AI critiques

Storymakers reviews of every deck.

Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.

1086 reviewed decks · mean 59.8 · click a bar to filter

Filtered reviewed decks

635 matching · page 12 / 27
62 narrative
MorganStanley · 2019 · 16p
IMD Morgan Stanley Final 13 June 2019
“Competent regional-bank investor deck with clean MECE pillars and mostly declarative titles, but it never states a Complication and ends in disclaimers — useful as an exemplar of pillar architecture and peer-benchmark evidence, not as a full SCQA narrative or strong close.”
↓ No Complication: deck shows strengths without naming a tension or risk, so there is nothing for the recommendation to resolve
62 narrative
MorganStanley · 2021 · 34p
20210628 Lanxess Presentation MS Cannon Ball Run Field Trip
“A solid IR earnings update with above-average action titles and a credible analytical spine, but the unlabeled dividers and absent recommendation make it a useful teaching example for segment-level action-titling, not for end-to-end Storymakers narrative.”
↓ No recommendation/CTA close — deck dribbles out via events calendar (p.31) and contacts (p.32)
62 narrative
McKinsey · 2024 · 15p
Taking Action on Nature Webinar
“A solid analytical webinar deck with quantified action titles in the middle, but it buries the thesis behind front-matter and ends in a tools reference + 'Thank you' instead of a recommendation — useful as an exemplar of declarative chart titles, not of full SCQA structure.”
↓ No recommendation or next-steps slide — closes on 'Thank you!' (p.15) after a tools dump
62 narrative
McKinsey · 2019 · 37p
Secret of Transformations
“A solid McKinsey teaching/keynote deck with strong quantified evidence and a recognizable arc, but the interrogative titles, mid-deck survey detour, and missing recommendation make it a useful exemplar for analytical build-up — not for Storymakers narrative discipline.”
↓ Six consecutive 'Survey for the audience' slides (p.8-13) interrupt the narrative and look like a workshop artifact, not a deck
62 narrative
McKinsey · 2011 · 12p
Private Sector Partnership Learnings
“A solid mid-tier 2011 McKinsey thought-leadership deck with strong action titles in the middle and a recognizable SCQA spine, but it buries the thesis in act one and fizzles into a generic 'In summary' close — useful as a teaching example for action titles and case-evidence ladders, not for opening or closing craft.”
↓ No explicit thesis slide in the first 3 pages; the actual argument ('viable PPP models require X and Y') is delayed to p.4
62 narrative
McKinsey · 2022 · 13p
New-business building in 2022: Driving growth in volatile times
“A well-quantified McKinsey survey readout with disciplined action titles but no resolution — use it as a teaching example for declarative numeric titles, not for narrative arc or closes.”
↓ No recommendation or call-to-action slide — deck ends on p.12 description, then acknowledgments (p.13)
62 narrative
McKinsey · 2020 · 38p
MTA Financial Impact COVID-19
“A methodologically rigorous McKinsey forecast deck with strong precedent framing and a MECE revenue/cost spine, but it buries the $8.5B answer until p.33 and leans on topic-label titles — useful as a teaching example for scenario analysis structure, not for Storymakers opening or action-title craft.”
↓ Buries the answer: the $8.5B total impact does not appear until p.33 of 38; opening is two disclaimers + cover + TOC with no executive summary
62 narrative
McKinsey · 2018 · 23p
Investment Industrial Policy Future
“A data-rich McKinsey/MGI analytical brief with disciplined hero metrics but a buried, question-shaped recommendation and a backup-heavy tail — useful as a teaching example for action-titled data slides, not for Storymakers arc construction.”
↓ No upfront answer — the recommendation (p.15) appears 65% into the deck and is phrased as a vague 'need a clear agenda' rather than a specific prescription
62 narrative
McKinsey · 2021 · 8p
Global Gas Outlook 2050
“Solid analytical brief with strong quantified mid-deck titles, but it is a findings dump rather than a Storymakers narrative — useful as an example of action-title writing on data slides, not as a model for full story arc.”
↓ No closing recommendation or 'so what' — deck ends on p.6 then dumps into model methodology and a credits slide
62 narrative
McKinsey · 2025 · 17p
Fab Automation AI
“A competent McKinsey diagnostic with strong, metric-anchored action titles but a buried thesis and an amputated close — useful as a title-writing exemplar, not as a full Storymakers narrative arc.”
↓ Deck ends on 'Thank you' (p.17) with no recommendation or next-steps slide — the resolution act is missing
62 narrative
McKinsey · 2025 · 12p
Delivering on construction productivity is no longer optional
“A well-opened, well-quantified problem statement that abdicates its own conclusion — use slides 1-7 as a teaching example for stakes-setting and action titles, but not as a complete Storymakers exemplar.”
↓ No recommendation slide — p.10 asks 'What will it take to improve productivity?' but the deck ends without answering
62 narrative
McKinsey · 2020 · 43p
Brazil Digital Report
“A solid analytical landscape report with disciplined section structure and several strong declarative titles, but it reads as a research summary rather than a Storymakers deck — use the talent section's titling as a teaching example, not the overall arc.”
↓ No explicit recommendation or call-to-action — the deck ends on 'In summary:' (p.42) and a thank-you (p.43), violating the SCQA 'Resolution' act
62 narrative
McKinsey · 2022 · 11p
Battery materials demand and supply perspective
“A competent McKinsey market-perspective deck with strong quantified action titles in the analytical middle, but it opens without a thesis and closes on 'unknowns remain' plus a generic 'Conclusion' — useful as a teaching example for action-title craft (p.4–9), not for full Storymakers arc.”
↓ p.11 is titled 'Conclusion' — a topic label, not an action title — and offers no recommendation or next step
62 narrative
LEK · 2022 · 36p
Good as Gold: Resilience and Continued Attractiveness of the Global K-12 Sector
“A solid narrowing-funnel thought-leadership piece with mostly good action titles and a clean 3-pillar structure, but it buries the recommendation under a 9-slide identically-titled data dump — use the p.3-22 analytical build as a teaching example, not the overall architecture.”
↓ Nine consecutive slides (p.26-34) with the literally identical title 'Overall growth in the premium segment…(X of 9)' — the single biggest narrative failure, forcing the reader to do all the synthesis
62 narrative
LEK · 2022 · 45p
Education: 2022 M&A Deal Roundup and Trends to Watch Out for in 2023
“Solid analytical mid-section with disciplined action titles, but it is structured as a market-update report rather than a Storymakers narrative — useful as a teaching example for data-slide titling, not for arc design or closes.”
↓ No SCQA opener — the deck buries its forward-looking thesis behind 12 slides of 2022 retrospection
62 narrative
KPMG · 2019 · 42p
Agile Transformation
“A stat-rich KPMG survey report with a competent three-pillar diagnosis and good case-study cadence, but the thesis is buried at p.30, the close is a service pitch followed by 11 appendix pages, and pillars exist only in title prefixes — useful as a teaching example for stat-anchored analytical builds, not as a Storymakers narrative exemplar.”
↓ 11 of 42 pages (p.32-42) are appendix/country-background — over a quarter of the deck dumps undifferentiated country snapshots ('Background – Belgium', 'Background - Brazil', etc.) that read as raw survey output
62 narrative
KPMG · 2020 · 23p
2020 CEO Outlook COVID-19
“A competently themed survey-findings deck with a stated three-pillar frame but no recommendation payoff — useful as a teaching example of action-title statistics, not of full SCQA story arc.”
↓ No closing recommendation or call-to-action slide — p.21 'In summary' is reflective, not directive
62 narrative
JPMorgan · 2026 · 45p
529 cpe
“A polished JPMorgan client-education reference deck with a solid analytical middle but a weak narrative frame — useful as a teaching example for quantified callouts and comparison tables, not for opening, closing, or signposting a story.”
↓ No closing recommendation slide — the deck ends on disclosures (p.43-44) and a branded product page (p.45), with no 'so what should you do Monday' synthesis
62 narrative
JPMorgan · 2025 · 13p
250115 ucb company presentation jpm
“A competent investor-day narrative with clean two-pillar structure and a memorable 'Decade+' through-line, but it skips the complication act and leans on topic-label titles — useful as a section-divider exemplar, not as a Storymakers action-title or SCQA model.”
↓ No upfront thesis or stakes — the first 3 slides (cover, disclaimer, vision) delay the actual investment story until p.5
62 narrative
JPMorgan · 2025 · 18p
20250114 bayer handout jpm 2025
“A solid investor-relations handout with strong asset-level action titles, but as a Storymakers exemplar it teaches headline discipline more than narrative architecture — use individual slides (p.7, p.10, p.13) as title-craft references, not the deck as a structural model.”
↓ No SCQA setup — the LoE transition (the actual investor tension) is acknowledged only in the closing title, never framed up front
62 narrative
JPMorgan · 2022 · 5p
2022 international consumer growth initiatives investor day
“A tight, well-titled investor-day excerpt that opens with the answer but trails off into M&A housekeeping; useful as a teaching example for action titles and quantified claims, not for full-deck narrative architecture.”
↓ No Complication slide — jumps from 'opportunity' to 'we are investing' without articulating why now or what risk forces the move
62 narrative
JPMorgan · 2020 · 40p
2020 cib investor day
“A textbook investor-day deck with strong declarative titles and quantified callouts but no SCQA tension and no synthesis close — use slides 3, 5, 7, 16, 17, 34, 35 as a teaching example for action-title discipline, not the overall structure.”
↓ Three consecutive slides (p18, p19, p20) reuse essentially the same action title about «continuity and completeness in coverage» — a tell that the argument was not decomposed MECE before titling
62 narrative
Innosight · 2020 · 17p
Reset Innovation Priorities
“A solid whitepaper-style how-to with a strong opening question and useful frameworks, but Storymakers-weak — figure-caption titles and a generic close make this a teaching example for analytical scaffolding, not narrative craft.”
↓ Action titles are figure captions, not insights — every framework slide (p.4, p.7, p.10, p.11, p.13, p.15) is titled 'Figure N: …'
62 narrative
IPSOS · 2023 · 66p
ipsos global trustworthiness monitor stability in an unstable world
“A solid thought-leadership research report with disciplined section structure but written as an essay, not a Storymakers deck — useful as an example of pillar organization and section-divider headlines, not of answer-first openings or actionable closes.”
↓ Five identical 'Concluding thoughts' titles (p.19, 28, 36, 44, 52, 62) waste the highest-leverage slot in each section