AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
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most common opening verb across 3405 suggestions↑ Top 5 on narrative
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- “A well-argued thought-leadership essay with strong action titles and a coherent analytical build, but withholds its answer and ends without a call-to-action - use it as an exemplar of insight-led titling and analytical chaining, not of Storymakers answer-first opening or executive-grade closes.” — RolandBerger, 2023
- “A textbook Roland Berger thought-leadership deck with excellent action titles and a clean SCQA arc — use the title craft and stakes-first opening as exemplars, but flag the missing MECE dividers and the under-developed recommendation as the parts a Storymakers reader should not copy.” — RolandBerger, 2023
- “A well-crafted historical build-up that earns its thesis but stops at problem-framing — use slides 2-8 as a teaching example of inductive action titles, not the deck as a whole, since the recommendation act is missing.” — RolandBerger, 2022
- “A tight, opinionated 10-page POV with a clear contrarian thesis and declarative action titles — useful as a Storymakers exemplar for short-form arc and headline writing, less so for closing discipline or section structure.” — RolandBerger, 2022
- “Tight, answer-first scenario-planning deck with strong analytical spine but a thin recommendation tail — use p.2 and p.5-9 as Storymakers exemplars for executive summaries and quantified action titles, not for the closing arc.” — RolandBerger, 2022
- “A textbook McKinsey diagnosis deck with a strong quantified middle but a buried thesis and a stakeholder-cautious close — use p.4-15 as a teaching example for analytical buildup, not the opening or closing.” — McKinsey, 2010
- “A textbook McKinsey diagnostic deck with a clean SCQA arc and strong action titles, but it stops one slide short of a committed recommendation — use pp.16-25 as a teaching example of narrative pivoting, not the closing.” — McKinsey, 2016
- “Strong analytical-build deck with a memorable reframing (Empowerment Line) and quantified recommendations — useful as a Storymakers teaching example for action-titled diagnosis (p.10, p.13), but the opening buries the answer and the 'BACK UP' divider breaks the resolution arc.” — McKinsey, 2014
All reviewed decks
1086 matching · page 30 / 46
55
narrative
IPSOS POPULISM SURVEY
“A competent research-data report with a strong opening hook but no recommendation arc — useful as a teaching example for callout discipline and section structure, but a poor Storymakers exemplar because the titles are questionnaire text and the deck ends in branding rather than a 'so what'.”
↓ Titles are survey-question text, not action titles — slides 24-31 read like a questionnaire transcript, not an argument
55
narrative
IPSOS LOVE LIFE SATISFACTION 2025
“A competent research-findings deck with several strong action titles in the back half, but it is structured as a data tour rather than a Storymakers narrative — useful as an example of good callouts, not of arc construction.”
↓ Slides 4-6 reuse the verbatim survey-question wording as titles, abdicating the action-title responsibility
55
narrative
IPSOS LGBT+ PRIDE REPORT 2025
“A research report dressed as a deck -- exemplary executive-summary craft in p.5-9, but the body is an atlas of survey tables and the close evaporates into methodology, so use the opening as a teaching example and the body as a counter-example.”
↓ Body slides p.11-49 are repetitive topic-titled data tables ('...by Country' / '...by Generation') with no action titles surfacing the insight
55
narrative
CCPC INVESTMENTS RESEARCH
“A competent survey-readout deck with strong declarative chart titles but no narrative spine — useful as a teaching example for action-title writing, not for Storymakers structure.”
↓ p.2 'EXECUTIVE SUMMARY' is sparse with no synthesized thesis — wastes the highest-attention slot in the deck
55
narrative
Audio today 2022 How America listens
“A thesis-driven Nielsen marketing deck with strong action titles and a memorable opening hook, but it collapses into a data dump with no recommendation — useful as a teaching example for declarative titling, not for full Storymakers narrative arc.”
↓ No closing recommendation or call-to-action — deck dies in data tables (p.14-15) and a boilerplate corporate slide (p.16)
55
narrative
original
“A competent quarterly-earnings template that opens BLUF but ends in a tautology and an oversized appendix — useful as an example of disciplined callout writing, not as a Storymakers narrative exemplar.”
↓ Closing slide 19 is a copy-paste of the opening slide 4 — no synthesis, no ask, no forward look
55
narrative
eReadiness 2023 Survey
“A well-titled, well-segmented research dump from Strategy& that demonstrates excellent action-title craft in the analytical body but buries its recommendation under 76 pages of evidence - use the consumer chapters as a teaching example of insight-bearing titles, not the deck as a Storymakers narrative.”
↓ Answer is buried: 5 recommendations land on p.79-80 after 76 pages of analysis, and both slides share the identical action title - the 'so what' gets ~2.5% of the page budget
55
narrative
Electric Vehicle Sales Review Q4 2022
“A competent quarterly market bulletin with a strong opening and quotable callouts, but it stops at analysis and never delivers a recommendation — useful as a teaching example of action-title openings and TCO framing, not as a Storymakers exemplar of a full S→C→A→R arc.”
↓ No resolution act: deck ends p.21–23 with three identical 'Electric vehicle sales data' tables, then contacts, then 'Thank you' — zero recommendations or implications for OEMs/policymakers.
55
narrative
Trend Compendium 2050 Full Version
“A high-quality thought-leadership compendium with strong quantified titles but no SCQA spine — useful as an exemplar of action-title craft, not of executive narrative.”
↓ No SCQA opening: p.1-5 establish topic and scope but never state a thesis or stakes the executive must care about
55
narrative
Sportech 2021 Paris, February 2022
“A competent analytical scan of French sportech with strong metric-laden titles and good callouts, but no thesis, no resolution, and overlapping pillars — useful as a teaching example for action-titled data slides, not for end-to-end Storymakers narrative.”
↓ No SCQA opening: pages 1-4 are cover/agenda/divider/context — the deck never states what question it answers or why the reader should care
55
narrative
Romanian E Mobility Index REI 4 (Fourth Edition)
“A competent index-update deck with strong action titles and answer-first opening, but it stops at analysis and never lands a recommendation — useful as a teaching example for declarative titles, not for full Storymakers arc.”
↓ No recommendation or 'so what' slide — deck ends on a methodology explainer (p.15) and authors (p.16)
55
narrative
Lazard LCOE+
“A polished annual reference report with strong MECE pillar structure but no narrative arc or recommendation — useful as a teaching example for parallel-section design and sensitivity tables, not as a Storymakers narrative exemplar.”
↓ Opens cold: cover → TOC → divider → three 'Executive Summary—...' topic-label slides (pp.1-6) before any insight surfaces
55
narrative
Growth remains strong for market expansion services in Asia
“A competent parallel-pillar market-sizing brief with strong action titles but no SCQA arc and no recommendation — useful as a teaching example for declarative titling and MECE industry structure, not for narrative storytelling.”
↓ No 'so what' / recommendation slide — the deck stops at p.11 and dumps into Methodology/Disclaimer with zero synthesis
55
narrative
Destination unknown: The future of long-distance travel
“A competent analytical brief with crisp action titles and a strong opening contradiction, but it stops at 'analysis' and never delivers the Resolution — useful as a teaching example for action-title contrast structure, not for full SCQA arc.”
↓ No closing recommendation: the deck ends on p.11 data and an authors page, with the implication that 'providers need digital tools' never expanded into a Resolution act
55
narrative
Bike Sharing 5.0
“Solid analytical industry study with metric-rich declarative titles, but it is a Roland Berger 'overview' rather than a Storymakers argument - useful as an example of clean data titling, not as a model for opening hooks, MECE pillars, or recommendation closes.”
↓ p.2 'executive summary' restates the deck's purpose ('this study provides a comprehensive overview') instead of leading with the answer - a Storymakers cardinal sin
55
narrative
Aluminum Cans Market Assessment - Australia
“Solid analytical fact-base with declarative titles, but it's a research dossier rather than a Storymakers exemplar — useful for teaching action-title discipline and MECE benchmarking, not for narrative arc or closing.”
↓ No recommendation or resolution — the deck ends on p.34 with an economics observation and p.35 logo; reader is left to infer the 'so what'
55
narrative
Vitamins & Dietary Supplements Market trends – Overview
“A competent PwC market-overview deck with strong declarative titles on data slides, but it is a report not a story — use slides 8-13 as a teaching example for action-title craft, not the overall structure.”
↓ No recommendation, 'so what,' or call-to-action slide — the deck stops at the last regional forecast (p.22) and jumps straight to Contacts (p.23)
55
narrative
Sustainability Report 1 July 2022 – 30 June 2023
“A competent annual sustainability report with credible KPIs but topic-label titles and no SCQA spine — useful as a 'how to surface impact numbers' example, not as a Storymakers narrative exemplar.”
↓ Duplicate titles on pp.6–7 ('Key programmes helping us deliver on our corporate sustainability goals:') reveal the lack of distinct, MECE narrative pillars
55
narrative
PwC’s 24th Annual Global CEO Survey
“A solid annual-survey communication piece with strong data-driven titles in the middle, but it is a thematic tour rather than a Storymakers-grade narrative — useful as a reference for action-title craft on data slides, not as an exemplar of arc or close.”
↓ No resolution or recommendation slide — the cover promises 'a leadership agenda to take on tomorrow' but the body never delivers an agenda; p.17 closes with reflection, not action
55
narrative
Internet Advertising Revenue Report
“A competently-titled industry data report whose individual slide titles are above-average Storymakers craft, but the deck as a whole is a category-by-category data tour with no SCQA arc and no recommendation -- use slides 5-11 as a teaching example of action titles, not the deck structure.”
↓ No SCQA arc: there is a Situation (growth) and Complication (COVID) but no Question or Resolution -- the deck never tells the audience what to do with the findings
55
narrative
IAB Podcast Ad Revenue
“A credible industry data study with a strong SCQA opening and two exemplary action titles, but it degrades into topic-labeled data tables and ends in administrative back matter - useful as a teaching example for the p.4-7 setup, not as a full Storymakers exemplar.”
↓ No synthesis or implications slide between p.10 (last data) and p.11 (Contacts) - the 'so what' for advertisers, publishers, or platforms is never stated
55
narrative
Global Top 100 companies by market capitalisation
“A competent PwC benchmark report with strong data hygiene but weak narrative engineering — useful as a reference artifact and as a cautionary example of how topic-label titles and a missing recommendation hollow out an otherwise data-rich deck.”
↓ No recommendation or call-to-action — the deck ends in ranking tables (pp.22-26) and a value-distribution appendix (pp.29-33), not a "so what"
55
narrative
Copernicus Market report
“A meticulously quantified, MECE-by-sector EU market study with strong evidence but no resolution - useful as a teaching example of consistent sectoral templates and metric discipline, not of Storymakers narrative arc.”
↓ No closing recommendation, synthesis, or call-to-action - the deck stops at Security case studies and slides into appendix (pp. 156-164).
55
narrative
4th edition eReadiness 2023
“A strong research-report exemplar with disciplined action titles and clean MECE segmentation, but a weak Storymakers arc — buries a 2-slide recommendation at the end of 70 pages of analysis; use the analytical title-writing as the teaching example, not the overall structure.”
↓ Recommendations compressed to just 2 of 83 slides (pp.79-80) and both carry the identical generic title — the 'so what' is essentially unwritten