AI critiques

Storymakers reviews of every deck.

Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.

1086 reviewed decks · mean 59.8 · click a bar to filter

Filtered reviewed decks

635 matching · page 15 / 27
58 narrative
Strategy_and · 2020 · 12p
6th ICO STO Report Strategic
“A competent short market-study deck with above-average action titles, but it ends on a credentials pitch instead of a recommendation — useful as an example of strong data-slide titling, weak as a Storymakers arc.”
↓ Closes on a service pitch (p.11) + 'Thank you!' (p.12) with no synthesized recommendation or 'so what' for the reader
58 narrative
SimonKucher · 2023 · 16p
APAC Family Office Study
“A competent thought-leadership study with strong analytical-section action titles but a weak narrative spine - useful as a teaching example for action titles and pull-quotes, not for opening or closing craft.”
↓ Opening trio (p.1-3) is pure front matter - no thesis, no stakes, no hook before p.5
58 narrative
RolandBerger · 2023 · 12p
Decarbonization in ports and shipping
“A competent thought-leadership / business-development deck with strong action titles and a clean macro-to-micro context build, but it stops short of a recommendation and pivots to firm credentials — useful as a teaching example for action-titling and SCQA setup, not for closing the loop.”
↓ Self-promotion crowds the narrative: p.2, p.3 and p.11 are credentials/RB-targets slides in a 12-page deck — 25% of the real estate is about the firm, not the client problem
58 narrative
PwC · 2021 · 35p
e-mobility in India
“A competent PwC point-of-view deck with quantified action titles and a coherent analytical build, but it opens slowly and resolves into a generic takeaways page — use its title-writing and callout craft as a teaching example, not its overall narrative arc.”
↓ No thesis slide in the opening — the PoV ('holistic ecosystem approach') is buried on p.9 instead of pages 1–3
58 narrative
PwC · 2020 · 12p
[Presentation title] 6th ICO / STO Report
“A competent market-update report with strong individual action titles but a weak narrative spine — useful as a teaching example for title-writing and callouts, not for end-to-end Storymakers structure.”
↓ p.2 'Executive Summary' is a label, not an answer — a true exec summary should state the thesis in the title
58 narrative
PwC · 2021 · 36p
U.S. Podcast Advertising Revenue Study
“An IAB/PwC industry benchmark report with exemplary action-title craft and a clean opening hook, but a one-slide recommendation section turns it into an analytical dump — use pp.7-22 as a teaching example for declarative titling, not the overall narrative structure.”
↓ Resolution is a single slide (p.26) after 14 analytical slides — recommendations are not unpacked, prioritized, or owned
58 narrative
PwC · 2024 · 35p
Transport & Logistics Barometer
“A competently-titled industry barometer with one excellent thematic mini-arc (China/SEA, p.20–24) but no SCQA resolution — use individual action titles like p.20 as teaching examples, not the overall structure.”
↓ Outlook (p.25–26) is a single content slide with a topic-label title — the natural 'answer' moment of the deck is empty
58 narrative
PwC · 2022 · 32p
The future of work: A journey to 2022
“A conceptually strong scenario report with a memorable MECE spine, but it reads as a thought-leadership essay rather than a Storymakers deck - use the Blue/Green/Orange framework as a teaching example of MECE pillars, not as a model for action titles or recommendation closes.”
↓ Title repetition and topic-label titles dominate (p.5, p.6, p.8, p.10, p.19 all variants of the same generic phrase) - readers can't skim the deck and reconstruct the argument
58 narrative
PwC · 2025 · 50p
PwC Women in Work 2025
“A solid PwC research-index publication with strong action titles in its scenario build (p.24-26) and a genuine productivity-angle hook, but it is structurally an analytical report, not a Storymakers deck — use slides 14 and 24-26 as exemplars for quantified action titles, never as a model for closings, because there is no recommendation and the document ends in an appendix.”
↓ No recommendation or call-to-action slide anywhere in 50 pages — the deck ends on p.50 with a contact card immediately after the technical appendix
58 narrative
PwC · 2021 · 34p
Global & Entertainment Media Outlook 2021-2025: Hong Kong summary
“Solid analytical mid-deck with good action titles in the segment dives, but a weak thesis-free opening and a tangential Gen AI tail leave it as a useful teaching example for MECE segment build-up — not for narrative arc or close.”
↓ No SCQA hook in opening — p.4-5 establish scope without naming the central question or answer
58 narrative
PAConsulting · 2022 · 64p
Innovation Engine for Growth Playbook
“A solid methodology playbook with a genuinely MECE four-pillar spine, undermined by a marketing-brochure opening, topic-label titles, and excessive divider padding — use the pillar architecture as a teaching example, not the narrative or title craft.”
↓ Slides 1–5 burn the entire opening on cover/filler/dividers/TOC; thesis doesn't appear until p.6 — fails the 'lead with the answer' test
58 narrative
MorganStanley · 2024 · 40p
eyp global economic outlook jan 2024
“A well-titled, evidence-rich economic outlook with a strong thematic spine but no resolution act — use it as a teaching example for declarative action titles and scenario framing, not for narrative arc or closing.”
↓ No closing act: the deck ends with country analysis (p.36) → 'Agenda' (p.37) → bios (p.38-39) → disclaimer; zero synthesis, recommendation, or implications slide
58 narrative
MorganStanley · 2025 · 20p
ey sports engagement index january 2025
“A competent research-report deck with strong action titles in the analytical core, but it is a topic-organized data tour rather than a Storymakers narrative — useful as a teaching example for headline writing, not for arc construction.”
↓ No Resolution act — deck ends on p.18 'we continue to track many other sports' with zero recommendations or implications for sports bodies, sponsors, or rights holders
58 narrative
MorganStanley · 2023 · 47p
ey global ipo trends 2023 q4
“A competent quarterly market report with a sound geographic spine and several sharp action titles, but it reads as an analytical dump that buries a generic recommendation behind the appendix — useful as a teaching example for action-title contrast (insight titles vs «(Cont'd)» topic labels), not as a Storymakers structural exemplar.”
↓ Eight slides titled with «(Cont'd)» variants (p.16–19, p.28–30, p.23) — these are topic labels, not action titles, and signal an analytical dump
58 narrative
MorganStanley · 2023 · 20p
ey global ipo trends 2023 q2 v1
“A competently structured EY educational primer with a 5W1H spine and a service pitch tail — useful as a teaching example of MECE topic coverage, but a poor Storymakers exemplar because it leads with questions instead of answers and closes on credentials instead of a recommendation.”
↓ Action titles are nouns or questions throughout (pp.4, 5, 7, 9, 10, 11, 12) — the deck never tells you the answer in the title bar
58 narrative
MorganStanley · 2022 · 12p
ey global ipo trends 2022 v1
“A competently-opened thought-leadership piece with strong stat hooks and one clean MECE pillar, but it buries its recommendation mid-deck and ends on a hedge — useful as an example of strong opening framing, not of a full Storymakers arc.”
↓ No closing recommendation or call-to-action — the deck trails off into a repeated hedge title on pp.10-11 and a disclaimer on p.12
58 narrative
MorganStanley · 2025 · 30p
ey gl hfs horizons insurance services excerpt 06 2025
“A competent HFS-style analyst research report with disciplined methodology and a few strong data-titled slides, but structured as a topic-organized findings dump rather than a Storymakers narrative — useful as a teaching example for action titles on pp.21-22 and p.27, not for overall arc.”
↓ No recommendation or call-to-action slide — deck terminates in vendor profile (p.27) and front-matter (pp.29-30)
58 narrative
MorganStanley · 2023 · 10p
ey emerging tech at work 2023 report updated
“A short EY survey-report deck with a strong human-centered hook but no resolution — useful as an example of leading with the answer (p.4), not as a full Storymakers arc.”
↓ No resolution act — p.9 is 'Questions | Contact us' rather than a recommendation or next-steps slide
58 narrative
MorganStanley · 2023 · 25p
20231114 MorganStanley APAC Summit Presentation slides
“Competent corporate-update deck with strong quantified callouts in its quarterly section but no SCQA spine and a buried thesis — useful as an example of metric-led titles, not as a Storymakers narrative exemplar.”
↓ No SCQA setup — the deck never poses the strategic question it is answering, so the audience must infer the 'so what'
58 narrative
MorganStanley · 2023 · 30p
2023 MS Conference Presentation
“A solid lead-with-the-answer investor deck for the first 11 slides that then dissolves into a 19-slide reference appendix — useful as a teaching example for thesis-first openings and peer-benchmark titling, not for narrative arc or closing.”
↓ 60% of the deck (p.12-30) is appendix; the narrative effectively ends at p.11 with no recommendation or call-to-action slide
58 narrative
McKinsey · 2020 · 40p
Transportation Warehousing Sector
“A disciplined McKinsey diagnostic with strong MECE numbering and metric-laden action titles, but the recommendation is under-staged at p.22 and the deck loses its arc in the back third — use the p.8-20 problem-and-evidence sequence as a Storymakers teaching example, not the overall structure.”
↓ Closing is an appendix dump: p.39-40 'Other:' case studies sit outside the 1-5 challenge framework and replace what should be a 'so what / next steps' slide.
58 narrative
McKinsey · 2021 · 45p
Quantum Technology Monitor 2021
“A solid, data-dense market monitor with disciplined action titles and clean MECE pillars, but it is a reference document not a story — use its individual analytical slides as title-writing exemplars, but not its overall structure.”
↓ No SCQA opening and no recommendation close — p.2 asks 'What is this document for?' and the deck ends on methodology (pp.41-44) with no 'so what / now what' slide
58 narrative
McKinsey · 2024 · 103p
Quantum Technology Monitor
“A high-quality analytical monitor with exemplary action titles and quantified framing, but it reads as a reference almanac rather than a Storymakers narrative — useful as a teaching example for title craft and data-comparison slides, not for arc structure or closing.”
↓ No closing recommendation or call-to-action — deck ends on appendix/team bio (pp. 101–103) after a speculative AI tangent (pp. 99–100)
58 narrative
McKinsey · 2015 · 25p
Insurance Trends Growth Poland
“A solid analytical trends primer with strong opening framing and decent action titles, but it never resolves into a recommendation — useful as an exemplar of opening stakes-setting and quantified titles, not of full Storymakers arc.”
↓ No recommendation slide — closes on 'Topics for the debate' (p.24), leaving the audience without an answer