AI critiques

Storymakers reviews of every deck.

Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.

1086 reviewed decks · mean 59.8 · click a bar to filter

Filtered reviewed decks

726 matching · page 18 / 31
58 narrative
IPSOS · 2023 · 73p
inv research 20231129 crypto asset survey 2023
“A competently structured research-report deck with strong MECE pillars and answer-first summaries, but topic-label titles and a missing recommendation act make it useful as a teaching example of structure-without-argument rather than a Storymakers exemplar.”
↓ No recommendation / 'so what' act — deck ends in an appendix with demographics (p.72), leaving the reader without next steps or policy implications
58 narrative
IPSOS · 2025 · 69p
People&ClimateChange2025
“A competently reported syndicated-research deck with flashes of strong action-title writing but a buried recommendation and a 40-slide country-data tail — use the p.9/p.15/p.26 insights as teaching examples of declarative titles, not the overall structure.”
↓ Recommendation is buried: the only prescriptive slide (p.25 'Three things to bring consumers along') sits mid-deck with no visual weight or escalation
58 narrative
IPSOS · 2023 · 31p
NBI 2023 Press Release Supplemental Deck December 23
“A competent research-report deck with a strong mid-section of declarative KDA titles, but it buries its Japan headline behind four methodology slides and ends in appendix/boilerplate — use pp.21–22 as a title-craft exemplar, not the overall structure.”
↓ Thesis buried: it takes 9 pages to reach the Japan headline; a press-release deck should lead with it on slide 1 or 2
58 narrative
IPSOS · 2021 · 35p
Ipsos SEA Ahead Shift + Sentiments 20211209
“A solid analytical research read-out with strong quantified action titles in its first pillar, but it functions as three stitched-together topic briefs rather than a Storymakers arc — useful as an example of action-title writing in the macro section, not as a structural exemplar.”
↓ No closing synthesis: p.33 'ROADMAP TO NETZERO' is a divider with no follow-through, then jumps straight to Q&A on p.34
58 narrative
IPSOS · 2024 · 16p
Introduction to Ipsos May 2024
“A competent corporate capabilities deck with good action titles and a quantified spine, but it's a company tour rather than a Storymakers narrative — useful as a reference for title craft, not as an exemplar of SCQA structure or a strong close.”
↓ Duplicate titles on p.10 and p.11 («OUR STRATEGY BEING AT THE HEART OF SCIENCE AND DATA» / «...THE HEART OF SCIENCE AND DATA») — an editing miss that fractures the strategy section
58 narrative
IPSOS · 2024 · 41p
IEI 2024 Global Charts
“A competently organised annual research index with a summary-first opening and a handful of strong action titles, but it is an analytical readout — not a Storymakers exemplar — because most titles restate survey questions and the deck ends without a recommendation or call to action.”
↓ No recommendation or 'so what' act — deck ends on a data chart (p.38) then methodology, with the closing slide (p.41) reduced to a contact card
58 narrative
IBM · 2018 · 20p
IBV The Cognitive Enterprise
“A competent IBM thought-leadership brief with the right ingredients (client cases, a stake stat, next steps) but undermined by repeated topic-label titles and an invisible pillar structure — useful as a teaching example of why action-titling and section dividers matter, not as a Storymakers exemplar.”
↓ Six slides reuse the identical title 'The Cognitive Enterprise: The finance opportunity' (p.4, 8, 10, 12, 16, 18), erasing any sense of forward motion
58 narrative
GoldmanSachs · 2023 · 17p
goldman sachs dec 2023 final 12 5 23
“A competent investor-conference update with a strong closing thesis and solid peer-benchmark titles, but the front half buries the answer and the growth pillars aren't MECE-framed — use p.5-7 and p.12 as title-quality exemplars, not the overall structure.”
↓ Opening three content slides (p.3 'Overview', p.4 'financial performance detail') bury the lede — no thesis until p.13
58 narrative
GoldmanSachs · 2023 · 46p
Newmark May 2023 FI Conference Presentation Vf Final
“A competent fixed-income IR deck with several exemplary action titles in its middle third, but structurally it is a data walk rather than a Storymakers story — use slides 11, 14, 16, and 19 as teaching examples for declarative titles, not the deck's overall arc.”
↓ No SCQA opening — slides 1–5 are pure front matter; the investable thesis ('when markets normalize we exceed peak revenues') is hidden on p.13 rather than stated on p.3 or p.4
58 narrative
GoldmanSachs · 2024 · 33p
Goldman Sachs 2024 Aircraft Leasing Conference
“A polished investor-conference update with strong per-slide title discipline in the middle analytical run, but it opens on a results brag-wall and closes on a tagline — use p.8, p.13, and p.21 as action-title teaching examples, not the overall arc.”
↓ No thesis slide — the deck never states up front what the audience should conclude or do; p.2 'Recent Developments' is a placeholder title
58 narrative
DeutscheBank · 2023 · 41p
Deutsche Bank Q3 2023 Fixed Income Call
“A competent IR disclosure deck with above-average action titles in the first 14 slides, but it lacks SCQA tension, has no real closing ask, and is dominated by a topic-labelled appendix — useful as a reference for declarative titling, not as a Storymakers structural exemplar.”
↓ No complication/tension act — the deck never names what's hard (rates, CRE, TLTRO repayments), so analytical slides like p.25–27 read as disclosure, not narrative payoff
58 narrative
DeutscheBank · 2023 · 43p
Deutsche Bank Q2 2023 Presentation
“A competent bank earnings deck with a strong answer-first opening but an analytical, tension-free middle and a near-absent close — useful as an example of declarative summary titles, not as a Storymakers story-arc exemplar.”
↓ No Complication act — every callout reinforces 'momentum' and 'growth'; tensions (inflationary cost pressure p11, credit-loss upper-range guidance p12, litigation p37) are mentioned but never elevated into a narrative pivot
58 narrative
Deloitte · 2023 · 23p
Ukraine Refugee Pulse
“A credible, humane survey report with a strong emotional close but weak Storymakers structure - use p.19-21 as a teaching example of empathetic closing, but do not model the title writing or opening on this deck.”
↓ Action titles are topic nouns ('BARRIERS', 'MENTAL HEALTH', 'CONNECTIVITY') - the insight lives in the callouts, not the titles
58 narrative
Deloitte · 2022 · 40p
The future of M&A 2022 M&A Trends Survey
“A competent survey-report deck with quantified findings but weak Storymakers hygiene — reuse for teaching callout-writing and framework slides, not for action titles, pillar architecture, or closings.”
↓ Title reuse across 4-6 consecutive slides (e.g. 'Beyond the basics' p.13-18, 'What is your place on the playing field?' p.31-37) destroys slide-level action-title discipline
58 narrative
Deloitte · 2022 · 55p
The Future of Food Challenges & opportunities
“Competent data-rich industry report with a clear three-theme framing but weak Storymakers craft — use its metric-anchored analytical slides (p.13, p.26, p.28) as teaching examples, not its overall arc or titling discipline.”
↓ No answer-first opening: thesis is diluted across p.4-8 and never crystallized into a single provocation or recommendation slide up front
58 narrative
Cognizant · 2022 · 47p
HFS Top 10 Healthcare Provider
“A competent analyst-report-as-deck with genuinely strong action titles in the middle, but it buries its thesis, uses topical section dividers, and ends on a sponsor profile — use pp.14-32 as a title-writing exemplar, not the overall structure.”
↓ Executive summary buried at p.16 instead of opening the deck — violates answer-first; reader has no thesis through the first 15 pages
58 narrative
Deloitte · 2018 · 56p
Leadership: Driving innovation and delivering impact The Deloitte Global Chief Procurement Officer Survey 2018
“A competent annual survey report with MECE pillars and good benchmarking, but it buries its recommendation mid-deck and ends in reference content — useful as a section-architecture exemplar, not as a model for opening, closing, or action-title craft.”
↓ Recommendations compressed into a single slide ('Action starts here', p.35) and placed before the industry/regional appendix — the call to action is structurally buried
58 narrative
Deloitte · 2024 · 11p
Global Business Services Performance improvement
“A thought-leadership whitepaper in deck form — usable as a 'numbered-guide scaffolding' example but not a Storymakers exemplar because it skips the answer-first opening, uses imperative topic titles instead of insight titles, and breaks its own six-step MECE promise.”
↓ Action titles are imperatives ('Develop…', 'Focus on…', 'Extend…') rather than insight-bearing declaratives
58 narrative
Deloitte · 2023 · 30p
Foodservice Market Monitor
“A competent analytical market monitor with strong metric-led action titles, but it lacks a Storymakers spine — use p.7-p.13 as exemplars of insight-bearing titles, not the overall structure.”
↓ No sharpened Complication or central Question: the deck never states what decision the reader must make, so 'Value Creation levers' on p.27 lands as a marketing pivot, not a resolution.
58 narrative
Deloitte · 2015 · 109p
Accelerated Access Review UK Mapping
“A structurally MECE but narratively incomplete analytical mapping — useful as an exemplar of parallel-pillar taxonomy and case-study titling, but a cautionary tale on closing: the deck stops before the recommendation and should not be taught as a Storymakers arc.”
↓ No Resolution act: the deck ends on Methodology/Glossary/Limitations (pp.103-108) with zero recommendations, owners, or sequencing of the 12 opportunities teased on p.10
58 narrative
Deloitte · 2020 · 23p
2020 Deloitte Human Capital Trends: Government & Public Services Insights
“A disciplined three-pillar framework deck marketing a Deloitte+Oracle HCM service — structurally MECE but narratively flat; useful as a teaching example of parallel section architecture, not of action-title writing or resolution.”
↓ Action titles are almost entirely topic labels ('Purpose', 'HR imperatives', 'Oracle Cloud HCM Enabling Capabilities' reused verbatim on p.10, p.15, p.20) — a reader skimming titles cannot reconstruct the argument
58 narrative
BoozAllenHamilton · 2020 · 25p
original
“A competent investor-relations deck with a stated thesis and solid supporting data, but as a Storymakers exemplar it fails the arc — no Complication, no Resolution, and topic-labeled data slides — so use it to teach how quantification should support a thesis, not as a model for narrative structure.”
↓ No Complication/tension act — the deck never articulates what challenge, risk, or decision the audience must resolve; it is a confidence monologue
58 narrative
Barclays · 2023 · 48p
unlocking growth creating tech ecosystems
“A well-researched, MECE-disciplined regional ecosystems report whose analytical chapters are teachable but whose titles, opening thesis, and sponsor-led close make it a weak Storymakers exemplar — use the parallel Edinburgh/Manchester build, not the narrative frame.”
↓ Titles are topic labels, not insights: 'Executive summary' (p.4), 'Key recommendations' (p.5), 'Edinburgh: Tech investors' (p.18) — the reader cannot skim the action titles and get the argument.
58 narrative
Barclays · 2018 · 32p
barclays ceo energy power conference 2018
“A competent investor-conference deck with pockets of strong Storymakers craft (action titles p.6/p.7/p.14, quantified callouts p.9-p.13) but no SCQA spine and a topic-label closing — useful as a teaching example for action titles and callouts, not for overall narrative architecture.”
↓ Opening delays the thesis: disclaimer (p.2) + tagline (p.3) + framework stub (p.4) + identity (p.5) burn four slides before any insight