AI critiques

Storymakers reviews of every deck.

Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.

1086 reviewed decks · mean 43.8 · click a bar to filter

Filtered reviewed decks

737 matching · page 29 / 31
20 closing
AlvarezMarsal · 2016 · 42p
European Distressed Credit Watch List
“A competently produced reference catalogue of distressed European credits with strong market-context data on the front end, but it abandons narrative craft at the case-study section and has no close — useful as a teaching example of what 'analytical dump with no resolution' looks like, not as a Storymakers exemplar.”
↓ No recommendation or 'so what' slide anywhere — the deck ends mid-catalogue at p.39 (Winoa) then jumps to contacts
20 closing
Capgemini · 2021 · 25p
Capgemini Engineering Overview 2021
“A credentials brochure masquerading as a deck — useful as a counter-example of topic-title catalog structure, not as a Storymakers exemplar of narrative, pillars, or action titles.”
↓ Two consecutive slides (p.10 and p.11) share the identical title 'SELECTED SUCCESS STORIES' with no differentiating action title
20 closing
Deloitte · 2023 · 29p
2023 Global Shared Services and Outsourcing Survey
“A credible data-rich survey report with strong callouts and metrics, but structurally a topic-tour with question-form titles and no recommendation — useful as a teaching example of how to put insights in the title bar, not as a Storymakers narrative exemplar.”
↓ Titles are almost uniformly questions rather than answers (p.8, p.11, p.13, p.18, p.19, p.21, p.23, p.25, p.26) — the reader has to mine callouts to extract the so-what
20 closing
Deloitte · 2024 · 16p
Deloitte Global 2024 Gen Z and Millennial Survey Country profile: Netherlands
“A competent survey-data country report organised as a topic dump with noun-label titles and no arc or close — use it as a counter-example of what happens when action titles and resolution are missing, not as a Storymakers exemplar.”
↓ No Situation→Complication→Answer→Resolution arc: p.2 jumps straight from methodology into a topic parade with no central tension or thesis
20 closing
EY · 2022 · 53p
2022 Global Alternative Fund Survey
“A competently-titled survey report that delivers data point-by-point but has no opening thesis and no closing recommendation — useful as a benchmark for action-title craft on individual pages, not as a Storymakers narrative exemplar.”
↓ No recommendation or resolution slide — the deck ends at p.48 on an ESG data point and cuts to contacts, violating the R in SCQA/S→C→A→R
20 closing
LEK · 2024 · 32p
Mergers and Acquisitions in LatAm: Evolution and prospects
“A well-sourced LatAm M&A market scan with strong action titles and credible data, but it reads as an analytical report rather than a Storymakers deck — use it as an example of declarative titling and country deep-dive structure, not as a model for narrative arc or closing.”
↓ No closing recommendation, outlook, or 'so what' slide — deck terminates on Peru analysis (p.30) then bio + disclaimer
20 closing
McKinsey · 2023 · 29p
Global Economics Intelligence (August 2023)
“A competent recurring economics briefing with strong action-titled analytical slides but no narrative arc and no recommendation - useful as a teaching example for dense data-slide titling, not for Storymakers structure.”
↓ No closing recommendation, synthesis, or 'so what' - deck ends on a Brazil PMI chart (p.28) then a logo (p.29)
20 closing
PwC · 2023 · 22p
Global Top 100 companies 2023
“A competent annual benchmarking publication with strong analytical action titles in the middle, but it is a data report — not a Storymakers narrative — because it has no complication, no recommendation, and dissolves into ranking tables; use slides 5-8 as title-craft exemplars, not the deck as a whole.”
↓ No Complication or Resolution act — the deck never asks 'so what should leaders do?' and ends in ranking tables (p.17-21)
20 closing
RolandBerger · 2023 · 86p
Trend Compendium 2050 Six megatrends that will shape the world
“A polished, MECE thought-leadership compendium with strong declarative titles and disciplined data sourcing, but as a Storymakers exemplar it teaches title craft and pillar architecture only — not narrative arc, opening hook, or closing call to action.”
↓ No thesis-led opening: p.2–3 describe scope rather than state Roland Berger's point of view on what 2050 actually means for the reader
20 closing
misc · 2023 · 57p
Lazards Lcoeplus
“A best-in-class industry reference report with strong MECE bones and several insight-bearing titles, but as a Storymakers exemplar it fails the answer-first test and dies in an appendix — use individual slides (p.5, p.32, p.39) as title-craft exemplars, not the deck as a structural model.”
↓ No answer-first opening — 4 slides of front matter before any claim, and no executive summary up front
20 closing
misc · 2024 · 81p
WORLD AFFAIRS
“A polished public-opinion survey report with strong section scaffolding but weak Storymakers DNA — it dumps findings instead of telling a story; use the priority-vs-preparation gap section (p32-35) as a teaching example of derived-metric analysis, but not the structure or titling.”
↓ No executive answer up front: p3 'Key findings' is one page with a single 76% stat and no thesis, forcing the reader to assemble the message themselves
20 closing
misc · 2024 · 33p
Attitudes towards a global plastic pollution treaty
“A clean, disciplined survey-data report that functions as a reference table — not a Storymakers exemplar; use it to teach what consistent callout discipline looks like, but flag it as the canonical example of question-titled, recommendation-less data dumping.”
↓ Titles are survey questions, not insights — the reader has to read the chart to learn the answer (e.g. p.20 'Ban chemicals used in plastic that are hazardous…?')
20 closing
misc · 2022 · 186p
IPSOS GLOBAL TRUSTWORTHINESS MONITOR January 2023
“A 186-page Ipsos data book mislabeled as a deck — useful as a reference appendix and as a teaching example of how topic-label titles destroy narrative, but not a Storymakers exemplar.”
↓ ~170 of 186 slides are one-chart-per-page with topic-label titles (e.g. p.45 'Financial services - It is good at what it does') — no synthesis, no 'so what'
20 closing
misc · 2024 · 48p
WHAT WORRIES THE WORLD? 2024
“A competently produced survey-data release with disciplined callouts but topic-label titles and no resolution; useful as a teaching example of insight-bearing callouts, not of Storymakers narrative structure.”
↓ Action titles are nouns, not insights — 'Current Economic Situation' repeats verbatim on p.35–46 instead of saying what each country shows
20 closing
misc · 2023 · 14p
IPSOS GLOBAL ADVISOR Global Perceptions of Healthcare
“A competently executed survey-results report that mistakes a question-by-question data walk for a narrative — useful as a counter-example of how repeating the survey question as the slide title kills any Storymakers structure.”
↓ No SCQA arc: zero Complication or Resolution slides — the deck is 9 consecutive analyze_data pages with no synthesis
20 closing
misc · 2023 · 45p
IPSOS GLOBAL HEALTH SERVICE MONITOR 2023
“A competently structured survey-monitor report — useful as a reference document but a weak Storymakers exemplar because it labels topics instead of arguing a thesis and ends in an appendix rather than a recommendation.”
↓ No recommendation or 'so what' slide anywhere — deck ends on a methodology page (p.44) and a brand slide (p.45)
20 closing
Kearney · 2018 · 30p
Consumers at 250
“A competently titled survey-findings report with a strong 'X vs. Y' pillar device, but it stops at analysis and never resolves into a recommendation — useful as a teaching example for action titles and tension framing, not for full Storymakers arc.”
↓ No closing recommendations or 'so what' slide — deck dies on an industry data table (p.30)
20 closing
PwC · 2021 · 28p
Global IPO Watch 2021 A PwC Global IPO Centre publication
“A well-structured market-data report with MECE geographic coverage, but as a Storymakers exemplar it shows what NOT to do — topic-label titles, no Complication/Resolution arc, and a deck that ends in tables; use only the callout sentences as a teaching example of insight-bearing language.”
↓ Titles are nouns, not insights — 'Overview of IPO and FO activity in the Americas' (p.12-13) is repeated verbatim with no differentiation
20 closing
Deloitte · 2022 · 36p
Deloitte SEA CFO Forum Southeast Asia Business Outlook
“A services brochure dressed as a deck — useful as a teaching example of how a parallel-pillar capabilities dump fails the Storymakers tests (no SCQA, topic-label titles, firm-first opening, contacts-page ending), not as an exemplar to emulate.”
↓ No SCQA or thesis: the deck never names a Complication the CFO should care about, so every services block arrives unmotivated
20 closing
IPSOS · 2024 · 33p
Ipsos report Single use plastics
“A competently executed but narratively flat survey readout — strong as a reference document for the underlying data, weak as a Storymakers exemplar because the titles are questions, the structure is a topic dump, and the deck ends without ever telling the reader what to do.”
↓ No synthesis or recommendation slide anywhere — the deck ends on p.31 with a producer-fee benchmark and jumps straight to methodology
20 closing
IPSOS · 2024 · 48p
what worries the world november 2024 ipsos
“A competent recurring data tracker with strong callouts but topic-label titles and no closing recommendation — useful as a teaching example of how callouts should be promoted to action titles, not as a Storymakers narrative exemplar.”
↓ Titles are nouns, not insights: 'Current Economic Situation' is reused on 12 consecutive slides (p.35-46) with no differentiation
20 closing
IPSOS · 2023 · 73p
Ipsos Equalities Index 2023 Full report
“A well-instrumented opinion-research data book with a strong 20-page narrative front and a 50-page reference back, but it is not a Storymakers exemplar — use pp.1–20 to teach answer-first openings and quotable callouts, and use the appendix as a cautionary example of topic-label titling.”
↓ Action titles are survey-question labels, not insights — the same question text is reused on 20+ appendix slides (pp.30–51)
20 closing
IPSOS · 2023 · 14p
ipsos global perceptions of healthcare 2023
“A clean survey data-dump with strong callouts but no narrative, no insight titles, and no recommendation — useful as a counter-example of how to turn poll results into a Storymakers story, not as an exemplar.”
↓ Action titles are survey questions, not insights — p.6-p.12 literally start with «To what extent do you agree or disagree…»
20 closing
IPSOS · 2023 · 45p
Ipsos Global Health Service Monitor 2023 WEB
“A well-organized survey data report, not a Storymakers deck — use the section scaffolding and THE HEADLINES pattern as a navigational example, but it is an anti-example of action titling and has no closing argument.”
↓ No recommendation or 'so-what' act: the deck ends in appendix + methodology + corporate slide (p.30–p.45) with zero synthesis