AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
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most common opening verb across 3405 suggestions↑ Top 5 on closing
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- “A solid, clearly-structured Roland Berger advocacy deck with declarative titles and a punchy close — useful as a Storymakers exemplar for action-title discipline and section dividers, but not for opening hooks or tight SCQA framing.” — RolandBerger, 2022
- “A disciplined Deloitte industry POV with a strong answer-first opening and a rallying close — usable as a Storymakers exemplar for S→C→A→R framing and call-to-action craft, but the middle analytical pillars are a cautionary tale on MECE sprawl and topic-label titles.” — Deloitte, 2021
- “A well-structured thought-leadership report with a clean six-pillar MECE spine and mostly insight-bearing body titles — use its divider architecture as a Storymakers exemplar, but not its opening or its generically-titled recommendations.” — Deloitte, 2022
- “Polished investor-day deck with strong action titles and a clean opening/closing thesis pair, but missing an explicit Complication and pillar signposting — use the title craft and closing pages as exemplars, not the overall narrative architecture.” — JPMorgan, 2022
- “A competent investor-day deck with strong quantified action titles and a clean closing arc, but front-matter-heavy and missing explicit MECE pillars — useful as a teaching example for action-title craft (p.9, p.13), not for overall structure.” — JPMorgan, 2025
- “Solid, disciplined analytical consulting report with a clean MECE five-finding spine and a rare, well-built closing playbook - use the recommendation slides (p25, p31, p41) as action-title exemplars, but not the persona or data sections, where titles regress to topic labels.” — Accenture, 2019
- “A solidly-built thought-leadership report with answer-first framing and a clear call to action, but over-long openings and under-signposted middle acts keep it from being a Storymakers exemplar — use p.22-30 as a teaching example of analysis-to-recommendation flow, not the deck's overall structure.” — Accenture, 2022
- “A competently structured Accenture thought-leadership report with a clean four-act story and a strong closing call to action - useful as a teaching example for section architecture and audience-segmented recommendations, but its delayed thesis and figure-caption titles keep it out of Storymakers-exemplar territory.” — Accenture, 2025
All reviewed decks
1086 matching · page 21 / 46
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closing
AADA Quadfecta Services for the Generative Enterprise™, 2024
“A competent analyst-report template with strong quantitative mid-section but weak Storymakers structure - useful as a teaching example for declarative data-slide titles (pp. 17-19), not for narrative arc or closings.”
↓ No closing recommendation or call-to-action - the deck ends on a vendor profile (p.28) and an 'About HFS' page (p.31), so the buyer is left without a 'what to do Monday morning'
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closing
KPMG global tech report: Financial services insights
“A competently structured three-pillar thought-leadership report with a clean Analyze→Recommend rhythm, but more thematic survey than SCQA story — useful as an exemplar of pillar discipline, not of opening/closing craft.”
↓ No explicit complication slide — p.4 lists findings but does not crystallize the tension that motivates the report
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closing
China Luxury Digital Playbook
“A well-structured BCG x Tencent market study with exemplary quantified action titles in its analytical spine, but it loses Storymakers discipline exactly where it matters most - the recommendation titles go topic-label and the deck ends in 'Thank you'; use the middle (p.4-28) as a teaching example of action-title craft, not the closing.”
↓ Recommendation slides (p.43-45) are topic labels, not insights - the deck teaches action titles for 40 pages then abandons them at the punchline
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closing
When will the knot finally unravel?
“A competent short market-update deck with disciplined quantified titles and a consistent thesis line, but it stops at outlook and never delivers a recommendation — useful as a Storymakers exemplar for action-title craft, not for full S-C-Q-A arc.”
↓ No recommendation or call-to-action slide — p.7's outlook is the de facto close, followed by filler (p.8) and front-matter (p.9)
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closing
Monitor Deloitte’s 2022 Chief Transformation Officer Study — Designing Successful Transformations
“A well-scaffolded research report masquerading as a deck — use its MECE divider structure and evidence mix as a teaching example, but not its titling discipline or its missing recommendation act.”
↓ Action titles are question labels, not insights — ~20 of 29 slides reuse the section question verbatim, forcing the reader to mine the callout for the point
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closing
[Presentation title] 6th ICO / STO Report
“A competent market-update report with strong individual action titles but a weak narrative spine — useful as a teaching example for title-writing and callouts, not for end-to-end Storymakers structure.”
↓ p.2 'Executive Summary' is a label, not an answer — a true exec summary should state the thesis in the title
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closing
BCG's Guide to Cost and Growth
“A competently argued thought-leadership deck with disciplined numeric action titles and a visible three-act spine, but it buries its recommendation behind a capabilities pitch — use p.3-9 and p.12-16 as a teaching example of statistic-led titling, not the overall close.”
↓ Closing collapses into capability-marketing: p.22 'BCG has deep expertise in cost management' replaces the recommendation slide the arc was building toward
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closing
Technology Is the Fast Track to Net Zero
“A solid analytical thought-leadership piece with strong stat-driven titles, but it buries the recommendation and ends in a product pitch — useful as an exemplar of action-title craft and MECE diagnostic flow, not of Resolution or call-to-action.”
↓ No explicit recommendation or call-to-action slide — p.14 substitutes a product pitch for synthesis
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closing
2019 Fueling Energy Future
“A competent Accenture thought-leadership deck with strong problem framing and declarative titles, but the recommendation is smeared across too many framework slides and the close is a marketing link — use p.3 and p.15 as teaching examples of action titles, not the overall structure.”
↓ The recommendation is diluted across seven consecutive framework slides (p.10-17 all variations of 'wise pivot') with no single climactic 'here is the answer' moment
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closing
What’s the future of generative AI? An early view in 15 charts
“A polished McKinsey explainer with strong action titles and a clear opening, but structured as a chart roundup rather than an SCQA argument — useful as a teaching example for title craft and lead-with-the-answer, not for narrative arc or closing.”
↓ No resolution act — the deck ends on p.16-17 macro sizing and a logo page (p.18), with no recommendation or 'what to do Monday' slide
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closing
Surveyed nurses consider leaving direct patient care at elevated rates
“A well-titled analytical research brief with a strong opening hook but no real recommendation — useful as a teaching example for action titles, not for SCQA story arc.”
↓ Closing is effectively absent — p.11's one-sentence recommendation is generic and disclaimer-styled, p.12 is bios
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closing
What’s next for digital consumers
“A solid McKinsey insight memo with declarative titles and a real complication beat, but it buries the opening thesis and has no closing recommendation — use the title craft and p.8 tension as teaching examples, not the overall structure.”
↓ Opening is soft: p.2 is a generic 'Introduction' instead of a thesis slide, costing one of the most valuable real-estate pages.
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closing
The Inflation Reduction Act: Here’s what’s in it
“A competent McKinsey policy explainer with disciplined money-throughline and several strong quantified titles, but it is structurally an analytical primer — not a Storymakers exemplar — because it never names a Complication or lands a Resolution.”
↓ No closing recommendation or 'implications for executives' slide — deck ends on p.11 fiscal chart then jumps straight to author bios (p.12)
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closing
Customer Service Excellence 2022
“A competent Deloitte research report with a strong executive summary and several declarative insight titles, but it dissolves into topic-labelled deep-dives and has no recommendation slide — use slides 5-6, 15 and 24 as title-craft exemplars, not the overall structure.”
↓ No recommendation or next-steps slide before the team bio — closing (p.27-28) is two 'Deep-dive' appendix-style pages followed by 'Who we are'
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closing
Wealth and asset management 4.0
“A research-rich, well-evidenced industry report with strong action titles in the middle acts, but it buries its thesis under an 'Introduction' label and fails to land a specific recommendation across four identically-titled 'Calls to action' slides — use the mid-deck analytical titling as a teaching example, not the opening or closing.”
↓ The opening buries the thesis — p.2 is titled 'Introduction' (a topic label), and the actual product-to-customer-centric argument only surfaces in the callout, not the title
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closing
Introduction to Ipsos
“A competent corporate-intro deck with declarative titles and hard numbers, but structurally a topic tour without SCQA tension or a closing ask — use slides 5, 8, and 14 as title-craft examples, not the overall arc.”
↓ Slides 10 and 11 carry near-duplicate titles ('OUR STRATEGY BEING AT THE HEART OF SCIENCE AND DATA' / 'OUR STRATEGY BEING THE HEART OF SCIENCE AND DATA') — wasted real estate and a signal of weak editing
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closing
original
“A competent quarterly-earnings template that opens BLUF but ends in a tautology and an oversized appendix — useful as an example of disciplined callout writing, not as a Storymakers narrative exemplar.”
↓ Closing slide 19 is a copy-paste of the opening slide 4 — no synthesis, no ask, no forward look
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closing
ey q2 2020 global ipo trends report v1
“A competent quarterly market-trends report with strong regional analysis but no resolution act — useful as a teaching example for action-titled data slides (p.6, p.13, p.15) and MECE-by-geography coverage, not as a Storymakers exemplar of arc or close.”
↓ No resolution act — the deck ends at p.25 with a soft EY house-ad and tips into a six-page appendix without a 'so what / do this next' slide
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closing
ey global ipo trends 2023 q2 v1
“A competently structured EY educational primer with a 5W1H spine and a service pitch tail — useful as a teaching example of MECE topic coverage, but a poor Storymakers exemplar because it leads with questions instead of answers and closes on credentials instead of a recommendation.”
↓ Action titles are nouns or questions throughout (pp.4, 5, 7, 9, 10, 11, 12) — the deck never tells you the answer in the title bar
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closing
160316 BBVA MS Conference tcm927 569522
“A competently structured investor-conference deck with a real SCQA spine and disciplined geography slides, but it under-delivers on opening hook and closing recommendation — useful as a section-divider exemplar, not as a Storymakers closing-act model.”
↓ p.29 'Conclusions' is a label, not a recommendation — no quantified ask, no memorable close
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closing
morgan stanley conference slides
“Investor-conference status briefing with topic-label titles and no narrative arc — useful as a counter-example for action-title coaching, not as a Storymakers exemplar.”
↓ No thesis slide: a reader of the action titles alone cannot answer 'what is Northern Trust IT's argument?'
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closing
AM EBA ST 2023 Results First Glance Analysis vf2 v1
“Solid analytical A&M update deck with a competent BLUF opening and MECE scaffolding, but it stops at analysis and never lands a recommendation — use it as a teaching example for quantitative action titles, not for Storymakers arc closure.”
↓ No closing recommendation or call-to-action slide — deck ends at p.25 with a cyber process diagram, then straight into appendices
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closing
2024 icc men’s t20 world cup economic impact report
“A competent answer-first economic-impact report with strong action titles and a clean two-pillar structure, but it lacks a Complication and a closing recommendation — useful as a teaching example for headline-led openings, not for full Storymakers narrative arc.”
↓ No closing recommendation or call-to-action — the deck dribbles to an end at p.29 with a media-value stat, then a disclaimer
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closing
Goldman Sachs 2024 Aircraft Leasing Conference
“A polished investor-conference update with strong per-slide title discipline in the middle analytical run, but it opens on a results brag-wall and closes on a tagline — use p.8, p.13, and p.21 as action-title teaching examples, not the overall arc.”
↓ No thesis slide — the deck never states up front what the audience should conclude or do; p.2 'Recent Developments' is a placeholder title