AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
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most common opening verb across 3405 suggestions↑ Top 5 on closing
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- “A solid, clearly-structured Roland Berger advocacy deck with declarative titles and a punchy close — useful as a Storymakers exemplar for action-title discipline and section dividers, but not for opening hooks or tight SCQA framing.” — RolandBerger, 2022
- “A disciplined Deloitte industry POV with a strong answer-first opening and a rallying close — usable as a Storymakers exemplar for S→C→A→R framing and call-to-action craft, but the middle analytical pillars are a cautionary tale on MECE sprawl and topic-label titles.” — Deloitte, 2021
- “A well-structured thought-leadership report with a clean six-pillar MECE spine and mostly insight-bearing body titles — use its divider architecture as a Storymakers exemplar, but not its opening or its generically-titled recommendations.” — Deloitte, 2022
- “Polished investor-day deck with strong action titles and a clean opening/closing thesis pair, but missing an explicit Complication and pillar signposting — use the title craft and closing pages as exemplars, not the overall narrative architecture.” — JPMorgan, 2022
- “A competent investor-day deck with strong quantified action titles and a clean closing arc, but front-matter-heavy and missing explicit MECE pillars — useful as a teaching example for action-title craft (p.9, p.13), not for overall structure.” — JPMorgan, 2025
- “Solid, disciplined analytical consulting report with a clean MECE five-finding spine and a rare, well-built closing playbook - use the recommendation slides (p25, p31, p41) as action-title exemplars, but not the persona or data sections, where titles regress to topic labels.” — Accenture, 2019
- “A solidly-built thought-leadership report with answer-first framing and a clear call to action, but over-long openings and under-signposted middle acts keep it from being a Storymakers exemplar — use p.22-30 as a teaching example of analysis-to-recommendation flow, not the deck's overall structure.” — Accenture, 2022
- “A competently structured Accenture thought-leadership report with a clean four-act story and a strong closing call to action - useful as a teaching example for section architecture and audience-segmented recommendations, but its delayed thesis and figure-caption titles keep it out of Storymakers-exemplar territory.” — Accenture, 2025
All reviewed decks
1086 matching · page 3 / 46
72
closing
Modern Networks
“A structurally sound three-imperative consulting argument with strong quantified action titles in the middle — teach the p.17-32 resolution arc as the exemplar, but flag the buried opening and generic CTA as the anti-patterns to fix.”
↓ Opening buries the lede — p.1 cover and p.2-3 cases arrive before the thesis on p.4-5, costing the reader the first 4 pages
72
closing
UNC Chapel Hill Cost Diagnostic
“A competent Bain diagnostic with a clear options inventory but soft narrative framing and lazy pagination titles — use p.14 as a teaching example of an insight-bearing title, not the overall structure.”
↓ Opening buries the lead: 5 slides of front-matter before the key findings on p.6
72
closing
Deloitte Business Agility Survey 2021 A pulse check of business agility in the Nordics
“A solid diagnostic survey deck with strong action-titled middle analysis but a hedged opening and a one-slide recommendation — use p.8-16 as a teaching example of insight titles, not the overall arc.”
↓ Opening buries the lede: p.4-5 'Executive summary' callouts are hedged and don't state the one-line answer; no BLUF in first 3 slides
72
closing
Now decides next: Getting real about Generative AI
“A competent Deloitte thought-leadership report with a clean two-act skeleton and some strong action titles, but it buries its hook and repeats its section title as slide titles — use pp.9, 10, 22, 25 as examples of good declarative writing, not the overall structure.”
↓ Opening wastes 4 pages on cover/TOC/foreword before any substantive claim; thesis never stated in first 3 slides
72
closing
IBV Research Report
“A solid three-pillar research report with the right analytical skeleton and a real recommendations close, but it buries its headline stat, under-uses section dividers, and leans on topic-label titles — teach the pillar structure, not the opening or the titling.”
↓ Headline stat (36% revenue/efficiency lift from analytics-led innovation) is buried on p.5 instead of driving the cover or exec summary
72
closing
21st CEO Survey
“A well-structured thematic survey report with a memorable cover thesis and strong action titles, but it teaches data-storytelling craft better than full SCQA structure — use individual slides as title-writing exemplars, not the deck as an end-to-end Storymakers template.”
↓ Multiple slides surface only the running header as their title ('15 | PwC's 21st CEO Survey' on p.10, 11, 15, 17, 23, 27) — wastes the most powerful slot on the page
72
closing
2019 Internal Audit Profession Study
“A competent thought-leadership deck with a clear protagonist (Dynamics) and largely declarative titles, but the soft complication, over-reliance on quote slides, and uneven pillar signposting make it a useful exemplar for action-title craft — not for full Storymakers narrative architecture.”
↓ Heavy reliance on quote_slides (p.3, 5, 8, 15, 16, 19, 20 — seven of 22 pages) substitutes voice-of-expert for analytical synthesis
72
closing
Insurance reimagined 2025
“Competent thought-leadership white paper with a real arc and parallel recommendations, but it buries the answer and leans on topic-label titles — useful as a teaching example for the imperatives section (p.18-23), not for opening craft.”
↓ Three consecutive slides titled 'Where are we now?' (p.4-6) and a duplicate 'Five trends affecting the future of insurance' (p.7 and p.13) signal recycled topic labels rather than insight titles
72
closing
Innovation in logistics: advanced pooling and robotization
“An analytically credible but structurally loose point-of-view deck — use its quantified action titles (p.12, p.16, p.19) as a teaching example, but not its overall arc, which promises a 3-pillar framework and delivers a single-pillar essay.”
↓ Middle act drift — pp.7-11 jump from Russia (p.7) to platform success factors (p.8) to a 5-cluster business-model framework (p.9) to a repeat of the '3 areas' slide (p.10) to 'Big 3 facts' (p.11), with no MECE thread
72
closing
Projecting US Mail volumes to 2020
“Textbook BCG analytical deck with clean MECE pillars and quantified action titles in the body, but classic objectives-first sequencing buries the lede — useful as a teaching example for analytical build-up and pillar discipline, not for opening or answer-first storytelling.”
↓ Buries the lede — 8 pages of objectives/approach/segmentation before the headline -15% finding on p.9; an answer-first opening would invert this
72
closing
2025 Nigeria Budget and Economic Outlook
“A diligent, metric-rich PwC market outlook with strong declarative titles and a real recommendation arc, but it buries its thesis behind 10 pages of context and lets seven identically-titled pillar dividers obscure an otherwise MECE structure — use individual analytical pages (p.10, p.18, p.86) as title-craft exemplars, not the deck-level architecture.”
↓ Seven pillar dividers are titled identically ('Key issues for consideration in 2025', p.12/21/31/39/47/58/64), erasing MECE legibility for a skim reader
72
closing
The Reinvention of Retail Banking: How focused business models can unlock value
“A competent strategy& thought-leadership pamphlet with a recognisable S-C-A-R spine and a strong recommendation triad, but the framework core and section numbering wobble enough that it works better as a teaching example for editorial titles and closing structure than as a clean Storymakers exemplar.”
↓ Section numbering jumps 03 -> 05 between p.9 and p.16 with no visible 04 divider, breaking the MECE promise of the pillar structure
72
closing
Unlocking alpha in deals
“A well-architected thought-leadership report with a clean SCQA arc and MECE three-pillar spine — use the divider structure and analytical action titles as a teaching example, but flag the repeated 'Call to action' titles and missing operational close as the lessons in what to fix.”
↓ Three slides (p.18, p.22, p.26) all titled 'Call to action' — a topic label repeated verbatim, the opposite of action titling
72
closing
Ready for resilience How to navigate the new tariff landscape
“A well-scaffolded thought-leadership piece with a real S-C-A-R spine and two strong action titles, but the recommendation is under-built — use the p.7/p.9 titles as teaching examples, not the overall structure.”
↓ Opening buries the thesis — p.4 is titled 'Introduction' instead of leading with the answer
72
closing
Rethinking the course to manufacturing’s future
“A competent Accenture thought-leadership deck with genuine MECE pillar discipline and a solid closing arc, but too many topic-label titles and a delayed thesis keep it from being a Storymakers exemplar — use its pillar structure and closing triplet as teaching material, not its opening.”
↓ Thesis is delayed: 3 front-matter slides plus 2 context slides mean the core claim isn't fully framed until p.5–7
72
closing
Unlocking the next wave of digital growth: beyond metropolitan Indonesia
“A well-structured Kearney/Alpha JWC market report with disciplined action titles and a MECE four-act spine, but it buries its thesis under five forewords and dissipates its recommendation across the deck — useful as a teaching example for action-title craft and segmentation storytelling, less so for opening hook or answer-first close.”
↓ Front matter is bloated — 5 forewords/quote slides (p.2–7) before the executive summary, burying the thesis
72
closing
Digital Finance Seeing is Believing
“A competent webinar companion deck with a clean four-act journey and a strong case-study triptych, but interrogative titles and heavy front-matter make it only a mediocre Storymakers exemplar — use the Problem/Solution/Benefits case-study cadence as a teaching sample, not the overall title craft.”
↓ Six slides of webinar front-matter (p.1-6) before any content — thesis doesn't land until p.10, violating 'lead with the answer'
72
closing
Deloitte Business Agility Survey 2021 A pulse check of business agility in the Nordics
“A competent survey-report deck with a real thesis and a landed recommendation, but structured as an analytical tour rather than a tight Storymakers arc — useful as a teaching example for action-title writing in the motivation section (pp.14-17), not as a model for opening discipline or MECE pillar design.”
↓ Opening buries the thesis inside a 3-part executive summary (pp.5-7) instead of stating the answer on p.2 or p.3
72
closing
Elevating internal audit’s role: The digitally fitfunction 2019 State of the Internal Audit Profession Study
“A competent thought-leadership deck with a clean three-pillar build and disciplined 'Dynamics' protagonist framing, but soft stakes, a delayed thesis, and quote-slide padding keep it from being a Storymakers exemplar — useful for teaching action-title discipline and protagonist framing, not for narrative tension or BLUF openings.”
↓ Soft complication — no slide quantifies the cost of being non-Dynamic (the 81% who aren't), so stakes never sharpen
72
closing
goldman sachs dec 2023 final 12 5 23
“A competent investor-conference update with a strong closing thesis and solid peer-benchmark titles, but the front half buries the answer and the growth pillars aren't MECE-framed — use p.5-7 and p.12 as title-quality exemplars, not the overall structure.”
↓ Opening three content slides (p.3 'Overview', p.4 'financial performance detail') bury the lede — no thesis until p.13
72
closing
2022 firm overview
“A confident, numbers-forward investor overview with strong action titles but a buried thesis and no MECE spine — useful as a reference for declarative, metric-anchored titles, not as a Storymakers structural exemplar.”
↓ Thesis is buried — the deck takes until p.4-6 to assert leadership and until p.16 to land the ROTCE target; nothing on p.1-3 previews the answer
72
closing
20240220 Barclays FY2023 Results and Investor Update Presentation
“A disciplined IR/strategy hybrid with a genuine MECE pillar spine and mostly insight-bearing titles, but bloated by per-division template repetition and duplicate book-ends — use the FY23 results run (pp.4-24) and the SBMB framework as exemplars, not the 145-page whole.”
↓ 145 pages with heavy repetition — each division repeats the same SBMB template (e.g. pp.100-103, pp.108-114, pp.119-122), so momentum stalls after the first division
72
closing
barclays americas select franchise conference final 5 8 24
“Competent investor-relations deck with a clear recommendation and solid peer-benchmark backbone, but missing the Complication and MECE pillar framing that would make it a Storymakers exemplar — useful as a teaching case for action titles and recommendation closes, not for narrative architecture.”
↓ No 'Complication' — the deck never names a challenge, question, or investor objection, so Analysis reads as capability showcase rather than argument
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closing
deutsche bank global consumer conference 2023
“A competent investor-conference deck with quantified callouts and a tidy numbered strategy section, but it reads as a structured update rather than a Storymakers exemplar — use the callout discipline as a reference, not the overall arc.”
↓ No complication/tension act — deck moves context → analysis → recommendation without framing the strategic problem the 8 priorities are solving