AI critiques

Storymakers reviews of every deck.

Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.

1086 reviewed decks · mean 43.8 · click a bar to filter

“ ” Verdict gallery

All reviewed decks

1086 matching · page 39 / 46
25 closing
PwC · 2021 · 26p
Internet Advertising Revenue Report
“A competently-titled industry data report whose individual slide titles are above-average Storymakers craft, but the deck as a whole is a category-by-category data tour with no SCQA arc and no recommendation -- use slides 5-11 as a teaching example of action titles, not the deck structure.”
↓ No SCQA arc: there is a Situation (growth) and Complication (COVID) but no Question or Resolution -- the deck never tells the audience what to do with the findings
25 closing
PwC · 2023 · 18p
Dissecting 2023-24 Budget Speech
“A topic-organised budget summary that is informationally competent but narratively inert — useful as a counter-example for action-title training, not as a Storymakers exemplar.”
↓ No thesis or 'so-what' anywhere in the first 4 slides — the deck never tells the reader what to conclude about the 2023/24 budget
25 closing
RolandBerger · 2020 · 14p
Challenges abound Ongoing crises call for a proactive approach
“A quarterly research bulletin with a punchy opening hook and quantified data, but no Resolution and recycled titles in the middle — useful as a teaching example of how a strong Situation/Complication can be wasted when the deck never returns to the 'call to action' it promises.”
↓ P.6, p.7, p.8 all carry the same recycled title 'Automotive Disruption Radar – Issue #7' instead of the actual insight (EV offer growing, AI investment up, mobility jobs surging) — the insight lives only in the callout
25 closing
RolandBerger · 2017 · 14p
Growth remains strong for market expansion services in Asia
“A competent parallel-pillar market-sizing brief with strong action titles but no SCQA arc and no recommendation — useful as a teaching example for declarative titling and MECE industry structure, not for narrative storytelling.”
↓ No 'so what' / recommendation slide — the deck stops at p.11 and dumps into Methodology/Disclaimer with zero synthesis
25 closing
RolandBerger · 2018 · 54p
Prefabricated housing market in Central and Northern Europe – Overview of market trends and development
“A competent descriptive market study with mostly declarative action titles and clean pillars, but it stops at analysis and ends in firm self-promo — useful as a teaching example for action titles and callouts, not for full Storymakers narrative arc.”
↓ No resolution act: the deck ends on firm self-promotion (p.46-47) and appendix (p.48-52) — there is no 'implications', 'recommendation', or 'next steps' slide
25 closing
RolandBerger · 2017 · 30p
Private financing of rolling stock
“A well-structured analytical study with strong MECE pillars and metric-rich titles, but it reads as a research report rather than a Storymakers deck — useful as a teaching example for action-titled data slides, not for narrative arc or closing.”
↓ No executive summary or thesis slide in the opening — the answer is delayed until p.8
25 closing
Strategy_and · 2023 · 26p
Electric Vehicle Sales Review Q4 2022
“A competent quarterly market bulletin with a strong opening and quotable callouts, but it stops at analysis and never delivers a recommendation — useful as a teaching example of action-title openings and TCO framing, not as a Storymakers exemplar of a full S→C→A→R arc.”
↓ No resolution act: deck ends p.21–23 with three identical 'Electric vehicle sales data' tables, then contacts, then 'Thank you' — zero recommendations or implications for OEMs/policymakers.
25 closing
misc · 2019 · 11p
2019 APAC Hospital Priority Study Overview
“A competent analytical-overview deck with strong action titles in the body but a weak opening and a missing resolution — useful as a teaching example for headline writing on data slides, not as a Storymakers exemplar of full narrative arc.”
↓ No resolution: deck ends on an open question (p.10) and contact slide (p.11) with zero recommendations or implications for MedTech players
25 closing
misc · 2019 · 15p
Luxury Goods Worldwide Market Study, Spring 2019
“A solid analytical market-update deck with above-average action titles and a real attempt at tension on p.9-10, but it has no recommendation act and ends in administrative pages — useful as an example of strong title craft, not as a Storymakers structural exemplar.”
↓ No recommendation or 'so-what' slide — the deck ends with team bios, contacts, methodology and a logo (p.11-15)
25 closing
proposals · 2019 · 15p
Accenture Georgia Medicaid Oral
“A pitch deck with a strong emotional hook and a few well-voiced action titles, but it abandons narrative arc midway and ends with a question mark instead of a recommendation — useful as a teaching example for opening hooks, not for full Storymakers structure.”
↓ No resolution act: the deck ends on a '?' transition (p.14) and a title-card filler (p.15) instead of a recommendation or ask
25 closing
misc · 2025 · 58p
THE IPSOS POPULISM REPORT 2025
“A well-instrumented, data-rich pollster report with strong individual trend titles but no resolution — useful as a teaching example for action titles on chart slides, not as a structural Storymakers exemplar.”
↓ No closing recommendation or synthesis — deck ends on a spending data table (p.55) and a contact slide (p.58)
25 closing
misc · 2024 · 52p
IPSOS POPULISM SURVEY
“A competent research-data report with a strong opening hook but no recommendation arc — useful as a teaching example for callout discipline and section structure, but a poor Storymakers exemplar because the titles are questionnaire text and the deck ends in branding rather than a 'so what'.”
↓ Titles are survey-question text, not action titles — slides 24-31 read like a questionnaire transcript, not an argument
25 closing
misc · 2024 · 43p
THE IPSOS AI MONITOR 2024
“A competent survey-data report with a strong opening stat but topic-label titles and a missing resolution act — useful as a counter-example of how raw survey questions kill action titles, not as a Storymakers exemplar.”
↓ 30+ slides use the literal survey question as the title (p.11-16, 20-23, 28-40), forcing the reader to derive every insight
25 closing
misc · 2023 · 16p
THE WORLD’S RESPONSE TO THE WAR IN UKRAINE
“A competent survey-results dossier with a useful early summary and strong callouts, but it fails as a Storymakers exemplar because every page is titled as a topic and there is no recommendation to land — use the callouts as a teaching example of insight sentences, not the deck structure.”
↓ Titles are uniformly topic labels, not insights — p.6 'COUNTRIES WITH STRONGEST OPINIONS' and p.11 'COUNTRIES WITH STRONGEST OPINIONS ON THEIR OWN RESPONSE' describe the chart, not the finding
25 closing
misc · 2024 · 19p
Nielsen Fan Insights
“A competent data-reporting deck with strong callouts but topic-label titles and no recommendation — useful as a teaching example of clean section structure and quantified pull-quotes, but not as a Storymakers narrative exemplar.”
↓ No recommendation or 'so what' slide — deck ends at p.17 'Thank you!' with zero call to action
25 closing
misc · 2023 · 16p
API Trends
“A short trend-briefing deck with decent data points but no narrative spine — useful as a counter-example showing how topic-label titles and a missing resolution act flatten a story into a list.”
↓ No SCQA opening — slides 1-3 establish context but never name a Complication or Question, so the audience has no reason to lean in
25 closing
Accenture · 2025 · 17p
Everest Group Trust and Safety Services PEAK Matrix Assessment 2025
“A reprint of a third-party analyst evaluation rather than a Storymakers deck — useful as a counter-example of topic-label titles and a missing resolution act, not as a positive exemplar.”
↓ Eight consecutive slides titled 'Accenture profile (page X of 8)' (p.5-12) — pagination is not a title and erases the insight on each page
25 closing
PwC · 2021 · 34p
Global Top 100 companies by market capitalisation
“A competent PwC benchmark report with strong data hygiene but weak narrative engineering — useful as a reference artifact and as a cautionary example of how topic-label titles and a missing recommendation hollow out an otherwise data-rich deck.”
↓ No recommendation or call-to-action — the deck ends in ranking tables (pp.22-26) and a value-distribution appendix (pp.29-33), not a "so what"
25 closing
Accenture · 2023 · 62p
March Macro Brief Financial fissures emerge
“Analytically rigorous macro chart-pack with strong action titles in the first third, but it abandons the story arc halfway and ends without a recommendation — use pp.5-21 as a teaching example of declarative titling, not the deck structure.”
↓ No recommendation or 'so what' act — deck ends on p.61 yield curves and p.62 About Accenture, so the reader never gets an ask
25 closing
Kearney · 2023 · 16p
Turkey power generation evolution and top 100 players by capacity
“A competent league-table almanac with a strong analytical opener but no recommendation or close — use pp.3-6 as an example of declarative action titles, not the deck as a Storymakers arc.”
↓ No recommendation or 'so what' — p.16 is literally 'Thank you' with no next-steps slide
25 closing
McKinsey · 2023 · 13p
The individual health insurance market in 2023
“A solid analytical market briefing with disciplined, number-led action titles, but it is not a Storymakers exemplar — use pp. 5–12 to teach insight-bearing titles, not the deck's overall arc, which lacks Complication, pillars, and Resolution.”
↓ No closing recommendation or 'so-what' — deck ends on p. 12 data and a wordmark (p. 13)
25 closing
McKinsey · 2022 · 8p
Tech highlights from 2022—in eight charts
“A competent year-end chart-roundup with strong per-slide data discipline but no narrative spine — useful as a teaching example for declarative chart titles (see p.4) but not for Storymakers structure.”
↓ No governing thesis: the cover (p.1) and opener (p.2) never state what the eight charts collectively argue about 2022 in tech
25 closing
McKinsey · 2022 · 8p
The CHIPS and Science Act: Here’s what’s in it
“Competent McKinsey explainer that opens well and uses number-led titles, but it is an analytical breakdown not a Storymakers narrative — useful as an exemplar of clean BLUF openings and quantified action titles, not for full S→C→A→R structure.”
↓ No closing recommendation or 'what this means for you' slide — deck jumps from STEM funding (p.7) straight to author bios (p.8).
25 closing
Deloitte · 2023 · 48p
Multi-regional transmission model
“A competent analytical build-up of a proprietary simulation tool that collapses in the final act — useful as a teaching example for problem-framing and quantified callouts, but a cautionary tale on section architecture, topic-label titles, and the absence of a closing recommendation.”
↓ Broken section architecture: Roman numerals skip II and V, 'IV' appears twice (p.30 and p.33), and p.35 is a one-character divider ('U') — this alone signals the deck never got a final pass