AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
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most common opening verb across 3405 suggestions↑ Top 5 on narrative
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- “A well-argued thought-leadership essay with strong action titles and a coherent analytical build, but withholds its answer and ends without a call-to-action - use it as an exemplar of insight-led titling and analytical chaining, not of Storymakers answer-first opening or executive-grade closes.” — RolandBerger, 2023
- “A textbook Roland Berger thought-leadership deck with excellent action titles and a clean SCQA arc — use the title craft and stakes-first opening as exemplars, but flag the missing MECE dividers and the under-developed recommendation as the parts a Storymakers reader should not copy.” — RolandBerger, 2023
- “A well-crafted historical build-up that earns its thesis but stops at problem-framing — use slides 2-8 as a teaching example of inductive action titles, not the deck as a whole, since the recommendation act is missing.” — RolandBerger, 2022
- “A tight, opinionated 10-page POV with a clear contrarian thesis and declarative action titles — useful as a Storymakers exemplar for short-form arc and headline writing, less so for closing discipline or section structure.” — RolandBerger, 2022
- “Tight, answer-first scenario-planning deck with strong analytical spine but a thin recommendation tail — use p.2 and p.5-9 as Storymakers exemplars for executive summaries and quantified action titles, not for the closing arc.” — RolandBerger, 2022
- “A textbook McKinsey diagnosis deck with a strong quantified middle but a buried thesis and a stakeholder-cautious close — use p.4-15 as a teaching example for analytical buildup, not the opening or closing.” — McKinsey, 2010
- “A textbook McKinsey diagnostic deck with a clean SCQA arc and strong action titles, but it stops one slide short of a committed recommendation — use pp.16-25 as a teaching example of narrative pivoting, not the closing.” — McKinsey, 2016
- “Strong analytical-build deck with a memorable reframing (Empowerment Line) and quantified recommendations — useful as a Storymakers teaching example for action-titled diagnosis (p.10, p.13), but the opening buries the answer and the 'BACK UP' divider breaks the resolution arc.” — McKinsey, 2014
All reviewed decks
1086 matching · page 4 / 46
74
narrative
Global Banking Consumer Study Reignite human connections to discover hidden value
“A well-structured thought-leadership report with genuine MECE discipline and a strong hook, but it opens with context and closes with recap — use Chapter 2's pivot-to-play nesting as a teaching example of MECE layering, not the overall arc.”
↓ Opening buries the lede — 7 pages of 'forces' before the reader is told what to do about them
74
narrative
Accelerating net zero 2050
“A solidly-built thought-leadership report with answer-first framing and a clear call to action, but over-long openings and under-signposted middle acts keep it from being a Storymakers exemplar — use p.22-30 as a teaching example of analysis-to-recommendation flow, not the deck's overall structure.”
↓ Redundant openings: p.3 'executive summary' + p.4 'key findings' + p.5 'executive summary' repeat the same 93% stat three times in three pages
74
narrative
2019 Global FS Consumer Study DACH
“Solid, disciplined analytical consulting report with a clean MECE five-finding spine and a rare, well-built closing playbook - use the recommendation slides (p25, p31, p41) as action-title exemplars, but not the persona or data sections, where titles regress to topic labels.”
↓ Persona slides (p9, p12, p15, p18) use bare noun titles instead of insights - 'Pioneers', 'Pragmatists' carry no argument by themselves.
72
narrative
Trend Compendium 2030 Megatrend 2 Globalization & future markets
“A solid trend-report deck with above-average action-title discipline and a real recommendation act, but it buries its thesis behind six slides of front-matter and hides its MECE pillar structure — useful as a teaching example for action titles and callout craft, not for opening or pillar architecture.”
↓ Opening fails to lead with the answer — p.1-6 is all framing; an answer-first synthesis slide is missing
72
narrative
The net-zero transition
“A solid McKinsey-style analytical build with disciplined number-led titles and a clear thesis, but the recommendation is hedged and the close defaults to a download CTA — use the analytical middle (p.8–13) as a teaching example for action titles, not the overall arc.”
↓ Closing slide (p.17) is a research-download URL, wasting the most memorable real estate in the deck
72
narrative
The future trends in ASEAN steel market
“A solid analytical consulting deck with strong action titles and a clean three-pillar recommendation, but it buries the lead and fades into a generic close — useful as an exemplar for action-title writing and MECE pillars, not for opening or closing craft.”
↓ Buried lead — thesis arrives on p.5 after a credentials slide (p.2) and a topic-label slide (p.3 'Key trends in...')
72
narrative
The Growing Challenge of Semiconductor Design Leadership
“Solid SIA/BCG advocacy briefing with strong quantified middle (p.8-13) but no recommendation and a slow open — useful as a teaching example for action-titled analytical slides, not as a Storymakers structural exemplar.”
↓ No recommendation slide — p.14 sizes the prize ($450B) but never says what policies, leaving the deck as a problem statement without an answer
72
narrative
The Combustion Engine Business Model in the Age of Electromobility
“Solid analytical BCG-style build with strong action titles in the body, but it leads with topic-label summary slides and lacks a closing recommendation; use the scenario->strategy->archetype->value-matrix structure as a teaching example, not the executive bookends.”
↓ No closing recommendation or next-steps slide; deck terminates on archetype analysis (p.13) and falls straight into front matter (p.14-16)
72
narrative
Southeast Asia’s digital consumers: A new stage of evolution
“A well-resourced thought-leadership report with a real S->C->A->R spine and many strong metric-anchored action titles, but the diluted opening, sprawling analytical middle and trailing close keep it as a solid B+ Storymakers exemplar rather than a top-tier one - useful as a teaching example for action-titles and pillar dividers, less so for opening/closing discipline.”
↓ Three consecutive slides titled 'Introduction' (pp 6-8) waste the opening real estate after a strong p5 hook
72
narrative
Melbourne as a Global Cultural Destination
“A well-organized analytical brief with strong title discipline and a real SCQA spine, but it under-delivers on the resolution — useful as an exemplar of action-titled diagnosis, less so as a model for landing a recommendation.”
↓ Closes on disclaimer + 'Thank you' (p.55-56) instead of an ownable ask or commitment
72
narrative
LIVING BUSINESS Achieving Sustainable Growth Through Hyper-Relevance
“A solid thought-leadership report with genuinely MECE pillars and strong analytical titles in the build-up, but fragment-style pillar slides and a missing recommendation act make it a useful teaching example for framework structure, not for full Storymakers narrative.”
↓ Pillar content slides (p14, p17, p21, p24, p27) all use colon-fragment titles like 'Companies should:' - reads as a placeholder for bullets, not a Storymakers action title
72
narrative
Sustainability Study 2019
“Solid analytical mini-study with strong numerate action titles, but it is a research-findings deck dressed as a pitch — use pp.6–11 as a teaching example for insight-bearing titles, not the overall arc, which buries the recommendation.”
↓ No recommendation/so-what slide — deck ends on firm credentials (p.13) and 'Thank you!' (p.14), throwing away the analytical build-up
72
narrative
What if inflation rates remain at current levels? Roland Berger Institute
“A well-titled, coherent thought-leadership paper with a clear point of view at the end, but it reads as an analyst's essay rather than a Storymakers deck — use pp.2-6 as a teaching example for action titles, not as a structural template.”
↓ No 'so what' for a business audience — the deck diagnoses inflation but never translates implications into client actions
72
narrative
Roland Berger Trend Compendium 2030 Megatrend 1 Demographic dynamics
“A well-titled, MECE-disciplined trend report that excels as a teaching example for declarative action titles but reads as an analytical compendium rather than a story — strong middle, weak tension and weak close.”
↓ No tension/complication slide — jumps from context (p.5) straight to data (p.6) without naming why the reader should care now
72
narrative
Rail supply digitization
“A competent survey-driven thought-leadership deck with disciplined action titles and a visible four-act spine, but it diagnoses without prescribing and ends as a Pathfinder sales pitch — useful as a teaching example for quantified action titles, not for closing a story.”
↓ Closing collapses into a product pitch: p.33-36 sell the Digital Pathfinder rather than synthesize survey takeaways into a recommendation
72
narrative
RAIL FREIGHT IN CENTRAL ASIA AND MIDDLE EAST
“A well-disciplined two-region analytical study with strong action titles and parallel MECE structure, but it reads as two stacked reports rather than one Storymakers arc — use the title craft and country-deep-dive template as a teaching example, not the overall narrative shape.”
↓ Executive Summary slides p.11–13 are titled '(1/3), (2/3), (3/3)' — wasted real estate where the thesis should live
72
narrative
FinTechs in Europe – Challenger and Partner
“A well-structured Roland Berger survey deck with a thesis-first opening and disciplined action titles, but back-loaded recommendations make it a strong exemplar for analytical build-up and pillar structure rather than for resolution.”
↓ Resolution is thin: only p.34-35 carry the 'fields of action' — a single recommendation slide for 30 slides of build-up
72
narrative
Automated Trucks The next big disruptor in the automotive industry?
“Solid analytical Roland Berger short-version with strong quantified action titles in the economics section, but it withholds the thesis up front and dribbles out the recommendation — use p.11-15 as a teaching example for action titles, not the overall arc.”
↓ No leading 'answer slide' — the core recommendation is never stated in the first 3 pages; p.2 'THE BIG 3' withholds rather than reveals
72
narrative
Aerospace supply chain: Resilience report 2024
“A disciplined survey-report deck with strong action titles and tight pacing, but the recommendation is under-built and the structure is a flat analytical run rather than a true Storymakers arc — use it as a teaching example for action-title craft, not for closing or pillar design.”
↓ The recommendation is a single slide (p.13) with a generic 'adopt best-practices' message — no specific moves, owners, or sequencing
72
narrative
10th Operations Efficiency Radar
“A solid, MECE-structured analytical study with above-average action titles in its core, but it opens with a three-part summary instead of a single thesis and closes with marketing rather than a CTA — use the analytical middle (p.14-26) as a teaching example, not the framing or close.”
↓ Recommendation is buried — p.27 lands the call to action, but six more pages of framework/methodology/contacts follow, draining momentum
72
narrative
Women in Work Index 2019
“A solid PwC thought-leadership report with disciplined action titles and a quantified hook, but it ends as a data reference rather than a call to action — use slides 5, 6, 14, 23 as Storymakers exemplars for action-title craft, not the deck's overall arc.”
↓ Resolution is under-built: only 2 slides (p.29 'five foundations', p.30 process diagram) carry the entire 'so what should we do' load after 25 slides of analysis
72
narrative
Secure your future people experience Five imperatives for action
“A textbook MECE-pillar consulting deck with strong case-study evidence and a clean five-act body, but a buried opener and an essay-style close keep it from being a Storymakers exemplar - use the pillar architecture as a teaching example, not the bookends.”
↓ Soft close: p.31-32 read like an essay coda rather than a recommendation slide; no prioritization, sequencing, or 'where to start' guidance
72
narrative
Risk in review Managing risk from the front line
“Solid PwC thought-leadership deck with a real S->C->A->R spine and a clear thesis, but undermined by repetitive mid-deck benchmarks and topic-label section headers - useful as a teaching example for thesis-driven evidence stacking, not for crisp MECE pillaring or memorable closes.”
↓ Several adjacent slides repeat the same Front-Liner-vs-others benchmark structure (p.12, p.13, p.16, p.18) without escalating insight
72
narrative
Global Consumer Insights March 2021
“A well-architected thought-leadership report with a genuinely MECE four-pillar spine, but the soft opening detour and a vague one-page close make it a strong example of pillar discipline rather than of full SCQA storytelling.”
↓ Pages 4–6 sit between the cover and the framework reveal on p.7, delaying the promised 'four fault lines' structure and reading like orphan category data