AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
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most common opening verb across 3405 suggestions↑ Top 5 on narrative
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- “A well-argued thought-leadership essay with strong action titles and a coherent analytical build, but withholds its answer and ends without a call-to-action - use it as an exemplar of insight-led titling and analytical chaining, not of Storymakers answer-first opening or executive-grade closes.” — RolandBerger, 2023
- “A textbook Roland Berger thought-leadership deck with excellent action titles and a clean SCQA arc — use the title craft and stakes-first opening as exemplars, but flag the missing MECE dividers and the under-developed recommendation as the parts a Storymakers reader should not copy.” — RolandBerger, 2023
- “A well-crafted historical build-up that earns its thesis but stops at problem-framing — use slides 2-8 as a teaching example of inductive action titles, not the deck as a whole, since the recommendation act is missing.” — RolandBerger, 2022
- “A tight, opinionated 10-page POV with a clear contrarian thesis and declarative action titles — useful as a Storymakers exemplar for short-form arc and headline writing, less so for closing discipline or section structure.” — RolandBerger, 2022
- “Tight, answer-first scenario-planning deck with strong analytical spine but a thin recommendation tail — use p.2 and p.5-9 as Storymakers exemplars for executive summaries and quantified action titles, not for the closing arc.” — RolandBerger, 2022
- “A textbook McKinsey diagnosis deck with a strong quantified middle but a buried thesis and a stakeholder-cautious close — use p.4-15 as a teaching example for analytical buildup, not the opening or closing.” — McKinsey, 2010
- “A textbook McKinsey diagnostic deck with a clean SCQA arc and strong action titles, but it stops one slide short of a committed recommendation — use pp.16-25 as a teaching example of narrative pivoting, not the closing.” — McKinsey, 2016
- “Strong analytical-build deck with a memorable reframing (Empowerment Line) and quantified recommendations — useful as a Storymakers teaching example for action-titled diagnosis (p.10, p.13), but the opening buries the answer and the 'BACK UP' divider breaks the resolution arc.” — McKinsey, 2014
All reviewed decks
1086 matching · page 12 / 46
68
narrative
the true value of green: willingness to pay for sustainability in consumer & home electronics
“Solid analytical mid-section with declarative titles and a clear conjoint backbone, but the deck buries its recommendation in a single 'Key takeaways' label - use slides 5-10 as a teaching example for action titles, not the overall structure.”
↓ Closing is a single label slide ('Key takeaways', p.13) with no recommendation, action, or next step for the audience
68
narrative
The Way back home? International consumer study on globalization in consumer & home electronics
“Competent survey-readout deck with answer-first instincts and mostly-declarative titles, but the conclusion is a meta-label rather than a recommendation — useful as a mid-tier example of action-title hygiene, not as a Storymakers exemplar of arc or close.”
↓ Duplicate / recycled titles on p.5 and p.6 (identical 'Higher for male, young, highly educated...') signals careless authoring
68
narrative
The Heartbeat of Progress
“A competent OliverWyman thought-leadership study with strong action titles and a BLUF opening, but it ends in a soft conclusion plus decorative filler — useful as a teaching example for headline-writing, not for closing structure.”
↓ No section dividers or MECE pillars — 17 pages flow as a topic list, hurting orientation
68
narrative
Assessing the Impact of Big Tech on Venture Investment
“A disciplined, evidence-led diagnostic deck with strong MECE pillars and declarative titles, but it buries the recommendation and ends without a call to action — useful as a teaching example for analytical build-up and action titles, not for narrative landing.”
↓ No recommendation or 'so what' slide — the deck ends at p.27 finding and then jumps to appendix, with zero call-to-action or implications slide
68
narrative
NIELSEN black audiences
“A well-organized industry/marketing report with disciplined MECE pillars and strong hook stats, but the parallel-survey structure and three identical recommendation titles keep it from being a Storymakers exemplar of answer-first narrative.”
↓ Three recommendation slides share the identical title 'Opportunities to connect' — a missed chance to state the pillar-specific insight in the title
68
narrative
us executive macroeconomic briefing february 20240223
“A strong analytical macro briefing with thesis-led opening and genuinely insight-bearing action titles, undermined by a platitude recommendation, an orphan slide near the close, and missing pillar structure — use the title craft and opening as a Storymakers exemplar, but not the resolution.”
↓ Resolution is generic: p.23 'transform uncertainty into opportunity' is a consultancy cliché rather than a recommendation derived from the prior 20 slides of analysis
68
narrative
m and a trends and outlook in the technology services sector
“A solidly built analytical M&A retrospective with disciplined action titles and clean segment MECE, but it abandons its 'paradox' hook and ends on industry quotes instead of a recommendation — use the title-writing and segment structure as a teaching example, not the narrative arc.”
↓ The 'Year of Paradoxes' cover thesis is never operationalized — no slide names the paradox, so the narrative tension promised on p.1 evaporates.
68
narrative
ey industry pulse report travel and tourism
“A disciplined industry-pulse report with a genuine three-act MECE spine and largely declarative titles, but it buries the lead, repeats the same action title across paired slides, and dissolves into a funding-catalogue close — useful as a teaching example for pillar structure, not for narrative landing.”
↓ Action titles are duplicated verbatim across consecutive slides at least seven times (p6/7, p10/11, p13/14, p15/16, p17/18, p19/20, p23/24), wasting the build-up
68
narrative
OP 2020 03 17 morgan stanley european financials conference 2020 santander executive chairmans presentation only availab
“A solid investor-conference deck with strong quantified titles and a clear track-record-to-forward-plan structure, but it leaves the COVID tension unresolved and closes weakly — useful as a Storymakers exemplar for action titles in financial sections, not for full narrative arc.”
↓ COVID-19 context (p.3) is introduced then dropped — never reconciled with the mid-term EPS goal on p.23, leaving the central tension unresolved
68
narrative
Morgan Stanley Investor Presentation
“A competent IR deck with a clean three-pillar strategy spine but a missing Complication and a drifting close — use p.13-15 as a teaching example of pillared recommendation, not the deck as a whole.”
↓ No explicit Complication: the deck asserts strength but never frames the tension (rate environment, student-loan policy risk, federal competition) the strategy is meant to resolve
68
narrative
160316 BBVA MS Conference tcm927 569522
“A competently structured investor-conference deck with a real SCQA spine and disciplined geography slides, but it under-delivers on opening hook and closing recommendation — useful as a section-divider exemplar, not as a Storymakers closing-act model.”
↓ p.29 'Conclusions' is a label, not a recommendation — no quantified ask, no memorable close
68
narrative
What’s next for digital consumers
“A solid McKinsey insight memo with declarative titles and a real complication beat, but it buries the opening thesis and has no closing recommendation — use the title craft and p.8 tension as teaching examples, not the overall structure.”
↓ Opening is soft: p.2 is a generic 'Introduction' instead of a thesis slide, costing one of the most valuable real-estate pages.
68
narrative
Veteran Opportunity
“A competent McKinsey body-of-evidence deck with a clean MECE spine and strong client case studies, but it under-delivers as a Storymakers exemplar — opening is soft, closing is missing, and recurring 'Best practices for X' topic titles dilute the action-title discipline.”
↓ No closing recommendation slide — body ends on p31 GE case, then jumps to resources/appendix; the 'so what, now what' is missing
68
narrative
UK Electricity Efficiency Potential
“A rigorous DECC-commissioned diagnostic with answer-first framing and quantified action titles, but it stops at 'here is the gap' instead of 'here is what to do' — use pages 4, 12, 15, and 28 as Storymakers exemplars of metric-led titles, not the deck's overall arc.”
↓ No recommendation or call-to-action slide — deck ends on a conditional frame (p.61 'What you would need to believe...') and dissolves into appendix
68
narrative
The State of Fashion Luxury
“A disciplined McKinsey/BoF analytical deck with strong data-bearing action titles and a clear three-act spine, but it diagnoses far better than it prescribes and closes on a single generic recommendation — use it as a teaching example for action-title craft, not for narrative landing.”
↓ Closing recommendation (p.50) is generic and singular — the 'five strategic imperatives' teased on p.7 are never enumerated as a numbered close
68
narrative
Reinventing Construction Higher Productivity
“A solid MGI extract with strong quantified opening and clean action-title style, but repeated CONTENTS dividers and a hedged close make it a better teaching example for title-writing than for end-to-end Storymakers structure.”
↓ Three identical 'CONTENTS' slides (p.2, p.7, p.11) substitute for proper pillared dividers and break narrative momentum
68
narrative
Perspective on Tower & Fiber
“A competent McKinsey 'perspective' brief with strong stakes-setting and mostly declarative titles, but it ends on a menu instead of a recommendation — useful as an example of opening discipline, not as a Storymakers exemplar of resolution.”
↓ No explicit recommendation or call-to-action slide — p.7 ends on "several strategic plays available," which is a menu, not a verdict.
68
narrative
Outlook on the automotive software and electronics market through 2030
“A competent McKinsey market-outlook brief with strong action titles and an answer-first opener, but it lacks tension and a concrete recommendation close — useful as a teaching example for declarative titles and quantified callouts, not for full Storymakers arc.”
↓ p.9 closes with a generic 'Conclusion' topic label and an exhortation rather than a prioritized recommendation or next-step list
68
narrative
Moving Laggards Early Adopters
“Solid mid-tier McKinsey explainer with a strong analytical middle and a clear three-part recommendation, but it buries the thesis behind a generic problem-overview opener and fades into a 'Thank You' close — useful as a teaching example for analytical action titles, not for full-arc Storymakers structure.”
↓ Duplicated/topic-label titles in the opening (pp.3-4 share 'Overview of Challenges with Technology Implementation in Manufacturing'); no thesis appears in the first 5 slides
68
narrative
Global Oil Outlook 2040
“A tight, well-titled market-outlook summary that opens strongly and writes excellent action titles, but stops at analysis and never lands a recommendation — useful as a teaching example for headline writing, not for full S→C→A→R arc.”
↓ No recommendation or call-to-action slide — deck ends on analysis (p.7) then boilerplate (p.8-9), violating the Resolution act
68
narrative
Global Health Partnerships Stop TB
“A competent McKinsey diagnostic-and-design deck with strong analytical action titles inside each chapter, but structurally a topic dump organized by team rather than a Storymakers narrative — useful as a teaching example for KPI-tree slides (p.19-23) and pull-quote callouts, not for overall arc.”
↓ No thesis slide in the first 5 pages — opening flows straight from context (p.3) into approach/phasing (p.5) without telling the audience the answer
68
narrative
European Consumer Sentiment Survey: How current events in Europe are shaping consumer behavior
“A textbook McKinsey consumer-research deck with a strong opening and disciplined three-pillar MECE spine, but it stops at analysis — use it as an exemplar for action titles and pillar structure, not for the full Storymakers S→C→A→R arc.”
↓ No resolution act — the deck ends on data slides (p38–p39 splurge intent) and a blank McKinsey logo (p40), with no 'implications for retailers/brands' or call to action
68
narrative
Affordable Housing Challenge Blueprint
“A well-framed analytical deck with a clean MECE spine and quantified body slides, but it ends with a 'Thank you' instead of a recommendation and trails into a disorganized appendix — use the opening and four-lever build-up as a Storymakers exemplar, not the close.”
↓ Closing collapse: 'Thank you!' on p.35 is followed by 14 pages of appendix-style content (p.36-49) with no synthesis or call to action
68
narrative
A future that works: AI, Automation, employment, and productivity
“A keynote-style thought-leadership deck with strong analytical chapter (p.13-18) but a missing Resolution act — use the middle as a Storymakers exemplar of action-titled analysis, not as a model for narrative close.”
↓ No recommendation or call-to-action slide — closing slide p.22 'some real challenges to address' re-states the problem instead of resolving it