AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
· mean 59.8
· click a bar to filter
Search by prescribed fix
most common opening verb across 3405 suggestions↑ Top 5 on narrative
↓ Toughest critiques
“ ” Verdict gallery
- “A well-argued thought-leadership essay with strong action titles and a coherent analytical build, but withholds its answer and ends without a call-to-action - use it as an exemplar of insight-led titling and analytical chaining, not of Storymakers answer-first opening or executive-grade closes.” — RolandBerger, 2023
- “A textbook Roland Berger thought-leadership deck with excellent action titles and a clean SCQA arc — use the title craft and stakes-first opening as exemplars, but flag the missing MECE dividers and the under-developed recommendation as the parts a Storymakers reader should not copy.” — RolandBerger, 2023
- “A well-crafted historical build-up that earns its thesis but stops at problem-framing — use slides 2-8 as a teaching example of inductive action titles, not the deck as a whole, since the recommendation act is missing.” — RolandBerger, 2022
- “A tight, opinionated 10-page POV with a clear contrarian thesis and declarative action titles — useful as a Storymakers exemplar for short-form arc and headline writing, less so for closing discipline or section structure.” — RolandBerger, 2022
- “Tight, answer-first scenario-planning deck with strong analytical spine but a thin recommendation tail — use p.2 and p.5-9 as Storymakers exemplars for executive summaries and quantified action titles, not for the closing arc.” — RolandBerger, 2022
- “A textbook McKinsey diagnosis deck with a strong quantified middle but a buried thesis and a stakeholder-cautious close — use p.4-15 as a teaching example for analytical buildup, not the opening or closing.” — McKinsey, 2010
- “A textbook McKinsey diagnostic deck with a clean SCQA arc and strong action titles, but it stops one slide short of a committed recommendation — use pp.16-25 as a teaching example of narrative pivoting, not the closing.” — McKinsey, 2016
- “Strong analytical-build deck with a memorable reframing (Empowerment Line) and quantified recommendations — useful as a Storymakers teaching example for action-titled diagnosis (p.10, p.13), but the opening buries the answer and the 'BACK UP' divider breaks the resolution arc.” — McKinsey, 2014
All reviewed decks
1086 matching · page 27 / 46
58
narrative
AADA Quadfecta Services for the Generative Enterprise™, 2024
“A competent analyst-report template with strong quantitative mid-section but weak Storymakers structure - useful as a teaching example for declarative data-slide titles (pp. 17-19), not for narrative arc or closings.”
↓ No closing recommendation or call-to-action - the deck ends on a vendor profile (p.28) and an 'About HFS' page (p.31), so the buyer is left without a 'what to do Monday morning'
58
narrative
2022 CEO Outlook
“A data-rich research report dressed as a deck — useful as a teaching example for stat-anchored callouts, but its topic-label titles, missing Complication, and weak close make it a poor Storymakers exemplar overall.”
↓ No Complication act: p.4 lists 'four themes' but never escalates to a single tension the deck must resolve, so the middle reads as parallel topic chapters
58
narrative
cb q1 2024 ie outlook report
“A competent JPM market-outlook brief with strong individual action titles but no narrative resolution — use slides 4, 6, 8 as title-writing exemplars, not the overall structure.”
↓ No recommendation or 'so-what' slide — the deck ends on p.14 with an unresolved question and then a disclaimer
58
narrative
QDEL JPM 2024 Presentation vfinal 010824 9 am PT
“Competent JPM-conference investor deck with a clean three-pillar build and a bookended 'Focused Path' recap, but it skips the Complication, leans on topic-label titles in key slots, and trails off into 'Thank you' — useful as a title-craft example for the Savanna and synergy slides, not as an overall narrative arc exemplar.”
↓ No Complication act: the deck never names a problem, market threat, or competitive tension, so SCQA collapses to S→A→R.
58
narrative
JPM Corp Fin Advisory Corporate Compass Jan 2024
“A high-quality analytical primer with strong action titles and dense data, but it stops at insight and never crosses into recommendation — use the body slides (p.6-10) as a teaching example for declarative titles, not the overall structure as a Storymakers arc.”
↓ No recommendation or next-steps slide — p.14 closes on observation ('primed for action') instead of prescribing CFO actions
58
narrative
2019 cb investor day ba56d0e8
“A polished investor-day capabilities deck with strong quantitative titles but no real tension or resolution — useful as a teaching example for action-title discipline, not for SCQA arc construction.”
↓ No complication/tension act — the deck never names a problem, competitor threat, or 'so what changes' moment
58
narrative
Navigating Disruption Financial Services
“A well-researched case-study compendium with disciplined 'from X to Y' action titles, but it opens with methodology and closes without a recommendation — use the case-study slides as a title-writing exemplar, not the overall arc.”
↓ No synthesis slide — after 8 cases (p.9-16) there is no cross-case pattern, scorecard, or 'what this means for incumbents'
58
narrative
our life with ai google ipsos report
“A well-structured thematic research report with disciplined one-stat-per-slide craft, but it reads as a findings document rather than a Storymakers-grade argument — use its section scaffolding as a teaching example, not its opening or close.”
↓ No thesis slide in the opening — foreword (p.2) talks about the study, not the answer; reader reaches p.5 before encountering a finding
58
narrative
inv research 20231129 crypto asset survey 2023
“A competently structured research-report deck with strong MECE pillars and answer-first summaries, but topic-label titles and a missing recommendation act make it useful as a teaching example of structure-without-argument rather than a Storymakers exemplar.”
↓ No recommendation / 'so what' act — deck ends in an appendix with demographics (p.72), leaving the reader without next steps or policy implications
58
narrative
cx global insights 2025 ipsos sneak peek
“A credible research teaser with strong stat-driven action titles in the middle, but it opens ceremonially and ends on a contact card — use p.5-p.9 as a teaching example of data-led titles, not the overall structure.”
↓ No recommendation or 'so what' slide — p.12 'For more information' substitutes a contact card for a call to action
58
narrative
People&ClimateChange2025
“A competently reported syndicated-research deck with flashes of strong action-title writing but a buried recommendation and a 40-slide country-data tail — use the p.9/p.15/p.26 insights as teaching examples of declarative titles, not the overall structure.”
↓ Recommendation is buried: the only prescriptive slide (p.25 'Three things to bring consumers along') sits mid-deck with no visual weight or escalation
58
narrative
NBI 2023 Press Release Supplemental Deck December 23
“A competent research-report deck with a strong mid-section of declarative KDA titles, but it buries its Japan headline behind four methodology slides and ends in appendix/boilerplate — use pp.21–22 as a title-craft exemplar, not the overall structure.”
↓ Thesis buried: it takes 9 pages to reach the Japan headline; a press-release deck should lead with it on slide 1 or 2
58
narrative
Ipsos SEA Ahead Shift + Sentiments 20211209
“A solid analytical research read-out with strong quantified action titles in its first pillar, but it functions as three stitched-together topic briefs rather than a Storymakers arc — useful as an example of action-title writing in the macro section, not as a structural exemplar.”
↓ No closing synthesis: p.33 'ROADMAP TO NETZERO' is a divider with no follow-through, then jumps straight to Q&A on p.34
58
narrative
Introduction to Ipsos May 2024
“A competent corporate capabilities deck with good action titles and a quantified spine, but it's a company tour rather than a Storymakers narrative — useful as a reference for title craft, not as an exemplar of SCQA structure or a strong close.”
↓ Duplicate titles on p.10 and p.11 («OUR STRATEGY BEING AT THE HEART OF SCIENCE AND DATA» / «...THE HEART OF SCIENCE AND DATA») — an editing miss that fractures the strategy section
58
narrative
Introduction to Ipsos
“A competent corporate-intro deck with declarative titles and hard numbers, but structurally a topic tour without SCQA tension or a closing ask — use slides 5, 8, and 14 as title-craft examples, not the overall arc.”
↓ Slides 10 and 11 carry near-duplicate titles ('OUR STRATEGY BEING AT THE HEART OF SCIENCE AND DATA' / 'OUR STRATEGY BEING THE HEART OF SCIENCE AND DATA') — wasted real estate and a signal of weak editing
58
narrative
IEI 2024 Global Charts
“A competently organised annual research index with a summary-first opening and a handful of strong action titles, but it is an analytical readout — not a Storymakers exemplar — because most titles restate survey questions and the deck ends without a recommendation or call to action.”
↓ No recommendation or 'so what' act — deck ends on a data chart (p.38) then methodology, with the closing slide (p.41) reduced to a contact card
58
narrative
IBV The Cognitive Enterprise
“A competent IBM thought-leadership brief with the right ingredients (client cases, a stake stat, next steps) but undermined by repeated topic-label titles and an invisible pillar structure — useful as a teaching example of why action-titling and section dividers matter, not as a Storymakers exemplar.”
↓ Six slides reuse the identical title 'The Cognitive Enterprise: The finance opportunity' (p.4, 8, 10, 12, 16, 18), erasing any sense of forward motion
58
narrative
goldman sachs dec 2023 final 12 5 23
“A competent investor-conference update with a strong closing thesis and solid peer-benchmark titles, but the front half buries the answer and the growth pillars aren't MECE-framed — use p.5-7 and p.12 as title-quality exemplars, not the overall structure.”
↓ Opening three content slides (p.3 'Overview', p.4 'financial performance detail') bury the lede — no thesis until p.13
58
narrative
Newmark May 2023 FI Conference Presentation Vf Final
“A competent fixed-income IR deck with several exemplary action titles in its middle third, but structurally it is a data walk rather than a Storymakers story — use slides 11, 14, 16, and 19 as teaching examples for declarative titles, not the deck's overall arc.”
↓ No SCQA opening — slides 1–5 are pure front matter; the investable thesis ('when markets normalize we exceed peak revenues') is hidden on p.13 rather than stated on p.3 or p.4
58
narrative
Goldman Sachs 2024 Aircraft Leasing Conference
“A polished investor-conference update with strong per-slide title discipline in the middle analytical run, but it opens on a results brag-wall and closes on a tagline — use p.8, p.13, and p.21 as action-title teaching examples, not the overall arc.”
↓ No thesis slide — the deck never states up front what the audience should conclude or do; p.2 'Recent Developments' is a placeholder title
58
narrative
Parthenon Profit Warnings Q4
“A competent quarterly data bulletin with strong callout writing but weak storytelling — use the callouts as a teaching example of insight sentences, but not the overall structure, which dumps analysis and never resolves.”
↓ Three consecutive slides (10, 11, 12) share the identical title 'Sectors to watch' — no differentiation, no MECE split
58
narrative
Deutsche Bank Q3 2023 Fixed Income Call
“A competent IR disclosure deck with above-average action titles in the first 14 slides, but it lacks SCQA tension, has no real closing ask, and is dominated by a topic-labelled appendix — useful as a reference for declarative titling, not as a Storymakers structural exemplar.”
↓ No complication/tension act — the deck never names what's hard (rates, CRE, TLTRO repayments), so analytical slides like p.25–27 read as disclosure, not narrative payoff
58
narrative
Deutsche Bank Q2 2023 Presentation
“A competent bank earnings deck with a strong answer-first opening but an analytical, tension-free middle and a near-absent close — useful as an example of declarative summary titles, not as a Storymakers story-arc exemplar.”
↓ No Complication act — every callout reinforces 'momentum' and 'growth'; tensions (inflationary cost pressure p11, credit-loss upper-range guidance p12, litigation p37) are mentioned but never elevated into a narrative pivot
58
narrative
Ukraine Refugee Pulse
“A credible, humane survey report with a strong emotional close but weak Storymakers structure - use p.19-21 as a teaching example of empathetic closing, but do not model the title writing or opening on this deck.”
↓ Action titles are topic nouns ('BARRIERS', 'MENTAL HEALTH', 'CONNECTIVITY') - the insight lives in the callouts, not the titles