AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
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most common opening verb across 3405 suggestionsFiltered reviewed decks
737 matching · page 19 / 31
55
narrative
IAB Podcast Ad Revenue
“A credible industry data study with a strong SCQA opening and two exemplary action titles, but it degrades into topic-labeled data tables and ends in administrative back matter - useful as a teaching example for the p.4-7 setup, not as a full Storymakers exemplar.”
↓ No synthesis or implications slide between p.10 (last data) and p.11 (Contacts) - the 'so what' for advertisers, publishers, or platforms is never stated
55
narrative
Global Top 100 companies by market capitalisation
“A competent PwC benchmark report with strong data hygiene but weak narrative engineering — useful as a reference artifact and as a cautionary example of how topic-label titles and a missing recommendation hollow out an otherwise data-rich deck.”
↓ No recommendation or call-to-action — the deck ends in ranking tables (pp.22-26) and a value-distribution appendix (pp.29-33), not a "so what"
55
narrative
Copernicus Market report
“A meticulously quantified, MECE-by-sector EU market study with strong evidence but no resolution - useful as a teaching example of consistent sectoral templates and metric discipline, not of Storymakers narrative arc.”
↓ No closing recommendation, synthesis, or call-to-action - the deck stops at Security case studies and slides into appendix (pp. 156-164).
55
narrative
ovid-19 Special Primer (2020)
“A well-evidenced topical primer with strong declarative titles but no Storymakers narrative arc — useful as a teaching example for action-title craft and chart-level rigor, not for deck-level story design.”
↓ No thesis slide and no synthesis slide — p.2 openly frames this as a 'round-up,' so 7 sections sit side-by-side with no unifying argument
55
narrative
Responding to Covid-19 (2021)
“A competent COVID-19 reference almanac with strong action titles and clear callouts, but it lacks an SCQA frame and ends in a marketing CTA — useful as a teaching example for action-title and callout craft, not for narrative architecture.”
↓ No SCQA setup in the opening: p.1-3 are cover/intro/TOC and p.6 is a generic 'summary facts' page rather than a thesis
55
narrative
Nielsen 2022 Audio Today How America Listens Jun22 FINAL
“A data-driven advocacy deck for radio that opens with a strong hook and insight-bearing titles but has no complication, no recommendation, and ends in an appendix — useful as a teaching example for action titles, not for narrative arc.”
↓ No Complication or Resolution act — the deck never poses a tension for advertisers nor recommends an action
55
narrative
FIBA faninsights juli24
“A competent Nielsen data-tour report with strong callouts but weak narrative spine — useful as an example of clean section structure and quantified pull-quotes, not as a Storymakers exemplar of action titles or SCQA closure.”
↓ No recommendation or 'so what' — the deck stops at p.16 demographics and jumps straight to 'Thank you!' (p.17), leaving FIBA with data but no advice
55
narrative
morgan stanley conference slides
“Investor-conference status briefing with topic-label titles and no narrative arc — useful as a counter-example for action-title coaching, not as a Storymakers exemplar.”
↓ No thesis slide: a reader of the action titles alone cannot answer 'what is Northern Trust IT's argument?'
55
narrative
ey uli fow global survey 2020 report
“A well-titled survey-findings deck with strong headline discipline but no resolution act — use it as a teaching example for action titles, not for narrative architecture.”
↓ No recommendation or call-to-action slide; deck dissolves into 'About ULI / About EY' on p.24-25 instead of resolving the argument
55
narrative
ey og q2 2021 price point client deck
“A competent quarterly market briefing with strong callouts and quantified analysis, but it stops at 'here is what we see' and never reaches 'here is what to do' — useful as a teaching example for analytical build-up and editorial pull-quotes, not for storymaking structure or action titles.”
↓ No Resolution act — deck ends in 4 appendix slides plus contacts, with zero recommendation or 'what to do about it'
55
narrative
ey norwegian crypto adoption survey v2
“A competent survey-findings readout with strong action titles but no narrative arc or recommendation — useful as a teaching example for declarative slide titles, not for Storymakers structure.”
↓ No closing recommendation or 'so what' slide — deck ends at p.13 then dumps into appendix/disclaimer (pp.14–16)
55
narrative
ey mobility consumer index mci 2022 study
“A solid annual-research findings deck with strong quantified action titles in the middle, but it is an analytical report rather than a Storymakers-style argument — useful as a teaching example for declarative titles and quantified callouts, not for narrative arc or closing.”
↓ No Resolution act — the deck ends at p10 'Concerns' + p11 demographics with no recommendation, implication, or call to action
55
narrative
ey mobility consumer index 2023
“A well-structured analytical research report with strong action titles and creative pillar labels, but no thesis at the front and no recommendation at the back — useful as a teaching example for title craft and section-divider voice, not for SCQA narrative arc.”
↓ No SCQA opening — slides 1–3 establish the study but never pose a question or stake; reader doesn't know what they're being argued toward
55
narrative
ey global ipo trends 2023 q1 v1
“A competent quarterly market-update deck with strong action titles in the analytical middle but no Resolution act — useful as a teaching example for headline-writing, not for full Storymakers narrative arc.”
↓ No Resolution act — deck ends on p.10 SPAC data and goes straight to Definitions/Contacts, leaving the reader without a recommendation
55
narrative
ey connecting the dots m a deals in technology services in 2024
“A competent banker landscape report with strong action titles and tight analytical density, but it is a data brief — not a Storymakers exemplar — because it lacks a stakes-setting opening, MECE pillars and any closing recommendation.”
↓ No closing recommendation or 'so what' — deck ends on team_bio (p.9) and methodology/disclaimer, leaving the reader with data but no action
55
narrative
article thebeatjun2025
“A strong front-of-book market commentary that leads with the answer and writes real action titles, then degrades into an unstoryfied 30-page data appendix — use slides 1-15 as a teaching example of 'lead with the answer,' not the deck as a whole.”
↓ Pages 20-51 are a reference data dump with topic-label titles and no narrative thread — roughly half the deck does no storytelling work
55
narrative
Morgan+Stanley+Conference+Presentation
“A competent investor-conference showcase with strong action titles and a quantitative spine, but it is a parade of proof points rather than a Storymakers arc — useful as a teaching example for declarative titling, not for narrative structure or closes.”
↓ No closing recommendation or call-to-action; deck dies into a disclaimer at p.10 and a brand plate at p.11
55
narrative
1681885970281
“A competent sell-side thematic outlook with strong callout writing but no story arc or recommendation — useful as an example of how callouts should sound, not of how a Storymakers deck should be structured.”
↓ No resolution act — the deck terminates on Theme 10 (p.10) and immediately enters 8 pages of disclosures with zero synthesis, recommendation, or 'how to position' slide.
55
narrative
University of Arizona 2018 Strategic Plan
“Solid MECE pillar architecture with quantified callouts, but topic-label titles and a missing closing slide make it an institutional planning document, not a Storymakers exemplar — useful as a teaching case for how strong structure cannot rescue weak action titles.”
↓ Action titles are nouns, not insights — every initiative slide is titled 'Pillar X Initiatives (n of m)' with zero takeaway
55
narrative
The individual health insurance market in 2023
“A solid analytical market briefing with disciplined, number-led action titles, but it is not a Storymakers exemplar — use pp. 5–12 to teach insight-bearing titles, not the deck's overall arc, which lacks Complication, pillars, and Resolution.”
↓ No closing recommendation or 'so-what' — deck ends on p. 12 data and a wordmark (p. 13)
55
narrative
The Quantum Technology Monitor December 2020
“A competent state-of-the-market monitor with strong declarative analytical titles but no thesis up front and no recommendation at the end — use the middle slides as a teaching example for action-title craft, not the structure as a Storymakers exemplar.”
↓ No explicit thesis on slides 1-3 — the reader has to wait until p.4 to learn the deck's point of view
55
narrative
The CHIPS and Science Act: Here’s what’s in it
“Competent McKinsey explainer that opens well and uses number-led titles, but it is an analytical breakdown not a Storymakers narrative — useful as an exemplar of clean BLUF openings and quantified action titles, not for full S→C→A→R structure.”
↓ No closing recommendation or 'what this means for you' slide — deck jumps from STEM funding (p.7) straight to author bios (p.8).
55
narrative
Review of 2024 capital markets performance
“A competent McKinsey market-review chartbook with strong action titles and a clever median-vs-mean build, but it lacks a resolution act and a real exec summary — useful as a teaching example for declarative titling, not for end-to-end Storymakers narrative.”
↓ No resolution act: the deck stops at p.13 with a trend observation rather than a recommendation or 'implications for executives' close
55
narrative
Quantum Technology Monitor 2022
“A well-titled, data-rich industry monitor with strong slide-level discipline but no narrative arc or recommendation — useful as a teaching example of action-titling and callout craft, not of Storymakers structure.”
↓ No SCQA or thesis slide in the first 5 pages — p.2 'What does this document provide?' is a meta-description, not a stake