AI critiques

Storymakers reviews of every deck.

Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.

1086 reviewed decks · mean 43.8 · click a bar to filter

Filtered reviewed decks

374 matching · page 2 / 16
70 closing
LEK · 2017 · 9p
Steering Clear of the IT Danger Zones
“A competent short-form Executive Insights brief with strong action titles and a clean recommendation, but the bullish opening undercuts the 'danger zones' thesis — useful as an example of tight title craft, less so as a model of SCQA tension-setting.”
↓ Opening slides (p.2-4) lead with optimism and bury the 'danger' thesis the cover promises until p.5-6
70 closing
McKinsey · 2018 · 16p
Outperformers High-Growth Emerging Economies
“A solid MGI-style analytical build with strong action titles and quantified callouts, but it leads with description instead of stakes and ends on a URL — use the title-writing and case-study integration as a teaching example, not the overall arc.”
↓ No explicit complication/tension act — the deck moves from 'here is a fact' to 'here is the framework' without a 'why this matters now' beat
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McKinsey · 2020 · 38p
MTA Financial Impact COVID-19
“A methodologically rigorous McKinsey forecast deck with strong precedent framing and a MECE revenue/cost spine, but it buries the $8.5B answer until p.33 and leans on topic-label titles — useful as a teaching example for scenario analysis structure, not for Storymakers opening or action-title craft.”
↓ Buries the answer: the $8.5B total impact does not appear until p.33 of 38; opening is two disclaimers + cover + TOC with no executive summary
70 closing
RolandBerger · 2021 · 59p
Megatrend 2 Health & Care
“A well-titled, evidence-rich trend compendium with a clean SCQA setup and a real recommendation close — useful as a teaching example for action titles and quantitative callouts, but its 40-slide undivided analytical middle makes it a weak structural exemplar of MECE pillar architecture.”
↓ 40+ consecutive analyze_data / industry_trends slides (pp.12-54) with no breather, summary, or pillar divider — reads as a topic dump rather than a story
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RolandBerger · 2022 · 82p
Megatrend 5 – Technology & Innovation
“A disciplined, evidence-rich trend compendium with strong action titles and a rare explicit recommend block, but structurally a flat technology inventory rather than a tensioned narrative — use it as a teaching example for action-title craft and quantitative anchoring, not for story architecture.”
↓ Opening (p.1-5) is corporate-publication boilerplate — series framing, agenda, definition — with no hook, no stakes, no thesis statement; the reader has waited five pages before any argument lands
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RolandBerger · 2023 · 20p
What if Germany becomes the sick man of Europe again?
“A textbook Roland Berger thought-leadership deck with excellent action titles and a clean SCQA arc — use the title craft and stakes-first opening as exemplars, but flag the missing MECE dividers and the under-developed recommendation as the parts a Storymakers reader should not copy.”
↓ No section dividers — the cyclical/structural/cost/digital pillars aren't labeled, so MECE structure is implicit only
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RolandBerger · 2022 · 10p
What if the eurozone were to enter a recession? Roland Berger Institute
“A tightly-written analytical brief with exemplary action titles but no explicit MECE dividers and no recommendation slide; use it as a teaching example for sentence-titles, not for full story-arc structure.”
↓ No section dividers — the four-mechanism MECE (investment, layoffs, consumption, government) is invisible without reading every title
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misc · 2022 · 88p
Southeast Asia’s digital consumers: A new stage of evolution
“A well-resourced thought-leadership report with a real S->C->A->R spine and many strong metric-anchored action titles, but the diluted opening, sprawling analytical middle and trailing close keep it as a solid B+ Storymakers exemplar rather than a top-tier one - useful as a teaching example for action-titles and pillar dividers, less so for opening/closing discipline.”
↓ Three consecutive slides titled 'Introduction' (pp 6-8) waste the opening real estate after a strong p5 hook
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misc · 2018 · 37p
Trend Compendium 2030 Megatrend 2 Globalization & future markets
“A solid trend-report deck with above-average action-title discipline and a real recommendation act, but it buries its thesis behind six slides of front-matter and hides its MECE pillar structure — useful as a teaching example for action titles and callout craft, not for opening or pillar architecture.”
↓ Opening fails to lead with the answer — p.1-6 is all framing; an answer-first synthesis slide is missing
70 closing
Deloitte · 2023 · 23p
Deloitte 2023 CxO Sustainability Report
“A competent research-report-as-deck with strong per-page action titles on the analytical spine but weak framing pages and a generic recommendation close — use pp. 5, 8, 14, 16 as a teaching example of good action titles, not the overall arc.”
↓ Seven near-identical «What leaders are saying about …» quote slides (pp. 6, 9, 11, 13, 15, 17, 19) are topic labels, not insights, and flatten the narrative pace
70 closing
UBS · 2018 · 21p
07 investorupdate2018 pc
“A competent investor-update deck with a thesis-up-front opening and quantified support, but flat pillar structure and several topic-label titles keep it from being a Storymakers exemplar — use p.3-4 and the quantified callouts as teaching moments, not the overall structure.”
↓ Several pure topic-label titles — p.8 'Corporate & Institutional Clients', p.12 'Loan portfolio', p.19 'Financial targets', p.20 'Key messages' — squander the action-title slot
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MorganStanley · 2022 · 25p
EY Foundation 2022 2023 Impact Report
“A competent non-profit impact report with strong stakes and a bold closing target, but title quality and the long un-pillared case-study run keep it short of a Storymakers exemplar — useful as a 'how to use callouts to carry the argument' counter-example more than a structural template.”
↓ Action titles are overwhelmingly nouns ('Income', 'Volunteers', 'Welcome', 'Smart Futures') instead of insight-bearing claims
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JPMorgan · 2024 · 24p
1Q24 GTM update 3.01.24 Jackson
“A polished JPM market-outlook chartbook with exemplary action-title writing and a clean macro-to-recommendation arc, but missing MECE dividers and a real call-to-action — use it as a teaching example for declarative titling, not for Storymakers structure.”
↓ No section dividers or pillar structure — 18 consecutive 'analyze_data' slides risk reading as a chartbook dump
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JPMorgan · 2025 · 21p
J.P. Morgan Healthcare Conference 2025
“A competent investor-day deck with strong action-title discipline and clean financial build-up, but it lacks Complication and explicit pillars — use slides 6-13 as a teaching example for declarative titles, not the overall arc.”
↓ No Complication: the deck never names a threat, gap, or competitive pressure, so it reads as a victory lap rather than a story with stakes
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JPMorgan · 2025 · 13p
250115 ucb company presentation jpm
“A competent investor-day narrative with clean two-pillar structure and a memorable 'Decade+' through-line, but it skips the complication act and leans on topic-label titles — useful as a section-divider exemplar, not as a Storymakers action-title or SCQA model.”
↓ No upfront thesis or stakes — the first 3 slides (cover, disclaimer, vision) delay the actual investment story until p.5
70 closing
DeutscheBank · 2022 · 32p
1100 Aircastle
“A competent investor-relations factbook with a thesis bookend and a few strong industry-trend titles, but a MECE-less middle and topic-label financials make it a cautionary Storymakers example rather than an exemplar — use pp.20-22 as a teaching moment on directional titles, not the overall structure.”
↓ No Complication: the deck never names the investor's worry (leverage? cyclicality? AAM disruption?) so the analytical build has nothing to resolve.
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BCG · 2024 · 18p
AI Radar C-Suite Agenda
“A competent survey-driven thought-leadership deck with a clean tension pivot and strong action titles, but the middle lacks MECE scaffolding and the recommendation is compressed into one slide — useful as a teaching example for action-title writing and S→C→A hinges, less so for closing structure.”
↓ No section dividers or MECE pillar signposting — the middle (pp.10-17) reads as a sequence of 'winners do X' observations rather than a structured framework
68 closing
BCG · 2025 · 27p
AI at Work 2025
“A disciplined survey-insights deck with strong contrast-driven action titles and clean block architecture — use p.4-20 as a teaching example of divider + action-title craft, but do not cite the closing as a Storymakers exemplar.”
↓ p.26 'Strategic imperatives for leaders' is a topic label where the deck's strongest action title should live — the close under-delivers on the setup
68 closing
KPMG · 2024 · 32p
KPMG global tech report 2024
“A competently structured research-report deck with strong stat-anchored mid-section titles and a real conclusion+CTA arc, but it organizes findings instead of telling a story — useful as an example of pillar discipline, not as a Storymakers narrative exemplar.”
↓ Opening buries the thesis: p.1-5 are cover, TOC, foreword, methodology, and a teaser before the first insight slide at p.7
68 closing
PwC · 2017 · 18p
Redrawing the lines: FinTech’s growing influence on Financial Services
“A competent thought-leadership deck with a thesis-first open and a real recommendation close, but the middle is a trend-report dump without MECE pillars - useful as a teaching example for action-title quantification, not for narrative architecture.”
↓ No MECE section dividers - slides 4-13 are an undifferentiated industry_trends run with no signposting of where the argument is going
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Deloitte · 2022 · 31p
Digital Maturity Index Survey 2022
“A competent Deloitte survey-report deck with solid trend-level action titles and a clean archetype build, but it opens slowly, labels its archetype section as topics, and stops short of a synthesized recommendation — usable as a teaching example for quantified trend titles, not for overall Storymakers arc.”
↓ Opening buries the headline: TOC at p.2, abstract exec summary at p.3, methodology deferred to p.8 — the 'EBIT uplift' thesis doesn't appear until p.4 and isn't quantified in a title anywhere
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Deloitte · 2023 · 34p
Global Future of Cyber Survey
“A data-rich survey report with a defensible S->A->R skeleton but weak Storymakers execution — use p.5, p.14, p.26, and the p.31-32 recommendation as examples of declarative action titles, but treat the seven recycled 'KEY FINDINGS' slides and the single divider as a cautionary tale on pillar signposting.”
↓ Seven+ slides titled 'KEY FINDINGS' (p.12, 15, 17, 18, 20, 22, 23, 30) — topic labels that waste the most valuable real estate on the page
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MorganStanley · 2024 · 23p
20240222 JF at BAC Conference
“A disciplined investor-conference deck with bookended thesis and strong action titles, but light on tension — use it as a teaching example for title craft and pillar structure, not for narrative arc.”
↓ No 'Complication' slide — the deck never names what is at risk or why 30% is hard, so the recommendation feels asserted rather than earned
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JPMorgan · 2024 · 33p
QDEL JPM 2024 Presentation vfinal 010824 9 am PT
“Competent JPM-conference investor deck with a clean three-pillar build and a bookended 'Focused Path' recap, but it skips the Complication, leans on topic-label titles in key slots, and trails off into 'Thank you' — useful as a title-craft example for the Savanna and synergy slides, not as an overall narrative arc exemplar.”
↓ No Complication act: the deck never names a problem, market threat, or competitive tension, so SCQA collapses to S→A→R.