AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
· mean 43.8
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most common opening verb across 3405 suggestions↑ Top 5 on closing
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- “A solid, clearly-structured Roland Berger advocacy deck with declarative titles and a punchy close — useful as a Storymakers exemplar for action-title discipline and section dividers, but not for opening hooks or tight SCQA framing.” — RolandBerger, 2022
- “A disciplined Deloitte industry POV with a strong answer-first opening and a rallying close — usable as a Storymakers exemplar for S→C→A→R framing and call-to-action craft, but the middle analytical pillars are a cautionary tale on MECE sprawl and topic-label titles.” — Deloitte, 2021
- “A well-structured thought-leadership report with a clean six-pillar MECE spine and mostly insight-bearing body titles — use its divider architecture as a Storymakers exemplar, but not its opening or its generically-titled recommendations.” — Deloitte, 2022
- “Polished investor-day deck with strong action titles and a clean opening/closing thesis pair, but missing an explicit Complication and pillar signposting — use the title craft and closing pages as exemplars, not the overall narrative architecture.” — JPMorgan, 2022
- “A competent investor-day deck with strong quantified action titles and a clean closing arc, but front-matter-heavy and missing explicit MECE pillars — useful as a teaching example for action-title craft (p.9, p.13), not for overall structure.” — JPMorgan, 2025
- “Solid, disciplined analytical consulting report with a clean MECE five-finding spine and a rare, well-built closing playbook - use the recommendation slides (p25, p31, p41) as action-title exemplars, but not the persona or data sections, where titles regress to topic labels.” — Accenture, 2019
- “A solidly-built thought-leadership report with answer-first framing and a clear call to action, but over-long openings and under-signposted middle acts keep it from being a Storymakers exemplar — use p.22-30 as a teaching example of analysis-to-recommendation flow, not the deck's overall structure.” — Accenture, 2022
- “A competently structured Accenture thought-leadership report with a clean four-act story and a strong closing call to action - useful as a teaching example for section architecture and audience-segmented recommendations, but its delayed thesis and figure-caption titles keep it out of Storymakers-exemplar territory.” — Accenture, 2025
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1086 matching · page 35 / 46
30
closing
FIBA faninsights juli24
“A competent Nielsen data-tour report with strong callouts but weak narrative spine — useful as an example of clean section structure and quantified pull-quotes, not as a Storymakers exemplar of action titles or SCQA closure.”
↓ No recommendation or 'so what' — the deck stops at p.16 demographics and jumps straight to 'Thank you!' (p.17), leaving FIBA with data but no advice
30
closing
mi gtia
“A well-organized JPMorgan reference guide with parallel country structure and solid data, but a textbook example of an analytical-dump deck with topic-label titles and no SCQA arc — useful as a counter-example for Storymakers training, not as an exemplar.”
↓ No thesis slide in the first 5 pages — the deck never tells the audience what to believe or do about Asia
30
closing
mi gtm latam br en
“A reference-grade market almanac with strong data hygiene but no narrative — useful as a teaching example of MECE regional coverage and callout discipline, not of Storymakers structure or action-titling.”
↓ Zero action titles — every page title is a topic label ('Latin America: Politics' p.6, 'U.S.: The Fed and interest rates' p.34) leaving the audience to extract the insight themselves
30
closing
barclays global credit bureau forum v30
“Competent investor-day roadshow with strong slide-level quantified titles inside each segment, but no overarching narrative spine or closing synthesis — use the mid-section analytical build-ups (Ascend p.26, Verify p.29–30, Serasa p.50–60) as teaching examples of action titles, not the deck's overall structure.”
↓ No executive-summary or thesis slide in the first 5 pages — the deck leads with agenda/CFO Q&A instead of an answer-first insight
30
closing
Barclays Bank PLC FY24 Client Information
“A credit-investor fact pack with solid evidence and a few strong action titles, but no narrative spine — useful as a reference artefact, not a Storymakers exemplar.”
↓ No SCQA arc — the deck has a Situation (p.2) but no Complication, Question, or Answer; it is a reference document, not a narrative
30
closing
Barclays H12023 Results Presentation
“Competent IR earnings deck with an answer-first opening and disciplined main-body action titles, but it has no real story arc, a dead 'Outlook' close, and a topic-labelled appendix — use pp3-24 as a teaching example of metric-anchored action titles, not as a Storymakers narrative structure.”
↓ Dead close: p25 'Outlook' is a bare topic label with no recommendation, no ask, no memorable line — the deck whimpers into the appendix
30
closing
Deutsche Bank Q1 2024 Presentation
“Competent investor-relations earnings deck with a quantified opening and disciplined callouts, but organised by reporting taxonomy rather than narrative — use p.2-5 as a teaching example of leading with numbers, not the structure as a Storymakers exemplar.”
↓ Segment section (p.15-19) titles are pure nouns — 'Corporate Bank', 'Investment Bank', 'Private Bank' — forcing the reader to the callouts to extract the story
30
closing
Deutsche Bank Q1 2025 Presentation
“A textbook earnings-deck opening married to an appendix-heavy tail — use p.2–p.6 as a teaching example of thesis-first framing, but not the overall structure, which buries the recommendation behind a premature appendix divider.”
↓ Premature 'Appendix' divider at p.20 buries the actual close (p.21 '2025 financial targets' recommend, p.22 shareholder distribution commitment) inside what readers will skip
30
closing
20230316 scff portfolio details
“A portfolio-disclosure reference document masquerading as a deck — useful as a counter-example of topic-label titles and missing narrative, not as a Storymakers exemplar.”
↓ Titles are 100% legal-entity labels rather than action titles — slides 3-12 all repeat variants of the fund name with no insight
28
closing
A&M Valuation Insights March 2024
“A data-rich thought-leadership update with genuinely strong action titles, but structurally not a Storymakers exemplar — use slides p2-p9 as a teaching example for declarative titling, not as a model for deck architecture.”
↓ No executive summary or thesis slide — the deck never tells the reader what the overall point is before diving into data
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closing
BCG Investor Perspectives Series Q4 2023
“A strong-opening BCG pulse report with declarative action titles worth teaching from, but it has no closing act and buries itself in a 7-slide table appendix — use slides 3-5 and 10-17 as exemplars for 'answer-first' titling, not the deck's overall structure.”
↓ No Resolution act: the deck ends at p18 and then devolves into a 7-slide appendix of comparison tables (p19-25) with no recommendation or call-to-action.
28
closing
The True-Luxury Global Consumer Insight (7th Edition)
“A competent BCG industry-insights report with strong data-bearing action titles, but narratively it is an analytical dump without an SCQA resolution — use pp.9, 11, 14, 18 as teaching examples for action-title quality, not the overall structure.”
↓ No answer-first slide: thesis only hinted at on p.6 after 5 front-matter/context pages
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closing
Budgetanalyse af Forsvaret 2017 Materialesamling Del 2
“A dense, methodologically rigorous reference pack of ~13 defense-efficiency initiatives with strong per-initiative build-up but no global narrative spine — use the inner initiative templates (e.g., car-pool pp.193–228 or category-management pp.54–82) as teaching examples of structured analytical build, not the overall deck as a Storymakers exemplar.”
↓ No executive summary or total-potential slide anywhere in the first 8 pages — the deck has no global answer-first opening, just TOCs (p.2–8) before jumping into Initiative 1 on p.9.
28
closing
e-Conomy SEA 2023 report: Indonesia
“A competent single-chapter country brief with strong action titles and clean one-message slides, but it is analytical reporting rather than a Storymakers arc — useful as a teaching example for title craft, not for narrative structure or closing.”
↓ No resolution slide — deck ends on p.7 with a negative funding stat and no recommendation, implication, or 'where to play' call to action
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closing
An Introduction to Our Group Oct 2025
“A polished corporate capabilities brochure, not a Storymakers exemplar — useful as a cautionary example of how pillar dividers and proud proof points cannot substitute for a thesis, complication, and recommendation.”
↓ No SCQA: the deck never names a business complication a reader should care about — it only asserts capability
28
closing
2023 Global Marketing Trends
“A competent Deloitte Insights trends report with solid per-section rhythm and data discipline, but structurally a topic anthology that opens slowly, closes flat, and lets six 'just the number' placeholder titles slip through — use the intra-section frame→data→case→recommend pattern as a teaching example, not the overall narrative.”
↓ Six slides carry titles that are just the trend number ('03' on pp.11, 29, 31, 33; '04' on pp.39, 42) — the single biggest Storymakers violation in the deck.
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closing
CEOs ready to face up to crises
“A competent Deloitte survey report with declarative section dividers but topic-label slide titles and no resolution act — useful as a teaching example of how pillar dividers and data-rich callouts can carry a deck despite weak within-section titles and a missing recommendation close.”
↓ Slide titles are topic dumps, not action titles — p.7, 8, 9 are all titled 'Strategy'; p.25-28 all titled 'Financing'; the reader cannot skim for the argument
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closing
Doing business in the Philippines 2021
“A well-researched Philippines investment-reference document dressed as a consulting deck — strong on data density and section navigation, but topic-ordered rather than argument-ordered, so use it as an example of what to avoid when teaching Storymakers action titles and closing acts.”
↓ No answer-first framing — the document never states a recommendation or decision it is trying to drive; the closest thing is the preface platitude on p.3
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closing
Navigating Disruption Financial Services
“A well-researched case-study compendium with disciplined 'from X to Y' action titles, but it opens with methodology and closes without a recommendation — use the case-study slides as a title-writing exemplar, not the overall arc.”
↓ No synthesis slide — after 8 cases (p.9-16) there is no cross-case pattern, scorecard, or 'what this means for incumbents'
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closing
Our Impact Plan 2024
“A solid ESG disclosure document with strong quantification and case-study discipline, but as a Storymakers exemplar it's a topic-taxonomy dump that buries insights behind noun titles and ends in an appendix — use the case-study craft and quantified callouts as teaching examples, not the structure or titling.”
↓ No closing act — last analytical content is Materiality methodology (pp.83–86), then 19 pages of appendix; deck ends on 'Contacts' (p.106) with no recommendation or call to commitment
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closing
2023 SEA Hospital Insights Survey Findings Summary materials
“A competent survey-findings deck with strong declarative titles and MECE-ish themes, but no recommendation arc — use the title-writing and section discipline as a teaching example, not the narrative structure.”
↓ No synthesis or recommendation slide — the deck ends on a finding (p.40) and jumps to L.E.K. self-promo
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closing
GCC 2022 Hospital Priorities: Strategic Implications for Healthcare Providers
“A competent survey-findings readout with quantified action titles and a coherent three-pillar agenda, but it stops at analysis and never delivers the 'strategic implications' its own title promises — useful as an example of metric-led titling, not as a Storymakers exemplar of a complete S→C→A→R arc.”
↓ No recommendation or 'implications for providers' slide despite the deck title — closing on p.16 pain-points and p.17 'Connect with us' wastes the analytical setup
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closing
Hospital Priorities 2022 China Edition: Strategic Implications for Pharma Companies
“A competent survey-findings report with above-average action titles and clean pillar tagging, but it is structured as an analytical dump rather than a Storymakers arc — useful as a teaching example for headline-driven chart pages, not for narrative architecture or closing.”
↓ No resolution act: deck ends on p.29 financial analysis then jumps to 'Connect with us' (p.30) — the promised 'Strategic Implications for Pharma' are never delivered as a recommendation slide
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closing
Accelerating Sustainable and Inclusive Growth
“A pillar-organized ESG disclosure report with strong client-case storytelling but weak title discipline and no narrative resolution — useful as a teaching example for case-study slide construction (p.21–30) and pillar dividers, not as a Storymakers exemplar of the full S→C→A→R arc.”
↓ Action titles are predominantly topic labels ('Our approach' p.34, 'Development' p.36, 'Our people' repeated as title on p.37 and p.42) — readers cannot skim titles and reconstruct the argument