AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
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635 matching · page 1 / 27
82
narrative
American Express Investor Day 2024
“A disciplined, thesis-led investor-day deck with genuine MECE pillars and metric-rich action titles -- a useful Storymakers exemplar for opening structure and pillar architecture, but its navigation bloat and missing complication act make it a partial, not whole-deck, teaching reference.”
↓ Heavy navigation overhead: ~15 'Today's Focus' transitions plus 'Key Takeaways' bookends inflate the page count without adding insight
78
narrative
Southeast Asia’s Green Economy 2022 Report
“A well-disciplined Bain/Temasek market report with strong action titles and a textbook four-action close - useful as a Storymakers exemplar for sector deep-dive structure and recommendation slides, but not for opening hooks or MECE pillar design.”
↓ Six identical section dividers (pp.41, 42, 47, 52, 60, 65) using the same question - reads as a placeholder, not MECE pillars
78
narrative
What if the US dollar loses its status as the world’s reserve currency?
“A well-argued thought-leadership essay with strong action titles and a coherent analytical build, but withholds its answer and ends without a call-to-action - use it as an exemplar of insight-led titling and analytical chaining, not of Storymakers answer-first opening or executive-grade closes.”
↓ The cover question 'What if the US dollar loses its status...' is never answered in the first 3 slides - answer is withheld to p14, breaking 'lead with the answer'
78
narrative
The seventh disruption to the Global Polymer Industry
“A well-crafted historical build-up that earns its thesis but stops at problem-framing — use slides 2-8 as a teaching example of inductive action titles, not the deck as a whole, since the recommendation act is missing.”
↓ No explicit recommendation slide — p.11 substitutes a Roland Berger credentials pitch for a concrete answer to 'how do you win the seventh disruption?'
78
narrative
Semiconductor shortage: A different kind of trouble ahead
“A tight, opinionated 10-page POV with a clear contrarian thesis and declarative action titles — useful as a Storymakers exemplar for short-form arc and headline writing, less so for closing discipline or section structure.”
↓ Closing slides (p.9 contact, p.10 about us) dilute the recommendation — no quantified next steps or memorable closing visual
78
narrative
USPS Envisioning Americas Future Postal
“A textbook McKinsey diagnosis deck with a strong quantified middle but a buried thesis and a stakeholder-cautious close — use p.4-15 as a teaching example for analytical buildup, not the opening or closing.”
↓ Buried answer — the headline number ($238B loss, $15B residual gap) doesn't land until p.13-18, so the first third reads as analytical buildup rather than a thesis-led deck
78
narrative
Poverty Empowerment India
“Strong analytical-build deck with a memorable reframing (Empowerment Line) and quantified recommendations — useful as a Storymakers teaching example for action-titled diagnosis (p.10, p.13), but the opening buries the answer and the 'BACK UP' divider breaks the resolution arc.”
↓ p.14 'BACK UP' divider sits in the middle of the recommendation arc, not at the end — it fragments the resolution act
78
narrative
Women @ Work 2022: A Global Outlook
“A well-structured thought-leadership report with a clean six-pillar MECE spine and mostly insight-bearing body titles — use its divider architecture as a Storymakers exemplar, but not its opening or its generically-titled recommendations.”
↓ Opening buries the answer across a letter and two 'Executive summary'-titled pages (p.2–4) instead of one thesis slide
78
narrative
Make the leap, take the lead: Tech strategies for innovation and growth
“A well-architected analytical thought-leadership deck with a strong MECE pillar (Replatform/Reframe/Reach) and quantified narrative — use it as a teaching example for pillar design and action-titling, but not for opening hook or closing CTA.”
↓ The headline insight (5x growth gap) is buried until p.6 — the cover (p.1) and opening context (p.2) waste the highest-attention real estate.
78
narrative
Green by Default
“Well-structured Accenture thought-leadership report with clear MECE pillars and several sharp action titles — use the sectioning (p.15/20/25) and insight-title examples (p.4, p.5, p.10) as teaching exemplars, but flag the repeated generic recommendation titles and soft closing as common pitfalls to avoid.”
↓ Three identical generic titles 'Practical considerations to help your business make a start' on p.19, p.24, p.29 — insight-free and undifferentiated
78
narrative
AUTOMOTIVE –OES
“Competent Accenture research report with a legible SCQA spine and strong quantified titles, but the recommendation act is under-built relative to the diagnosis — use the opening (p.2-4) and transitions (p.19, p.22) as Storymakers teaching examples, not the resolution.”
↓ The 'four best practices' resolution (p.20-21) is compressed — practices 1-2 barely visible, 3-4 share one slide
76
narrative
Creating the best SME Debt finance ecosystem
“A structurally exemplary three-act consulting deck with strong diagnostic action titles, but it hedges its recommendations and wastes its executive summary headers — use Section 1 as the teaching example for action-titled diagnosis, not the closing as a recommendation template.”
↓ Executive summary slides 4-8 use pagination titles ('EXECUTIVE SUMMARY 1/5…5/5') instead of carrying the five claims they contain — the most expensive real estate in the deck wasted
76
narrative
Forsyningssektorens Effektiviseringspotentiale
“Textbook McKinsey answer-first diagnostic with a strong front-loaded thesis and clean MECE sector build — use the opening (pp.6-10) and the per-sector template (pp.38-48) as Storymakers exemplars, but do not copy its closing, which buries the recommendation under 70 pages of appendix.”
↓ Closing collapses into appendix: pp.164-234 are methodology, statistical tests and the kommissorium, with no recommendation/roadmap slide before the appendix split
76
narrative
Fast-moving consumer goods: Driving value creation in an era of disruption
“A tight, well-titled BCG point-of-view deck with a textbook 'lead-with-the-answer' opening and a consistent five-imperatives scaffold, but the diagnosis act is too thin and the closing slips into topic-label territory — use p.3-p.7 as a teaching example of action-title discipline, not the deck as a full SCQA exemplar.”
↓ Diagnosis act is only ~3 slides (p.5-7) before pivoting to recommendations on p.9, leaving the 'why these 5 imperatives' logic underbuilt
76
narrative
Defense disrupted: New players, new pressures, new possibilities
“A competently structured Accenture thought-leadership report with a clean four-act story and a strong closing call to action - useful as a teaching example for section architecture and audience-segmented recommendations, but its delayed thesis and figure-caption titles keep it out of Storymakers-exemplar territory.”
↓ Figure captions used as page titles on p.18 and p.22 - abdicates the action-title discipline exactly where data is presented
76
narrative
Thought you knew the Scope 3 issues in your supply chain? Think again.
“A well-structured thought-leadership report with a strong hook and a clean five-action closer, but its analytical middle leans on figure-label titles and its conclusion softens the punch - useful as a teaching example for SCQA pacing and imperative recommendation blocks, not for action-title discipline.”
↓ Figure/Table slides (p.9, p.10, p.12, p.13, p.17) use chart-label titles ('Figure 1: Distribution of upstream emissions by supplier tier') instead of action titles stating what the data proves
76
narrative
The Hidden Value of Culture Makers
“A well-crafted thought-leadership narrative with a strong opening and a memorable proprietary framework, but it trails off into case studies and a soft CTA instead of landing a prescriptive recommendation — use the opening and quantified-stakes sections as teaching examples, not the closing.”
↓ Conclusion slide (p.22) titled 'In conclusion' — textbook topic-label anti-pattern in a deck that otherwise uses action titles
74
narrative
Global Pricing Sales Study 2017
“Sharp analytical teaser with a strong stat-led opening and clean S-C-A-R skeleton, but the recommendation is deliberately withheld and the close is a lead-gen CTA — useful as a teaching example for action titles and complication framing, not for resolution.”
↓ Recommendation act (p.9) is marked sparse — the answer to 'how to avoid the Big Digital Fail' is structurally promised but not delivered in the inventoried content
74
narrative
The overall positive sentiment was also reflected in the supplier valuation levels that still trade above their long-ter
“Strong analytical build-up and disciplined 5-pillar challenge section, but the recommendation is buried until p60 and the deck tapers into a contact slide — use sections 1 and 3 as Storymakers exemplars, not the overall arc.”
↓ Buries the recommendation — 'answer-first' is violated at deck level: the 8-element transformation framework only appears at p60/86 and the executive summary on p3-4 doesn't preview it
74
narrative
20240222 JF at BAC Conference
“A disciplined investor-conference deck with bookended thesis and strong action titles, but light on tension — use it as a teaching example for title craft and pillar structure, not for narrative arc.”
↓ No 'Complication' slide — the deck never names what is at risk or why 30% is hard, so the recommendation feels asserted rather than earned
74
narrative
Hydrogen: Closing the cost gap
“A solid analytical McKinsey build with strong quantified titles and a clean three-bucket MECE, but it buries its named framework and lets the recommendation drift into the appendix - use pp. 10-13 as a teaching example for analytical staircases, not the overall arc.”
↓ Closing slide p. 19 reverts to a vague topic-style title and lacks a crisp recommendation or next-step CTA
74
narrative
European Deep Tech – Opportunities and Discoveries
“A well-structured McKinsey thought-leadership deck with a clean A–E narrative spine and quantified titles, but it buries the thesis up front and fizzles into a generic 'collective effort' close — use sections B and C as Storymakers exemplars, not the bookends.”
↓ Closing slide p.18 is generic ('collective effort from all actors') with no recommendations, owners, or next steps — and contains a typo ('Deel Tech')
74
narrative
Unlocking the next wave of digital growth: beyond metropolitan Indonesia
“A well-structured Kearney/Alpha JWC market report with disciplined action titles and a MECE four-act spine, but it buries its thesis under five forewords and dissipates its recommendation across the deck — useful as a teaching example for action-title craft and segmentation storytelling, less so for opening hook or answer-first close.”
↓ Front matter is bloated — 5 forewords/quote slides (p.2–7) before the executive summary, burying the thesis
74
narrative
EY Work Reimagined 2022 Survey
“A competently sequenced survey-findings deck with strong analytical action titles but a weak recommendation and synthesis - use the middle (p.5-p.10) as a teaching example of title-writing, not the opening or close.”
↓ Recommendation slide p.11 is phrased as a question instead of a declarative ask, diluting the punch of the deck's 'so what'