AI critiques

Storymakers reviews of every deck.

Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.

1086 reviewed decks · mean 43.8 · click a bar to filter

Filtered reviewed decks

635 matching · page 5 / 27
62 closing
Accenture · 2025 · 26p
Embracing the Loyalty Equation
“A well-researched Accenture POV with a strong central framework but a soft opening, repeated titles, and no explicit call-to-action — useful as a teaching example of framework-anchored analysis, not of Storymakers narrative discipline.”
↓ Duplicate generic action titles: 'The way forward' appears on both p.17 and p.21, signaling the recommendation section was not sharpened
62 closing
McKinsey · 2025 · 26p
Hydrogen: Closing the cost gap
“A solid analytical McKinsey build with strong quantified titles and a clean three-bucket MECE, but it buries its named framework and lets the recommendation drift into the appendix - use pp. 10-13 as a teaching example for analytical staircases, not the overall arc.”
↓ Closing slide p. 19 reverts to a vague topic-style title and lacks a crisp recommendation or next-step CTA
60 closing
Accenture · 2024 · 22p
Level Up: Elevate Your Business With a Platform Strategy
“A competently-structured thought-leadership deck with strong data-backed titles in the middle but a soft open and a closing that trails into appendix — useful as a teaching example for action-title discipline, not for narrative arc.”
↓ Opening buries the lead: the 2.1 pp margin advantage (p.3 callout) should be slide 1's headline, not a sub-bullet behind a definition
60 closing
Accenture · 2024 · 41p
The age of AI: Banking’s new reality
“A textbook-MECE consulting report with disciplined pillar structure and good evidence, but action titles default to topic labels and the close fades — use the section architecture as a teaching example, not the title-writing or the landing.”
↓ Action titles often duplicate section names ('Lead with value' x3, 'Close the gap on responsible AI' x2) — the deck tells you the topic but not the insight
60 closing
Deloitte · 2023 · 52p
Deloitte 2023 Global Human Capital Trends: New fundamentals for a boundaryless world
“A well-architected research-trends deck with genuine MECE pillars and dense data, but it teaches as a framework lookbook rather than a Storymakers exemplar — use its section structure as a model and its title writing as a counter-example.”
↓ Action titles are mostly topic labels reused across 2-3 consecutive slides (e.g., 'Negotiating worker data' p.21-23, 'Activating the future of workplace' p.17-19) — readers can't skim the deck
60 closing
EY · 2022 · 16p
EY Work Reimagined 2022 Survey
“A competently sequenced survey-findings deck with strong analytical action titles but a weak recommendation and synthesis - use the middle (p.5-p.10) as a teaching example of title-writing, not the opening or close.”
↓ Recommendation slide p.11 is phrased as a question instead of a declarative ask, diluting the punch of the deck's 'so what'
60 closing
McKinsey · 2010 · 25p
USPS Envisioning Americas Future Postal
“A textbook McKinsey diagnosis deck with a strong quantified middle but a buried thesis and a stakeholder-cautious close — use p.4-15 as a teaching example for analytical buildup, not the opening or closing.”
↓ Buried answer — the headline number ($238B loss, $15B residual gap) doesn't land until p.13-18, so the first third reads as analytical buildup rather than a thesis-led deck
60 closing
PwC · 2016 · 36p
Blurred lines FinTech 2016
“A solid PwC thought-leadership report with a clear thesis and disciplined 'so what?' moments, but it leans analytical-heavy and fizzles at the close — useful as a teaching example for answer-first openings and rhetorical titles, less so as a model of resolution.”
↓ Closing is anticlimactic — p.29 'Conclusion' is a generic label and there is no explicit recommendation or action slide before the appendix dump
60 closing
PwC · 2022 · 24p
Five global shifts megatrends
“A well-organized PwC point-of-view survey with disciplined parallel pillars but a buried thesis, recycled titles, and no call to action — useful as a teaching example for MECE pillar structure, not for Storymakers narrative arc.”
↓ Five identical 'Possible implications…' titles (p.6/10/14/18/22) — pure topic labels that waste the most-read line on every other slide
60 closing
RolandBerger · 2016 · 37p
FinTechs in Europe – Challenger and Partner
“A well-structured Roland Berger survey deck with a thesis-first opening and disciplined action titles, but back-loaded recommendations make it a strong exemplar for analytical build-up and pillar structure rather than for resolution.”
↓ Resolution is thin: only p.34-35 carry the 'fields of action' — a single recommendation slide for 30 slides of build-up
60 closing
RolandBerger · 2022 · 38p
The Lithium-Ion (EV) battery market and supply chain
“Strong analytical mid-section with quantified, declarative titles, but bookended by a thesis-less opening and a triple-takeaway close — useful as a teaching example for action-title craft, not for narrative architecture.”
↓ No upfront thesis slide — first 5 pages establish context but never preview the answer or stakes
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RolandBerger · 2024 · 48p
Trend Compendium 2050 Full Version
“A high-quality thought-leadership compendium with strong quantified titles but no SCQA spine — useful as an exemplar of action-title craft, not of executive narrative.”
↓ No SCQA opening: p.1-5 establish topic and scope but never state a thesis or stakes the executive must care about
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ZS · 2019 · 16p
Medical Affairs Outlook Report
“A competent industry-outlook report with a recognizable arc and a few strong action titles, but it leads with topic instead of thesis and ends in platitude — useful as a 'callouts done right' example, not as a Storymakers structural exemplar.”
↓ Opening (p.1–3) never states the thesis — the executive summary callout is a vague consensus statement, not the answer
60 closing
misc · 2023 · 27p
2023 HALF-YEAR RESULTS
“A competent half-year earnings deck with disciplined three-pillar structure and several genuinely insight-bearing action titles, but it lacks an upfront thesis and a memorable close — useful as a teaching example for action-title diagnosis (p.8–10), not for full SCQA arc.”
↓ No upfront executive summary or thesis slide — the reader must reach p.3 to learn the headline and never gets a single-page synthesis
60 closing
PwC · 2025 · 48p
Moving faster: Reinventing compliance to speed up, not trip up
“A well-architected survey-report-as-deck with disciplined sectioning and a memorable Compliance Pioneer payoff, but action titles default to topic labels and the close substitutes metaphor for a recommendation — useful as a teaching example for repeating per-pillar 'Actions' beats, not for headline writing.”
↓ Action titles overwhelmingly topic labels (e.g. p.11 'Negative impacts of increased complexity', p.17 'A different way', p.34 'Culture of compliance') — the insights live in callouts, not headlines
60 closing
Deloitte · 2023 · 25p
Mental health today A deep dive based on the 2023 Gen Z and Millennial survey
“A competent, research-backed Deloitte thought-leadership deck with the bones of a Storymakers arc but soft titles and a buried thesis - use p.5 and p.8 as action-title exemplars, not the overall structure.”
↓ Multiple slides (p.7, p.15, p.22, p.23) carry the report's running header as their title, leaving the reader without an action title on key hinge pages - including the two final recommendation slides.
60 closing
Deloitte · 2019 · 24p
Deloitte Survey
“A competent survey-findings report with strong slide-level action titles but no narrative spine — useful as a teaching example for callout-driven body slides, not for overall Storymakers arc.”
↓ No thesis or 'answer-first' slide in the opening 5 — p.5 is labeled a key takeaway but appears before the evidence
60 closing
IPSOS · 2023 · 27p
Presentation Half Year Results 260723 ENG FINAL VERSION
“A competent corporate earnings deck with disciplined callouts and several strong action titles, but its three-act structure is a reporting template rather than a Storymakers narrative — useful as a reference for callout and action-title patterns on data slides, not as an exemplar of pillared storytelling.”
↓ Section dividers are categorical buckets, not strategic pillars — Financials/Business/Outlook is the default earnings template, not a MECE argument
60 closing
IPSOS · 2024 · 33p
Ipsos Public Trust in AI
“Solid analytical public-opinion deck with respectable action titles and a clean pillar structure, but it reads as a research readout rather than a recommendation-led Storymakers exemplar — use the mid-deck insight titles as a teaching reference, not the opening or closing.”
↓ Duplicate title 'Challenges and opportunities for employers' on p.20 and p.21 signals a topic-dump rather than a built argument
60 closing
MorganStanley · 2020 · 24p
OP 2020 03 17 morgan stanley european financials conference 2020 santander executive chairmans presentation only availab
“A solid investor-conference deck with strong quantified titles and a clear track-record-to-forward-plan structure, but it leaves the COVID tension unresolved and closes weakly — useful as a Storymakers exemplar for action titles in financial sections, not for full narrative arc.”
↓ COVID-19 context (p.3) is introduced then dropped — never reconciled with the mid-term EPS goal on p.23, leaving the central tension unresolved
60 closing
GoldmanSachs · 2021 · 65p
2021 q4 earnings results presentation
“A competently-staged maiden-earnings deck with strong title discipline on body slides, but structurally it is a performance report with a forecast appended, not a Storymakers narrative — useful as an exemplar of action-title craft on analytical pages, not as a model for act structure or closing punch.”
↓ No Complication/tension beat — Section 2 jumps from 'who we are' to 'we are delivering' with no 'what was at stake' slide
60 closing
JPMorgan · 2021 · 16p
keep moving forward
“A well-disciplined sales-marketing deck with strong MECE pillar architecture and quantified hooks, but title craft and the closing CTA are too soft to serve as a Storymakers exemplar — use the pillar structure as a teaching example, not the titles or the close.”
↓ Several titles are topic labels rather than insights — p.5 'Start here', p.9 'Today / Tomorrow', p.12 'Assessing your environment today' bury the so-what
60 closing
JPMorgan · 2024 · 21p
firm overview
“A polished investor-day overview with textbook action-title craft on the financial slides, but it ends in restatement rather than resolution — use p.6-14 as a teaching example of headline writing, not the deck's overall narrative arc.”
↓ Closing slide p.16 restates the thesis instead of resolving with a recommendation, watchlist, or commitment metrics — the deck ends on reassurance, not action
60 closing
JPMorgan · 2022 · 47p
2022 corporate investment bank investor day
“A polished investor-day deck with exemplary action-title discipline and number-anchored proof, but it pitches four parallel business cases rather than telling one SCQA story — use slides 3-13 as a teaching example for declarative titles, not the overall arc.”
↓ No real Complication — the deck never names a threat, gap, or risk that the strategy resolves; even 'rate headwinds' (p.12) and 'deposit margin compression' (p.29) are framed as already-overcome