AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
· mean 59.8
· click a bar to filter
Search by prescribed fix
most common opening verb across 3405 suggestions↑ Top 5 on narrative
↓ Toughest critiques
“ ” Verdict gallery
- “A well-argued thought-leadership essay with strong action titles and a coherent analytical build, but withholds its answer and ends without a call-to-action - use it as an exemplar of insight-led titling and analytical chaining, not of Storymakers answer-first opening or executive-grade closes.” — RolandBerger, 2023
- “A textbook Roland Berger thought-leadership deck with excellent action titles and a clean SCQA arc — use the title craft and stakes-first opening as exemplars, but flag the missing MECE dividers and the under-developed recommendation as the parts a Storymakers reader should not copy.” — RolandBerger, 2023
- “A well-crafted historical build-up that earns its thesis but stops at problem-framing — use slides 2-8 as a teaching example of inductive action titles, not the deck as a whole, since the recommendation act is missing.” — RolandBerger, 2022
- “A tight, opinionated 10-page POV with a clear contrarian thesis and declarative action titles — useful as a Storymakers exemplar for short-form arc and headline writing, less so for closing discipline or section structure.” — RolandBerger, 2022
- “Tight, answer-first scenario-planning deck with strong analytical spine but a thin recommendation tail — use p.2 and p.5-9 as Storymakers exemplars for executive summaries and quantified action titles, not for the closing arc.” — RolandBerger, 2022
- “A textbook McKinsey diagnosis deck with a strong quantified middle but a buried thesis and a stakeholder-cautious close — use p.4-15 as a teaching example for analytical buildup, not the opening or closing.” — McKinsey, 2010
- “A textbook McKinsey diagnostic deck with a clean SCQA arc and strong action titles, but it stops one slide short of a committed recommendation — use pp.16-25 as a teaching example of narrative pivoting, not the closing.” — McKinsey, 2016
- “Strong analytical-build deck with a memorable reframing (Empowerment Line) and quantified recommendations — useful as a Storymakers teaching example for action-titled diagnosis (p.10, p.13), but the opening buries the answer and the 'BACK UP' divider breaks the resolution arc.” — McKinsey, 2014
All reviewed decks
1086 matching · page 35 / 46
55
narrative
Investor Presentation Deck
“A competent investor-relations positioning deck with a solid financial middle section but no complication, no recommendation, and titles that hide their numbers — useful as a 'callout-writing' example, not as a Storymakers narrative exemplar.”
↓ No Complication: eight context slides (p.3-10) stack positioning without ever naming a threat, gap, or decision the reader must make
55
narrative
unlocking the uk s tech talent potential
“A well-sourced landscape report structured as a talent-lifecycle taxonomy — use the MECE pillar spine and embedded case studies as teaching examples, but not the narrative: it sets up a £63b problem and never delivers a recommendation.”
↓ No resolution: the £63b problem set up on p.3 is never tied to a recommendation, leaving the deck as a landscape report rather than a consulting argument
55
narrative
mercury rising
“A polished thought-leadership trends report with strong callouts and evidence, but as a Storymakers exemplar it is a teaching case for analytical-survey decks that miss the answer-first opening and recommendation-led close — use the callout craft, not the structure.”
↓ No answer-first slide in the opening — the foreword/exec-summary pairing (pp.3–4) defers the thesis instead of leading with it
55
narrative
The J M Smucker Co 2023 Barclays Presentation
“This is an investor conference deck, not consulting work — it has clean quantify-impact slides and a disciplined refrain, but as a Storymakers exemplar it demonstrates what to avoid (topic-label titles, missing Complication act, appendix-heavy tail) more than what to emulate.”
↓ No Complication/Question act — the deck never names a risk, market headwind, or strategic tension, so the 'recommend' slides (p.8, p.22, p.24) read as assertions rather than answers to a problem.
55
narrative
Q125 Results Presentation
“A disciplined bank earnings readout with strong group-level action titles but topic-label divisional openers and a thin narrative frame — useful as an exemplar of numeric headlines on group slides, not as a Storymakers structural template.”
↓ Division-opener KPI dashboards (p.4, 12, 16, 18, 20, 24) are topic labels, not action titles — they waste the prime spot of each section
55
narrative
PR Barclays Presentation 9.06.22 FINAL Update
“A competent investor-pitch deck with rigorous quantitative evidence but a weak narrative scaffold — useful as an example of strong financial pillars and supporting callouts, not as a Storymakers exemplar of opening, MECE structure, or closing.”
↓ No explicit thesis slide in the first 3 pages — the merger rationale is buried at p6 behind disclaimers and bios
55
narrative
Essity Barclays Consumer Staples Conference 2017 tcm339 48081
“A standard investor-conference company overview with a predictable spine but topic-label titles and no narrative tension — use it to teach what to avoid (noun-phrase titles, buried thesis, redundant 'Summary' pages), not as a Storymakers exemplar.”
↓ Opening five slides establish no stakes or thesis — the point is buried until p.9-10
55
narrative
Barclays H12023 Results Presentation
“Competent IR earnings deck with an answer-first opening and disciplined main-body action titles, but it has no real story arc, a dead 'Outlook' close, and a topic-labelled appendix — use pp3-24 as a teaching example of metric-anchored action titles, not as a Storymakers narrative structure.”
↓ Dead close: p25 'Outlook' is a bare topic label with no recommendation, no ask, no memorable line — the deck whimpers into the appendix
55
narrative
Barclays Credit Bureau Forum 2023
“A competent investor-forum container with strong per-slide action titles in the BU sections but no forum-level story arc, weak opening, and a non-existent close — useful as a teaching example of good quantitative action titles, not of Storymakers structure.”
↓ Nine-slide run pp.14-22 all titled 'Cloud Technology Platform' — pure topic labels with no insight, no progression, no action title
55
narrative
Barclays Bank PLC FY24 Client Information
“A credit-investor fact pack with solid evidence and a few strong action titles, but no narrative spine — useful as a reference artefact, not a Storymakers exemplar.”
↓ No SCQA arc — the deck has a Situation (p.2) but no Complication, Question, or Answer; it is a reference document, not a narrative
55
narrative
230911 mexico ir presentation
“A competent IR briefing with decent action titles and MECE scaffolding but no narrative tension and no close — use pp. 4–6 and 8–9 as examples of declarative titling, not the overall structure.”
↓ No SCQA or answer-first opener — the first substantive slide (p.4) asserts generic 'opportunities' rather than stating the investment thesis
55
narrative
2024 Barclays ESG Conference Presentation
“Competent IR-style conference deck with clean chapter structure but thesis-lite opening and topic-label section dividers — useful as a teaching example of section-divider rhythm and SCQA Question slides (p.24), not of action-title craft or opening/closing discipline.”
↓ No thesis slide in the first 5 pages — opening is a standard corporate intro, not a Storymakers hook
55
narrative
e-Conomy SEA 2023 report: Singapore
“A short analytical excerpt with strong insight-bearing titles on the data slides but no Complication or recommendation — useful as a teaching example for action-title craft, not for full Storymakers narrative structure.”
↓ p.2 'Country overview' is a pure topic label — the 90% digital-payments stat buried in the callout is the actual headline and should replace the title.
55
narrative
e-Conomy SEA 2023 report: Malaysia
“A competent country-chapter excerpt with strong quantified action titles but no resolution - useful as an example of headline-metric titling, not of full Storymakers arc construction.”
↓ No closing recommendation or 'so what' slide - deck ends on the funding-decline chart (p.7)
55
narrative
US Diversity, Equity, and Inclusion Report
“A competent annual DEI progress report with a clean three-pillar MECE spine and strong human case studies, but its topic-labeled titles, absent recommendation, and self-congratulatory close make it a weak Storymakers exemplar — use the pillar architecture as a teaching moment, not the titling or the ending.”
↓ Data slides (p.10–15) are labeled by topic ('New Hires', 'Representation by Groups') rather than by insight, so the reader never learns what the numbers prove
55
narrative
Making WorkWorkBetter for Deskless Workers
“A well-titled diagnostic brief with a clean opening but no recommendation or MECE spine — use the action-title craft on pp.2/5/8 as a teaching example, not the overall structure.”
↓ No Resolution act: the deck ends on a diagnostic finding (p.8) plus a methodology page (p.9) with zero recommendations or next steps
55
narrative
Road to Resilience The 2024 Annual Turnaround Survey 0
“A competent survey-results report with strong statistics but weak storycraft — useful as a teaching example of how topic-label titles and a missing thesis flatten otherwise solid analysis, not as a Storymakers exemplar.”
↓ Opening never states a thesis: p.1–5 is cover/TOC/'Introduction'/'Key Insights'/'Economic Outlook' — five slides to reach the first real data point
55
narrative
March Macro Brief Financial fissures emerge
“Analytically rigorous macro chart-pack with strong action titles in the first third, but it abandons the story arc halfway and ends without a recommendation — use pp.5-21 as a teaching example of declarative titling, not the deck structure.”
↓ No recommendation or 'so what' act — deck ends on p.61 yield curves and p.62 About Accenture, so the reader never gets an ask
55
narrative
2021 Five Trends Post Pandemic Leadership
“Structurally disciplined five-pillar trend brief with strong MECE dividers and evidence-heavy action titles, but it is an analytical dump without a resolution — use the pillar architecture and title style as teaching examples, not the ending.”
↓ No resolution — the deck ends on p.34 with a supply-chain stat mid-pillar, no synthesis, no recommendation, no 'what leaders should do next'
55
narrative
2015 Fintech New York Partnerships
“A short marketing/thought-leadership brief with solid data-driven titles on two slides but no narrative spine or recommendation — use p.3 and p.5 as title-writing examples, not the overall structure.”
↓ No governing thesis stated in the first 3 slides — the cover promises 'Partnerships, Platforms and Open Innovation' but those three pillars never organize the body
55
narrative
The Dawn of the Deep Tech Ecosystem
“A well-researched BCG/Hello Tomorrow landscape report with strong analytical build in the France section, but structured as observational reporting rather than a Storymakers argument — use p.30-38 as a teaching example for benchmark storytelling, not the overall spine.”
↓ No recommendation/resolution pillar — the deck ends at success stories (p.39) then appendix, so the problem framed on p.32 ('France Could Increase its Presence and Funding') is never answered
55
narrative
Streaming Video Back to Future
“A tight analytical insight deck with strong action titles slide-by-slide, but missing the opening thesis and closing recommendation — useful as a teaching example for title-writing, not for end-to-end Storymakers narrative structure.”
↓ No SCQA opening: p.1 is a mood title and p.2 jumps into a chart finding with no stated question or stakes.
55
narrative
Out @ Work Barometer
“A competently titled survey readout with strong individual insight slides (especially the p.11 paradox) but no resolution act — use it as a teaching example for action-title discipline, not for narrative architecture.”
↓ No recommendation or next-steps slide — the deck ends at p.13 on a diagnosis ('missing out on talent')
55
narrative
Investor Perspectives Q1 2023
“Competent BCG research-pulse deck with a strong analytical middle and quantified action titles, but no recommendation, no MECE pillars, and a seven-slide appendix dump for a close — use p6/p9/p15 as teaching examples of insight-bearing titles, not the deck as an end-to-end Storymakers exemplar.”
↓ No recommendation or next-steps slide — p26 is just contact info, so the deck answers «what do investors think» but never «what should the reader do about it»