AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
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89 matching · page 1 / 4
76
narrative
Creating the best SME Debt finance ecosystem
“A structurally exemplary three-act consulting deck with strong diagnostic action titles, but it hedges its recommendations and wastes its executive summary headers — use Section 1 as the teaching example for action-titled diagnosis, not the closing as a recommendation template.”
↓ Executive summary slides 4-8 use pagination titles ('EXECUTIVE SUMMARY 1/5…5/5') instead of carrying the five claims they contain — the most expensive real estate in the deck wasted
74
narrative
ey eurelectric flexibility study 2025 20250306
“A well-scaffolded thought-leadership report with strong data anchors and a real chapter arc, but it front-loads its argument into a 7-page exec summary and recycles chapter names as slide titles — use Chapter 5 (p39–40) and the quote slides as Storymakers exemplars, but treat the title craft and CTA as cautionary cases.”
↓ Multiple slides reuse the chapter divider as their own action title (p12 and p15 both titled 'Why flexibility matters and how much is enough'; p33 and p34 both titled 'What it takes to unlock flexibility potential') — squandering the headline real estate
74
narrative
Modern Networks
“A structurally sound three-imperative consulting argument with strong quantified action titles in the middle — teach the p.17-32 resolution arc as the exemplar, but flag the buried opening and generic CTA as the anti-patterns to fix.”
↓ Opening buries the lede — p.1 cover and p.2-3 cases arrive before the thesis on p.4-5, costing the reader the first 4 pages
72
narrative
What is and how to navigate the RAS opportunity in LatAm?
“A competent thought-leadership primer with strong market-sizing titles but a missing recommendation act — useful as a teaching example for quantified action titles and macro-to-micro flow, not for SCQA resolution.”
↓ No explicit recommendation slide — p.13 names barriers and p.14 says OEMs 'need to consider specific market dynamics' without revealing what they are or what to do
72
narrative
Steering Clear of the IT Danger Zones
“A competent short-form Executive Insights brief with strong action titles and a clean recommendation, but the bullish opening undercuts the 'danger zones' thesis — useful as an example of tight title craft, less so as a model of SCQA tension-setting.”
↓ Opening slides (p.2-4) lead with optimism and bury the 'danger' thesis the cover promises until p.5-6
72
narrative
True-Luxury Global Consumer Insights 7th Edition
“A well-structured BCG/Altagamma research-insights deck with above-average action titles and a clean three-pillar body, but it buries its recommendation in a single closing slide — use it as a teaching example for pillar architecture and quantified titles, not for answer-first storytelling.”
↓ No answer-first slide: the deck takes until p.31 to surface recommendations, and even then the title ('several priority investments') is a hedge rather than a claim
72
narrative
Path to digital marketing maturity
“A tight, well-argued BCG report with strong action titles and a coherent S-C-A-R arc, but it buries its shock stat and closes on a generic 'Closing remarks' - use slides 5, 8, and 9 as teaching examples of insight titles, not the opener or closer.”
↓ Thesis buried on p.5 rather than stated in the first 2-3 slides - opener under-indexes on stakes
72
narrative
AI at Work: What People Are Saying
“A well-executed survey-findings deck with mostly strong action titles and a correctly placed recommendation slide, but it reads as an ordered sequence of findings rather than a Storymakers-style argument - useful as a title-writing exemplar, not as a structural one.”
↓ No section dividers; 8 consecutive analyze_data slides (pp.4-11) flow without pillar signposting
72
narrative
The Value Multiplier: Intelligent Operations Maturity
“Structurally disciplined four-lever POV with a genuine S-C-A-R skeleton, but flat noun-phrase titles and a buried thesis make it a good MECE teaching example and a weak action-title exemplar.”
↓ Buries the headline: the 2.8X profitability stat sits in p.3's callout instead of being the opening title
70
narrative
Crisis Preparedness 2019
“A thesis-driven survey deck with above-average action titles and a clean bookend, but the four sections are topical rather than MECE and the 'do these 5 things' recommendation is referenced rather than delivered — useful as a teaching example for hooks and headline writing, not for resolution structure.”
↓ p10 and p20 use 'PwC Global Crisis Survey 2019' as the slide title — brand chrome where the insight should be (74% sought outside help; preparedness as competitive advantage)
70
narrative
Lebanon Economic Vision
“A textbook McKinsey government strategy report with a genuinely strong SCQA diagnosis chapter, but the 1,274-page length, procedural opening, and topic-label-heavy sector dives bury the storyline — use the first 22 slides as a teaching example of analytical build-up, and the rest as a cautionary tale on appendix-as-deck.”
↓ The 1,274-page total length is itself the biggest narrative failure — the story ends at p.149 and the remaining ~1,100 pages of appendix-as-deck dilute every editorial choice that came before
70
narrative
2022 consumer community banking investor day
“A disciplined, well-anchored investor-day portfolio review with strong declarative titles and quantified callouts — useful as a Storymakers exemplar for action-title craft and section navigation, but not for end-to-end SCQA narrative because it lacks a Complication and a synthesis close.”
↓ No Complication act: 106 pages without a single slide framing a real threat, gap, or 'what we got wrong' — the macro/credit slide at p.54 ('rapidly changing macro environment') is the closest, but it is immediately neutralised rather than developed into tension.
68
narrative
Rail industry cost and revenue sharing (2011)
“A rigorous, MECE-disciplined UK government-policy advisory deck with an admirably explicit recommendation thread - use the numbered-pillars structure (10 practicalities, 8 options) and the recommendation->timeline close as Storymakers teaching examples, but not the overall arc, which buries the rail-industry context in an end-of-deck appendix and opens too slowly to surface the thesis.”
↓ Background-on-the-industry section (p.134-170, 37 slides) sits at the END rather than the front, so context that should have set up the stakes instead trails the recommendation and dilutes the close
68
narrative
PUBLIC TRUST IN AI: IMPLICATIONS FOR POLICY AND REGULATION
“A competent five-act research report with a clear spine and several genuinely declarative slide titles, but the soft opening, noun-phrase dividers, and principle-level closing keep it from being a Storymakers exemplar — use the risks/benefits section (p.11–14) as the teaching example, not the overall structure.”
↓ Opening burns four slides on cover/intro/TOC/takeaways before any evidence (p.1–4); a Storymakers opener would collapse these and lead with the answer
68
narrative
International Comparison of Australia’s Freight and Supply Chain Performance
“A methodical, well-titled benchmarking study with a strong analytical spine but no recommendation act - use the comparator setup (p.29-33) and cost-benchmark titles (p.39-48) as a Storymakers teaching example, not the overall structure.”
↓ No recommendation act: the deck stops at sizing the gap (p.49) without a 'what to do' slide, owners, or a roadmap, undermining the 'call to action' promised on p.15
68
narrative
A NEW WORLD DISORDER?
“A well-disciplined annual research report with a memorable opening and consistent per-section structure, but it ends in 'observations' rather than a recommendation — useful as a Storymakers exemplar for thesis-led openings and action-title craft, weak as an exemplar for closing arcs and call-to-action.”
↓ No real recommendation/resolution — p.114 'Every crisis can be an opportunity' is the only 'state_next_steps' slide in 121 pages and offers no specific action
68
narrative
2020 Effie UK Report • In partnership withIpsos
“A competently structured industry-report deck with strong action titles and good evidence pairing, but it never leads with the answer and ends in a contact card — use its title craft and case-pairing rhythm as the teaching example, not its overall narrative arc.”
↓ No thesis upfront: p.4 and p.40 are both labelled 'EXECUTIVE SUMMARY' but neither callout reveals a synthesised answer — the deck never tells you in one sentence what the 2020 effectiveness story is.
68
narrative
Megatrend 2 Health & Care
“A well-titled, evidence-rich trend compendium with a clean SCQA setup and a real recommendation close — useful as a teaching example for action titles and quantitative callouts, but its 40-slide undivided analytical middle makes it a weak structural exemplar of MECE pillar architecture.”
↓ 40+ consecutive analyze_data / industry_trends slides (pp.12-54) with no breather, summary, or pillar divider — reads as a topic dump rather than a story
68
narrative
Navigating uncertainty: PwC’s annual global Working Capital Study
“A competently structured PwC thought-leadership report with strong quantified stakes and clean section architecture, but topic-label titles and a soft service-pitch close keep it firmly in the 'analytical report' lane rather than the Storymakers exemplar tier.”
↓ Action titles are almost entirely topic nouns or 'Figure X:' captions — the deck reads like a report TOC, not a story
68
narrative
Elevating internal audit’s role: The digitally fitfunction 2019 State of the Internal Audit Profession Study
“A competent thought-leadership deck with a clean three-pillar build and disciplined 'Dynamics' protagonist framing, but soft stakes, a delayed thesis, and quote-slide padding keep it from being a Storymakers exemplar — useful for teaching action-title discipline and protagonist framing, not for narrative tension or BLUF openings.”
↓ Soft complication — no slide quantifies the cost of being non-Dynamic (the 81% who aren't), so stakes never sharpen
68
narrative
AFF 2023 HKTDC and PwC’s Joint Pulse Survey
“A competently structured survey-readout deck with strong data-bearing action titles but a weak opening and label-style dividers — useful as an example of slide-level action titling, not as a Storymakers exemplar of opening hook or pillar architecture.”
↓ Opening is wasted: cover → generic 'Introduction' (p.2) → topic divider (p.3); the thesis is never stated up front
68
narrative
21st CEO Survey
“A well-structured thematic survey report with a memorable cover thesis and strong action titles, but it teaches data-storytelling craft better than full SCQA structure — use individual slides as title-writing exemplars, not the deck as an end-to-end Storymakers template.”
↓ Multiple slides surface only the running header as their title ('15 | PwC's 21st CEO Survey' on p.10, 11, 15, 17, 23, 27) — wastes the most powerful slot on the page
68
narrative
ey industry pulse report travel and tourism
“A disciplined industry-pulse report with a genuine three-act MECE spine and largely declarative titles, but it buries the lead, repeats the same action title across paired slides, and dissolves into a funding-catalogue close — useful as a teaching example for pillar structure, not for narrative landing.”
↓ Action titles are duplicated verbatim across consecutive slides at least seven times (p6/7, p10/11, p13/14, p15/16, p17/18, p19/20, p23/24), wasting the build-up
68
narrative
OP 2020 03 17 morgan stanley european financials conference 2020 santander executive chairmans presentation only availab
“A solid investor-conference deck with strong quantified titles and a clear track-record-to-forward-plan structure, but it leaves the COVID tension unresolved and closes weakly — useful as a Storymakers exemplar for action titles in financial sections, not for full narrative arc.”
↓ COVID-19 context (p.3) is introduced then dropped — never reconciled with the mid-term EPS goal on p.23, leaving the central tension unresolved