AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
· mean 43.8
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most common opening verb across 3405 suggestions↑ Top 5 on closing
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- “A solid, clearly-structured Roland Berger advocacy deck with declarative titles and a punchy close — useful as a Storymakers exemplar for action-title discipline and section dividers, but not for opening hooks or tight SCQA framing.” — RolandBerger, 2022
- “A disciplined Deloitte industry POV with a strong answer-first opening and a rallying close — usable as a Storymakers exemplar for S→C→A→R framing and call-to-action craft, but the middle analytical pillars are a cautionary tale on MECE sprawl and topic-label titles.” — Deloitte, 2021
- “A well-structured thought-leadership report with a clean six-pillar MECE spine and mostly insight-bearing body titles — use its divider architecture as a Storymakers exemplar, but not its opening or its generically-titled recommendations.” — Deloitte, 2022
- “Polished investor-day deck with strong action titles and a clean opening/closing thesis pair, but missing an explicit Complication and pillar signposting — use the title craft and closing pages as exemplars, not the overall narrative architecture.” — JPMorgan, 2022
- “A competent investor-day deck with strong quantified action titles and a clean closing arc, but front-matter-heavy and missing explicit MECE pillars — useful as a teaching example for action-title craft (p.9, p.13), not for overall structure.” — JPMorgan, 2025
- “Solid, disciplined analytical consulting report with a clean MECE five-finding spine and a rare, well-built closing playbook - use the recommendation slides (p25, p31, p41) as action-title exemplars, but not the persona or data sections, where titles regress to topic labels.” — Accenture, 2019
- “A solidly-built thought-leadership report with answer-first framing and a clear call to action, but over-long openings and under-signposted middle acts keep it from being a Storymakers exemplar — use p.22-30 as a teaching example of analysis-to-recommendation flow, not the deck's overall structure.” — Accenture, 2022
- “A competently structured Accenture thought-leadership report with a clean four-act story and a strong closing call to action - useful as a teaching example for section architecture and audience-segmented recommendations, but its delayed thesis and figure-caption titles keep it out of Storymakers-exemplar territory.” — Accenture, 2025
All reviewed decks
1086 matching · page 44 / 46
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closing
IPSOS GLOBAL ADVISOR Global Perceptions of Healthcare
“A competently executed survey-results report that mistakes a question-by-question data walk for a narrative — useful as a counter-example of how repeating the survey question as the slide title kills any Storymakers structure.”
↓ No SCQA arc: zero Complication or Resolution slides — the deck is 9 consecutive analyze_data pages with no synthesis
20
closing
IPSOS GLOBAL HEALTH SERVICE MONITOR 2023
“A competently structured survey-monitor report — useful as a reference document but a weak Storymakers exemplar because it labels topics instead of arguing a thesis and ends in an appendix rather than a recommendation.”
↓ No recommendation or 'so what' slide anywhere — deck ends on a methodology page (p.44) and a brand slide (p.45)
20
closing
Consumers at 250
“A competently titled survey-findings report with a strong 'X vs. Y' pillar device, but it stops at analysis and never resolves into a recommendation — useful as a teaching example for action titles and tension framing, not for full Storymakers arc.”
↓ No closing recommendations or 'so what' slide — deck dies on an industry data table (p.30)
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closing
Global IPO Watch 2021 A PwC Global IPO Centre publication
“A well-structured market-data report with MECE geographic coverage, but as a Storymakers exemplar it shows what NOT to do — topic-label titles, no Complication/Resolution arc, and a deck that ends in tables; use only the callout sentences as a teaching example of insight-bearing language.”
↓ Titles are nouns, not insights — 'Overview of IPO and FO activity in the Americas' (p.12-13) is repeated verbatim with no differentiation
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closing
Deloitte SEA CFO Forum Southeast Asia Business Outlook
“A services brochure dressed as a deck — useful as a teaching example of how a parallel-pillar capabilities dump fails the Storymakers tests (no SCQA, topic-label titles, firm-first opening, contacts-page ending), not as an exemplar to emulate.”
↓ No SCQA or thesis: the deck never names a Complication the CFO should care about, so every services block arrives unmotivated
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closing
Ipsos report Single use plastics
“A competently executed but narratively flat survey readout — strong as a reference document for the underlying data, weak as a Storymakers exemplar because the titles are questions, the structure is a topic dump, and the deck ends without ever telling the reader what to do.”
↓ No synthesis or recommendation slide anywhere — the deck ends on p.31 with a producer-fee benchmark and jumps straight to methodology
20
closing
what worries the world november 2024 ipsos
“A competent recurring data tracker with strong callouts but topic-label titles and no closing recommendation — useful as a teaching example of how callouts should be promoted to action titles, not as a Storymakers narrative exemplar.”
↓ Titles are nouns, not insights: 'Current Economic Situation' is reused on 12 consecutive slides (p.35-46) with no differentiation
20
closing
Ipsos Equalities Index 2023 Full report
“A well-instrumented opinion-research data book with a strong 20-page narrative front and a 50-page reference back, but it is not a Storymakers exemplar — use pp.1–20 to teach answer-first openings and quotable callouts, and use the appendix as a cautionary example of topic-label titling.”
↓ Action titles are survey-question labels, not insights — the same question text is reused on 20+ appendix slides (pp.30–51)
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closing
ipsos global perceptions of healthcare 2023
“A clean survey data-dump with strong callouts but no narrative, no insight titles, and no recommendation — useful as a counter-example of how to turn poll results into a Storymakers story, not as an exemplar.”
↓ Action titles are survey questions, not insights — p.6-p.12 literally start with «To what extent do you agree or disagree…»
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closing
Ipsos Global Health Service Monitor 2023 WEB
“A well-organized survey data report, not a Storymakers deck — use the section scaffolding and THE HEADLINES pattern as a navigational example, but it is an anti-example of action titling and has no closing argument.”
↓ No recommendation or 'so-what' act: the deck ends in appendix + methodology + corporate slide (p.30–p.45) with zero synthesis
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closing
Global Top 100 Companies by market capitalisation
“A competent annual ranking publication with a few model action titles but no narrative arc and no recommendation — useful as a teaching example of how a research-report format collapses Storymakers structure, not as an exemplar of it.”
↓ No recommendation, no 'so what', no closing synthesis — deck ends in raw rankings (p.36-40) then Contact (p.41)
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closing
Making WorkWorkBetter for Deskless Workers
“A well-titled diagnostic brief with a clean opening but no recommendation or MECE spine — use the action-title craft on pp.2/5/8 as a teaching example, not the overall structure.”
↓ No Resolution act: the deck ends on a diagnostic finding (p.8) plus a methodology page (p.9) with zero recommendations or next steps
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closing
ey digital survey shaping the new normal
“A competent, well-titled regional-survey topic dump with strong action-title hygiene but no narrative arc and no recommendation — useful as a Storymakers exemplar of action-title discipline, not of story structure.”
↓ No closing synthesis or recommendation — deck ends on a data slide (p41) and a 'Contact us' (p42), with zero 'so what' for the reader
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closing
1681885970281
“A competent sell-side thematic outlook with strong callout writing but no story arc or recommendation — useful as an example of how callouts should sound, not of how a Storymakers deck should be structured.”
↓ No resolution act — the deck terminates on Theme 10 (p.10) and immediately enters 8 pages of disclosures with zero synthesis, recommendation, or 'how to position' slide.
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closing
ey ivca monthly pe vc roundup january 2023
“Competent monthly market-intelligence roundup with rich data but pure topic-label headlines and no thesis, build, or close — useful as a teaching example of why action titles matter, not as a Storymakers exemplar.”
↓ Five consecutive slides (p.21-25) share the identical title 'Spotlight: PE/VC credit investment deal trends' — readers can't navigate the build
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closing
article monthlymarketmonitor july23
“A polished cross-asset reference monitor masquerading as a deck — useful as a data appendix template, but a poor Storymakers exemplar because it has no opening thesis, no MECE pillars, no resolution, and almost exclusively topic-label titles.”
↓ Zero narrative arc — no Situation/Complication framing in the opening, no synthesis slide anywhere, no recommendation at the close (p.40 → glossary)
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closing
NCM SNCM Y 2022 SNCMP
“A client-meeting status update built backwards — solution-first then evidence-dump, ending without a recommendation; use the action-titled streaming-data slides (p.44-46, p.56) as a teaching example, but treat the overall structure as a counter-example for SCQA.”
↓ Closes with a data table (p.62 'Quick Fade of Top Movies') and a thank-you slide — no recommendation, no next steps, no ask
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closing
e03d5b95 7f97 45dd 967f 891c3bf12198
“A weekly Goldman market-reference pamphlet dressed as a deck — useful as a data artifact but a poor Storymakers exemplar: it opens a thesis, drops it, and ends in disclaimers.”
↓ Opening thesis on passive ownership is dropped after p.5 and never resolved — the deck forgets its own question
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closing
guide to the markets asia
“A best-in-class market reference book judged against its own genre, but a near-zero Storymakers exemplar — use it to teach how reference decks differ from narrative decks, never as a model for action titles, SCQA, or pillar structure.”
↓ Zero action titles across 92 pages — every header is a topic label, forcing the reader to interpret each chart unaided
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closing
Sustainability Corporate Citizenship
“A compliance-grade ESG disclosure with a decent MECE pillar skeleton but no SCQA, no action titles, and no resolution — usable as a teaching example of pillar structure, not of Storymakers narrative.”
↓ Front-matter bloat: 3 of the first 5 slides (cover, forward-looking disclaimer, ToC) before any substance, and 'Overview' (p.4) carries no thesis
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closing
Digital Transformation NJ
“A credentials-led government capabilities pitch with strong case-study evidence but no SCQA arc, no NJ thesis, and a «Thank you» ending — useful as a teaching example of why action titles and a closing recommendation matter, not as a Storymakers exemplar.”
↓ No NJ-specific thesis or stakes anywhere in the first five slides — opens with Deloitte's credentials (p.2) instead of the client's situation
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closing
Global Economics Intelligence Apr 2023
“A competent McKinsey periodic intelligence monitor with a strong opening thesis but no closing argument — useful as a teaching example for action-titled analytical slides and MECE geographic structure, but not as a Storymakers exemplar because it lacks Complication-Resolution arc and ends without a recommendation.”
↓ Country section dividers (p6, p12, p16, p19, p22, p25) are pure noun labels — wasted real estate where a pillar insight should live
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closing
WORLD AFFAIRS 2023
“A 92-page Ipsos survey-data report dressed as a deck — useful as a counter-example of how topic-label titles, a missing exec summary, and a 19-slide country dump destroy narrative; do NOT use as a Storymakers exemplar except to teach what to avoid.”
↓ No executive summary, no thesis slide, no recommendations slide — 92 pages and zero synthesis
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closing
Ipsos Issues Index March 2025
“A disciplined tracker data report with strong callouts but zero Storymakers craft — useful as a counter-example of how topic-label titles and a missing recommendation flatten genuinely interesting findings.”
↓ Cover/opening is dead weight: p.1, p.2, p.3 are all variants of the title with no thesis, no headline finding, and no chart of the month