AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
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146 matching · page 1 / 7
78
narrative
Understanding the path to digital marketing maturity
“Solid mid-tier exemplar of a research-report deck with disciplined action titles and a complete arc, but buries its sharpest insight on p.7 — useful as a teaching example for declarative titles, less so for opening-hook craft.”
↓ Lead is buried: the punchy '2% are mature' insight sits on p.7 instead of p.2 or p.3 where it would set the tension
78
narrative
Southeast Asia’s Green Economy 2022 Report
“A well-disciplined Bain/Temasek market report with strong action titles and a textbook four-action close - useful as a Storymakers exemplar for sector deep-dive structure and recommendation slides, but not for opening hooks or MECE pillar design.”
↓ Six identical section dividers (pp.41, 42, 47, 52, 60, 65) using the same question - reads as a placeholder, not MECE pillars
78
narrative
Poverty Empowerment India
“Strong analytical-build deck with a memorable reframing (Empowerment Line) and quantified recommendations — useful as a Storymakers teaching example for action-titled diagnosis (p.10, p.13), but the opening buries the answer and the 'BACK UP' divider breaks the resolution arc.”
↓ p.14 'BACK UP' divider sits in the middle of the recommendation arc, not at the end — it fragments the resolution act
78
narrative
The Canadian Venture Opportunity
“A well-structured three-act BCG thought-leadership report with strong action titles in the diagnosis — use the p.13-18 benchmarking sequence as a teaching example, but flag the thin recommendation act and slow open as what Storymakers would fix.”
↓ Front-matter drag: 4 slides (cover, author note, agenda, quote collage) before the thesis appears on p.6 — buries the lede
78
narrative
Make the leap, take the lead: Tech strategies for innovation and growth
“A well-architected analytical thought-leadership deck with a strong MECE pillar (Replatform/Reframe/Reach) and quantified narrative — use it as a teaching example for pillar design and action-titling, but not for opening hook or closing CTA.”
↓ The headline insight (5x growth gap) is buried until p.6 — the cover (p.1) and opening context (p.2) waste the highest-attention real estate.
78
narrative
FULL VALUE. FULL STOP How to scale innovation and achieve full value with Future Systems
“A well-structured analytical benchmark report with a clear Think→Act→Move spine and evidence-rich recommendation titles — use the numbered 'Act Like' section (p.17-22) as a Storymakers teaching example, but treat the opening and the soft p.26 close as cautionary tales of burying the stakes and under-specifying the call to action.”
↓ The thesis surfaces on p.3-4 but the single most provocative stat (46% revenue at risk) is held until p.25 instead of headlining the opening
75
narrative
Vehicle-as-a-Service From vehicle ownership to usage-based subscription models
“A disciplined Deloitte industry POV with a strong answer-first opening and a rallying close — usable as a Storymakers exemplar for S→C→A→R framing and call-to-action craft, but the middle analytical pillars are a cautionary tale on MECE sprawl and topic-label titles.”
↓ Eight numbered sections with overlapping scope — 05 LTV and 06 Operating Model read as the same idea split in two
74
narrative
Going full circle
“A competent research-report deck with disciplined action titles and a coherent diagnostic spine, but the thin opening and single-slide resolution make it a good teaching example for title craft and tension-building, not for full SCQA closure.”
↓ Opening is methodology-heavy: p.3 'Sample size by country' belongs in an appendix, not slide 3 of a 15-page argument.
74
narrative
Hydrogen: Closing the cost gap
“A solid analytical McKinsey build with strong quantified titles and a clean three-bucket MECE, but it buries its named framework and lets the recommendation drift into the appendix - use pp. 10-13 as a teaching example for analytical staircases, not the overall arc.”
↓ Closing slide p. 19 reverts to a vague topic-style title and lacks a crisp recommendation or next-step CTA
74
narrative
Unlocking the next wave of digital growth: beyond metropolitan Indonesia
“A well-structured Kearney/Alpha JWC market report with disciplined action titles and a MECE four-act spine, but it buries its thesis under five forewords and dissipates its recommendation across the deck — useful as a teaching example for action-title craft and segmentation storytelling, less so for opening hook or answer-first close.”
↓ Front matter is bloated — 5 forewords/quote slides (p.2–7) before the executive summary, burying the thesis
74
narrative
EY Work Reimagined 2022 Survey
“A competently sequenced survey-findings deck with strong analytical action titles but a weak recommendation and synthesis - use the middle (p.5-p.10) as a teaching example of title-writing, not the opening or close.”
↓ Recommendation slide p.11 is phrased as a question instead of a declarative ask, diluting the punch of the deck's 'so what'
74
narrative
Mind the (AI) Gap: Leadership Makes the Difference
“A tight 14-slide BCG press deck with strong declarative titles and a legible analytical arc, but it buries methodology up front and ends on a thesis restatement instead of a call to action: useful as a teaching example for action-title craft and paired contrast slides, not for closing structure.”
↓ No explicit recommendation or next-steps slide: the deck ends on a thesis restatement (p.13) followed by a brand cover, leaving the reader with a diagnosis but no prescription
74
narrative
AI Radar 2025
“Competent BCG thought-leadership deck with a strong SCQA spine and mostly insight-bearing action titles — use the rhetorical-question dividers and data-led titles as teaching examples, but flag the buried lead and soft closing as what to fix.”
↓ Opening buries the lead: the 75/25 gap on p.6 should be slide 2 or 3, not page six
74
narrative
A tough year for European chemicals players has come to an end – We do expect a continuation of the challenges into 2024
“A solid analytical diagnosis deck with disciplined action titles, but it ends as a credentials pitch rather than a recommendation -- useful as a teaching example for title craft and diagnosis flow, not for Storymakers closing discipline.”
↓ No explicit recommendation/next-steps slide -- p.13-16 outline a framework but never land on 'do these 3 things by Q2'
74
narrative
Global Banking Consumer Study Reignite human connections to discover hidden value
“A well-structured thought-leadership report with genuine MECE discipline and a strong hook, but it opens with context and closes with recap — use Chapter 2's pivot-to-play nesting as a teaching example of MECE layering, not the overall arc.”
↓ Opening buries the lede — 7 pages of 'forces' before the reader is told what to do about them
72
narrative
The Combustion Engine Business Model in the Age of Electromobility
“Solid analytical BCG-style build with strong action titles in the body, but it leads with topic-label summary slides and lacks a closing recommendation; use the scenario->strategy->archetype->value-matrix structure as a teaching example, not the executive bookends.”
↓ No closing recommendation or next-steps slide; deck terminates on archetype analysis (p.13) and falls straight into front matter (p.14-16)
72
narrative
Rail supply digitization
“A competent survey-driven thought-leadership deck with disciplined action titles and a visible four-act spine, but it diagnoses without prescribing and ends as a Pathfinder sales pitch — useful as a teaching example for quantified action titles, not for closing a story.”
↓ Closing collapses into a product pitch: p.33-36 sell the Digital Pathfinder rather than synthesize survey takeaways into a recommendation
72
narrative
Global Consumer Insights March 2021
“A well-architected thought-leadership report with a genuinely MECE four-pillar spine, but the soft opening detour and a vague one-page close make it a strong example of pillar discipline rather than of full SCQA storytelling.”
↓ Pages 4–6 sit between the cover and the framework reveal on p.7, delaying the promised 'four fault lines' structure and reading like orphan category data
72
narrative
Decoding Instant Payments Emerging Markets
“A competently structured PwC explainer with a clear MECE skeleton and a real thesis (Adoption Boosters), but topic-label titles, a geography-first case section that ignores its own framework, and a flat conclusion make it a useful teaching example of section architecture — not of action-title or closing craft.”
↓ Six slides reuse the cover title 'Decoding Instant Payments: The Emerging Markets' Story' as their slide title (pp.5, 10, 19, 22, 23, 27) — wasted real estate
72
narrative
Sustainability Risk Under Solvency II
“A well-structured analytical thought-leadership white paper with disciplined action titles but generic section dividers and a soft, non-committal close — use it as a title-quality exemplar, not as a model of MECE pillar structure or commercial closing.”
↓ Section dividers (p4, p9, p15, p27, p36) all repeat the same deck title — zero MECE pillar labels, so the reader has no map of the argument's structure.
72
narrative
ey energy and resources transition acceleration
“A well-structured EY industry-trends deck with a clean four-act spine and strong quantitative backbone, but it over-invests in analysis and under-invests in the recommendation, making it a good teaching example for SCQA acts and metric-anchored body slides — not for landing a call to action.”
↓ Recommendation act is only 3 substantive slides (pp. 44-46) versus ~25 slides of analysis — the 'so what' is buried under the 'what'
72
narrative
USPS Future Business Model
“A solid diagnostic-and-options McKinsey deck with a strong quantified middle act but a weak topic-dump close — use pp.3-19 and pp.22-29 as a Storymakers exemplar for SCQA build and quantified action titles, not the recommendation section.”
↓ Closing collapses into topic-label dumps (pp.33-37) — 'Pricing opportunities for USPS', 'Workforce opportunities for USPS' — none carry an insight
72
narrative
Outperformers High-Growth Emerging Economies
“A solid MGI-style analytical build with strong action titles and quantified callouts, but it leads with description instead of stakes and ends on a URL — use the title-writing and case-study integration as a teaching example, not the overall arc.”
↓ No explicit complication/tension act — the deck moves from 'here is a fact' to 'here is the framework' without a 'why this matters now' beat
72
narrative
How nine digital frontrunners can lead on AI in Europe
“A well-sectioned McKinsey research report with solid quantification and a real recommendations chapter, but the thesis is buried behind a long definitional setup and the argument dissolves into a 14-page bibliography -- use it to teach sizing and sector deep-dives, not as an exemplar of opening or close.”
↓ Thesis is buried: the real 'answer' slide (p.20 'The nine digital frontrunners could play a leading role in Europe') sits 19 pages in, behind a 10-slide 'What is AI' definitional wade.