AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
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most common opening verb across 3405 suggestionsFiltered reviewed decks
137 matching · page 6 / 6
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closing
POPULISM IN 2024
“A rigorous data report dressed as a deck — strong sample and a useful proprietary index, but it reads as a crosstab parade with no recommendation, so it's a counter-example for Storymakers titling and closing rather than an exemplar.”
↓ No recommendation or 'so what' slide — deck ends at p47 on a spending crosstab and then drifts into methodology and corporate boilerplate (p48-51)
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closing
Spring 2022 National Client Meeting
“An event-agenda deck dressed as a strategy story — useful as a teaching example for action-titled data slides (p.45, p.46, p.56) but a weak Storymakers exemplar overall because it has no resolution and stitches three independent narratives together.”
↓ No resolution act: the deck ends on Netflix-content trends (p.59–62) and 'Thank you!' (p.65) with zero recommendation, ask, or next-step — the closing_ask tag is misleading.
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closing
Ipsos Issues Index January 2025
“A competent recurring data tracker, but a weak Storymakers exemplar — use it only as a counter-example of how topic-label titles and a missing resolution act drain narrative power from solid underlying data.”
↓ No executive summary or headline-finding slide — p.1–p.4 are all framing/cover material, so the reader hits raw issue trends with no thesis to test against.
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closing
Global Top 100 companies by market capitalisation
“A competent annual data benchmark with strong page-level numeric titles but no story arc — useful as a teaching example of insight-bearing chart titles, not as a Storymakers structural exemplar.”
↓ Methodology and contacts (p.3–5) are placed BEFORE any finding, burying the lead by 6 pages
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closing
inv research 20210422 investing and covid 19 0
“A competent Ipsos research report with a front-loaded exec summary but a topical, SCQA-free structure and no recommendation - mine p.6-9 and p.31-32 as teaching examples of insight titles, but do NOT use the overall structure as a Storymakers exemplar.”
↓ No recommendation or call-to-action slide anywhere in the deck; closes on a neutral stat (p.55) then appendix and contact info (p.60)
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closing
Ipsos Populism Survey 2024
“A competent survey-results report with a strong early statistic and a clean composite index, but as a Storymakers exemplar it is a cautionary tale — topic-taxonomy spine, question-as-title convention, and no resolution act; use the callout discipline and the p22 index construction as teaching moments, not the overall structure.”
↓ No recommendation, implication, or 'so what' act — the deck ends on p48 spending data, then methodology, then a brand tagline (p52 'BE SURE. ACT SMARTER.')
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closing
Attitudes towards a global plastic pollution treaty
“A clean, disciplined survey-data report that functions as a reference table — not a Storymakers exemplar; use it to teach what consistent callout discipline looks like, but flag it as the canonical example of question-titled, recommendation-less data dumping.”
↓ Titles are survey questions, not insights — the reader has to read the chart to learn the answer (e.g. p.20 'Ban chemicals used in plastic that are hazardous…?')
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closing
IPSOS GLOBAL TRUSTWORTHINESS MONITOR January 2023
“A 186-page Ipsos data book mislabeled as a deck — useful as a reference appendix and as a teaching example of how topic-label titles destroy narrative, but not a Storymakers exemplar.”
↓ ~170 of 186 slides are one-chart-per-page with topic-label titles (e.g. p.45 'Financial services - It is good at what it does') — no synthesis, no 'so what'
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closing
NCM SNCM Y 2022 SNCMP
“A client-meeting status update built backwards — solution-first then evidence-dump, ending without a recommendation; use the action-titled streaming-data slides (p.44-46, p.56) as a teaching example, but treat the overall structure as a counter-example for SCQA.”
↓ Closes with a data table (p.62 'Quick Fade of Top Movies') and a thank-you slide — no recommendation, no next steps, no ask
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closing
Digital Transformation NJ
“A credentials-led government capabilities pitch with strong case-study evidence but no SCQA arc, no NJ thesis, and a «Thank you» ending — useful as a teaching example of why action titles and a closing recommendation matter, not as a Storymakers exemplar.”
↓ No NJ-specific thesis or stakes anywhere in the first five slides — opens with Deloitte's credentials (p.2) instead of the client's situation
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closing
WORLD AFFAIRS 2023
“A 92-page Ipsos survey-data report dressed as a deck — useful as a counter-example of how topic-label titles, a missing exec summary, and a 19-slide country dump destroy narrative; do NOT use as a Storymakers exemplar except to teach what to avoid.”
↓ No executive summary, no thesis slide, no recommendations slide — 92 pages and zero synthesis
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closing
Education Monitor 2024 Ipsos
“A competent research-monitor publication with a strong answer-first opening and several model action titles, but it is not a Storymakers exemplar — use pp. 4-14 and pp. 20/46 as teaching examples of insight titling, and use the pp. 47-58 sequence as a cautionary example of MECE failure and of a deck that analyses without ever recommending.”
↓ No resolution act — deck ends on methodology (p.73) and 'For more information' (p.74), with no recommendation or call to action
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closing
What Worries the World
“A competent recurring data tracker with strong callouts but topic-label titles and no resolution act — useful as a counter-example of how even good underlying insights get neutered by non-action titles, not as a Storymakers exemplar.”
↓ Twelve consecutive slides titled 'Current Economic Situation' (p.35–46) — zero differentiation, reader cannot navigate or remember anything
15
closing
Halifax 2024 FINAL 3
“A rigorous IPSOS public-opinion data report with MECE bones but no story arc — useful as a cautionary example of how topic-label titles and a missing resolution act reduce even strong research to a reference document, not a Storymakers exemplar.”
↓ Titles are ~80% topic labels with colon-suffix pattern (p.22–31 all read 'Confidence in Government Response: X'; p.44–62 all read 'World Influencers: X') — the reader has to decode every chart
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closing
HR Pulse Survey Presentation of results
“A competently organized survey reference document, not a Storymakers deck — useful as a negative example of how topic-ordered analytical dumps bury the insight and skip the recommendation act entirely.”
↓ Zero recommendations or 'so what' slides across 59 pages — the deck is 49 consecutive analyze_data slides with no resolution act
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closing
ipsos hisf world affairs report 2023 final
“A topic-indexed survey data dump with strong parallel structure but no thesis, no recommendation, and titles that are mostly category labels — use it as a counter-example of how to publish findings without a story, not as a Storymakers exemplar.”
↓ No executive summary, key-findings page, or recommendation anywhere in 92 pages — the insight-per-slide ratio is close to zero for a reader skimming titles
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closing
International Women's Day 2023 full report
“A clean, well-segmented IPSOS research report that leads with findings but ends without a recommendation — useful as a teaching example of disciplined section architecture and well-written callouts, but a cautionary example of titles-as-survey-questions and missing 'so what' resolution.”
↓ Action titles are survey questions, not insights — p.16, p.17, p.18, p.19, p.20 all share the title 'To what extent do you agree or disagree with the following statement?'