AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
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137 matching · page 1 / 6
82
narrative
American Express Investor Day 2024
“A disciplined, thesis-led investor-day deck with genuine MECE pillars and metric-rich action titles -- a useful Storymakers exemplar for opening structure and pillar architecture, but its navigation bloat and missing complication act make it a partial, not whole-deck, teaching reference.”
↓ Heavy navigation overhead: ~15 'Today's Focus' transitions plus 'Key Takeaways' bookends inflate the page count without adding insight
78
narrative
Beyond good intentions
“A solid short-form point-of-view deck with clean SCQA bones and a strong three-pillar resolution — use p.10-13 as a teaching example of how to mirror a recommendation across slides, but nudge the opening and add dividers to make it truly exemplary.”
↓ p.3 'About this Report' is a generic front-matter label that stalls the opening instead of advancing the thesis
76
narrative
Grocery profitability outlook –Europe
“Disciplined analytical build with exemplary action titles and quantified levers, but it tapers into case studies without a closing recommendation — use the diagnosis and impact-sizing sections (p.5-21) as a Storymakers exemplar, not the resolution arc.”
↓ No closing synthesis or CTA slide — deck terminates on a Walmart case study (p.40) before the appendix.
76
narrative
Forsyningssektorens Effektiviseringspotentiale
“Textbook McKinsey answer-first diagnostic with a strong front-loaded thesis and clean MECE sector build — use the opening (pp.6-10) and the per-sector template (pp.38-48) as Storymakers exemplars, but do not copy its closing, which buries the recommendation under 70 pages of appendix.”
↓ Closing collapses into appendix: pp.164-234 are methodology, statistical tests and the kommissorium, with no recommendation/roadmap slide before the appendix split
76
narrative
Southeast Asia's Green Economy
“A disciplined, MECE-structured co-branded report with a clean S-C-A-R spine and unusually tight quantitative reconciliation — use its chapter skeleton and exec-summary sequencing as a teaching example, but not its opening (13 pages of forewords before the thesis) or its appendix-style country section.”
↓ Opening buried behind 13 pages of sponsor forewords (p.9-13) — the thesis on p.16 should be on p.1 or p.8
75
narrative
Vehicle-as-a-Service From vehicle ownership to usage-based subscription models
“A disciplined Deloitte industry POV with a strong answer-first opening and a rallying close — usable as a Storymakers exemplar for S→C→A→R framing and call-to-action craft, but the middle analytical pillars are a cautionary tale on MECE sprawl and topic-label titles.”
↓ Eight numbered sections with overlapping scope — 05 LTV and 06 Operating Model read as the same idea split in two
74
narrative
Projecting US Mail volumes to 2020
“Textbook BCG analytical deck with clean MECE pillars and quantified action titles in the body, but classic objectives-first sequencing buries the lede — useful as a teaching example for analytical build-up and pillar discipline, not for opening or answer-first storytelling.”
↓ Buries the lede — 8 pages of objectives/approach/segmentation before the headline -15% finding on p.9; an answer-first opening would invert this
74
narrative
New US tax/tariff proposals and their impact on the US automotive industry
“An analytically rigorous, answer-first Roland Berger argument with excellent declarative titles and a clean S→C→A pillar structure, but it stops at impact and never delivers the Resolution — useful as a teaching example for action titles and quantified build-up, not for how to close a deck.”
↓ No Resolution act — the deck stops at p32's impact number with no recommendation, mitigation play, or stance on what OEMs/policymakers should do next
74
narrative
Rise of Agentic AI Report
“A well-structured research report with solid MECE pillar dividers and strong data titles, but weakened by 20+ quote/filler slides that reuse the report title as a headline and a 25-slide firm-marketing tail that buries the client imperative — use its section architecture (pp 16/22/46/60/68) as a teaching example, not its openings or its close.”
↓ Roughly 1-in-5 slides use 'Rise of agentic AI: How trust is the key to human-AI collaboration' as the headline (quote and transition pages), abdicating the action-title discipline and forcing the callout to carry the argument
74
narrative
Global Banking Consumer Study Reignite human connections to discover hidden value
“A well-structured thought-leadership report with genuine MECE discipline and a strong hook, but it opens with context and closes with recap — use Chapter 2's pivot-to-play nesting as a teaching example of MECE layering, not the overall arc.”
↓ Opening buries the lede — 7 pages of 'forces' before the reader is told what to do about them
74
narrative
Accelerating net zero 2050
“A solidly-built thought-leadership report with answer-first framing and a clear call to action, but over-long openings and under-signposted middle acts keep it from being a Storymakers exemplar — use p.22-30 as a teaching example of analysis-to-recommendation flow, not the deck's overall structure.”
↓ Redundant openings: p.3 'executive summary' + p.4 'key findings' + p.5 'executive summary' repeat the same 93% stat three times in three pages
72
narrative
Southeast Asia’s digital consumers: A new stage of evolution
“A well-resourced thought-leadership report with a real S->C->A->R spine and many strong metric-anchored action titles, but the diluted opening, sprawling analytical middle and trailing close keep it as a solid B+ Storymakers exemplar rather than a top-tier one - useful as a teaching example for action-titles and pillar dividers, less so for opening/closing discipline.”
↓ Three consecutive slides titled 'Introduction' (pp 6-8) waste the opening real estate after a strong p5 hook
72
narrative
RAIL FREIGHT IN CENTRAL ASIA AND MIDDLE EAST
“A well-disciplined two-region analytical study with strong action titles and parallel MECE structure, but it reads as two stacked reports rather than one Storymakers arc — use the title craft and country-deep-dive template as a teaching example, not the overall narrative shape.”
↓ Executive Summary slides p.11–13 are titled '(1/3), (2/3), (3/3)' — wasted real estate where the thesis should live
72
narrative
10th Operations Efficiency Radar
“A solid, MECE-structured analytical study with above-average action titles in its core, but it opens with a three-part summary instead of a single thesis and closes with marketing rather than a CTA — use the analytical middle (p.14-26) as a teaching example, not the framing or close.”
↓ Recommendation is buried — p.27 lands the call to action, but six more pages of framework/methodology/contacts follow, draining momentum
72
narrative
Responding to COVID-19: Addressing the economic impact of the crisis
“A solid analytical-diagnostic deck with a memorable 4R framework, but the recommendation half hedges and the closing evaporates — use the diagnosis section (p.6-10) as a teaching example for quantified action titles, not the deck's overall arc.”
↓ Closing collapses to a one-word 'Conclusion' (p.32) with no prioritized recommendation or next-step ask — fatal for a leader-facing deck
72
narrative
How nine digital frontrunners can lead on AI in Europe
“A well-sectioned McKinsey research report with solid quantification and a real recommendations chapter, but the thesis is buried behind a long definitional setup and the argument dissolves into a 14-page bibliography -- use it to teach sizing and sector deep-dives, not as an exemplar of opening or close.”
↓ Thesis is buried: the real 'answer' slide (p.20 'The nine digital frontrunners could play a leading role in Europe') sits 19 pages in, behind a 10-slide 'What is AI' definitional wade.
72
narrative
Holiday Season Insights How did retail apparel promotions perform in 2019?
“A competent analyst-first POV piece with strong action titles and quantitative spine, but the recommendation is underbuilt and the closing slot is handed to a capabilities pitch - use pp.4-11 as a teaching example for answer-first thesis and declarative titles, not as a model for the resolution act.”
↓ Three near-duplicate context/cover slides (pp.1, 2, 3, plus p.14) inflate front/back matter and delay the payoff
72
narrative
Women @ Work 2023: 7 The Gender Equality Leaders are benefiting from doing it right
“A well-organized thematic research report with unusually strong section dividers and insight-bearing body titles, but generic 'Executive summary' and 'Our recommendations' bookends blunt both the opener and the close — use the section dividers and body slides as a teaching example, not the overall structure.”
↓ Three consecutive slides titled 'Executive summary' (pp.3-5) and three titled 'Our recommendations' (pp.35-37) — the most important bookend slides use topic labels instead of insights
72
narrative
Deloitte Gen Z and Millennial Survey 2022
“A competently-titled, MECE-organized thought-leadership survey deck that teaches strong action-title and callout discipline but diffuses its opening across four slides and buries its recommendations under a generic triple-header — use the per-slide titles as a teaching example, not the overall arc.”
↓ Four-slide executive summary (p.2-5) dilutes the opening — the thesis should land on one slide
72
narrative
Building a Future-Ready Investment Firm
“A competently structured thought-leadership eBook with a genuine MECE backbone and strong case-study scaffolding, but weakened by topic-label titles and a repetitive four-slide close — use its pillar architecture as a teaching example, not its openings or closings.”
↓ 'What the experts say' is reused as a title on p.9, p.17, p.36, p.62 — a signal of lazy editorial craft for a consulting flagship
72
narrative
The time for climate action is now
“A solid BCG thought-leadership piece with strong numerate action titles and a real S→C→R backbone, but the flat 7-action list and soft, appendix-tailed close make it a better teaching example for title quality than for end-to-end Storymakers structure.”
↓ Front matter bloat: p.1-3 all live in setup/context mode before the problem lands on p.5, burying the lede
72
narrative
2021 Consumer Behavior Value Shake up
“A competent trend-report deck with strong declarative titles and a clear $2T thesis, but the ending repeats itself across three slides and the middle is a topic-tour rather than a MECE build — use the title craft and quote-slide rhythm as teaching examples, not the overall structure.”
↓ Pages 18, 19, and 20 all orbit the same 'innovations powered by data' recommendation — p.18 and p.19 have essentially identical titles and callouts, which wastes the closing real estate
72
narrative
Southeast Asia’s Green Economy 2021 Report: Opportunities on the Road to Net Zero
“A solid, well-structured thought-leadership report with a clear thesis and a genuine recommendation act - use its MECE three-sector spine and branded close (p.74) as teaching examples, but flag the repetitive executive summary and topic-label framework titles as things to avoid.”
↓ Executive summary sprawls across pp.10-14 with three slides titled 'Executive summary' or 'Summary by the numbers' - repetition instead of escalation
72
narrative
True-Luxury Global Consumer Insights 9th Edition
“A solid analytical report with strong middle-act action titles, but it ends on a framework instead of a recommendation and hides its thesis behind scene-setting — use its analytical slides (p.8, p.22-25) as teaching examples, not its overall structure.”
↓ Resolution act is a framework, not a recommendation — p.32-33 tell brands to 'decide which role to play' without naming which roles or priorities