introduction' burn two of the deck's ten pages without establishing stakes or thesis
58 narrative
KPMG · 2022 · 26p
Global tech report 2022
“A competent thematic survey report with strong individual data slides but a weak Storymakers spine — useful as an example of section-divider rhythm and quote/case-study texture, not as a model for answer-first narrative architecture.”
↓ No answer-first opener: p.4 'The headline numbers' is a label and the thesis never appears in the first 5 slides
58 narrative
IPSOS · 2023 · 73p
inv research 20231129 crypto asset survey 2023
“A competently structured research-report deck with strong MECE pillars and answer-first summaries, but topic-label titles and a missing recommendation act make it useful as a teaching example of structure-without-argument rather than a Storymakers exemplar.”
↓ No recommendation / 'so what' act — deck ends in an appendix with demographics (p.72), leaving the reader without next steps or policy implications
58 narrative
IPSOS · 2024 · 16p
Introduction to Ipsos May 2024
“A competent corporate capabilities deck with good action titles and a quantified spine, but it's a company tour rather than a Storymakers narrative — useful as a reference for title craft, not as an exemplar of SCQA structure or a strong close.”
↓ Duplicate titles on p.10 and p.11 («OUR STRATEGY BEING AT THE HEART OF SCIENCE AND DATA» / «...THE HEART OF SCIENCE AND DATA») — an editing miss that fractures the strategy section
58 narrative
Deloitte · 2023 · 30p
Foodservice Market Monitor
“A competent analytical market monitor with strong metric-led action titles, but it lacks a Storymakers spine — use p.7-p.13 as exemplars of insight-bearing titles, not the overall structure.”
↓ No sharpened Complication or central Question: the deck never states what decision the reader must make, so 'Value Creation levers' on p.27 lands as a marketing pivot, not a resolution.
58 narrative
Barclays · 2018 · 32p
barclays ceo energy power conference 2018
“A competent investor-conference deck with pockets of strong Storymakers craft (action titles p.6/p.7/p.14, quantified callouts p.9-p.13) but no SCQA spine and a topic-label closing — useful as a teaching example for action titles and callouts, not for overall narrative architecture.”
↓ Opening delays the thesis: disclaimer (p.2) + tagline (p.3) + framework stub (p.4) + identity (p.5) burn four slides before any insight
58 narrative
Barclays · 2023 · 56p
20230215 Q422 FI Investor Presentation vFFF
“A competently structured FY22 fixed-income investor deck with strong MECE pillars and good metric-driven titles in the Performance section, but it is an analytical pillar-walk not a Storymakers arc — use its section architecture and action-title patterns as teaching material, not its opening or close.”
↓ No closing recommendation or next-steps slide — deck ends on ESG ratings (p51) then appendix, leaving the reader with no 'therefore'
58 narrative
BCG · 2021 · 26p
The True-Luxury Global Consumer Insight (7th Edition)
“A competent BCG industry-insights report with strong data-bearing action titles, but narratively it is an analytical dump without an SCQA resolution — use pp.9, 11, 14, 18 as teaching examples for action-title quality, not the overall structure.”
↓ No answer-first slide: thesis only hinted at on p.6 after 5 front-matter/context pages
58 narrative
BCG · 2012 · 42p
Evaluating NYC media sector
“A competent sector-scan deliverable with strong slide-level action titles but weak narrative architecture — use the analytical slides (p.6-25) as a teaching example for quantified action titles, not the overall structure.”
↓ 10 redundant 'Agenda' slides (p.5, 8, 13, 15, 18, 20, 22, 26, 31, 37) — roughly 24% of the deck is navigation chrome
58 narrative
BCG · 2023 · 27p
BCG Investor Perspectives Series Q4 2023
“A strong-opening BCG pulse report with declarative action titles worth teaching from, but it has no closing act and buries itself in a 7-slide table appendix — use slides 3-5 and 10-17 as exemplars for 'answer-first' titling, not the deck's overall structure.”
↓ No Resolution act: the deck ends at p18 and then devolves into a 7-slide appendix of comparison tables (p19-25) with no recommendation or call-to-action.
55 narrative
misc · 2024 · 52p
IPSOS POPULISM SURVEY
“A competent research-data report with a strong opening hook but no recommendation arc — useful as a teaching example for callout discipline and section structure, but a poor Storymakers exemplar because the titles are questionnaire text and the deck ends in branding rather than a 'so what'.”
↓ Titles are survey-question text, not action titles — slides 24-31 read like a questionnaire transcript, not an argument
55 narrative
Strategy_and · 2023 · 26p
Electric Vehicle Sales Review Q4 2022
“A competent quarterly market bulletin with a strong opening and quotable callouts, but it stops at analysis and never delivers a recommendation — useful as a teaching example of action-title openings and TCO framing, not as a Storymakers exemplar of a full S→C→A→R arc.”
↓ No resolution act: deck ends p.21–23 with three identical 'Electric vehicle sales data' tables, then contacts, then 'Thank you' — zero recommendations or implications for OEMs/policymakers.
55 narrative
PwC · 2021 · 34p
Global Top 100 companies by market capitalisation
“A competent PwC benchmark report with strong data hygiene but weak narrative engineering — useful as a reference artifact and as a cautionary example of how topic-label titles and a missing recommendation hollow out an otherwise data-rich deck.”
↓ No recommendation or call-to-action — the deck ends in ranking tables (pp.22-26) and a value-distribution appendix (pp.29-33), not a "so what"
55 narrative
MorganStanley · 2023 · 115p
ey global consumer health survey 23 global findings and highlights v2
“A research-report-as-deck: solid quote-titled findings and a usable 2x2, but structured as a six-country data catalog with no closing recommendation — use the country-slide titling style as a teaching example, not the deck's overall architecture.”
↓ 14 slides titled 'Summary, continued' (pp.6-11, 13-15, 17-19) — a navigational failure that destroys reader orientation and signals the deck wasn't given proper action titles