AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
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most common opening verb across 3405 suggestionsFiltered reviewed decks
726 matching · page 27 / 31
25
closing
Multi-regional transmission model
“A competent analytical build-up of a proprietary simulation tool that collapses in the final act — useful as a teaching example for problem-framing and quantified callouts, but a cautionary tale on section architecture, topic-label titles, and the absence of a closing recommendation.”
↓ Broken section architecture: Roman numerals skip II and V, 'IV' appears twice (p.30 and p.33), and p.35 is a one-character divider ('U') — this alone signals the deck never got a final pass
25
closing
2023 Global Marketing Trends
“A credible trend-survey report mis-cast as a deck — useful as a cautionary example of how strong evidence and good callouts can still fail Storymakers when titles are topic labels and the closing is a URL.”
↓ No recommendation or 'so-what' slide — the deck ends on a blockchain chart (p.16) and a URL (p.17)
25
closing
ipsos the perils of perception 2024
“A competent research-findings report with a clear thesis but no resolution - useful as a teaching example of how strong opening callouts and one well-titled correlation slide (p.35) get drowned by question-as-title data dumps and a missing recommendations act.”
↓ Action titles are survey questions, not insights - p.13/14/15 all share the same interrogative title with no takeaway
25
closing
Ipsos global trustworthiness index 2023
“A well-structured data reference report but a weak Storymakers exemplar — use pp.4/10/14 as an example of clean sectioning, but not as a model for narrative, titling, or close.”
↓ No thesis slide — pp.1-4 are cover/TOC/intro/divider with zero insight asserted before data begins on p.5
25
closing
Ipsos Global Happiness Index 2025 1
“A solid research-data report with two strong insight titles but no narrative arc and no resolution — use slides 7-9 as examples of good action titles, not the deck as a Storymakers exemplar.”
↓ No resolution act: the deck stops at heatmaps (p.19-20) and jumps straight to Methodology — no synthesis, recommendation, or implication slide
25
closing
Royal Foundation Attitudes to Early Childhood Key Findings PUBLIC 150622 41
“A competent research-findings deck with strong action titles and a clean S->C opening, but it is an analytical walk-through that never lands a recommendation — use the first 7 slides as a teaching example of findings framing, not the overall arc.”
↓ No recommendation or 'so what' slide — deck ends on a data table (p.16) and a Contact page (p.17)
25
closing
Global Advisor War in Ukraine
“A competent survey-findings report with MECE-ish pillars but no narrative arc — use it as a cautionary example of topic-label titles and a missing resolution, not as a Storymakers exemplar.”
↓ Titles are nouns, not verbs: p.3, p.7, p.9, p.12 all read as chart captions rather than insights
25
closing
wai ipsos innovation misperception epidemic
“A thesis-forward research note that lands its hook in the first two slides but then devolves into a data tour with no recommendation — use p.1-2 as a teaching example of strong openings, not the overall structure.”
↓ No resolution act — deck ends at p.13 demographics/usage table and then two 'About' bios (p.14-15) with zero recommendations
25
closing
Ipsos Love Life Satisfaction 2025
“A competent Ipsos data-release brief with two genuinely insightful titles, but structurally a findings dump with no SCQA arc and no recommendation — useful as a counter-example of how strong individual insights get buried by a topic-led running order.”
↓ Slides 4–6 reuse the survey-question text verbatim as titles, abdicating the action-title discipline
25
closing
Ipsos Global AI 2023 Report NZ Release 19.07.2023
“A competently structured survey-results report with strong navigation but no narrative — useful as a counter-example of topic-label titling and missing resolution, not as a Storymakers exemplar.”
↓ Action titles are pure topic labels repeated across multiple slides (e.g., 'Feelings about AI' on p.10/11/12/13) — zero insight conveyed by the title alone
25
closing
Global Report What Worries the World May 23 WEB
“A competent recurring tracker report with strong evidence in the callouts but topic-label titles and no resolution act — useful as a teaching example of what NOT to do at the title and closing layers, not as a Storymakers exemplar.”
↓ Titles are nouns, not insights — the action sits in the callout (p.9, p.13–19, p.22–28)
25
closing
Dissecting the 2021/22 Annual Budget Speech
“A reference-style budget recap with comprehensive data but no story, no point of view, and topic-label titles — useful as a counter-example of analytical dumping, not as a Storymakers exemplar.”
↓ Repetitive boilerplate titles: 17 of 19 slides start with '2022/23 Annual Budget Speech:' — zero declarative action titles
25
closing
ey og q3 2020 price point client deck
“A competent periodic market-outlook brief with one good editorial instinct (the 'divergence' theme) that it fails to pay off — useful as a counter-example of how topic-label titles and an unresolved thesis flatten an otherwise well-sequenced analysis.”
↓ Titles are topic labels, not action titles — 'Market fundamentals' appears 3x (p.5–7) and 'Gas price outlook' 2x (p.10–11) with no differentiation
25
closing
ey sports engagement index january 2025
“A competent research-report deck with strong action titles in the analytical core, but it is a topic-organized data tour rather than a Storymakers narrative — useful as a teaching example for headline writing, not for arc construction.”
↓ No Resolution act — deck ends on p.18 'we continue to track many other sports' with zero recommendations or implications for sports bodies, sponsors, or rights holders
25
closing
ey ivca monthly pe vc roundup february 2023
“A competent monthly data roundup that is structurally a reference document, not a story — useful as an example of clean section dividers and metric-led callouts, but a poor Storymakers exemplar because it has no thesis-led opening, no Complication-Resolution arc, and no recommendation.”
↓ No recommendation or outlook close — deck ends in EY service marketing (p.26–31) and contacts, abandoning the reader after the data
25
closing
ey og q2 2021 price point client deck
“A competent quarterly market briefing with strong callouts and quantified analysis, but it stops at 'here is what we see' and never reaches 'here is what to do' — useful as a teaching example for analytical build-up and editorial pull-quotes, not for storymaking structure or action titles.”
↓ No Resolution act — deck ends in 4 appendix slides plus contacts, with zero recommendation or 'what to do about it'
25
closing
mi daily gtm us
“This is JPMorgan's quarterly Guide to the Markets reference chartbook, not a persuasive consulting deck — it is best-in-class as a data atlas but a poor Storymakers exemplar; mine individual callouts (pp.16, 29, 41, 65) as examples of insight-bearing pull-quotes, but do not use the deck's structure as a narrative model.”
↓ Zero answer-first opening: pp.1-5 give no thesis or stakes, just cover/team/TOC and two unframed S&P charts
25
closing
business leaders outlook pulse 2023 ada
“A competently-written survey-results deck with strong callout writing but no narrative arc, no recommendation, and topic-label titles—use it as a counter-example of how a thoughtful exec summary can be wasted by a structureless body and a missing close.”
↓ No recommendation, implication, or call-to-action anywhere in the deck—it ends on 'External threats' (p.8) then methodology
25
closing
Keynote address
“Solid analytical briefing with above-average action titles but no thesis up front and no recommendation at the close — useful as an exemplar of evidence-anchored analytical slides, not as a Storymakers narrative arc.”
↓ No closing recommendation — slide 21 is just 'THANK YOU!', wasting the highest-recall slot in the deck
25
closing
jpmc esg report 2021
“A polished ESG disclosure report, not a story-driven deck — useful as a reference for quantified callouts and pillar dividers, but a poor Storymakers exemplar because it leads with topics, never states a thesis, and ends in appendix.”
↓ Titles are nouns, not insights — most slides in the first 25 use topic-label headlines with no verb or claim (p.5, p.6, p.7, p.14, p.20, p.21, etc.)
25
closing
230911 mexico ir presentation
“A competent IR briefing with decent action titles and MECE scaffolding but no narrative tension and no close — use pp. 4–6 and 8–9 as examples of declarative titling, not the overall structure.”
↓ No SCQA or answer-first opener — the first substantive slide (p.4) asserts generic 'opportunities' rather than stating the investment thesis
22
closing
Introduction to A&M Services in Asia
“A standard firm-capabilities brochure organized by practice area — useful as an anti-example of 'no SCQA, no close' and of topic-label titles, not as a Storymakers exemplar.”
↓ No SCQA arc — the deck never poses a client Question, so there is no Answer to build toward; it is an undifferentiated service catalog
22
closing
e-Conomy SEA 2023 report: Philippines
“A competent country-profile excerpt from a regional atlas with good action-title discipline on the data slides, but it is not a Storymakers exemplar — use slides 3, 4 and 6 as teaching cases for quantified action titles, and use the whole chapter as a counter-example of an analytical tour that never commits to an SCQA arc or recommendation.”
↓ No SCQA or recommendation anywhere — the chapter is pure atlas, with p.2 'Country overview' as a topic label rather than a question or complication
22
closing
Global Fashion & Luxury Private Equity and Investors Survey 2021
“A credibility-heavy Deloitte research report with strong evidence density and a front-loaded takeaways block, but structurally an analytical dump: topic-label titles, no resolution, and a close that reverts to respondent demographics — useful as a teaching example of 'how to carry a metric in every callout', not of Storymakers narrative architecture.”
↓ Closing sequence p.52–56 is respondent profile, not recommendation — the deck ends on 'who answered the survey' rather than 'what investors should do'