AI critiques

Storymakers reviews of every deck.

Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.

1086 reviewed decks · mean 59.8 · click a bar to filter

Filtered reviewed decks

374 matching · page 1 / 16
82 narrative
McKinsey · 2024 · 201p
American Express Investor Day 2024
“A disciplined, thesis-led investor-day deck with genuine MECE pillars and metric-rich action titles -- a useful Storymakers exemplar for opening structure and pillar architecture, but its navigation bloat and missing complication act make it a partial, not whole-deck, teaching reference.”
↓ Heavy navigation overhead: ~15 'Today's Focus' transitions plus 'Key Takeaways' bookends inflate the page count without adding insight
80 narrative
Accenture · 2025 · 38p
Banking Consumer Study 2025
“A genuinely strong Storymakers exemplar for pillar architecture and imperative recommendation titles, weakened only by a soft, metaphor-led opening and figure pages that hide their insight in the caption.”
↓ Opening is soft: cover is metaphorical (p.1), TOC + methodology occupy p.2–3, and there is no answer-first slide stating the recommendation before the build-up begins.
78 narrative
RolandBerger · 2023 · 15p
What if the US dollar loses its status as the world’s reserve currency?
“A well-argued thought-leadership essay with strong action titles and a coherent analytical build, but withholds its answer and ends without a call-to-action - use it as an exemplar of insight-led titling and analytical chaining, not of Storymakers answer-first opening or executive-grade closes.”
↓ The cover question 'What if the US dollar loses its status...' is never answered in the first 3 slides - answer is withheld to p14, breaking 'lead with the answer'
78 narrative
RolandBerger · 2023 · 20p
What if Germany becomes the sick man of Europe again?
“A textbook Roland Berger thought-leadership deck with excellent action titles and a clean SCQA arc — use the title craft and stakes-first opening as exemplars, but flag the missing MECE dividers and the under-developed recommendation as the parts a Storymakers reader should not copy.”
↓ No section dividers — the cyclical/structural/cost/digital pillars aren't labeled, so MECE structure is implicit only
78 narrative
McKinsey · 2016 · 40p
Refueling Innovation Engine Vaccines
“A textbook McKinsey diagnostic deck with a clean SCQA arc and strong action titles, but it stops one slide short of a committed recommendation — use pp.16-25 as a teaching example of narrative pivoting, not the closing.”
↓ Resolution act is tentative — 'Initial thoughts' (p.30) and 'Questions for discussion' (p.32) abdicate the recommendation
78 narrative
McKinsey · 2021 · 9p
Cloud-migration opportunity: Business value grows, but missteps abound
“A tight, well-opened McKinsey 'point of view' mini-deck with insight-bearing titles and a clear value-at-stake hook, but the closing recommendation is buried in a run-on title - use the opening and metric-per-slide discipline as a teaching example, not the close.”
↓ Closing slide (p.8) action title is a 36-word run-on, not a directive; weakens the call to action
78 narrative
Accenture · 2019 · 27p
Moneyball Moment Marketing Canada
“A well-structured analytical-thesis deck with thesis-bearing section dividers and number-anchored titles — use the pillar architecture and action-title craft as a Storymakers exemplar, but not the opening or the call-to-action close.”
↓ No answer-first slide in the first 3 pages — the actual recommendation is buried until p.20; p.6 lists five insights but does not lead with the verdict
76 narrative
McKinsey · 2025 · 53p
Grocery profitability outlook –Europe
“Disciplined analytical build with exemplary action titles and quantified levers, but it tapers into case studies without a closing recommendation — use the diagnosis and impact-sizing sections (p.5-21) as a Storymakers exemplar, not the resolution arc.”
↓ No closing synthesis or CTA slide — deck terminates on a Walmart case study (p.40) before the appendix.
76 narrative
McKinsey · 2016 · 234p
Forsyningssektorens Effektiviseringspotentiale
“Textbook McKinsey answer-first diagnostic with a strong front-loaded thesis and clean MECE sector build — use the opening (pp.6-10) and the per-sector template (pp.38-48) as Storymakers exemplars, but do not copy its closing, which buries the recommendation under 70 pages of appendix.”
↓ Closing collapses into appendix: pp.164-234 are methodology, statistical tests and the kommissorium, with no recommendation/roadmap slide before the appendix split
74 narrative
misc · 2020 · 41p
Projecting US Mail volumes to 2020
“Textbook BCG analytical deck with clean MECE pillars and quantified action titles in the body, but classic objectives-first sequencing buries the lede — useful as a teaching example for analytical build-up and pillar discipline, not for opening or answer-first storytelling.”
↓ Buries the lede — 8 pages of objectives/approach/segmentation before the headline -15% finding on p.9; an answer-first opening would invert this
74 narrative
OliverWyman · 2021 · 25p
OUR 5 URGENT ACTS
“A well-structured two-act advocacy deck with a strong diagnosis and a quotable close — use the SCQA opening (p.3-4) and the catalyst close (p.23-24) as exemplars, but flag the prescription section as a teaching case for why action lists need pillared sub-dividers and answer-first framing.”
↓ The 5 acts (p.14) are listed but never explicitly mapped back to the 43 GT gap or the p.9 sector-lag matrix, so the recommendation feels asserted rather than derived
74 narrative
MorganStanley · 2024 · 23p
20240222 JF at BAC Conference
“A disciplined investor-conference deck with bookended thesis and strong action titles, but light on tension — use it as a teaching example for title craft and pillar structure, not for narrative arc.”
↓ No 'Complication' slide — the deck never names what is at risk or why 30% is hard, so the recommendation feels asserted rather than earned
74 narrative
LEK · 2024 · 14p
L.E.K.’s 2024 ASC Insights Study Key takeaways for provider organizations
“A tight, well-titled thought-leadership teaser with a clean S->C->A->R arc — use p.4-8 action titles as a teaching example for insight-first headlines, but the methodology-heavy p.2 and soft p.11/p.13 close keep it short of exemplar status.”
↓ P.2 burns the second slide on methodology/sources rather than stakes or thesis
74 narrative
BCG · 2025 · 27p
AI at Work 2025
“A disciplined survey-insights deck with strong contrast-driven action titles and clean block architecture — use p.4-20 as a teaching example of divider + action-title craft, but do not cite the closing as a Storymakers exemplar.”
↓ p.26 'Strategic imperatives for leaders' is a topic label where the deck's strongest action title should live — the close under-delivers on the setup
74 narrative
BCG · 2024 · 18p
AI Radar C-Suite Agenda
“A competent survey-driven thought-leadership deck with a clean tension pivot and strong action titles, but the middle lacks MECE scaffolding and the recommendation is compressed into one slide — useful as a teaching example for action-title writing and S→C→A hinges, less so for closing structure.”
↓ No section dividers or MECE pillar signposting — the middle (pp.10-17) reads as a sequence of 'winners do X' observations rather than a structured framework
74 narrative
AlvarezMarsal · 2024 · 22p
A tough year for European chemicals players has come to an end – We do expect a continuation of the challenges into 2024
“A solid analytical diagnosis deck with disciplined action titles, but it ends as a credentials pitch rather than a recommendation -- useful as a teaching example for title craft and diagnosis flow, not for Storymakers closing discipline.”
↓ No explicit recommendation/next-steps slide -- p.13-16 outline a framework but never land on 'do these 3 things by Q2'
74 narrative
Accenture · 2022 · 14p
Industrial Speedsters How advanced technologies can turbocharge your speed to market
“Competent analytical-build deck with a respectable S→C→A→R skeleton and quantified action titles — useful as a mid-tier Storymakers example, but not exemplary because the thesis is buried and pillar scaffolding is absent.”
↓ Thesis buried until p.9 — the 'Speedster' payoff concept is never previewed in the opening five slides
72 narrative
misc · 2018 · 37p
Trend Compendium 2030 Megatrend 2 Globalization & future markets
“A solid trend-report deck with above-average action-title discipline and a real recommendation act, but it buries its thesis behind six slides of front-matter and hides its MECE pillar structure — useful as a teaching example for action titles and callout craft, not for opening or pillar architecture.”
↓ Opening fails to lead with the answer — p.1-6 is all framing; an answer-first synthesis slide is missing
72 narrative
misc · 2022 · 17p
The net-zero transition
“A solid McKinsey-style analytical build with disciplined number-led titles and a clear thesis, but the recommendation is hedged and the close defaults to a download CTA — use the analytical middle (p.8–13) as a teaching example for action titles, not the overall arc.”
↓ Closing slide (p.17) is a research-download URL, wasting the most memorable real estate in the deck
72 narrative
misc · 2022 · 16p
The Growing Challenge of Semiconductor Design Leadership
“Solid SIA/BCG advocacy briefing with strong quantified middle (p.8-13) but no recommendation and a slow open — useful as a teaching example for action-titled analytical slides, not as a Storymakers structural exemplar.”
↓ No recommendation slide — p.14 sizes the prize ($450B) but never says what policies, leaving the deck as a problem statement without an answer
72 narrative
misc · 2022 · 16p
The Combustion Engine Business Model in the Age of Electromobility
“Solid analytical BCG-style build with strong action titles in the body, but it leads with topic-label summary slides and lacks a closing recommendation; use the scenario->strategy->archetype->value-matrix structure as a teaching example, not the executive bookends.”
↓ No closing recommendation or next-steps slide; deck terminates on archetype analysis (p.13) and falls straight into front matter (p.14-16)
72 narrative
misc · 2022 · 88p
Southeast Asia’s digital consumers: A new stage of evolution
“A well-resourced thought-leadership report with a real S->C->A->R spine and many strong metric-anchored action titles, but the diluted opening, sprawling analytical middle and trailing close keep it as a solid B+ Storymakers exemplar rather than a top-tier one - useful as a teaching example for action-titles and pillar dividers, less so for opening/closing discipline.”
↓ Three consecutive slides titled 'Introduction' (pp 6-8) waste the opening real estate after a strong p5 hook
72 narrative
misc · 2018 · 31p
LIVING BUSINESS Achieving Sustainable Growth Through Hyper-Relevance
“A solid thought-leadership report with genuinely MECE pillars and strong analytical titles in the build-up, but fragment-style pillar slides and a missing recommendation act make it a useful teaching example for framework structure, not for full Storymakers narrative.”
↓ Pillar content slides (p14, p17, p21, p24, p27) all use colon-fragment titles like 'Companies should:' - reads as a placeholder for bullets, not a Storymakers action title
72 narrative
SimonKucher · 2019 · 14p
Sustainability Study 2019
“Solid analytical mini-study with strong numerate action titles, but it is a research-findings deck dressed as a pitch — use pp.6–11 as a teaching example for insight-bearing titles, not the overall arc, which buries the recommendation.”
↓ No recommendation/so-what slide — deck ends on firm credentials (p.13) and 'Thank you!' (p.14), throwing away the analytical build-up