AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
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most common opening verb across 3405 suggestions↑ Top 5 on closing
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- “A solid, clearly-structured Roland Berger advocacy deck with declarative titles and a punchy close — useful as a Storymakers exemplar for action-title discipline and section dividers, but not for opening hooks or tight SCQA framing.” — RolandBerger, 2022
- “A disciplined Deloitte industry POV with a strong answer-first opening and a rallying close — usable as a Storymakers exemplar for S→C→A→R framing and call-to-action craft, but the middle analytical pillars are a cautionary tale on MECE sprawl and topic-label titles.” — Deloitte, 2021
- “A well-structured thought-leadership report with a clean six-pillar MECE spine and mostly insight-bearing body titles — use its divider architecture as a Storymakers exemplar, but not its opening or its generically-titled recommendations.” — Deloitte, 2022
- “Polished investor-day deck with strong action titles and a clean opening/closing thesis pair, but missing an explicit Complication and pillar signposting — use the title craft and closing pages as exemplars, not the overall narrative architecture.” — JPMorgan, 2022
- “A competent investor-day deck with strong quantified action titles and a clean closing arc, but front-matter-heavy and missing explicit MECE pillars — useful as a teaching example for action-title craft (p.9, p.13), not for overall structure.” — JPMorgan, 2025
- “Solid, disciplined analytical consulting report with a clean MECE five-finding spine and a rare, well-built closing playbook - use the recommendation slides (p25, p31, p41) as action-title exemplars, but not the persona or data sections, where titles regress to topic labels.” — Accenture, 2019
- “A solidly-built thought-leadership report with answer-first framing and a clear call to action, but over-long openings and under-signposted middle acts keep it from being a Storymakers exemplar — use p.22-30 as a teaching example of analysis-to-recommendation flow, not the deck's overall structure.” — Accenture, 2022
- “A competently structured Accenture thought-leadership report with a clean four-act story and a strong closing call to action - useful as a teaching example for section architecture and audience-segmented recommendations, but its delayed thesis and figure-caption titles keep it out of Storymakers-exemplar territory.” — Accenture, 2025
All reviewed decks
1086 matching · page 36 / 46
28
closing
IoT Big Data Value Creation
“An atmospheric thought-leadership deck that sets up a topic without ever delivering an answer — useful as a cautionary example of strong context with no Resolution act, not as a Storymakers exemplar.”
↓ No recommendation or call-to-action slide — closes on 'challenges' (p.17) and a Clarke quote (p.18) instead of an answer
28
closing
US Credit Card Issuer Performance 1Q 2023
“A competent McKinsey quarterly data brief with a strong answer-first opening and well-titled analytical charts, but it diagnoses without prescribing and trails off into valuation tables — useful as a Storymakers exemplar for action titles and exec-summary craft, not for full S→C→A→R structure.”
↓ No resolution act — the deck ends on P/B ratio tables (p.35-37) with zero recommendation, next steps, or implication for issuers
28
closing
Sustainability Report 1 July 2022 – 30 June 2023
“A competent GRI-aligned sustainability disclosure that is well-evidenced but narratively flat — useful as a teaching example of KPI density and ESG taxonomy, but a weak Storymakers exemplar because it has topic-label titles, no tension, and no recommendation close.”
↓ Action titles are largely absent — p.22 'Economic performance', p.67 'Trainings', p.84 'Pollutant emission' are nouns, not insights
28
closing
Global Pricing Study 2011
“A short research-summary teaser with strong headline-title discipline on its analytical slides but no recommendation and a self-promotional close — useful as an exemplar of insight titles, not of full SCQA arc.”
↓ No closing recommendation or 'so what' — deck ends on p.9 with a firm-credentials slide ('No. 1 in marketing and sales in Germany')
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closing
Global Sustainability Study 2021
“A credible research-study deck with a strong thesis-led opening but an analytical middle of topic-label charts and a closing that pivots to a firm sales pitch — useful as an exemplar of front-loaded SCQA and quantified callouts, not of full-arc Storymakers structure.”
↓ No closing recommendation: the deck ends with a firm-promo pitch (p.28-29) and thank-you slides (p.30-31) instead of returning to 'so what should companies do Monday morning?'
28
closing
The Next Gen Index Millennials and Gen Z in the US
“A data-driven trend report with strong metric-anchored titles but no recommendation arc — useful as a teaching example for action-title hygiene, not for narrative structure.”
↓ No recommendation or 'so what' — closes on a context slide (p.17) that restates a generic premise instead of resolving
28
closing
Deloitte Georgia Medicaid Oral
“A competent but conventional RFP-orals proposal — earns partial credit for an early thesis (p.4) and a quantified timeline title (p.6), but defaults to a methodology walk with topic-label phase titles, muddled Phase Three repetition, and a closing that fades into Q&A and 'About Deloitte'; useful as an example of RFP scaffolding, not as a Storymakers exemplar.”
↓ Closing is essentially absent — p.16 'QUESTIONS & DISCUSSION' followed by p.17 'About Deloitte' with no recommendation, ask, or decision-required slide
28
closing
PERILS OF PERCEPTION
“A well-titled survey-findings deck with a strong hook and insight-bearing key-message slides, but it stops at analysis and never answers the 'so what' — useful as a teaching example for action titles and rhetorical setup, not for closing a story.”
↓ No closing recommendation or 'so what' — deck ends p.27-30 in methodology, sources, and an About Ipsos boilerplate
28
closing
IPSOS HEALTH SERVICE REPORT 2024
“A competent global-survey data release with MECE pillars and strong headline numbers, but as a Storymakers exemplar it is a cautionary case — topic-label titles and a missing resolution act make it a reference for analytical structure, not narrative.”
↓ Action titles are essentially absent — pp.7, 20–22, 24, 30–40, 42–47 use the verbatim survey question as the title, forcing the reader to do all interpretive work
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closing
WHAT THE FUTURE: WELLNESS
“An Ipsos editorial trends magazine masquerading as a deck — strong hook and a usable 'four tensions' framework, but the question-as-title habit and 15-slide quote appendix make it a counter-example for Storymakers, not an exemplar.”
↓ Question-titles dominate (p.6, 8, 9, 10, 11, 12, 13, 14, 15, 16, 18, 19, 20, 21, 22, 23) — the reader has to do the synthesis the deck should be doing
28
closing
Saudi Arabia Banking Pulse
“A competent quarterly metric tour with strong action titles and quantified callouts, but it lacks a thesis-led opening and any closing recommendation — useful as a teaching example for headline-writing discipline, not for SCQA storytelling.”
↓ No recommendation, outlook, or 'what to watch' slide — the deck dies into a glossary at p.24-28
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closing
THE IPSOS REPUTATION COUNCIL
“A well-evidenced research-anthology report with strong stat-anchored slides but no overall narrative spine or closing recommendation — useful as a teaching example of action-title discipline on individual data slides (p.9, p.14), not as a Storymakers structural exemplar.”
↓ No closing recommendation or CTA — deck ends on a Quickfire data slide (p.26) and three appendix pages, breaking Storymakers' resolution requirement
28
closing
Beyond thenoise: Orchestrating AI-driven customer excellence
“A thorough KPMG research whitepaper with a usable 7-step middle act, but as a Storymakers exemplar it fails on titling, opening hook, and closing — use the 7-step implementation spine as a teaching example for sequential build, not the deck's overall structure.”
↓ Title 'Implementing AI' is reused on five separate slides (p.23, 25, 28, 32, 35) and 'Highlights from the 2024 CEE research' on three (p.5, 11, 12) — placeholder titling, not action titles
28
closing
Overview of the ASEAN-6 Automotive Market
“A disciplined market-atlas briefing with strong action titles and a front-loaded thesis, but it dissolves into a country tour and never closes the loop - useful as an exemplar of parallel country-profile structure and metric-led titles, not as a Storymakers narrative arc.”
↓ Five case-study slides (p17, 21, 25, 29, 33) share a verbatim generic title - pure topic dump with no per-country insight
28
closing
February Macro Brief
“A well-titled, thesis-opened macro periodical that functions as a chart-pack briefing rather than a Storymakers arc — use p.1-22 as a teaching example of opening + regional MECE, but the 40-slide indicator tail and missing recommendation make the full deck a weak structural exemplar.”
↓ No closing/recommendation act — deck dies on p.62 bond-yield chart and p.63 team bio; the capex thesis is never re-landed for the executive reader
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closing
IT SERVICES The Rates of Success, Goals, and Future Priorities of Digital Transformations, by Sector
“A competent BCG benchmarking note with strong answer-first opening and insight-bearing analytical titles, but it ends without a recommendation and lets its core priority section collapse into topic labels — useful as a teaching example for action-title discipline in the first half, not for full-arc Storymakers structure.”
↓ No recommendation or next-steps act — deck ends on an ESG data slide (p.16) followed only by an author contact page (p.17)
28
closing
Roland Berger Trend Compendium 2030: Megatrend 1 People & Society
“A disciplined, data-rich trend compendium with above-average action titles, but a weak Storymakers exemplar — no upfront thesis, no MECE pillar dividers, and a close that degenerates into three identical business-development CTAs; teach from individual slides, not the structure.”
↓ Three back-to-back CTA slides (p.69-71) carry identical titles and identical callouts — collapses the close into a marketing loop instead of a recommendation
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closing
Carbon Capture Utilization and Storage
“A meticulous Kearney FactBook with strong action titles and MECE pillars but no narrative resolution - use slides 4, 14, 17 and 50 as exemplars of declarative titling, but do not hold the overall structure up as a Storymakers archetype.”
↓ No recommendation or call-to-action slide - the deck ends on patent counts (p.147-148) and a list of active companies (p.149) rather than 'what should the reader do'
28
closing
ASEAN Growth and Scale Talent Playbook
“A well-pillared analytical playbook with strong data-driven action titles, but it buries its thesis under 11 pages of forewords and ends without a recommendation — use the middle (pp.13-30 diagnosis, pp.31-67 MECE pillars) as a Storymakers exemplar, not the framing.”
↓ 11 slides of front matter (pp.1-11) with five forewords delays the thesis past any executive's attention budget
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closing
COVID-19 Auto & Mobility Consumer Insights
“A disciplined McKinsey research deck with strong action titles and clean analytical pillars, but it stops at 'here is what we found' instead of 'here is what to do' — use it as a teaching example for title craft, not for end-to-end Storymakers arc.”
↓ No closing recommendation, implication, or call-to-action slide — the deck simply runs out after p.43 and a misplaced p.45 discount chart
28
closing
Global Powers of Luxury Goods 2017 The new luxury consumer
“A competent annual industry benchmark report with strong data and occasional insight-bearing titles, but structurally a topic-organized analytical dump with a buried thesis and an appendix close — use pp.13, 31, and 39 as teaching examples of good action titles, not the overall structure as a Storymakers exemplar.”
↓ No resolution act — the deck ends on methodology/appendix/contacts (pp.47–52) with zero recommendation or 'so what' slide
28
closing
2019 Global Shared Services Survey Report 11th biannual edition
“A competently structured Deloitte survey-findings report with strong callouts but topic-label titles and no recommendation — use it as a teaching example of the gap between insightful callouts and weak action titles, not as a Storymakers exemplar.”
↓ Titles are survey questions, not insights — p7, p8, p10, p13, p15, p16, p18, p19, p21, p22 all read as interview prompts rather than conclusions
28
closing
Private Markets Decarbonisation Roadmap Summary
“A product-explainer summary that documents a framework rather than argues a case — use its Alignment-Scale mechanics (p.5, p.12–14) as a teaching example for crisp framework explanation, but not its overall structure, which buries the CTA at p.9 and pads the back half with six slides sharing one action title.”
↓ The same action title is repeated across six asset-class slides (p.18–23), collapsing what should be six differentiated insights into one generic label
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closing
global advisor earth day perils of perception environment gb
“A competent survey-results deck with a strong belief-vs-reality device and a clean three-pillar spine, but it stops at analysis and never lands a recommendation — useful as a teaching example for action-title-as-finding pairings, not for narrative resolution.”
↓ No resolution act — the deck stops analyzing on p.26 and never tells the audience what to do, recommend, or believe differently