AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
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635 matching · page 25 / 27
45
narrative
Global Advisor War in Ukraine
“A competent survey-findings report with MECE-ish pillars but no narrative arc — use it as a cautionary example of topic-label titles and a missing resolution, not as a Storymakers exemplar.”
↓ Titles are nouns, not verbs: p.3, p.7, p.9, p.12 all read as chart captions rather than insights
45
narrative
wipoapiday2023 o neill
“A competent Gartner-style trends briefing with quantified data and a recognizable framework, but as a Storymakers exemplar it is an analytical dump that lacks thesis, recommendation, and close — useful for teaching action-title rewrites, not narrative architecture.”
↓ No thesis or recommendation — the deck never tells the audience what to do with the trend data (no 'recommendation' or 'next_steps' slide type appears).
45
narrative
The Shopping Centre Handbook 4.0
“A competent Spanish retail-real-estate market handbook whose analytical middle is usable as a teaching example for KPI-page cadence, but as a Storymakers exemplar it is weak: topic-label titles, no call to action, and an S→A→A structure that ends on observation rather than resolution.”
↓ No recommendation or call-to-action slide anywhere — the 'What is Next?' section (pp 26-30) ends on description, then the deck closes with a team bio (p 31)
45
narrative
The Logistics Property Handbook 4.0 Investment & Financing Keys
“A competent but inert market handbook with pockets of strong declarative titling in the regional KPI sections; use p.10/p.13/p.16 as action-title teaching examples, but not the overall arc, which lacks both a thesis and a close.”
↓ No thesis slide and no recommendation slide — 27 pages without a 'so what' makes this a reference document rather than a persuasive deck
45
narrative
Everest Group Retail Services
“A reprinted analyst-badge marketing asset, not a Storymakers deck — useful only as a counter-example of topic-label titles and appendix-as-closer; do not use as an exemplar.”
↓ Pages 5-11 are labelled only «Cognizant profile (page X of 7)» — seven consecutive topic-label titles with no insight, the single worst Storymakers violation in the deck.
45
narrative
incident response insights january 2025
“A short analytical IR briefing with strong quantified callouts but no story arc — use the data slides as a content example, not the structure, since it lacks opening thesis, MECE pillars, and a recommendation close.”
↓ No thesis or SCQA setup in the first 3 slides — reader is dropped into p.2 KPIs with no stakes
45
narrative
SUBC Barclays 2019 F.pdf.downloadasset
“Investor/corporate-overview deck masquerading as a story: useful as a counter-example of how topic-label titles and missing complication flatten a narrative into a capabilities brochure.”
↓ Opening 5 slides (cover, Subsea 7, capabilities, CSR, segments) bury any thesis — no stake, no question, no answer
45
narrative
Barclays Bank PLC H12023 Client Information
“A competent creditor/investor information fact-sheet with pockets of good action-title craft on capital and liquidity, but structurally it is a topic sequence without SCQA, pillars, or a stated thesis — useful as an example of quantified callouts, not as a Storymakers narrative exemplar.”
↓ No opening thesis slide — pages 1-3 are cover and entity-structure context with no stated question or 'so what'
45
narrative
How Can US Brands Reach Gen Z
“A well-titled but structurally incomplete insights handout — great teaching example for declarative action titles, poor exemplar for Storymakers narrative arc or MECE pillars.”
↓ No recommendation or 'so what' slide — the deck asks 'what do brands need to know?' on p.2 but never answers 'therefore, do X'
45
narrative
REINVENTION WITH GENERATIVE AI: CalPERS
“A capabilities-and-education primer dressed as a client deck — useful as a teaching example of clean case-study slides (p.17–20) but a cautionary tale on story arc, since the client and the recommendation are both buried until the last two pages.”
↓ CalPERS — the named client — does not appear in the narrative until p.24, turning a client deck into a generic GenAI capabilities primer
42
narrative
PERILS OF PERCEPTION
“A solid Ipsos research publication mis-cast as a deck — strong topical data and two excellent insight titles at pp. 35-36, but it opens softly, organizes by survey question instead of MECE pillars, and ends in methodology with no recommendation, so use pp. 35-36 as a teaching example of action titles, not the document as a Storymakers structure.”
↓ No resolution act — the deck ends with Methodology (pp. 37-38) and a 'For more information' link (p. 39); there is no recommendation, implication, or next-steps slide
42
narrative
API Trends
“A short trend-briefing deck with decent data points but no narrative spine — useful as a counter-example showing how topic-label titles and a missing resolution act flatten a story into a list.”
↓ No SCQA opening — slides 1-3 establish context but never name a Complication or Question, so the audience has no reason to lean in
42
narrative
Namibia National Budget 2024-25
“Topic-labeled government budget walkthrough with no SCQA arc and a non-existent close — useful as a counter-example of what action titles and answer-first structure fix, not as a Storymakers exemplar.”
↓ Title-as-topic on every slide — there is not a single declarative action title in 25 pages
42
narrative
Banking and capital markets trends 2020: Laying the foundations for growth
“A reference catalog masquerading as a deck — useful as a topic checklist for an internal audit team but a poor Storymakers exemplar; cite it only as a counter-example of how topic-labels and pagination suffixes erase narrative.”
↓ Titles are topic labels, not action titles — 88 slides and not one declarative finding in the title bar
42
narrative
ey ivca monthly pe vc roundup february 2023
“A competent monthly data roundup that is structurally a reference document, not a story — useful as an example of clean section dividers and metric-led callouts, but a poor Storymakers exemplar because it has no thesis-led opening, no Complication-Resolution arc, and no recommendation.”
↓ No recommendation or outlook close — deck ends in EY service marketing (p.26–31) and contacts, abandoning the reader after the data
42
narrative
Our Impact Plan 2024
“A solid ESG disclosure document with strong quantification and case-study discipline, but as a Storymakers exemplar it's a topic-taxonomy dump that buries insights behind noun titles and ends in an appendix — use the case-study craft and quantified callouts as teaching examples, not the structure or titling.”
↓ No closing act — last analytical content is Materiality methodology (pp.83–86), then 19 pages of appendix; deck ends on 'Contacts' (p.106) with no recommendation or call to commitment
42
narrative
ga sma presentation
“A polished but conventional institutional capabilities deck — strong as a reference for asset-management product disclosure conventions and a few good action titles (p.18, p.32), but a weak Storymakers exemplar because it buries its thesis, dodges its own narrative tension, and ends in an appendix instead of a recommendation.”
↓ Buried lead: no thesis or recommendation appears in the first five slides; the deck opens with firm-scale boilerplate ($4.1T) before saying anything about the SMA strategy itself
42
narrative
Ipsos report Single use plastics
“A competently executed but narratively flat survey readout — strong as a reference document for the underlying data, weak as a Storymakers exemplar because the titles are questions, the structure is a topic dump, and the deck ends without ever telling the reader what to do.”
↓ No synthesis or recommendation slide anywhere — the deck ends on p.31 with a producer-fee benchmark and jumps straight to methodology
42
narrative
International Women's Day 2023 full report
“A clean, well-segmented IPSOS research report that leads with findings but ends without a recommendation — useful as a teaching example of disciplined section architecture and well-written callouts, but a cautionary example of titles-as-survey-questions and missing 'so what' resolution.”
↓ Action titles are survey questions, not insights — p.16, p.17, p.18, p.19, p.20 all share the title 'To what extent do you agree or disagree with the following statement?'
42
narrative
Halifax 2024 FINAL 3
“A rigorous IPSOS public-opinion data report with MECE bones but no story arc — useful as a cautionary example of how topic-label titles and a missing resolution act reduce even strong research to a reference document, not a Storymakers exemplar.”
↓ Titles are ~80% topic labels with colon-suffix pattern (p.22–31 all read 'Confidence in Government Response: X'; p.44–62 all read 'World Influencers: X') — the reader has to decode every chart
42
narrative
3Q23 Investor Presentation GS
“A classic IR/positioning deck structured as a capabilities tour — strong quantified callouts and solid competitive benchmarks, but no SCQA arc, no recommendation, and topic-label titles dominate; use p7–p10 as a teaching example of competitive benchmarking, not the deck's structure.”
↓ No Complication or Resolution — deck never poses the question it is answering, and never lands a recommendation or ask
42
narrative
The CMO Survey The Highlights and Insights Report February 2022
“A well-titled, well-segmented industry survey report — useful as a teaching example for declarative action titles and callout discipline, but not as a Storymakers exemplar because it has no thesis, no MECE argument, and no recommendation.”
↓ No thesis or recommendation — the deck ends at p.93 on a cover page with zero 'so what' for the CMO reader
42
narrative
Doing business in the Philippines 2021
“A well-researched Philippines investment-reference document dressed as a consulting deck — strong on data density and section navigation, but topic-ordered rather than argument-ordered, so use it as an example of what to avoid when teaching Storymakers action titles and closing acts.”
↓ No answer-first framing — the document never states a recommendation or decision it is trying to drive; the closest thing is the preface platitude on p.3
42
narrative
Digital Transformation NJ
“A credentials-led government capabilities pitch with strong case-study evidence but no SCQA arc, no NJ thesis, and a «Thank you» ending — useful as a teaching example of why action titles and a closing recommendation matter, not as a Storymakers exemplar.”
↓ No NJ-specific thesis or stakes anywhere in the first five slides — opens with Deloitte's credentials (p.2) instead of the client's situation