AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
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most common opening verb across 3405 suggestions↑ Top 5 on narrative
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- “A well-argued thought-leadership essay with strong action titles and a coherent analytical build, but withholds its answer and ends without a call-to-action - use it as an exemplar of insight-led titling and analytical chaining, not of Storymakers answer-first opening or executive-grade closes.” — RolandBerger, 2023
- “A textbook Roland Berger thought-leadership deck with excellent action titles and a clean SCQA arc — use the title craft and stakes-first opening as exemplars, but flag the missing MECE dividers and the under-developed recommendation as the parts a Storymakers reader should not copy.” — RolandBerger, 2023
- “A well-crafted historical build-up that earns its thesis but stops at problem-framing — use slides 2-8 as a teaching example of inductive action titles, not the deck as a whole, since the recommendation act is missing.” — RolandBerger, 2022
- “A tight, opinionated 10-page POV with a clear contrarian thesis and declarative action titles — useful as a Storymakers exemplar for short-form arc and headline writing, less so for closing discipline or section structure.” — RolandBerger, 2022
- “Tight, answer-first scenario-planning deck with strong analytical spine but a thin recommendation tail — use p.2 and p.5-9 as Storymakers exemplars for executive summaries and quantified action titles, not for the closing arc.” — RolandBerger, 2022
- “A textbook McKinsey diagnosis deck with a strong quantified middle but a buried thesis and a stakeholder-cautious close — use p.4-15 as a teaching example for analytical buildup, not the opening or closing.” — McKinsey, 2010
- “A textbook McKinsey diagnostic deck with a clean SCQA arc and strong action titles, but it stops one slide short of a committed recommendation — use pp.16-25 as a teaching example of narrative pivoting, not the closing.” — McKinsey, 2016
- “Strong analytical-build deck with a memorable reframing (Empowerment Line) and quantified recommendations — useful as a Storymakers teaching example for action-titled diagnosis (p.10, p.13), but the opening buries the answer and the 'BACK UP' divider breaks the resolution arc.” — McKinsey, 2014
All reviewed decks
1086 matching · page 19 / 46
62
narrative
Overview of the ASEAN-6 Automotive Market
“A disciplined market-atlas briefing with strong action titles and a front-loaded thesis, but it dissolves into a country tour and never closes the loop - useful as an exemplar of parallel country-profile structure and metric-led titles, not as a Storymakers narrative arc.”
↓ Five case-study slides (p17, 21, 25, 29, 33) share a verbatim generic title - pure topic dump with no per-country insight
62
narrative
Navigating payments matrix
“A well-researched thematic walkthrough of payments trends with a genuinely useful 4 Rs framework, but it reads more like a magazine feature than a tight Storymakers argument — use the framework slides (p.21-23) as a teaching example, not the overall structure.”
↓ Closing slides (p.24-28) drift into regional trends and quotes with no call-to-action — the deck fizzles
62
narrative
Indonesia Sustainable Transformation
“A competently structured ESG landscape report with strong action titles and a clean three-pillar MECE spine, but it reads as analysis-without-resolution and is best used as a teaching example for pillar architecture and title craft, not for SCQA closure.”
↓ No resolution act — deck ends on a case study + quote + disclaimer (p.29-31) with no recommendation or call to action
62
narrative
Crossing the lines Fintech
“A competent analytical-comparison deck with strong data callouts but a label-heavy opening, a flabby triple 'Steps to take' middle, and a soft 'Conclusion' close — useful as a teaching example for quantified callouts, not for Storymakers narrative architecture.”
↓ Three identical 'Steps to take' titles (p.16, p.19, p.21) — no differentiation, no numbering, no recommendation specificity; reader cannot tell the pillars apart
62
narrative
China M&A 2024 Review and Outlook
“A well-structured PwC market review with strong slide-level action titles but a weak synthesis and outlook — use slides 5, 9, 10, 17, 20 as exemplars of action-title craft, but not the deck as a whole-arc Storymakers model.”
↓ Synthesis pages 31–33 are titled 'Key messages (1)/(2)/(3)' — pure topic labels on the slides that should carry the strongest insight titles
62
narrative
CEO Panel Survey Emerge Stronger
“A competent survey-readout deck with above-average action titles and a real recommendation slide, but the placeholder titles and thin close keep it from being a Storymakers exemplar — use slides p.3/p.4/p.7 as title-writing teaching examples, not the deck's overall structure.”
↓ Four slides (p.5, 6, 10, 12) carry the placeholder title 'CEO Panel Survey | n' — wasted real estate where an action title should live
62
narrative
AI in Retail
“Solid analytical research report with strong insight-bearing titles in the middle, but it opens slowly with five front-matter pages and ends in team bios — use p.11-21 as a teaching example for action titles, not the overall structure.”
↓ Five slides of front-matter (cover, blank, disclaimer, three 'About us') before the thesis appears at p.10 — answer is buried
62
narrative
2nd Global Crypto M&A and Fundraising Report
“A well-structured PwC industry report with a strong BLUF and MECE pillars but topic-labeled chart titles and a marketing-pitch close — useful as a teaching example for opening discipline and section structure, not for action-title craft or narrative resolution.”
↓ Action titles abandoned in the analytical body — p.7-21 default to topic labels like 'Crypto Fundraising Deal Count by Sector'
62
narrative
2024 TransAct Middle East
“A competent annual M&A landscape report with sound MECE pillars and a strong cover thesis, but it functions as a reference scan rather than a Storymakers exemplar — use slides p.1, p.8, and p.12 as positive title examples and the rest of the body as a cautionary case for chart-caption titles.”
↓ Most sector pages (p.14-20) use bare colon-terminated topic labels ('Consumer markets:', 'Healthcare:') instead of insights, hiding the 'so what' from a skim reader
62
narrative
2019 Global Treasury Benchmarking
“A competent benchmarking survey with above-average thesis-style dividers and number-led headlines, but it reads as six parallel mini-essays rather than one Storymakers arc — use the pillar dividers and recommendation slides as teaching examples, not the overall structure or close.”
↓ Two back-to-back 'Theme overviews' dividers (p.4 and p.5) waste opening real estate and signal a topic dump rather than a story.
62
narrative
10 retailer investments for an uncertain future
“A solid topic catalog with sharp 'X, not Y' recommendation titles and disciplined evidence pairing, but it abdicates the prioritization question it poses — useful as a teaching example for declarative recommendation titles and SCQA openings, not for narrative resolution.”
↓ Closing is a question, not an answer (p.43 'How would you prioritize these 10 areas') — for a deck about prioritization, refusing to prioritize is the central narrative failure
62
narrative
Generative AI Making Waves
“A well-structured analytical taxonomy with a memorable proprietary framework (WaveGram), but topic-label titles and a soft open/close make it a teaching example for framework design and MECE decomposition — not for Storymakers narrative arc.”
↓ Action titles are predominantly nouns/labels (p.20, p.26, p.28–34, p.43–49) — the deck reads as taxonomy, not argument
62
narrative
Digital CFO Results of the Oliver Wyman Study
“A competently chaptered survey readout with above-average action titles, but it presents findings rather than telling a story — useful as a teaching example for declarative metric-led titles, not for opening or closing structure.”
↓ No answer-first opening: it takes until p.8 to surface a real finding; pp.1–7 are all setup
62
narrative
full report 1651767473 1215260173
“A solid analytical industry report with credible numbers and case studies, but structurally a four-pillar topic loop rather than a Storymakers narrative — usable as an example of metric-driven action titles, not as a model of arc, opening, or closing.”
↓ Four slides titled identically 'Key recommendations for marketers' (p.13, 17, 24, 29) — readers cannot tell pillars apart from the title alone
62
narrative
uefa weuro 2025 approaching the summit en may 2025
“Competent EY economic-impact report with a disciplined 5-pillar measurement spine and strong numeric callouts, but the topic-label titles and missing closing synthesis make it a useful exemplar for MECE structure — not for Storymakers action-title or resolution craft.”
↓ Topic-label titles dominate (e.g. 'THE PROFESSIONAL GAME' p.19, 'BROADCAST AND SPONSORSHIP POTENTIAL' p.20) — none of the punchy stats reach the action title
62
narrative
ey global ipo trends q4 2019
“Competent regional market-update deck with a clear thesis up front and a strong rhetorical close, but undermined by lazy repeated topic-label titles and a missing synthesis slide - use the quote-slide openers as a teaching example, not the analytical pages.”
↓ Workhorse analytical slides reuse identical topic-label titles ('Global IPO market insight' x3, 'Asia-Pacific IPO market insight' x3, 'Europe, Middle East, India and Africa IPO market insight' x3) - every one of those should carry the slide's specific insight
62
narrative
ey global economic outlook july 2023
“A polished, title-driven analytical brief with exemplary action titles and a clean thesis-first open - use it as a teaching example for title craft, but not for narrative arc, since it dissolves into a contributor bio instead of a recommendation.”
↓ No closing synthesis or recommendation - the deck ends on a regional slide (p30 Africa) and a contributor bio (p32) instead of a 'what this means for you' slide
62
narrative
ey gender pay gap 03 03 2025
“A short compliance-style ESG report with decent data callouts but weak Storymakers craft — useful as a counter-example for action-title rewriting, not as a structural exemplar.”
↓ Titles are nouns, not insights — p.3 'Our gender pay gaps' should read 'Pay gap widened 0.2pp to 14.8%, driven by part-time concentration'
62
narrative
ey e book the green transition
“A competently structured EY thought-leadership trilogy with clean MECE pillars and quantified analysis, but it reads as three parallel essays with a topic-labelled opening and a slide literally titled 'Conclusion' — useful as a teaching example for sectional build-up and recommendation slides, not for answer-first narrative or memorable closes.”
↓ No answer-first opening: the executive summary at p2 ('Addressing the climate crisis and accelerating the green transition') is a topic restatement, not a thesis — readers must wait to p5 for the first real claim
62
narrative
IMD Morgan Stanley Final 13 June 2019
“Competent regional-bank investor deck with clean MECE pillars and mostly declarative titles, but it never states a Complication and ends in disclaimers — useful as an exemplar of pillar architecture and peer-benchmark evidence, not as a full SCQA narrative or strong close.”
↓ No Complication: deck shows strengths without naming a tension or risk, so there is nothing for the recommendation to resolve
62
narrative
EY Foundation 2022 2023 Impact Report
“A competent non-profit impact report with strong stakes and a bold closing target, but title quality and the long un-pillared case-study run keep it short of a Storymakers exemplar — useful as a 'how to use callouts to carry the argument' counter-example more than a structural template.”
↓ Action titles are overwhelmingly nouns ('Income', 'Volunteers', 'Welcome', 'Smart Futures') instead of insight-bearing claims
62
narrative
20210628 Lanxess Presentation MS Cannon Ball Run Field Trip
“A solid IR earnings update with above-average action titles and a credible analytical spine, but the unlabeled dividers and absent recommendation make it a useful teaching example for segment-level action-titling, not for end-to-end Storymakers narrative.”
↓ No recommendation/CTA close — deck dribbles out via events calendar (p.31) and contacts (p.32)
62
narrative
US Credit Card Issuer Performance 1Q 2023
“A competent McKinsey quarterly data brief with a strong answer-first opening and well-titled analytical charts, but it diagnoses without prescribing and trails off into valuation tables — useful as a Storymakers exemplar for action titles and exec-summary craft, not for full S→C→A→R structure.”
↓ No resolution act — the deck ends on P/B ratio tables (p.35-37) with zero recommendation, next steps, or implication for issuers
62
narrative
Taking Action on Nature Webinar
“A solid analytical webinar deck with quantified action titles in the middle, but it buries the thesis behind front-matter and ends in a tools reference + 'Thank you' instead of a recommendation — useful as an exemplar of declarative chart titles, not of full SCQA structure.”
↓ No recommendation or next-steps slide — closes on 'Thank you!' (p.15) after a tools dump