AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
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most common opening verb across 3405 suggestions↑ Top 5 on narrative
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- “A well-argued thought-leadership essay with strong action titles and a coherent analytical build, but withholds its answer and ends without a call-to-action - use it as an exemplar of insight-led titling and analytical chaining, not of Storymakers answer-first opening or executive-grade closes.” — RolandBerger, 2023
- “A textbook Roland Berger thought-leadership deck with excellent action titles and a clean SCQA arc — use the title craft and stakes-first opening as exemplars, but flag the missing MECE dividers and the under-developed recommendation as the parts a Storymakers reader should not copy.” — RolandBerger, 2023
- “A well-crafted historical build-up that earns its thesis but stops at problem-framing — use slides 2-8 as a teaching example of inductive action titles, not the deck as a whole, since the recommendation act is missing.” — RolandBerger, 2022
- “A tight, opinionated 10-page POV with a clear contrarian thesis and declarative action titles — useful as a Storymakers exemplar for short-form arc and headline writing, less so for closing discipline or section structure.” — RolandBerger, 2022
- “Tight, answer-first scenario-planning deck with strong analytical spine but a thin recommendation tail — use p.2 and p.5-9 as Storymakers exemplars for executive summaries and quantified action titles, not for the closing arc.” — RolandBerger, 2022
- “A textbook McKinsey diagnosis deck with a strong quantified middle but a buried thesis and a stakeholder-cautious close — use p.4-15 as a teaching example for analytical buildup, not the opening or closing.” — McKinsey, 2010
- “A textbook McKinsey diagnostic deck with a clean SCQA arc and strong action titles, but it stops one slide short of a committed recommendation — use pp.16-25 as a teaching example of narrative pivoting, not the closing.” — McKinsey, 2016
- “Strong analytical-build deck with a memorable reframing (Empowerment Line) and quantified recommendations — useful as a Storymakers teaching example for action-titled diagnosis (p.10, p.13), but the opening buries the answer and the 'BACK UP' divider breaks the resolution arc.” — McKinsey, 2014
All reviewed decks
1086 matching · page 39 / 46
52
narrative
20230215 Barclays FY22 Results Presentation
“A thesis-first bank earnings deck with strong action titles in the core build but no complication, no MECE spine, and a non-existent close — use the title-writing in p.6-11 as a teaching example, not the overall structure.”
↓ No resolution slide — p.21 'Outlook' is a topic label, not a commitment or recommendation
52
narrative
e-Conomy SEA 2023 report: Thailand
“A competent market-intelligence chapter with strong insight-titling but no SCQA arc and no recommendation — use slides 3, 5, and 6 as a teaching example of quantified action titles, not the deck structure.”
↓ No complication or recommendation — the deck is S → A with no C or R, so it reads as a briefing not a story
52
narrative
e-Conomy SEA 2023 report: Indonesia
“A competent single-chapter country brief with strong action titles and clean one-message slides, but it is analytical reporting rather than a Storymakers arc — useful as a teaching example for title craft, not for narrative structure or closing.”
↓ No resolution slide — deck ends on p.7 with a negative funding stat and no recommendation, implication, or 'where to play' call to action
52
narrative
Vaccines & Therapeutics Outlook Part I: Timelines and Success Factors
“A data-rich BCG Perspectives explainer with strong analytical titles but no Resolution act — use p.12–p.17 as a teaching example for declarative action titles, not the overall structure.”
↓ Two section dividers share an identical title (p.7 and p.20) even though the second section pivots to macro/retail/TSR data — breaks MECE and confuses the reader
52
narrative
Technology Trust Ethics Preparing the workforce for ethical, responsible, and trustworthy AI: C-suite perspectives
“A competent survey-findings report with strong stat-led slide titles but weak narrative architecture — useful as a teaching example for action titles at the slide level, not for deck-level Storymakers structure.”
↓ No Complication/tension act — the deck never states why ethical AI readiness is urgent or what goes wrong without it
52
narrative
Budgetanalyse af Forsvaret 2017 Materialesamling Del 2
“A dense, methodologically rigorous reference pack of ~13 defense-efficiency initiatives with strong per-initiative build-up but no global narrative spine — use the inner initiative templates (e.g., car-pool pp.193–228 or category-management pp.54–82) as teaching examples of structured analytical build, not the overall deck as a Storymakers exemplar.”
↓ No executive summary or total-potential slide anywhere in the first 8 pages — the deck has no global answer-first opening, just TOCs (p.2–8) before jumping into Initiative 1 on p.9.
52
narrative
May Macro Brief Consumer spending in flux
“Exemplary title writing wrapped around a pure macro-research dump with no resolution — mine pages 5, 14, 33 and 50 as action-title exemplars, but do NOT use the overall structure as a Storymakers template.”
↓ No resolution act — deck closes with p.61 bond-yields commentary and p.62 team bio, zero recommendations or next steps
52
narrative
How will COVID-19 change the consumer?
“A competent Accenture research bulletin with insight-bearing data titles but no Storymakers arc — useful as a teaching example of action titles on chart slides, not of narrative structure or closing.”
↓ No Resolution act — p.14 'next steps' is a plug for Accenture's hub, not a recommendation tied to the data
50
narrative
ey og q3 2020 price point client deck
“A competent periodic market-outlook brief with one good editorial instinct (the 'divergence' theme) that it fails to pay off — useful as a counter-example of how topic-label titles and an unresolved thesis flatten an otherwise well-sequenced analysis.”
↓ Titles are topic labels, not action titles — 'Market fundamentals' appears 3x (p.5–7) and 'Gas price outlook' 2x (p.10–11) with no differentiation
50
narrative
Global Economics Intelligence Apr 2023
“A competent McKinsey periodic intelligence monitor with a strong opening thesis but no closing argument — useful as a teaching example for action-titled analytical slides and MECE geographic structure, but not as a Storymakers exemplar because it lacks Complication-Resolution arc and ends without a recommendation.”
↓ Country section dividers (p6, p12, p16, p19, p22, p25) are pure noun labels — wasted real estate where a pillar insight should live
50
narrative
Pulse of Fintech H1’21
“A solid MECE market-intelligence report with disciplined numeric section dividers and several genuinely declarative action titles, but no SCQA arc and no closing recommendation — useful as a teaching example for region/segment structure and insight-bearing chart titles, not as a Storymakers exemplar of narrative or close.”
↓ Repeated topic-label titles inside the analytical sections ('Global insights' pp.7/8/9/14; 'Fintech segments — Payments' pp.17/18; 'Regional insights — Americas' pp.35/36) waste page real-estate that should carry the chart's takeaway
50
narrative
Beyond thenoise: Orchestrating AI-driven customer excellence
“A thorough KPMG research whitepaper with a usable 7-step middle act, but as a Storymakers exemplar it fails on titling, opening hook, and closing — use the 7-step implementation spine as a teaching example for sequential build, not the deck's overall structure.”
↓ Title 'Implementing AI' is reused on five separate slides (p.23, 25, 28, 32, 35) and 'Highlights from the 2024 CEE research' on three (p.5, 11, 12) — placeholder titling, not action titles
50
narrative
Multi-regional transmission model
“A competent analytical build-up of a proprietary simulation tool that collapses in the final act — useful as a teaching example for problem-framing and quantified callouts, but a cautionary tale on section architecture, topic-label titles, and the absence of a closing recommendation.”
↓ Broken section architecture: Roman numerals skip II and V, 'IV' appears twice (p.30 and p.33), and p.35 is a one-character divider ('U') — this alone signals the deck never got a final pass
50
narrative
e-Conomy SEA 2023 report: Vietnam
“A descriptive country-brief excerpt with strong action titles but no resolution act — useful as a teaching example for insight-bearing titles and market-sizing pacing, not for full Storymakers arc structure.”
↓ No recommendation or CTA — the deck ends on a funding data point (p.7) rather than an implication or next move
50
narrative
Private Markets Decarbonisation Roadmap Summary
“A product-explainer summary that documents a framework rather than argues a case — use its Alignment-Scale mechanics (p.5, p.12–14) as a teaching example for crisp framework explanation, but not its overall structure, which buries the CTA at p.9 and pads the back half with six slides sharing one action title.”
↓ The same action title is repeated across six asset-class slides (p.18–23), collapsing what should be six differentiated insights into one generic label
48
narrative
WHAT WORRIES THE WORLD? JULY 2023
“A disciplined tracker with strong callout hygiene but weak Storymakers craft — useful as a teaching example of consistent metric anchoring, not of narrative arc or action-title writing.”
↓ Action titles are nouns ('CURRENT ECONOMIC SITUATION: JAPAN' p24, '7 | CLIMATE CHANGE' p17) — the deck hides its own findings inside callout boxes
48
narrative
Spring 2022 National Client Meeting
“An event-agenda deck dressed as a strategy story — useful as a teaching example for action-titled data slides (p.45, p.46, p.56) but a weak Storymakers exemplar overall because it has no resolution and stitches three independent narratives together.”
↓ No resolution act: the deck ends on Netflix-content trends (p.59–62) and 'Thank you!' (p.65) with zero recommendation, ask, or next-step — the closing_ask tag is misleading.
48
narrative
PREDICTIONS 2025 REPORT
“A competent annual-survey reference document that is well-structured topically but underbuilt as a Storymakers narrative — use the quadrant slides (28, 69, 71) and the early synthesis pages (6-7) as teaching exemplars, and use the rest of the deck as a counter-example of survey-question-as-title and missing-resolution.”
↓ ~40+ data slides (pp. 25-27, 34-46, 50-55, 59-64, 70-74) use the raw survey question as the title, leaving the audience to derive the 'so what'
48
narrative
POPULISM IN 2024
“A rigorous data report dressed as a deck — strong sample and a useful proprietary index, but it reads as a crosstab parade with no recommendation, so it's a counter-example for Storymakers titling and closing rather than an exemplar.”
↓ No recommendation or 'so what' slide — deck ends at p47 on a spending crosstab and then drifts into methodology and corporate boilerplate (p48-51)
48
narrative
Market Year in Review and Outlook 2021
“A competent industry-association data briefing with a few exemplary action titles and callouts, but structurally an analytical dump with empty dividers, mid-deck methodology, and a non-sequitur close — useful as a teaching example for individual slide titles, not for narrative architecture.”
↓ p.4 section divider wastes a structural slot by just repeating the deck title instead of naming the pillar
48
narrative
IPSOS HAPPINESS INDEX 2025
“A competent global research findings report with good front-loaded takeaways and a few sharp action titles, but it lacks pillar structure and a closing recommendation — useful as a teaching example for action titles and callouts, not for overall Storymakers arc.”
↓ No closing recommendation or 'so what' — deck ends on contact info (p.23) with no CTA
48
narrative
2022 Environmental, Social, Governance Report
“A disciplined but title-flat ESG compliance report with clean pillar architecture and real metrics buried in callouts; useful as a teaching example of MECE section dividers, but a counter-example for action titles, opening thesis, and closing call-to-action.”
↓ Zero action titles in 48 narrative pages — every headline is a noun phrase ('TALENT DEVELOPMENT', 'PAY PRACTICES & PAY EQUITY', 'HUMAN RIGHTS') so a reader skimming titles learns the agenda but no insights
48
narrative
Trend Compendium 2050 Six megatrends that will shape the world
“A polished, MECE thought-leadership compendium with strong declarative titles and disciplined data sourcing, but as a Storymakers exemplar it teaches title craft and pillar architecture only — not narrative arc, opening hook, or closing call to action.”
↓ No thesis-led opening: p.2–3 describe scope rather than state Roland Berger's point of view on what 2050 actually means for the reader
48
narrative
Sustainability Report 1 July 2022 – 30 June 2023
“A competent GRI-aligned sustainability disclosure that is well-evidenced but narratively flat — useful as a teaching example of KPI density and ESG taxonomy, but a weak Storymakers exemplar because it has topic-label titles, no tension, and no recommendation close.”
↓ Action titles are largely absent — p.22 'Economic performance', p.67 'Trainings', p.84 'Pollutant emission' are nouns, not insights