AI critiques

Storymakers reviews of every deck.

Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.

1086 reviewed decks · mean 59.8 · click a bar to filter

Filtered reviewed decks

374 matching · page 14 / 16
52 narrative
Deloitte · 2024 · 17p
Technology Trust Ethics Preparing the workforce for ethical, responsible, and trustworthy AI: C-suite perspectives
“A competent survey-findings report with strong stat-led slide titles but weak narrative architecture — useful as a teaching example for action titles at the slide level, not for deck-level Storymakers structure.”
↓ No Complication/tension act — the deck never states why ethical AI readiness is urgent or what goes wrong without it
52 narrative
BCG · 2017 · 482p
Budgetanalyse af Forsvaret 2017 Materialesamling Del 2
“A dense, methodologically rigorous reference pack of ~13 defense-efficiency initiatives with strong per-initiative build-up but no global narrative spine — use the inner initiative templates (e.g., car-pool pp.193–228 or category-management pp.54–82) as teaching examples of structured analytical build, not the overall deck as a Storymakers exemplar.”
↓ No executive summary or total-potential slide anywhere in the first 8 pages — the deck has no global answer-first opening, just TOCs (p.2–8) before jumping into Initiative 1 on p.9.
52 narrative
Accenture · 2020 · 17p
How will COVID-19 change the consumer?
“A competent Accenture research bulletin with insight-bearing data titles but no Storymakers arc — useful as a teaching example of action titles on chart slides, not of narrative structure or closing.”
↓ No Resolution act — p.14 'next steps' is a plug for Accenture's hub, not a recommendation tied to the data
50 narrative
McKinsey · 2023 · 28p
Global Economics Intelligence Apr 2023
“A competent McKinsey periodic intelligence monitor with a strong opening thesis but no closing argument — useful as a teaching example for action-titled analytical slides and MECE geographic structure, but not as a Storymakers exemplar because it lacks Complication-Resolution arc and ends without a recommendation.”
↓ Country section dividers (p6, p12, p16, p19, p22, p25) are pure noun labels — wasted real estate where a pillar insight should live
48 narrative
misc · 2022 · 72p
2022 Environmental, Social, Governance Report
“A disciplined but title-flat ESG compliance report with clean pillar architecture and real metrics buried in callouts; useful as a teaching example of MECE section dividers, but a counter-example for action titles, opening thesis, and closing call-to-action.”
↓ Zero action titles in 48 narrative pages — every headline is a noun phrase ('TALENT DEVELOPMENT', 'PAY PRACTICES & PAY EQUITY', 'HUMAN RIGHTS') so a reader skimming titles learns the agenda but no insights
48 narrative
RolandBerger · 2023 · 86p
Trend Compendium 2050 Six megatrends that will shape the world
“A polished, MECE thought-leadership compendium with strong declarative titles and disciplined data sourcing, but as a Storymakers exemplar it teaches title craft and pillar architecture only — not narrative arc, opening hook, or closing call to action.”
↓ No thesis-led opening: p.2–3 describe scope rather than state Roland Berger's point of view on what 2050 actually means for the reader
48 narrative
MorganStanley · 2023 · 70p
MorganStanley
“A fund-product pitchbook with a respectable macro storytelling opener but no resolution — useful as a teaching example for action-title craft in the macro section (pp.5-16), not as a structural Storymakers exemplar.”
↓ First 5 slides bury the lede behind cover + two disclaimers + a question title (p.4); no executive summary or thesis statement
48 narrative
MorganStanley · 2024 · 16p
MSDL 4Q23 Earnings Presentation
“A competent investor earnings deck whose callouts do the storytelling its titles refuse to — useful as a teaching example of how action callouts can rescue topic-titled slides, but not a Storymakers exemplar at the deck level.”
↓ Two disclaimer pages (p.2-3) before any thesis — opening real estate is wasted
48 narrative
McKinsey · 2021 · 89p
Accelerating Sustainable and Inclusive Growth
“An ESG compliance report dressed as a deck — front-loaded KPIs and a clean three-pillar spine are usable as teaching examples for section dividers, but topic-label titles, the missing complication act, and a 23-slide appendix tail make it a weak overall Storymakers exemplar.”
↓ Closing collapses into a 23-slide appendix tail (pp.67-89) with no recommendation or forward-looking ask — the deck ends on a CPA assertion (p.87) and a URL (p.89), not an invitation
48 narrative
McKinsey · 2022 · 83p
Accelerating Sustainable and Inclusive Growth
“A pillar-organized ESG disclosure report with strong client-case storytelling but weak title discipline and no narrative resolution — useful as a teaching example for case-study slide construction (p.21–30) and pillar dividers, not as a Storymakers exemplar of the full S→C→A→R arc.”
↓ Action titles are predominantly topic labels ('Our approach' p.34, 'Development' p.36, 'Our people' repeated as title on p.37 and p.42) — readers cannot skim titles and reconstruct the argument
48 narrative
Deloitte · 2022 · 36p
Monitor Deloitte’s 2022 Chief Transformation Officer Study — Designing Successful Transformations
“A competent industry research report with a logical value-chain spine and pockets of real insight titles, but as a Storymakers exemplar it is weak: no thesis up front, no recommendation at the close, and too many topic-label titles — useful as a case study in how to rewrite breadcrumb titles into action titles, not as a model of narrative structure.”
↓ No executive summary or answer-first slide — the reader must read 16+ pages before any synthesis, and none ever arrives
48 narrative
Deloitte · 2017 · 19p
Global Shared Services 2017 Survey Report
“A data-rich survey report with good insights trapped in the callouts — useful as a teaching case for how topic-label titles and a missing Resolution act can flatten strong evidence into a 'results walkthrough', not as a Storymakers exemplar.”
↓ Titles are topic labels, not action titles — 'Operations and governance' is reused verbatim across p.9–12 with zero differentiation
48 narrative
Deloitte · 2023 · 17p
2023 Global Marketing Trends
“A credible trend-survey report mis-cast as a deck — useful as a cautionary example of how strong evidence and good callouts can still fail Storymakers when titles are topic labels and the closing is a URL.”
↓ No recommendation or 'so-what' slide — the deck ends on a blockchain chart (p.16) and a URL (p.17)
48 narrative
AlvarezMarsal · 2024 · 11p
A&M Valuation Insights March 2024
“A data-rich thought-leadership update with genuinely strong action titles, but structurally not a Storymakers exemplar — use slides p2-p9 as a teaching example for declarative titling, not as a model for deck architecture.”
↓ No executive summary or thesis slide — the deck never tells the reader what the overall point is before diving into data
45 narrative
misc · 2023 · 16p
THE WORLD’S RESPONSE TO THE WAR IN UKRAINE
“A competent survey-results dossier with a useful early summary and strong callouts, but it fails as a Storymakers exemplar because every page is titled as a topic and there is no recommendation to land — use the callouts as a teaching example of insight sentences, not the deck structure.”
↓ Titles are uniformly topic labels, not insights — p.6 'COUNTRIES WITH STRONGEST OPINIONS' and p.11 'COUNTRIES WITH STRONGEST OPINIONS ON THEIR OWN RESPONSE' describe the chart, not the finding
45 narrative
PwC · 2018 · 136p
Annual Report 2018
“A compliance-driven annual report dressed as a strategy story — useful as a counter-example of how regulator-mandated structure crushes Storymakers narrative, not as a positive exemplar.”
↓ No SCQA opening — first five pages contain zero stakes-setting; the strategic narrative does not begin until ~p.21 ('How we create value')
45 narrative
MorganStanley · 2025 · 26p
ey praesentation startup barometer 2025 englisch
“A disciplined EY research barometer with strong action-title hygiene but no narrative arc and no resolution — use slides 4, 8, and 11 as exemplars of headline-number titles, but not the deck structure as a Storymakers model.”
↓ No SCQA setup: the deck never frames why 2024 matters, what changed for German startups, or what question the data is answering
45 narrative
MorganStanley · 2025 · 43p
ey digital survey shaping the new normal
“A competent, well-titled regional-survey topic dump with strong action-title hygiene but no narrative arc and no recommendation — useful as a Storymakers exemplar of action-title discipline, not of story structure.”
↓ No closing synthesis or recommendation — deck ends on a data slide (p41) and a 'Contact us' (p42), with zero 'so what' for the reader
45 narrative
McKinsey · 2014 · 11p
Global Growth Development Context
“A solid context-setting trend pack with strong quantified action titles, but it is a Setup-only deck with no Analysis or Resolution — useful as a teaching example for action-title craft, not for Storymakers narrative arc.”
↓ No Resolution act — p.11 frames the problem and the deck ends, leaving the audience with tension and no answer
45 narrative
McKinsey · 2023 · 29p
Global Economics Intelligence (August 2023)
“A competent recurring economics briefing with strong action-titled analytical slides but no narrative arc and no recommendation - useful as a teaching example for dense data-slide titling, not for Storymakers structure.”
↓ No closing recommendation, synthesis, or 'so what' - deck ends on a Brazil PMI chart (p.28) then a logo (p.29)
45 narrative
KPMG · 2022 · 24p
Global Assignment Policies and Practices Survey
“A competent KPMG survey readout with dense data and occasional action titles, but as a Storymakers exemplar it is a cautionary case of analytical-dump structure with a marketing-CTA close — useful to teach what to fix, not to imitate.”
↓ No SCQA arc — slides 6 onward are a sequential survey readout rather than a problem→analysis→answer narrative
45 narrative
KPMG · 2024 · 11p
2024 US CEO Outlook Pulse Survey
“A survey-results pulse report dressed as a deck — useful as a counter-example of topic-label titles and a missing resolution act, not as a Storymakers exemplar.”
↓ No resolution act — deck ends on an ESG data point (p.10) and a disclaimer (p.11) with zero recommendations, implications, or call to action
45 narrative
KPMG · 2021 · 16p
14th Five-Year Plan Sector Impact
“A competent policy explainer organized as a sector-by-sector inventory — useful as an example of action titles and callout discipline, but a weak Storymakers exemplar because it has no pillars, no synthesis, and no recommendation.”
↓ No recommendation, synthesis, or 'so-what' slide before the contact page (p.13 → p.14 contact)
45 narrative
IPSOS · 2023 · 73p
Ipsos Equalities Index 2023 Full report
“A well-instrumented opinion-research data book with a strong 20-page narrative front and a 50-page reference back, but it is not a Storymakers exemplar — use pp.1–20 to teach answer-first openings and quotable callouts, and use the appendix as a cautionary example of topic-label titling.”
↓ Action titles are survey-question labels, not insights — the same question text is reused on 20+ appendix slides (pp.30–51)