AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
· mean 43.8
· click a bar to filter
Search by prescribed fix
most common opening verb across 3405 suggestions↑ Top 5 on closing
↓ Toughest critiques
“ ” Verdict gallery
- “A solid, clearly-structured Roland Berger advocacy deck with declarative titles and a punchy close — useful as a Storymakers exemplar for action-title discipline and section dividers, but not for opening hooks or tight SCQA framing.” — RolandBerger, 2022
- “A disciplined Deloitte industry POV with a strong answer-first opening and a rallying close — usable as a Storymakers exemplar for S→C→A→R framing and call-to-action craft, but the middle analytical pillars are a cautionary tale on MECE sprawl and topic-label titles.” — Deloitte, 2021
- “A well-structured thought-leadership report with a clean six-pillar MECE spine and mostly insight-bearing body titles — use its divider architecture as a Storymakers exemplar, but not its opening or its generically-titled recommendations.” — Deloitte, 2022
- “Polished investor-day deck with strong action titles and a clean opening/closing thesis pair, but missing an explicit Complication and pillar signposting — use the title craft and closing pages as exemplars, not the overall narrative architecture.” — JPMorgan, 2022
- “A competent investor-day deck with strong quantified action titles and a clean closing arc, but front-matter-heavy and missing explicit MECE pillars — useful as a teaching example for action-title craft (p.9, p.13), not for overall structure.” — JPMorgan, 2025
- “Solid, disciplined analytical consulting report with a clean MECE five-finding spine and a rare, well-built closing playbook - use the recommendation slides (p25, p31, p41) as action-title exemplars, but not the persona or data sections, where titles regress to topic labels.” — Accenture, 2019
- “A solidly-built thought-leadership report with answer-first framing and a clear call to action, but over-long openings and under-signposted middle acts keep it from being a Storymakers exemplar — use p.22-30 as a teaching example of analysis-to-recommendation flow, not the deck's overall structure.” — Accenture, 2022
- “A competently structured Accenture thought-leadership report with a clean four-act story and a strong closing call to action - useful as a teaching example for section architecture and audience-segmented recommendations, but its delayed thesis and figure-caption titles keep it out of Storymakers-exemplar territory.” — Accenture, 2025
All reviewed decks
1086 matching · page 28 / 46
35
closing
2022 Manufacturing Survey
“A competent survey-results executive summary with a clear thesis on p.4 but topic-label titles and a data-dump close — useful as a teaching example of how analytical credibility alone doesn't make a Storymakers deck.”
↓ Closing slides (p.9-10) are a 2-of-2 data appendix, not a recommendation — no 'where to play / how to win' synthesis
35
closing
Global Energy Perspective 2022
“A competent McKinsey outlook with strong analytical titles per vector but no resolution act — useful as a teaching example for quantified action titles, not for end-to-end Storymakers narrative.”
↓ No recommendation or 'what to do' act — deck ends on the emissions gap (p.26) then jumps to 'Get in touch' (p.27)
35
closing
Quantum Technology Monitor
“A high-quality industry monitor with strong action-titled charts, but as a Storymakers exemplar it teaches slide craft (declarative titles, parallel sub-structures) rather than narrative architecture — use individual slides as examples, not the deck as a whole.”
↓ No recommendation or 'next moves' slide — the deck ends at p.50 on a data point, then methodology
35
closing
Responding to COVID-19: Addressing the economic impact of the crisis
“A solid analytical-diagnostic deck with a memorable 4R framework, but the recommendation half hedges and the closing evaporates — use the diagnosis section (p.6-10) as a teaching example for quantified action titles, not the deck's overall arc.”
↓ Closing collapses to a one-word 'Conclusion' (p.32) with no prioritized recommendation or next-step ask — fatal for a leader-facing deck
35
closing
Insurance Trends Growth Poland
“A solid analytical trends primer with strong opening framing and decent action titles, but it never resolves into a recommendation — useful as an exemplar of opening stakes-setting and quantified titles, not of full Storymakers arc.”
↓ No recommendation slide — closes on 'Topics for the debate' (p.24), leaving the audience without an answer
35
closing
University of Arizona 2018 Strategic Plan
“Solid MECE pillar architecture with quantified callouts, but topic-label titles and a missing closing slide make it an institutional planning document, not a Storymakers exemplar — useful as a teaching case for how strong structure cannot rescue weak action titles.”
↓ Action titles are nouns, not insights — every initiative slide is titled 'Pillar X Initiatives (n of m)' with zero takeaway
35
closing
Chilean Hydrogen Pathway
“Competent analytical build with strong title-writing in the Chile-business-case core, but it buries its 25 GW recommendation mid-deck and ends in a numbered initiative dump - useful as a teaching example for data-bearing action titles, not for Storymakers narrative architecture.”
↓ No executive summary or answer-first slide in the first 5 pages; the thesis (slide 46) lands at ~70% depth
35
closing
Quantum Technology Monitor 2021
“A solid, data-dense market monitor with disciplined action titles and clean MECE pillars, but it is a reference document not a story — use its individual analytical slides as title-writing exemplars, but not its overall structure.”
↓ No SCQA opening and no recommendation close — p.2 asks 'What is this document for?' and the deck ends on methodology (pp.41-44) with no 'so what / now what' slide
35
closing
Quantum Technology Monitor 2022
“A well-titled, data-rich industry monitor with strong slide-level discipline but no narrative arc or recommendation — useful as a teaching example of action-titling and callout craft, not of Storymakers structure.”
↓ No SCQA or thesis slide in the first 5 pages — p.2 'What does this document provide?' is a meta-description, not a stake
35
closing
Responding to Covid-19 (2021)
“A competent COVID-19 reference almanac with strong action titles and clear callouts, but it lacks an SCQA frame and ends in a marketing CTA — useful as a teaching example for action-title and callout craft, not for narrative architecture.”
↓ No SCQA setup in the opening: p.1-3 are cover/intro/TOC and p.6 is a generic 'summary facts' page rather than a thesis
35
closing
Namibia Budget on plate 2019-20
“A topic-organised PwC budget walkthrough with strong data and decent callouts but no thesis, no MECE pillars, and no recommendation — useful as a counter-example for action titles and closes, not as a Storymakers exemplar.”
↓ No lead-with-the-answer slide in positions 1-3; the deck never tells you what PwC concludes about the 2019/2020 budget
35
closing
Dissecting 2021-22 Budget Speech
“Comprehensive but headline-free budget recap — useful as a teaching example of how topic-titled, sparse-callout decks fail the Storymakers test, not as an exemplar of narrative or action-title craft.”
↓ Titles are uniformly topic labels — '2021/22 Annual Budget Speech: <X>' — leaving the reader to derive the insight (p.4-20)
35
closing
Indonesia Sustainable Transformation
“A competently structured ESG landscape report with strong action titles and a clean three-pillar MECE spine, but it reads as analysis-without-resolution and is best used as a teaching example for pillar architecture and title craft, not for SCQA closure.”
↓ No resolution act — deck ends on a case study + quote + disclaimer (p.29-31) with no recommendation or call to action
35
closing
GEM Outlook 2023-2027 Hong Kong
“A competent PwC outlook report with above-average action-title craft in the segment sections, but it reads as an analytical inventory rather than a Storymakers narrative — use slides 9, 13, 17, 20 as teaching examples of declarative titles, not the deck as a whole.”
↓ Section numbering jumps 02 → 04 (no section 03), signalling either lost content or a sloppy bolt-on of the GenAI module
35
closing
Bike Sharing 5.0
“Solid analytical industry study with metric-rich declarative titles, but it is a Roland Berger 'overview' rather than a Storymakers argument - useful as an example of clean data titling, not as a model for opening hooks, MECE pillars, or recommendation closes.”
↓ p.2 'executive summary' restates the deck's purpose ('this study provides a comprehensive overview') instead of leading with the answer - a Storymakers cardinal sin
35
closing
Trends in the truck & trailer market
“A well-structured analytical market study with strong quantified titles and a clear MECE framework, but it stops at 'here is what we found' rather than 'here is what to do' - useful as a research-deck exemplar, weaker as a Storymakers narrative.”
↓ No genuine recommendation or 'so what' act - p.49 is the only slide tagged 'recommend' and it offers a generic capability statement rather than client actions
35
closing
What if the ECB raises its policy rates? Roland Berger Institute
“Solid analytical short-form publication with disciplined action titles, but it builds a case and then refuses to land it — useful as a teaching example for problem-framing and precedent analysis, not for closing the loop.”
↓ No Resolution act: deck ends on p.10 with 'overall impact is hard to assess' — a non-answer to the cover question
35
closing
Sustainability Study 2019
“Solid analytical mini-study with strong numerate action titles, but it is a research-findings deck dressed as a pitch — use pp.6–11 as a teaching example for insight-bearing titles, not the overall arc, which buries the recommendation.”
↓ No recommendation/so-what slide — deck ends on firm credentials (p.13) and 'Thank you!' (p.14), throwing away the analytical build-up
35
closing
6th ICO STO Report Strategic
“A competent short market-study deck with above-average action titles, but it ends on a credentials pitch instead of a recommendation — useful as an example of strong data-slide titling, weak as a Storymakers arc.”
↓ Closes on a service pitch (p.11) + 'Thank you!' (p.12) with no synthesized recommendation or 'so what' for the reader
35
closing
2022: a record year for MENA IPOs
“A competent EY-style market report with strong pull-quotes and a real underlying thesis (MENA decoupling), but structured as a geographic data tour rather than an argument — useful as a reference for headline-metric framing, not as a Storymakers exemplar of narrative construction.”
↓ Four consecutive slides (p.8–11) share the identical title 'MENA IPO performance for 2022 listed companies' — readers cannot distinguish them in a TOC or thumbnail view
35
closing
Insurance Trends and Growth Opportunities for Poland (2015)
“Solid analytical setup and several insight-bearing titles, but the deck is a trend tour that never resolves into a recommendation - useful as a teaching example for S->C framing on p.3-4, not for closing the loop.”
↓ No resolution: 'Topics for the debate' (p.24) abdicates the recommendation a consulting deck owes its audience
35
closing
IPSOS SEA AHEAD SHIFTS & SENTIMENTS
“A solid sentiment-research dossier with several Storymakers-grade action titles in its first pillar, but it ends on a broken promise (empty NetZero roadmap → Q&A → tagline) and never synthesizes its three pillars into a recommendation — use pp.6-18 as a teaching example for action titles, not the deck as a structural model.”
↓ No closing recommendation — p.33 'ROADMAP TO NETZERO' divider is followed only by Q&A (p.34) and a brand tagline (p.35); the roadmap itself is missing
35
closing
2023 EU Wide EBA Stress Test Our First Glance at Results
“A competent analyst briefing with a strong BLUF opening and one memorable thesis ('P2G drives winners and losers'), but it buries action titles in callouts and ends in an appendix dump — useful as a teaching example for opening slides and benchmarking, not for narrative closure.”
↓ Eight consecutive slides (p.6–12) reuse '1. EBA Stress Test Impacts' as the on-slide title — the action-title work has been pushed into the callout layer, defeating skim-readability
35
closing
ROAD TO RESILIENCE
“A competently structured annual survey readout with rich data in the callouts but topic-label titles and a missing Resolution act — useful as a teaching example of how to convert callouts into action titles, not as a Storymakers exemplar.”
↓ Five consecutive slides titled 'INDUSTRY SPOTLIGHTS' (pp.12-16) signal a topic dump, not a MECE pillar; each should carry its sector name and an action verdict