AI critiques

Storymakers reviews of every deck.

Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.

1086 reviewed decks · mean 59.8 · click a bar to filter

Filtered reviewed decks

19 matching
78 narrative
Accenture · 2022 · 40p
The art of AI maturity Advancing from practice to performance
“A disciplined Accenture thought-leadership deck with a genuine SCQA spine and a clean five-pillar recommend+case-study build — use the divider ladder and pillar pairing as a teaching example, but not the soft landing or the label-style analytical titles.”
↓ No explicit call-to-action slide; the deck trails off into author bios (p.32–33) and a six-page appendix (p.34–39), with the C-suite self-assessment (p.31) buried before them
76 narrative
Bain · 2025 · 174p
Southeast Asia's Green Economy
“A disciplined, MECE-structured co-branded report with a clean S-C-A-R spine and unusually tight quantitative reconciliation — use its chapter skeleton and exec-summary sequencing as a teaching example, but not its opening (13 pages of forewords before the thesis) or its appendix-style country section.”
↓ Opening buried behind 13 pages of sponsor forewords (p.9-13) — the thesis on p.16 should be on p.1 or p.8
72 narrative
RolandBerger · 2013 · 37p
10th Operations Efficiency Radar
“A solid, MECE-structured analytical study with above-average action titles in its core, but it opens with a three-part summary instead of a single thesis and closes with marketing rather than a CTA — use the analytical middle (p.14-26) as a teaching example, not the framing or close.”
↓ Recommendation is buried — p.27 lands the call to action, but six more pages of framework/methodology/contacts follow, draining momentum
72 narrative
Accenture · 2021 · 28p
The Value Multiplier: Intelligent Operations Maturity
“Structurally disciplined four-lever POV with a genuine S-C-A-R skeleton, but flat noun-phrase titles and a buried thesis make it a good MECE teaching example and a weak action-title exemplar.”
↓ Buries the headline: the 2.8X profitability stat sits in p.3's callout instead of being the opening title
72 narrative
Accenture · 2024 · 39p
Hyper-disruption demands constant reinvention
“A well-scaffolded analytical report with a legible S-C-R arc and mostly declarative titles, but it buries the ask in a sprawling sub-pillar-less recommendation act and ends with summary rather than CTA — use the opening framing and data-forward titling as teaching examples, not the overall structure.”
↓ Seven slides use the 'A quick take on...' construction (p.9, p.11, p.24, p.26, p.30, p.32, p.33), a topic-label pattern that undercuts the otherwise declarative title standard
68 narrative
OliverWyman · 2022 · 16p
The Way back home? International consumer study on globalization in consumer & home electronics
“Competent survey-readout deck with answer-first instincts and mostly-declarative titles, but the conclusion is a meta-label rather than a recommendation — useful as a mid-tier example of action-title hygiene, not as a Storymakers exemplar of arc or close.”
↓ Duplicate / recycled titles on p.5 and p.6 (identical 'Higher for male, young, highly educated...') signals careless authoring
68 narrative
McKinsey · 2023 · 11p
Outlook on the automotive software and electronics market through 2030
“A competent McKinsey market-outlook brief with strong action titles and an answer-first opener, but it lacks tension and a concrete recommendation close — useful as a teaching example for declarative titles and quantified callouts, not for full Storymakers arc.”
↓ p.9 closes with a generic 'Conclusion' topic label and an exhortation rather than a prioritized recommendation or next-step list
68 narrative
Accenture · 2024 · 22p
Level Up: Elevate Your Business With a Platform Strategy
“A competently-structured thought-leadership deck with strong data-backed titles in the middle but a soft open and a closing that trails into appendix — useful as a teaching example for action-title discipline, not for narrative arc.”
↓ Opening buries the lead: the 2.1 pp margin advantage (p.3 callout) should be slide 1's headline, not a sub-bullet behind a definition
62 narrative
LEK · 2020 · 189p
Infrastructure beyond COVID-19
“A well-titled, metric-rich sectoral reference document whose analytical sections would make a strong Storymakers teaching example for action titles and mini-arcs — but it fails as an argument because it ends on 'Future directions: Waste' instead of a unified national recommendation.”
↓ No overall closing synthesis — the deck terminates on 'Future directions: Waste' (p.187) then a disclaimer, burying the national recommendation that p.6-7 promised
58 narrative
LEK · 2021 · 17p
Education: 2021 Deal Round-up and Trends to Watch Out For in 2022
“A competent analytical data round-up with strong declarative titles in the middle, but it is a briefing not a story — missing thesis, missing synthesis, and ending on a contact card instead of a recommendation; use slides 2, 4, 10, 13 as title-writing exemplars, not the overall structure.”
↓ No resolution act: deck ends on p.15 data + p.16 'Connect with us' — there is no recommendation, no 'what to watch in 2022' payoff despite the title promising it
58 narrative
Deloitte · 2019 · 41p
The Hotel Property Handbook 4.0 Investment & Financing Keys
“A competent, well-chaptered Deloitte market-handbook that reads as analytical reference rather than persuasive story — use it as an example of MECE sectioning and hero-metric callouts, not as a Storymakers arc exemplar.”
↓ No thesis or answer-first slide in the opening five — reader gets momentum stats but no argument
55 narrative
PwC · 2023 · 83p
4th edition eReadiness 2023
“A strong research-report exemplar with disciplined action titles and clean MECE segmentation, but a weak Storymakers arc — buries a 2-slide recommendation at the end of 70 pages of analysis; use the analytical title-writing as the teaching example, not the overall structure.”
↓ Recommendations compressed to just 2 of 83 slides (pp.79-80) and both carry the identical generic title — the 'so what' is essentially unwritten
55 narrative
MorganStanley · 2022 · 77p
morgan stanley virtual hk summit march 2022
“A standard Macquarie investor-relations template with a clean section spine and a handful of strong declarative titles, but no SCQA arc, a buried thesis, and a 26-slide appendix tail — useful as a teaching example of IR structure and of how 'topic labels vs. action titles' diverges, not as a Storymakers narrative exemplar.”
↓ No thesis slide in the first 5 pages — opens cover→disclaimer→agenda→divider→'at a glance', burying the 'why own us' answer
55 narrative
Kearney · 2021 · 166p
Carbon Capture Utilization and Storage
“A meticulous Kearney FactBook with strong action titles and MECE pillars but no narrative resolution - use slides 4, 14, 17 and 50 as exemplars of declarative titling, but do not hold the overall structure up as a Storymakers archetype.”
↓ No recommendation or call-to-action slide - the deck ends on patent counts (p.147-148) and a list of active companies (p.149) rather than 'what should the reader do'
55 narrative
EY · 2022 · 53p
2022 Global Alternative Fund Survey
“A competently-titled survey report that delivers data point-by-point but has no opening thesis and no closing recommendation — useful as a benchmark for action-title craft on individual pages, not as a Storymakers narrative exemplar.”
↓ No recommendation or resolution slide — the deck ends at p.48 on an ESG data point and cuts to contacts, violating the R in SCQA/S→C→A→R
48 narrative
PwC · 2021 · 43p
Global & Entertainment Media Outlook 2021-2025
“A solid annual-outlook reference deck with disciplined action titles on data pages, but the architecture is a topic dump rather than an argument — use the macro slides (p.12-p.30) as a teaching example for insight-bearing chart titles, not the deck-level structure.”
↓ No thesis slide in the opening — slides 1-7 are all methodology and credentialing, so a reader has to wait until p.9 to see the headline 'Resetting expectations, refocusing inward, recharging growth'.
48 narrative
McKinsey · 2022 · 83p
Accelerating Sustainable and Inclusive Growth
“A pillar-organized ESG disclosure report with strong client-case storytelling but weak title discipline and no narrative resolution — useful as a teaching example for case-study slide construction (p.21–30) and pillar dividers, not as a Storymakers exemplar of the full S→C→A→R arc.”
↓ Action titles are predominantly topic labels ('Our approach' p.34, 'Development' p.36, 'Our people' repeated as title on p.37 and p.42) — readers cannot skim titles and reconstruct the argument
45 narrative
misc · 2021 · 58p
The Swiss FoodTech Ecosystem 2021
“A well-researched ecosystem atlas masquerading as a deck — useful as a reference document but a weak Storymakers exemplar because it lacks thesis, tension, and recommendation; teach it as a cautionary case for landscape reports that forget to make an argument.”
↓ No recommendation or call to action anywhere — the deck is a landscape map with no 'so what.'
42 narrative
misc · 2024 · 39p
PERILS OF PERCEPTION
“A solid Ipsos research publication mis-cast as a deck — strong topical data and two excellent insight titles at pp. 35-36, but it opens softly, organizes by survey question instead of MECE pillars, and ends in methodology with no recommendation, so use pp. 35-36 as a teaching example of action titles, not the document as a Storymakers structure.”
↓ No resolution act — the deck ends with Methodology (pp. 37-38) and a 'For more information' link (p. 39); there is no recommendation, implication, or next-steps slide