AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
· mean 43.8
· click a bar to filter
Search by prescribed fix
most common opening verb across 3405 suggestions↑ Top 5 on closing
↓ Toughest critiques
“ ” Verdict gallery
- “A solid, clearly-structured Roland Berger advocacy deck with declarative titles and a punchy close — useful as a Storymakers exemplar for action-title discipline and section dividers, but not for opening hooks or tight SCQA framing.” — RolandBerger, 2022
- “A disciplined Deloitte industry POV with a strong answer-first opening and a rallying close — usable as a Storymakers exemplar for S→C→A→R framing and call-to-action craft, but the middle analytical pillars are a cautionary tale on MECE sprawl and topic-label titles.” — Deloitte, 2021
- “A well-structured thought-leadership report with a clean six-pillar MECE spine and mostly insight-bearing body titles — use its divider architecture as a Storymakers exemplar, but not its opening or its generically-titled recommendations.” — Deloitte, 2022
- “Polished investor-day deck with strong action titles and a clean opening/closing thesis pair, but missing an explicit Complication and pillar signposting — use the title craft and closing pages as exemplars, not the overall narrative architecture.” — JPMorgan, 2022
- “A competent investor-day deck with strong quantified action titles and a clean closing arc, but front-matter-heavy and missing explicit MECE pillars — useful as a teaching example for action-title craft (p.9, p.13), not for overall structure.” — JPMorgan, 2025
- “Solid, disciplined analytical consulting report with a clean MECE five-finding spine and a rare, well-built closing playbook - use the recommendation slides (p25, p31, p41) as action-title exemplars, but not the persona or data sections, where titles regress to topic labels.” — Accenture, 2019
- “A solidly-built thought-leadership report with answer-first framing and a clear call to action, but over-long openings and under-signposted middle acts keep it from being a Storymakers exemplar — use p.22-30 as a teaching example of analysis-to-recommendation flow, not the deck's overall structure.” — Accenture, 2022
- “A competently structured Accenture thought-leadership report with a clean four-act story and a strong closing call to action - useful as a teaching example for section architecture and audience-segmented recommendations, but its delayed thesis and figure-caption titles keep it out of Storymakers-exemplar territory.” — Accenture, 2025
All reviewed decks
1086 matching · page 32 / 46
32
closing
State of Data 2023
“A solid IAB industry report with disciplined analytical action titles and strong upfront framing, but it inverts value-vs-how, lets the back half drift into topic labels, and ends in an appendix-plus-'Thank You' instead of a recommendation — use the front half (pp.4-23) as a Storymakers exemplar of thesis-first analytics, not the deck as a whole.”
↓ p47 closes with 'Thank You!' — no call to action, no recommendation, no 'what to do Monday morning'
32
closing
WHAT THE FUTURE: INTELLIGENCE
“A well-titled, data-rich research magazine with a strong opening thesis and a hidden MECE framework — useful as an exemplar of declarative action titles and stat-driven hooks, but a poor structural model because the synthesis arrives late and the deck ends in an appendix instead of a recommendation.”
↓ No recommendation/CTA close — deck dribbles into a 14-slide quote appendix (pp.43-56) and a contributors page rather than landing a 'so what'
32
closing
PwC Women in Work 2025
“A solid PwC research-index publication with strong action titles in its scenario build (p.24-26) and a genuine productivity-angle hook, but it is structurally an analytical report, not a Storymakers deck — use slides 14 and 24-26 as exemplars for quantified action titles, never as a model for closings, because there is no recommendation and the document ends in an appendix.”
↓ No recommendation or call-to-action slide anywhere in 50 pages — the deck ends on p.50 with a contact card immediately after the technical appendix
32
closing
U.S. Podcast Advertising Revenue Study
“An IAB/PwC industry benchmark report with exemplary action-title craft and a clean opening hook, but a one-slide recommendation section turns it into an analytical dump — use pp.7-22 as a teaching example for declarative titling, not the overall narrative structure.”
↓ Resolution is a single slide (p.26) after 14 analytical slides — recommendations are not unpacked, prioritized, or owned
32
closing
Perspectives on WMATA's ridership
“A competent analytical build-up that diagnoses the ridership problem well but ends on a question instead of an answer — useful as a teaching example of retrospective diagnosis and action titles, not as a full Storymakers arc.”
↓ No recommendation act: p.27 'What does this all mean for WMATA's ridership?' is the final content slide and it asks rather than answers
32
closing
Pulse of Fintech H1’21
“A solid MECE market-intelligence report with disciplined numeric section dividers and several genuinely declarative action titles, but no SCQA arc and no closing recommendation — useful as a teaching example for region/segment structure and insight-bearing chart titles, not as a Storymakers exemplar of narrative or close.”
↓ Repeated topic-label titles inside the analytical sections ('Global insights' pp.7/8/9/14; 'Fintech segments — Payments' pp.17/18; 'Regional insights — Americas' pp.35/36) waste page real-estate that should carry the chart's takeaway
32
closing
What the Evolution of Travel Means for Business
“A competent BCG executive-perspectives brief with solid action titles in the body but a broken arc — recommendations land mid-deck and the ending dissolves into appendix and disclaimer, making it a good teaching example for slide-level titling but a weak one for deck-level Storymakers narrative.”
↓ No closing recommendation or next-steps slide — the deck ends on a TSR chart, an appendix pointer, a disclaimer, and a blank 'Closing Slide' (p.25-28)
32
closing
Prefabricated housing market in Central and Northern Europe – Overview of market trends and development
“A well-organised, MECE sector outlook with solid action titles on body slides but no opening hook and no closing recommendation — useful as a teaching example for action-title craft and pillar consistency, not for Storymakers narrative arc.”
↓ Nine 'Key Takeaways' slides reuse the same non-insight title instead of stating the takeaway in the headline
32
closing
Leadership: Driving innovation and delivering impact The Deloitte Global Chief Procurement Officer Survey 2018
“A competent annual survey report with MECE pillars and good benchmarking, but it buries its recommendation mid-deck and ends in reference content — useful as a section-architecture exemplar, not as a model for opening, closing, or action-title craft.”
↓ Recommendations compressed into a single slide ('Action starts here', p.35) and placed before the industry/regional appendix — the call to action is structurally buried
32
closing
2023 MS Conference Presentation
“A solid lead-with-the-answer investor deck for the first 11 slides that then dissolves into a 19-slide reference appendix — useful as a teaching example for thesis-first openings and peer-benchmark titling, not for narrative arc or closing.”
↓ 60% of the deck (p.12-30) is appendix; the narrative effectively ends at p.11 with no recommendation or call-to-action slide
32
closing
20230215 Barclays FY22 Results Presentation
“A thesis-first bank earnings deck with strong action titles in the core build but no complication, no MECE spine, and a non-existent close — use the title-writing in p.6-11 as a teaching example, not the overall structure.”
↓ No resolution slide — p.21 'Outlook' is a topic label, not a commitment or recommendation
32
closing
Deutsche Bank Q3 2023 Presentation
“A textbook bank-earnings deck with a strong declarative opening but a tail-heavy, recommendation-free close — useful as a Storymakers example for action-title openings, not as a model for full narrative arc.”
↓ Segment slides p16-p20 use division names as titles instead of insight statements
32
closing
Client Creditor Overview Q1 2024
“A disciplined creditor/IR information pack with strong answer-first framing and good action titles in the performance section, but it dumps into footnotes with no resolution and loses title discipline in the risk chapter — usable as a pillar-structure exemplar, not as a Storymakers story-arc exemplar.”
↓ No closing synthesis or call-to-action — deck ends on p.25 Sustainability and falls straight into footnotes/disclaimers (p.26–29)
30
closing
A&M Valuation Insights November 2023
“A competent quarterly valuation update with strong slide-level action titles but no overarching story — useful as a teaching example for declarative titles and metric-anchored callouts, not for narrative arc or closing.”
↓ No executive summary or 'answer first' slide — the thesis of the report is never stated up front
30
closing
A&M Valuation Insights – German vs. European Banks
“Tight, well-titled analytical brief with strong headline+driver titles but no thesis opener or recommendation close — useful as a teaching example for action-title craft, not for full S→C→A→R narrative structure.”
↓ No recommendation or 'so what' slide — p.5 is labeled key_takeaways but reads as another data slide, and p.6 jumps straight to contacts
30
closing
BCG Investor Perspectives Series
“Solid BCG research pulse-check with strong declarative titles in the analytical middle (p.7–17) but a topic-label executive summary and an appendix-dump close — use the middle 10 slides as a title-writing exemplar, not the deck as a Storymakers arc exemplar.”
↓ No recommendation or next-steps slide — deck ends with a 7-page table appendix (p.19–25) and a contact page (p.26), so the executive reader gets data without a 'what to do Monday morning'
30
closing
The Evolving State of Digital Transformation
“A well-crafted survey-findings brief with exemplary stat-led action titles, but structurally an analytical walk with no complication and no recommendation — use individual slides as title-writing exemplars, not the deck as a narrative model.”
↓ No recommendation or resolution slide — deck ends on p.16 describing COVID priorities, then a disclaimer, leaving the reader without a "now what"
30
closing
How Can US Brands Reach Gen Z
“A well-titled but structurally incomplete insights handout — great teaching example for declarative action titles, poor exemplar for Storymakers narrative arc or MECE pillars.”
↓ No recommendation or 'so what' slide — the deck asks 'what do brands need to know?' on p.2 but never answers 'therefore, do X'
30
closing
e-Conomy SEA 2023 report: Thailand
“A competent market-intelligence chapter with strong insight-titling but no SCQA arc and no recommendation — use slides 3, 5, and 6 as a teaching example of quantified action titles, not the deck structure.”
↓ No complication or recommendation — the deck is S → A with no C or R, so it reads as a briefing not a story
30
closing
Capgemini Group Presentation 2025
“Corporate introduction brochure with a decent three-pillar spine but no SCQA arc and a bloated appendix — useful as a teaching case of how MECE pillars can coexist with weak action-titling, not as a Storymakers exemplar.”
↓ No SCQA or problem framing anywhere in the first 10 pages — the deck asserts identity rather than arguing a point
30
closing
Private company outlook: Productivity
“A competent but inert survey-findings report with above-average action titles and a strong opening stat — use it as a teaching example of declarative titling, not of narrative arc, because it has no Resolution act and ends on boilerplate.”
↓ No closing recommendation or 'so what' — p.12 is just another finding, then p.13 is boilerplate
30
closing
The Hotel Property Handbook 4.0 Investment & Financing Keys
“A competent, well-chaptered Deloitte market-handbook that reads as analytical reference rather than persuasive story — use it as an example of MECE sectioning and hero-metric callouts, not as a Storymakers arc exemplar.”
↓ No thesis or answer-first slide in the opening five — reader gets momentum stats but no argument
30
closing
Infrastructure Barometer Italy
“A classically-structured EY barometer report with credible data and sharp callouts, but weak as a Storymakers exemplar: topic-label titles and a missing Resolution act turn a potentially confident point of view into a survey readout.”
↓ No recommendation or Resolution act — the deck ends at p.12 on a 'divided opinion' note followed by Contacts, violating the Storymakers answer-first principle
30
closing
Hospital Priorities 2023 China Edition: Strategic Implications for Pharma Companies
“A well-researched, well-titled data-read on Chinese hospital priorities that reads like a survey report rather than a Storymakers narrative — use it as a teaching example for declarative chart titles, not for story architecture.”
↓ No answer/resolution act: p.14 asks 'How can pharmas interact more productively with hospital customers?' but no recommendation slide follows