AI critiques

Storymakers reviews of every deck.

Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.

1086 reviewed decks · mean 59.8 · click a bar to filter

Filtered reviewed decks

635 matching · page 3 / 27
72 narrative
MorganStanley · 2023 · 48p
ey energy and resources transition acceleration
“A well-structured EY industry-trends deck with a clean four-act spine and strong quantitative backbone, but it over-invests in analysis and under-invests in the recommendation, making it a good teaching example for SCQA acts and metric-anchored body slides — not for landing a call to action.”
↓ Recommendation act is only 3 substantive slides (pp. 44-46) versus ~25 slides of analysis — the 'so what' is buried under the 'what'
72 narrative
MorganStanley · 2025 · 53p
EY Ireland FS Research Report
“A structurally disciplined research report with clean MECE pillars and a repeatable evidence→recommendation pattern — useful as a Storymakers exemplar for STRUCTURE and pillar consistency, but not for action titling or closing punch.”
↓ Action titles are overwhelmingly topic labels — repeating '5.1 Technological Infrastructure & Innovation' verbatim across pp.13/14/15 wastes the most valuable real estate on the page
72 narrative
McKinsey · 2010 · 39p
USPS Future Business Model
“A solid diagnostic-and-options McKinsey deck with a strong quantified middle act but a weak topic-dump close — use pp.3-19 and pp.22-29 as a Storymakers exemplar for SCQA build and quantified action titles, not the recommendation section.”
↓ Closing collapses into topic-label dumps (pp.33-37) — 'Pricing opportunities for USPS', 'Workforce opportunities for USPS' — none carry an insight
72 narrative
McKinsey · 2021 · 17p
The new digital edge: Rethinking strategy for the postpandemic era
“A well-titled, data-rich McKinsey survey readout with a clean BLUF opening but a flat complication and a rhetorical rather than prescriptive close — useful as a teaching example for action titles and quantified callouts, not for full-arc storymaking.”
↓ No section dividers or explicit pillar architecture; the three implicit themes (endowment p.8-10, talent/innovation p.11-12, leadership p.13-15) are never named as a MECE frame
72 narrative
McKinsey · 2020 · 34p
Responding to COVID-19: Addressing the economic impact of the crisis
“A solid analytical-diagnostic deck with a memorable 4R framework, but the recommendation half hedges and the closing evaporates — use the diagnosis section (p.6-10) as a teaching example for quantified action titles, not the deck's overall arc.”
↓ Closing collapses to a one-word 'Conclusion' (p.32) with no prioritized recommendation or next-step ask — fatal for a leader-facing deck
72 narrative
McKinsey · 2018 · 16p
Outperformers High-Growth Emerging Economies
“A solid MGI-style analytical build with strong action titles and quantified callouts, but it leads with description instead of stakes and ends on a URL — use the title-writing and case-study integration as a teaching example, not the overall arc.”
↓ No explicit complication/tension act — the deck moves from 'here is a fact' to 'here is the framework' without a 'why this matters now' beat
72 narrative
McKinsey · 2014 · 8p
Mining Investment Fragile Conflict
“Compact 8-page executive brief with a coherent S→C→A→R spine and strong numeric titles, but it asks questions instead of leading with the answer and ends on a metaphor rather than a decision — useful as a short-form arc example, not as an opening or closing exemplar.”
↓ P.2 'Central questions' delays the thesis — opening should lead with the answer, not the questions
72 narrative
McKinsey · 2018 · 20p
Medical Affairs Japan
“A solid analytical-pillar deck with a clear thesis and MECE spine, but it ends without a recommendation - use pp.6-10 as a teaching example for SCQA setup and Yet-pivots, not for how to close.”
↓ No recommendation or call-to-action slide near the end; p.20 merely restates the opening thesis
72 narrative
McKinsey · 2022 · 40p
Global Hydrogen Flows
“A well-structured McKinsey analytical report with quantified action titles and a clean section spine, but it buries the recommendation behind framing language and trails into appendix — use the analytical middle (p.10-25) as a Storymakers exemplar, not the closing.”
↓ No explicit recommendation or call-to-action slide near the close — p.34-36 settle for framing ('regions have key roles', LNG parallels) instead of 'do these three things'
72 narrative
McKinsey · 2023 · 30p
Generative AI: A boost for Operations
“A competent webinar deck with strong action titles and a clean close, but the four repeated agendas and question-style opener make it a useful teaching example for closing CTAs and case-study integration rather than a Storymakers exemplar of a single S→C→A→R arc.”
↓ Four repeated 'Today's agenda' slides (p.3, 10, 15, 25) bloat the deck and signal a stitched-together webinar rather than a single argument
72 narrative
McKinsey · 2023 · 24p
GenAI German Labor Market
“A well-evidenced analytical build with strong quantified action titles, but the story arc resolves twice and never closes — use the p.10-16 analytical sequence as a teaching example, not the overall structure.”
↓ No closing call-to-action — deck trails off on benchmarking (p.23) and a logo slide (p.24) instead of a 'so what / now what' resolution
72 narrative
McKinsey · 2024 · 20p
Creating Value with GenAI in Asset Management
“A well-structured McKinsey thought-leadership deck with strong quantified titles and clear pillars, but it teaches opportunity sizing better than it teaches SCQA — use slides 5/6/16 as title-writing exemplars, not the overall arc.”
↓ Opening buries the lede: the asset-management-specific number doesn't appear until p.6 after generic CEO/industry context
72 narrative
LEK · 2023 · 17p
What is and how to navigate the RAS opportunity in LatAm?
“A competent thought-leadership primer with strong market-sizing titles but a missing recommendation act — useful as a teaching example for quantified action titles and macro-to-micro flow, not for SCQA resolution.”
↓ No explicit recommendation slide — p.13 names barriers and p.14 says OEMs 'need to consider specific market dynamics' without revealing what they are or what to do
72 narrative
LEK · 2019 · 14p
Holiday Season Insights How did retail apparel promotions perform in 2019?
“A competent analyst-first POV piece with strong action titles and quantitative spine, but the recommendation is underbuilt and the closing slot is handed to a capabilities pitch - use pp.4-11 as a teaching example for answer-first thesis and declarative titles, not as a model for the resolution act.”
↓ Three near-duplicate context/cover slides (pp.1, 2, 3, plus p.14) inflate front/back matter and delay the payoff
72 narrative
Kearney · 2017 · 22p
Indonesia Venture Capital Outlook 2017
“A well-executed analytical funnel with strong action titles and a clear policy landing — use p.4-8 as a teaching example of zoom-in context-setting, but not the overall structure: it buries its thesis and lacks the section pillars and synthesis close a Storymakers exemplar requires.”
↓ No executive summary or upfront thesis — reader must reach p.8 before the Indonesia story is asserted
72 narrative
JPMorgan · 2021 · 16p
keep moving forward
“A well-disciplined sales-marketing deck with strong MECE pillar architecture and quantified hooks, but title craft and the closing CTA are too soft to serve as a Storymakers exemplar — use the pillar structure as a teaching example, not the titles or the close.”
↓ Several titles are topic labels rather than insights — p.5 'Start here', p.9 'Today / Tomorrow', p.12 'Assessing your environment today' bury the so-what
72 narrative
JPMorgan · 2022 · 13p
2022 global technology
“Solid investor-day technology narrative with disciplined action titles and quantified callouts, but it reads as a capabilities tour rather than a Storymakers arc — use p.4-10 as a teaching example for action-title craft, not the overall structure.”
↓ No explicit Complication — p.4 frames expense growth as 'driven by investments' (a positive), missing the chance to set tension before resolving it
72 narrative
JPMorgan · 2024 · 24p
1Q24 GTM update 3.01.24 Jackson
“A polished JPM market-outlook chartbook with exemplary action-title writing and a clean macro-to-recommendation arc, but missing MECE dividers and a real call-to-action — use it as a teaching example for declarative titling, not for Storymakers structure.”
↓ No section dividers or pillar structure — 18 consecutive 'analyze_data' slides risk reading as a chartbook dump
72 narrative
GoldmanSachs · 2025 · 29p
Eyepoint Goldman Sachs June 10 2025
“A competent investor-conference deck with strong quantified action titles on the data slides but a weak complication and a duplicated section spine — use p.20-21 as a teaching example for action titles, not the overall structure.”
↓ Duplicate section dividers (p.15 and p.22 both titled 'Phase 2 VERONA Clinical Trial in DME') signal a broken or copy-pasted spine, not MECE pillars
72 narrative
EY · 2018 · 31p
Inclusion and Diversity Survey Make It More Than A Mantra
“Solid analytical survey deck with disciplined action titles in the middle but a thin resolution - useful as a teaching example for cornerstone-framework reuse and section chaptering, not for closing the loop from stakes to recommendation.”
↓ Resolution is one slide (p.30) with a generic title and no enumerated levers, despite p.29 promising '4 key opportunities for differentiation'.
72 narrative
EY · 2018 · 13p
ICO Class of 2017
“A tight, thesis-led analytical report with strong action titles in the middle, but it ends on a topic label instead of a recommendation — use pp2-10 as a teaching example of quantified action titles, not the closing.”
↓ No explicit recommendation or next-steps slide — p11 'Key takeaways and outlook' is a topic label with a hedged VC-comparison callout
72 narrative
Barclays · 2024 · 22p
20240618 Barclays UK Corporate Bank Deep Dive
“A well-structured three-pillar strategic update with strong MECE scaffolding and quantified titles, but one that buries its thesis in the opening and fades into Q&A at the close — useful as a teaching example for mid-deck pillar construction, not for narrative hook or landing.”
↓ Opening four slides (p.1-4) are context/KPI dashboards with no stated thesis — the 'So what' is delayed to p.10
72 narrative
Bain · 2021 · 129p
e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade
“A high-craft thought-leadership report with exemplary action-title discipline and clean MECE pillars, but it opens procedurally and trails off into a country appendix instead of landing a recommendation -- use its titles and section architecture as a Storymakers teaching example, not its opening or closing.”
↓ Opening burns 7 slides on front matter before the thesis lands at p.8 -- no hook or stakes in the first 5
72 narrative
BCG · 2021 · 27p
The time for climate action is now
“A solid BCG thought-leadership piece with strong numerate action titles and a real S→C→R backbone, but the flat 7-action list and soft, appendix-tailed close make it a better teaching example for title quality than for end-to-end Storymakers structure.”
↓ Front matter bloat: p.1-3 all live in setup/context mode before the problem lands on p.5, burying the lede