AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
· mean 43.8
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most common opening verb across 3405 suggestions↑ Top 5 on closing
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- “A solid, clearly-structured Roland Berger advocacy deck with declarative titles and a punchy close — useful as a Storymakers exemplar for action-title discipline and section dividers, but not for opening hooks or tight SCQA framing.” — RolandBerger, 2022
- “A disciplined Deloitte industry POV with a strong answer-first opening and a rallying close — usable as a Storymakers exemplar for S→C→A→R framing and call-to-action craft, but the middle analytical pillars are a cautionary tale on MECE sprawl and topic-label titles.” — Deloitte, 2021
- “A well-structured thought-leadership report with a clean six-pillar MECE spine and mostly insight-bearing body titles — use its divider architecture as a Storymakers exemplar, but not its opening or its generically-titled recommendations.” — Deloitte, 2022
- “Polished investor-day deck with strong action titles and a clean opening/closing thesis pair, but missing an explicit Complication and pillar signposting — use the title craft and closing pages as exemplars, not the overall narrative architecture.” — JPMorgan, 2022
- “A competent investor-day deck with strong quantified action titles and a clean closing arc, but front-matter-heavy and missing explicit MECE pillars — useful as a teaching example for action-title craft (p.9, p.13), not for overall structure.” — JPMorgan, 2025
- “Solid, disciplined analytical consulting report with a clean MECE five-finding spine and a rare, well-built closing playbook - use the recommendation slides (p25, p31, p41) as action-title exemplars, but not the persona or data sections, where titles regress to topic labels.” — Accenture, 2019
- “A solidly-built thought-leadership report with answer-first framing and a clear call to action, but over-long openings and under-signposted middle acts keep it from being a Storymakers exemplar — use p.22-30 as a teaching example of analysis-to-recommendation flow, not the deck's overall structure.” — Accenture, 2022
- “A competently structured Accenture thought-leadership report with a clean four-act story and a strong closing call to action - useful as a teaching example for section architecture and audience-segmented recommendations, but its delayed thesis and figure-caption titles keep it out of Storymakers-exemplar territory.” — Accenture, 2025
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1086 matching · page 45 / 46
18
closing
WHAT WORRIES THE WORLD? 2023
“Competent monthly survey-tracker report with strong stat callouts but topic-label titles, non-MECE sectioning, and no synthesis or call to action - useful as a 'before' teaching example for action-title rewriting and SCQA closure, not as a Storymakers exemplar.”
↓ No resolution: deck closes on five country snapshots (p.24-28) and methodology (p.29) with zero synthesis, implication, or recommendation
18
closing
Ipsos Global Advisor Predictions 2024 Full Report web 0
“A clean, navigable annual survey readout that respects MECE structure but reads as a data dump — useful as a reference document, weak as a Storymakers exemplar because titles describe questions rather than answers and the deck never lands a recommendation.”
↓ Titles are survey items, not findings — e.g. p.27 and p.35 still carry the literal stem 'Q. For each of the following, please tell me how likely or unlikely you think they are to happen...?'
18
closing
femke de keulenaer
“A competent secondary-research evidence pack with strong stat callouts but no narrative arc or recommendation - useful as a teaching example of how good data dies inside topic-label titles, not as a Storymakers exemplar.”
↓ No recommendation or 'so what' act - the deck terminates at p.17 data and jumps straight to 'THANK YOU!' on p.18
18
closing
Ipsos Issues Index Jan25
“A competent recurring data tracker, not a Storymakers artifact — use its callout discipline and parallel segmentation grid as small-scale teaching examples, but treat the overall structure (no thesis, topic-label titles, no recommendation) as a cautionary case of analytical dump dressed as a deck.”
↓ Titles p.2–3 are literally just 'January 2025' — two consecutive slides with a date as their header is a failure mode
18
closing
Education Monitor 2024 Ipsos
“A competent research-monitor publication with a strong answer-first opening and several model action titles, but it is not a Storymakers exemplar — use pp. 4-14 and pp. 20/46 as teaching examples of insight titling, and use the pp. 47-58 sequence as a cautionary example of MECE failure and of a deck that analyses without ever recommending.”
↓ No resolution act — deck ends on methodology (p.73) and 'For more information' (p.74), with no recommendation or call to action
18
closing
ipsos predictions 2025 survey report
“A topically MECE survey read-out with a strong unease setup and three excellent analytical 2x2s, but the action titles are mostly survey prompts and the deck ends in methodology — use slides 28/69/71 as title-quality exemplars, not the deck as a Storymakers structural model.”
↓ Closing is an appendix dump (Methodology p.75-76, 'For more information' p.77) with zero synthesis, recommendation, or call back to the opening unease theme
15
closing
The shape of retail: Consumers and the new normal
“A raw survey appendix masquerading as a deck — useful as a counter-example of what happens when action titles are left as question stems and the close is a contacts page.”
↓ Titles on p.3–p.6 are verbatim survey questions rather than insights — the reader must infer the takeaway
15
closing
The CMO Survey Marketing in a Post Covid Era
“A competent annual research report with above-average chart titles but essentially no story arc — useful as a teaching example of strong metric-led action titles in the middle, and as a cautionary example of how topic-driven structure and missing opening/closing acts turn insight-rich data into a reference document rather than a persuasive deck.”
↓ No executive answer up front: p.2 is labeled 'executive_summary' but titled only 'The CMO Survey' — no pyramid-principle lead, no governing thesis
15
closing
14th Five-Year Plan Sector Impact
“A competent policy explainer organized as a sector-by-sector inventory — useful as an example of action titles and callout discipline, but a weak Storymakers exemplar because it has no pillars, no synthesis, and no recommendation.”
↓ No recommendation, synthesis, or 'so-what' slide before the contact page (p.13 → p.14 contact)
15
closing
Global Economics Intelligence Feb 2024
“A competent macro-monitor dashboard with strong quantitative titles in spots, but as a Storymakers exemplar it is a cautionary tale of a geographic topic-dump with no arc, no tension, and no close — use it to teach what 'analytical build without narrative' looks like.”
↓ No closing synthesis slide — deck terminates on a Brazil PMI chart (p.28) with no 'implications' or recommendation
15
closing
SAP Innovation Awards 2022 Entry Pitch Deck
“A template-driven awards submission with strong KPI evidence but no narrative spine — useful as a cautionary example of how rigid submission templates kill action titles and destroy the closing act, not as a Storymakers exemplar.”
↓ Fourteen consecutive slides titled 'Additional Information' (p.15–p.30) — the deck abandons titling discipline entirely in its second half
15
closing
MARKET DATA FROM SECONDARY SOURCES
“A secondary-research data tour disguised as a deck — useful as a counter-example of methodology-first structure, not as a Storymakers exemplar.”
↓ No thesis or recommendation anywhere — the deck is a methodology demonstration ('here is how we pull secondary data'), not an argument
15
closing
What Worries the World
“A competent recurring data tracker with strong callouts but topic-label titles and no resolution act — useful as a counter-example of how even good underlying insights get neutered by non-action titles, not as a Storymakers exemplar.”
↓ Twelve consecutive slides titled 'Current Economic Situation' (p.35–46) — zero differentiation, reader cannot navigate or remember anything
15
closing
Global IPO Watch 2022
“A competent quarterly data bulletin with strong numbers and a thesis-bearing p.2 callout, but as a Storymakers exemplar it fails on action titles and ends without a recommendation — useful as a counter-example of why topic titles + appendix-as-ending kills narrative.”
↓ Zero recommendation or 'so what' — the deck ends on league tables and a disclaimer (p.12-14) with no implication for issuers, investors, or advisors
15
closing
Digital Revolution Awards
“A two-part thought-leadership compendium with strong callouts and a few sharp action titles in the first half, but absent thesis, broken pillar promise, and a missing recommendation make it unfit as a Storymakers exemplar — mine individual slides, not the structure.”
↓ No closing recommendation or call to action — deck ends at p.36 on the Bain logo with no synthesis slide
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closing
Halifax 2024 FINAL 3
“A rigorous IPSOS public-opinion data report with MECE bones but no story arc — useful as a cautionary example of how topic-label titles and a missing resolution act reduce even strong research to a reference document, not a Storymakers exemplar.”
↓ Titles are ~80% topic labels with colon-suffix pattern (p.22–31 all read 'Confidence in Government Response: X'; p.44–62 all read 'World Influencers: X') — the reader has to decode every chart
15
closing
ipsos global trustworthiness monitor 2022 charts
“A meticulously consistent research tabulation, not a Storymakers deck — useful as a counter-example of how survey-question titles and an analysis-only arc bury a strong opening insight under 170 pages of undifferentiated charts.”
↓ ~180 of 186 titles are topic labels (e.g. p.45 'Financial services - It is good at what it does'), not declarative findings
15
closing
Ipsos Issues Index Mar25 Charts
“A competently executed monthly data tracker, not a Storymakers exemplar — useful as a counter-example of how topic-label titles and a missing synthesis slide flatten genuinely interesting trend data into a chart catalogue.”
↓ No thesis or 'what changed this month' on the opening — the reader has to assemble the story themselves from 16 individual trend charts
15
closing
ey praesentation startup barometer 2025 englisch
“A disciplined EY research barometer with strong action-title hygiene but no narrative arc and no resolution — use slides 4, 8, and 11 as exemplars of headline-number titles, but not the deck structure as a Storymakers model.”
↓ No SCQA setup: the deck never frames why 2024 matters, what changed for German startups, or what question the data is answering
15
closing
Second Quarter 2024 Results
“A standard investor-relations earnings deck — competent as an IR document but a weak Storymakers exemplar: use it only as a negative example of topic-label titling and appendix-as-ending, not as a structural model.”
↓ No thesis slide anywhere — reader must assemble the quarter's story from raw tables (p.4–13)
15
closing
Third Quarter 2024 Results
“A standard Gartner earnings/IR deck — competent as a reference document but a near-anti-pattern for Storymakers, useful only as a 'before' example to demonstrate why topic titles and appendix-heavy structures fail to tell a story.”
↓ Zero action titles across 27 pages — every header is a topic label, violating the most basic Storymakers principle
15
closing
350e000c acff 48f1 ab1e fc2abe7a5f3c
“A Goldman weekly strategy note with a strong thesis opening and a reference-book middle — useful as a teaching example for lead-with-the-answer openings, but not as a story arc.”
↓ 27 consecutive analyze_data slides (p.6–32) with no narrative thread back to the Mag-7 question
15
closing
mi guide to alternatives
“A best-in-class market reference compendium that is structurally the opposite of a Storymakers deck — use it to teach chart density and MECE asset-class coverage, but cite it as a counter-example for action titles, SCQA openings, and closing recommendations.”
↓ No SCQA opening — slides 1–5 are cover/team/TOC/two charts, with no thesis or stakes established
15
closing
immobilienfonds 20231231 en
“A reference booklet of peer benchmarks dressed as a deck — useful as raw material but a weak Storymakers exemplar; use only p.4 as a teaching case for insight titles, and treat the rest as a counter-example of topic-label dumps.”
↓ No thesis or executive summary in the first 3 slides — the reader never learns why this deck exists