AI critiques

Storymakers reviews of every deck.

Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.

1086 reviewed decks · mean 43.8 · click a bar to filter

Filtered reviewed decks

44 matching · page 2 / 2
55 closing
RolandBerger · 2024 · 14p
Aerospace supply chain: Resilience report 2024
“A disciplined survey-report deck with strong action titles and tight pacing, but the recommendation is under-built and the structure is a flat analytical run rather than a true Storymakers arc — use it as a teaching example for action-title craft, not for closing or pillar design.”
↓ The recommendation is a single slide (p.13) with a generic 'adopt best-practices' message — no specific moves, owners, or sequencing
55 closing
PwC · 2024 · 24p
2024 TransAct Middle East
“A competent annual M&A landscape report with sound MECE pillars and a strong cover thesis, but it functions as a reference scan rather than a Storymakers exemplar — use slides p.1, p.8, and p.12 as positive title examples and the rest of the body as a cautionary case for chart-caption titles.”
↓ Most sector pages (p.14-20) use bare colon-terminated topic labels ('Consumer markets:', 'Healthcare:') instead of insights, hiding the 'so what' from a skim reader
55 closing
McKinsey · 2020 · 24p
IIF/McKinsey Cyber Resilience Survey
“A competent McKinsey survey deck with strong action titles in the diagnosis section but a buried thesis and a collapsed ending — useful as a teaching example for declarative titling and quantified callouts, not as a model of full SCQA narrative architecture.”
↓ First 5 slides are all front matter and methodology; the thesis is buried — by p.5 a reader still doesn't know what the deck argues
50 closing
RolandBerger · 2018 · 32p
Roland Berger Trend Compendium 2030 Megatrend 4 Climate change & ecosystem at risk
“A solid trend-research deck with strong numerate action titles in the middle, but it opens with throat-clearing and lands with generic recommendations — useful as a teaching example for action-title craft, not for SCQA structure.”
↓ First 5 slides are meta-context about the Trend Compendium rather than a thesis or hook — no SCQA opening
50 closing
Deloitte · 2022 · 33p
Fueling the AI transformation: Four key actions powering widespread value from AI, right now.
“A competently structured Deloitte research report with a genuine MECE spine and flashes of strong action-title writing, but it withholds the thesis, under-delivers the close, and leans on topic-label placeholders — use its 'four actions' scaffold as a pillar exemplar, not its opening or closing craft.”
↓ Thesis is withheld: the executive summary (p.3) describes scope rather than stating the answer, forcing readers to p.6 to meet the central question
50 closing
Deloitte · 2022 · 55p
The Future of Food Challenges & opportunities
“Competent data-rich industry report with a clear three-theme framing but weak Storymakers craft — use its metric-anchored analytical slides (p.13, p.26, p.28) as teaching examples, not its overall arc or titling discipline.”
↓ No answer-first opening: thesis is diluted across p.4-8 and never crystallized into a single provocation or recommendation slide up front
50 closing
PwC · 2018 · 28p
Time to talk: What has to change for women at work
“A well-researched, pillar-structured PwC thought-leadership report whose evidence and callouts are strong but whose titles are topic labels and whose recommendation is a slogan — useful as a teaching example of MECE pillars and quotable data callouts, not of action titling or closing discipline.”
↓ Action titles are mostly nouns repeated across multiple slides — 'Transparency and trust' on p.8-11 and 'Strategic support' on p.12/15 — so a reader skimming titles cannot reconstruct the argument
45 closing
BCG · 2015 · 49p
Media Entertainment Industry NYC
“A solid BCG sector-scan with strong quantified action titles and a reasonable MECE subsector structure, but it reads as an analytical survey — use pp.8-19 as a teaching example for action titles, not the overall arc, because the recommendation is under-built and the close collapses into a thank-you slide.”
↓ Closing is a single recommendation slide (p.48) scoped only to filmed entertainment, followed by a bare 'Thank you' (p.49) — no prioritized roadmap, owners, or next steps for the other subsectors covered
45 closing
McKinsey · 2018 · 23p
Investment Industrial Policy Future
“A data-rich McKinsey/MGI analytical brief with disciplined hero metrics but a buried, question-shaped recommendation and a backup-heavy tail — useful as a teaching example for action-titled data slides, not for Storymakers arc construction.”
↓ No upfront answer — the recommendation (p.15) appears 65% into the deck and is phrased as a vague 'need a clear agenda' rather than a specific prescription
45 closing
OliverWyman · 2022 · 14p
the true value of green: willingness to pay for sustainability in consumer & home electronics
“Solid analytical mid-section with declarative titles and a clear conjoint backbone, but the deck buries its recommendation in a single 'Key takeaways' label - use slides 5-10 as a teaching example for action titles, not the overall structure.”
↓ Closing is a single label slide ('Key takeaways', p.13) with no recommendation, action, or next step for the audience
42 closing
BCG · 2021 · 87p
Socio-economic case for deepening solar PV deployment in Nigeria
“A textbook BCG pillar-analysis deck with exemplary action titles and MECE structure, but it buries the recommendation in a single slide and ends on 'Thank you' — use the middle (p.20-76) as a teaching example of pillar architecture, not the opening or the close.”
↓ The recommendation is a single slide (p.85) after 76 pages of analysis — 12 interventions named but no prioritization, owners, or sequencing
40 closing
AlvarezMarsal · 2021 · 25p
UAE Health Sector Pulse Quarter 1, 2021
“A competent market-pulse report with strong per-slide action titles but no SCQA spine and a one-slide recommendation — useful as a teaching example of insight-bearing chart titles, not of narrative architecture.”
↓ No SCQA opening: p.1–5 are cover/TOC/foreword/bios/'At a Glance' — the reader gets no thesis or stakes for five pages.
40 closing
Barclays · 2023 · 23p
mercury rising
“A polished thought-leadership trends report with strong callouts and evidence, but as a Storymakers exemplar it is a teaching case for analytical-survey decks that miss the answer-first opening and recommendation-led close — use the callout craft, not the structure.”
↓ No answer-first slide in the opening — the foreword/exec-summary pairing (pp.3–4) defers the thesis instead of leading with it
38 closing
LEK · 2022 · 58p
Pivoting to a High Quality Growth of Clinical Trials in China PharmaDJ x L.E.K. Clinical Development Report
“A competent, survey-driven thought-leadership report with a clear four-pillar spine and numerate titles, but it builds analytically and then fails to land — use its Act 1 setup (pp.3, 5-12) as a teaching example of thesis-plus-proof, not its resolution.”
↓ Resolution act is effectively one slide (p.48) — no prioritized recommendations, no 'so what for pharma X' translation, and no decision framework.
38 closing
Deloitte · 2023 · 42p
Foodservice Market Monitor
“Analytically rigorous market monitor with above-average action titles, but structured as a data compendium that buries its single recommendation before a tool pitch — useful as a teaching example for title craft, not for Storymakers arc design.”
↓ Six 'Agenda' slides (p.4, 20, 23, 28, 32, 38) substitute for real MECE section dividers and break narrative momentum
38 closing
MorganStanley · 2023 · 45p
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“A competent quarterly REIT investor update with strong, metric-driven action titles, but it is a topic-organised reporting pack rather than a Storymakers narrative — use slides like p20, p16 and p5 as title-craft exemplars, not the deck's structure.”
↓ No complication act — the deck never names a problem, risk or strategic question, so there is nothing for the analysis to resolve
35 closing
PwC · 2023 · 83p
4th edition eReadiness 2023
“A strong research-report exemplar with disciplined action titles and clean MECE segmentation, but a weak Storymakers arc — buries a 2-slide recommendation at the end of 70 pages of analysis; use the analytical title-writing as the teaching example, not the overall structure.”
↓ Recommendations compressed to just 2 of 83 slides (pp.79-80) and both carry the identical generic title — the 'so what' is essentially unwritten
32 closing
BCG · 2022 · 19p
Making WorkWorkBetter for Deskless Workers
“A credible analytical findings deck with strong diagnostic action titles but essentially no Resolution act -- use p.3, p.11, and p.14 as teaching examples of action-title craft, not the overall structure.”
↓ Recommendation is one slide (p.15) with a question-as-title -- the entire Resolution act is missing
32 closing
PwC · 2021 · 36p
U.S. Podcast Advertising Revenue Study
“An IAB/PwC industry benchmark report with exemplary action-title craft and a clean opening hook, but a one-slide recommendation section turns it into an analytical dump — use pp.7-22 as a teaching example for declarative titling, not the overall narrative structure.”
↓ Resolution is a single slide (p.26) after 14 analytical slides — recommendations are not unpacked, prioritized, or owned
30 closing
DeutscheBank · 2024 · 45p
Deutsche Bank Q1 2024 Presentation
“Competent investor-relations earnings deck with a quantified opening and disciplined callouts, but organised by reporting taxonomy rather than narrative — use p.2-5 as a teaching example of leading with numbers, not the structure as a Storymakers exemplar.”
↓ Segment section (p.15-19) titles are pure nouns — 'Corporate Bank', 'Investment Bank', 'Private Bank' — forcing the reader to the callouts to extract the story