AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
· mean 43.8
· click a bar to filter
Search by prescribed fix
most common opening verb across 3405 suggestions↑ Top 5 on closing
↓ Toughest critiques
“ ” Verdict gallery
- “A solid, clearly-structured Roland Berger advocacy deck with declarative titles and a punchy close — useful as a Storymakers exemplar for action-title discipline and section dividers, but not for opening hooks or tight SCQA framing.” — RolandBerger, 2022
- “A disciplined Deloitte industry POV with a strong answer-first opening and a rallying close — usable as a Storymakers exemplar for S→C→A→R framing and call-to-action craft, but the middle analytical pillars are a cautionary tale on MECE sprawl and topic-label titles.” — Deloitte, 2021
- “A well-structured thought-leadership report with a clean six-pillar MECE spine and mostly insight-bearing body titles — use its divider architecture as a Storymakers exemplar, but not its opening or its generically-titled recommendations.” — Deloitte, 2022
- “Polished investor-day deck with strong action titles and a clean opening/closing thesis pair, but missing an explicit Complication and pillar signposting — use the title craft and closing pages as exemplars, not the overall narrative architecture.” — JPMorgan, 2022
- “A competent investor-day deck with strong quantified action titles and a clean closing arc, but front-matter-heavy and missing explicit MECE pillars — useful as a teaching example for action-title craft (p.9, p.13), not for overall structure.” — JPMorgan, 2025
- “Solid, disciplined analytical consulting report with a clean MECE five-finding spine and a rare, well-built closing playbook - use the recommendation slides (p25, p31, p41) as action-title exemplars, but not the persona or data sections, where titles regress to topic labels.” — Accenture, 2019
- “A solidly-built thought-leadership report with answer-first framing and a clear call to action, but over-long openings and under-signposted middle acts keep it from being a Storymakers exemplar — use p.22-30 as a teaching example of analysis-to-recommendation flow, not the deck's overall structure.” — Accenture, 2022
- “A competently structured Accenture thought-leadership report with a clean four-act story and a strong closing call to action - useful as a teaching example for section architecture and audience-segmented recommendations, but its delayed thesis and figure-caption titles keep it out of Storymakers-exemplar territory.” — Accenture, 2025
All reviewed decks
1086 matching · page 5 / 46
70
closing
What if Germany becomes the sick man of Europe again?
“A textbook Roland Berger thought-leadership deck with excellent action titles and a clean SCQA arc — use the title craft and stakes-first opening as exemplars, but flag the missing MECE dividers and the under-developed recommendation as the parts a Storymakers reader should not copy.”
↓ No section dividers — the cyclical/structural/cost/digital pillars aren't labeled, so MECE structure is implicit only
70
closing
What if the eurozone were to enter a recession? Roland Berger Institute
“A tightly-written analytical brief with exemplary action titles but no explicit MECE dividers and no recommendation slide; use it as a teaching example for sentence-titles, not for full story-arc structure.”
↓ No section dividers — the four-mechanism MECE (investment, layoffs, consumption, government) is invisible without reading every title
70
closing
Southeast Asia’s digital consumers: A new stage of evolution
“A well-resourced thought-leadership report with a real S->C->A->R spine and many strong metric-anchored action titles, but the diluted opening, sprawling analytical middle and trailing close keep it as a solid B+ Storymakers exemplar rather than a top-tier one - useful as a teaching example for action-titles and pillar dividers, less so for opening/closing discipline.”
↓ Three consecutive slides titled 'Introduction' (pp 6-8) waste the opening real estate after a strong p5 hook
70
closing
Trend Compendium 2030 Megatrend 2 Globalization & future markets
“A solid trend-report deck with above-average action-title discipline and a real recommendation act, but it buries its thesis behind six slides of front-matter and hides its MECE pillar structure — useful as a teaching example for action titles and callout craft, not for opening or pillar architecture.”
↓ Opening fails to lead with the answer — p.1-6 is all framing; an answer-first synthesis slide is missing
70
closing
PUBLIC TRUST IN AI: IMPLICATIONS FOR POLICY AND REGULATION
“A competent five-act research report with a clear spine and several genuinely declarative slide titles, but the soft opening, noun-phrase dividers, and principle-level closing keep it from being a Storymakers exemplar — use the risks/benefits section (p.11–14) as the teaching example, not the overall structure.”
↓ Opening burns four slides on cover/intro/TOC/takeaways before any evidence (p.1–4); a Storymakers opener would collapse these and lead with the answer
70
closing
KPMG global AI in finance report
“A competent thought-leadership research report with a clean four-pillar spine and good metric discipline, but it reads as an analytical survey rather than a Storymakers-style argument — useful as an example of section architecture and metric-anchored slides, not of action-title craft or SCQA opening.”
↓ No SCQA setup — the deck never frames a complication or burning question before diving into framework (p.5) and benefits (p.8)
70
closing
Capturing opportunities today, reinventing for tomorrow
“A competently structured three-act CEO-survey deck with a real recommendation page but weak title craft and a buried hook - useful as a teaching example of section-divider discipline, not of action-title writing.”
↓ The killer stat (60% survival concern, p.3 foreword callout) is buried instead of opening the deck
70
closing
Gen AI amplified
“A well-sourced, well-opened thought-leadership deck with a discernible SCQA spine but a muddled third act and a rhetorical-not-actionable close — a useful teaching example for hook-writing and data-backed executive summaries, but not a Storymakers exemplar for framework discipline or call-to-action.”
↓ Post-recommendation slides p.17-18 re-open diagnostic questions ('Automation or augmentation?', 'The critical role of clinical leadership') after the framework has been delivered — breaks the S→C→A→R cadence
70
closing
April Macro Brief: Special edition Tariff distress
“A strong analytical brief with insight-bearing titles and clean MECE spine, but the recommendation is compressed and generic - use the tariff analysis (p.12-19, p.22-25, p.36) as a Storymakers exemplar of action-title discipline, not the resolution arc.”
↓ Recommendation is compressed into p.38-40 and reads as bolt-on consulting boilerplate ('resiliency', 'scenario planning', 'productivity') rather than tariff-specific moves earned by the preceding 30 slides of analysis
70
closing
RAIL FREIGHT IN CENTRAL ASIA AND MIDDLE EAST
“A well-disciplined two-region analytical study with strong action titles and parallel MECE structure, but it reads as two stacked reports rather than one Storymakers arc — use the title craft and country-deep-dive template as a teaching example, not the overall narrative shape.”
↓ Executive Summary slides p.11–13 are titled '(1/3), (2/3), (3/3)' — wasted real estate where the thesis should live
70
closing
Creating Value with GenAI in Asset Management
“A well-structured McKinsey thought-leadership deck with strong quantified titles and clear pillars, but it teaches opportunity sizing better than it teaches SCQA — use slides 5/6/16 as title-writing exemplars, not the overall arc.”
↓ Opening buries the lede: the asset-management-specific number doesn't appear until p.6 after generic CEO/industry context
70
closing
SOUTHEAST ASIA’S GREEN ECONOMY 2024
“A thorough, well-pillared climate-intelligence report with a real S-C-A-R spine and strong analytical titling in the middle — use it as a teaching example for MECE section structure and stakeholder-segmented CTAs, but not for openings or closings, since the thesis arrives on p.16 and the calls to action are buried before a 30-page country appendix.”
↓ Opening buries the thesis: first 5 slides are pure front-matter and pp.6-9 are four sequential forewords before any analytical content
70
closing
Talent trends 2020 Upskilling: Building confidence in an uncertain world Findings from PwC’s 23rd Annual Global CEO Surv
“A PwC thought-leadership PDF with a recognizable narrative spine and a few genuinely strong action titles, but it dilutes its own argument with topic-label sub-sections and a soft, generic recommendation — useful as a teaching example for the p11/p14 titles and the 'More talk than action' tension move, not as a structural exemplar.”
↓ Numbered challenge slides p15-p18 collapse to topic labels ('What skills to teach', 'Paying for it') instead of carrying the insight in the title
70
closing
AFF 2023 HKTDC and PwC’s Joint Pulse Survey
“A competently structured survey-readout deck with strong data-bearing action titles but a weak opening and label-style dividers — useful as an example of slide-level action titling, not as a Storymakers exemplar of opening hook or pillar architecture.”
↓ Opening is wasted: cover → generic 'Introduction' (p.2) → topic divider (p.3); the thesis is never stated up front
70
closing
2021 Consumer Behavior Value Shake up
“A competent trend-report deck with strong declarative titles and a clear $2T thesis, but the ending repeats itself across three slides and the middle is a topic-tour rather than a MECE build — use the title craft and quote-slide rhythm as teaching examples, not the overall structure.”
↓ Pages 18, 19, and 20 all orbit the same 'innovations powered by data' recommendation — p.18 and p.19 have essentially identical titles and callouts, which wastes the closing real estate
70
closing
Deloitte 2023 CxO Sustainability Report
“A competent research-report-as-deck with strong per-page action titles on the analytical spine but weak framing pages and a generic recommendation close — use pp. 5, 8, 14, 16 as a teaching example of good action titles, not the overall arc.”
↓ Seven near-identical «What leaders are saying about …» quote slides (pp. 6, 9, 11, 13, 15, 17, 19) are topic labels, not insights, and flatten the narrative pace
70
closing
2022 Deloitte US India Diversity, Equity, and Inclusion (DEI) Transparency Report
“A competent DEI transparency report with a recognizable pillar structure and good callout quotes, but it reads as a corporate disclosure rather than a Storymakers-grade argument — use the pillar-closing 'Summary of goals' slides as a teaching example, not the title-writing or opening.”
↓ Opening buries the thesis behind 5 front-matter/quote slides; no answer-first slide in the first 3 pages
70
closing
07 investorupdate2018 pc
“A competent investor-update deck with a thesis-up-front opening and quantified support, but flat pillar structure and several topic-label titles keep it from being a Storymakers exemplar — use p.3-4 and the quantified callouts as teaching moments, not the overall structure.”
↓ Several pure topic-label titles — p.8 'Corporate & Institutional Clients', p.12 'Loan portfolio', p.19 'Financial targets', p.20 'Key messages' — squander the action-title slot
70
closing
ey eurelectric flexibility study 2025 20250306
“A well-scaffolded thought-leadership report with strong data anchors and a real chapter arc, but it front-loads its argument into a 7-page exec summary and recycles chapter names as slide titles — use Chapter 5 (p39–40) and the quote slides as Storymakers exemplars, but treat the title craft and CTA as cautionary cases.”
↓ Multiple slides reuse the chapter divider as their own action title (p12 and p15 both titled 'Why flexibility matters and how much is enough'; p33 and p34 both titled 'What it takes to unlock flexibility potential') — squandering the headline real estate
70
closing
EY Ireland FS Research Report
“A structurally disciplined research report with clean MECE pillars and a repeatable evidence→recommendation pattern — useful as a Storymakers exemplar for STRUCTURE and pillar consistency, but not for action titling or closing punch.”
↓ Action titles are overwhelmingly topic labels — repeating '5.1 Technological Infrastructure & Innovation' verbatim across pp.13/14/15 wastes the most valuable real estate on the page
70
closing
EY Foundation 2022 2023 Impact Report
“A competent non-profit impact report with strong stakes and a bold closing target, but title quality and the long un-pillared case-study run keep it short of a Storymakers exemplar — useful as a 'how to use callouts to carry the argument' counter-example more than a structural template.”
↓ Action titles are overwhelmingly nouns ('Income', 'Volunteers', 'Welcome', 'Smart Futures') instead of insight-bearing claims
70
closing
Wilton Park Policy Brief 17102024
“A competent policy-brief structure with a disciplined before/after analytical spine and one genuinely memorable number, but front-matter-heavy opening and a soft, appendix-trailing close make it a good teaching example of analytical rigor rather than of Storymakers narrative craft.”
↓ Opening buries the lede: 4 of the first 5 slides are front-matter or generically-titled summary; no page in the first third states the recommendation
70
closing
NIELSEN black audiences
“A well-organized industry/marketing report with disciplined MECE pillars and strong hook stats, but the parallel-survey structure and three identical recommendation titles keep it from being a Storymakers exemplar of answer-first narrative.”
↓ Three recommendation slides share the identical title 'Opportunities to connect' — a missed chance to state the pillar-specific insight in the title
70
closing
cb product fraud mitigation success
“A short, competent client-facing teaser with one strong proof point but a buried lede and a generic close — usable as a Storymakers example of action titles, not of arc construction.”
↓ Answer-first violated: the headline result on p.2 should lead, not follow the threat slide on p.1