AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
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- “A solid, clearly-structured Roland Berger advocacy deck with declarative titles and a punchy close — useful as a Storymakers exemplar for action-title discipline and section dividers, but not for opening hooks or tight SCQA framing.” — RolandBerger, 2022
- “A disciplined Deloitte industry POV with a strong answer-first opening and a rallying close — usable as a Storymakers exemplar for S→C→A→R framing and call-to-action craft, but the middle analytical pillars are a cautionary tale on MECE sprawl and topic-label titles.” — Deloitte, 2021
- “A well-structured thought-leadership report with a clean six-pillar MECE spine and mostly insight-bearing body titles — use its divider architecture as a Storymakers exemplar, but not its opening or its generically-titled recommendations.” — Deloitte, 2022
- “Polished investor-day deck with strong action titles and a clean opening/closing thesis pair, but missing an explicit Complication and pillar signposting — use the title craft and closing pages as exemplars, not the overall narrative architecture.” — JPMorgan, 2022
- “A competent investor-day deck with strong quantified action titles and a clean closing arc, but front-matter-heavy and missing explicit MECE pillars — useful as a teaching example for action-title craft (p.9, p.13), not for overall structure.” — JPMorgan, 2025
- “Solid, disciplined analytical consulting report with a clean MECE five-finding spine and a rare, well-built closing playbook - use the recommendation slides (p25, p31, p41) as action-title exemplars, but not the persona or data sections, where titles regress to topic labels.” — Accenture, 2019
- “A solidly-built thought-leadership report with answer-first framing and a clear call to action, but over-long openings and under-signposted middle acts keep it from being a Storymakers exemplar — use p.22-30 as a teaching example of analysis-to-recommendation flow, not the deck's overall structure.” — Accenture, 2022
- “A competently structured Accenture thought-leadership report with a clean four-act story and a strong closing call to action - useful as a teaching example for section architecture and audience-segmented recommendations, but its delayed thesis and figure-caption titles keep it out of Storymakers-exemplar territory.” — Accenture, 2025
All reviewed decks
1086 matching · page 19 / 46
48
closing
23rd Global CEO Survey
“A credible thought-leadership report with a strong thesis-led opening and clean analytical action titles, but it stalls at 'Analysis' and never delivers a 'Resolution' — useful as a teaching example for opening + insight titling, not for full SCQA closure.”
↓ Multiple slides use the running header '23rd Annual Global CEO Survey' as the displayed title (p.21, p.26, p.28, p.30, p.33, p.37, p.49) — title slots wasted
48
closing
The overall positive sentiment was also reflected in the supplier valuation levels that still trade above their long-ter
“Strong analytical build-up and disciplined 5-pillar challenge section, but the recommendation is buried until p60 and the deck tapers into a contact slide — use sections 1 and 3 as Storymakers exemplars, not the overall arc.”
↓ Buries the recommendation — 'answer-first' is violated at deck level: the 8-element transformation framework only appears at p60/86 and the executive summary on p3-4 doesn't preview it
48
closing
Global Pricing Sales Study 2017
“Sharp analytical teaser with a strong stat-led opening and clean S-C-A-R skeleton, but the recommendation is deliberately withheld and the close is a lead-gen CTA — useful as a teaching example for action titles and complication framing, not for resolution.”
↓ Recommendation act (p.9) is marked sparse — the answer to 'how to avoid the Big Digital Fail' is structurally promised but not delivered in the inventoried content
48
closing
The net-zero transition
“A solid McKinsey-style analytical build with disciplined number-led titles and a clear thesis, but the recommendation is hedged and the close defaults to a download CTA — use the analytical middle (p.8–13) as a teaching example for action titles, not the overall arc.”
↓ Closing slide (p.17) is a research-download URL, wasting the most memorable real estate in the deck
48
closing
China M&A 2024 Review and Outlook
“A well-structured PwC market review with strong slide-level action titles but a weak synthesis and outlook — use slides 5, 9, 10, 17, 20 as exemplars of action-title craft, but not the deck as a whole-arc Storymakers model.”
↓ Synthesis pages 31–33 are titled 'Key messages (1)/(2)/(3)' — pure topic labels on the slides that should carry the strongest insight titles
48
closing
Fintech
“A competent analytical Deloitte industry report with strong action titles on the diagnostic slides but a missing 'Answer' act — use pages 9-11 as a teaching example of tension-carrying titles, not the deck's overall structure.”
↓ No governing thesis slide in the first 5 pages — the cover tagline 'On the brink of further disruption' is never restated as a crisp SCQA answer
48
closing
Trends & AI in the Contact Center
“A competent survey-plus-capabilities deck with strong data callouts but a weak story spine — use its quantified pull-quotes as a teaching example, not its structure or titles.”
↓ Six near-identical section dividers (pp.2,4,6,8,10,12) eat ~20% of the deck without differentiating pillars — dividers should be MECE, not refrains
48
closing
20210628 Lanxess Presentation MS Cannon Ball Run Field Trip
“A solid IR earnings update with above-average action titles and a credible analytical spine, but the unlabeled dividers and absent recommendation make it a useful teaching example for segment-level action-titling, not for end-to-end Storymakers narrative.”
↓ No recommendation/CTA close — deck dribbles out via events calendar (p.31) and contacts (p.32)
48
closing
us executive macroeconomic briefing february 20240223
“A strong analytical macro briefing with thesis-led opening and genuinely insight-bearing action titles, undermined by a platitude recommendation, an orphan slide near the close, and missing pillar structure — use the title craft and opening as a Storymakers exemplar, but not the resolution.”
↓ Resolution is generic: p.23 'transform uncertainty into opportunity' is a consultancy cliché rather than a recommendation derived from the prior 20 slides of analysis
48
closing
Consolidated Full Presentation
“A disciplined investor-day portfolio update with strong action-title and callout craft within each LOB, but no firm-wide story arc — use individual sections (especially the CCB Banking and CIB Markets builds) as teaching examples for slide-level Storymakers discipline, not the deck as a whole.”
↓ No firm-wide narrative spine: the macro tension on p.7 and p.16 never resolves into a 'so therefore' for the whole firm — it dissolves into five parallel LOB stories
48
closing
2019 ccb investor day ba56d0e8
“A textbook investor-day deck with consultant-grade action titles and clean MECE business-line pillars, but reassurance-mode narrative and a generic closing — use the Home Lending section (pp.21-30) as the SCQA exemplar, not the deck as a whole.”
↓ Closing slide p.48 ('We remain focused on executing against our strategy') is generic — no concrete asks, financial commitments, or 2020 milestones
48
closing
Barclays+Investor+Presentation+vFINAL
“A competent investor-conference deck with a real thesis (valuation disconnect) and good callout discipline, but 55% appendix, no pillar structure, and a reconciliation-table ending make it a fair example of analytical framing - not a Storymakers exemplar of narrative arc or closing.”
↓ 11 of 20 slides (p.10-20) are appendix material - the deck is structurally back-heavy and the storyline ends at p.9
45
closing
The CEO’s Roadmap on Generative AI
“A well-structured three-pillar BCG executive perspective with strong analytical titles in the middle, but it opens slowly and ends in a checklist rather than a recommendation — use pp.5, 14, 15 as teaching examples of action titles, not the overall arc as a Storymakers exemplar.”
↓ Resolution is thin — p.31 'companies can adopt the following policies today' is a generic checklist, and p.32 is a team-bio slide; there is no synthesis slide restating the pillar-level recommendations
45
closing
True-Luxury Global Consumer Insights 9th Edition
“A solid analytical report with strong middle-act action titles, but it ends on a framework instead of a recommendation and hides its thesis behind scene-setting — use its analytical slides (p.8, p.22-25) as teaching examples, not its overall structure.”
↓ Resolution act is a framework, not a recommendation — p.32-33 tell brands to 'decide which role to play' without naming which roles or priorities
45
closing
Media Entertainment Industry NYC
“A solid BCG sector-scan with strong quantified action titles and a reasonable MECE subsector structure, but it reads as an analytical survey — use pp.8-19 as a teaching example for action titles, not the overall arc, because the recommendation is under-built and the close collapses into a thank-you slide.”
↓ Closing is a single recommendation slide (p.48) scoped only to filmed entertainment, followed by a bare 'Thank you' (p.49) — no prioritized roadmap, owners, or next steps for the other subsectors covered
45
closing
Decoding Chinese Internet 2.0 Next Chapter
“Solid BCG explanatory brief with a coherent 'leapfrogging' throughline and strong US-China benchmarking, but structured as analytical build-up rather than a Storymakers story — thesis buried, dividers blank, recommendations absent — so use the market-sizing and leapfrogging sections as title-writing exemplars, not the overall arc.”
↓ Thesis is buried — the 'leapfrogging' answer doesn't arrive until p.25/26, and there is no upfront thesis slide summarizing the deck's point of view
45
closing
2025 Carbon Survey Report
“A competent survey-results deck with strong declarative titles and a numeric spine, but it stalls as a Storymakers exemplar because it never resolves - use pages 2, 4, 6, 8 as title-craft examples, not the overall arc.”
↓ No resolution act - the deck ends on p.10 with a descriptive finding and no explicit recommendation or call to action
45
closing
Altagamma 2019 Worldwide Luxury Market Monitor
“A well-structured annual market monitor with strong action-title discipline and a memorable mnemonic pillar framework — useful as a teaching example for action titles and section spines, but not for closing the loop, since it ends on description rather than a recommendation.”
↓ No recommendation or 'so what' slide — the analytical build peaks at p.44 abstraction then dissolves into back matter (pp.45-49)
45
closing
2011 China Luxury Market Study
“A competent analytical build-up with strong data-rich action titles, but it ends on a topic-label 'Implications' slide instead of a recommendation — use the middle analytical slides (p.4, p.7, p.9) as a Storymakers exemplar, not the overall arc.”
↓ No opening hook or stakes — the deck starts with rankings (p.3) rather than a governing question or tension
45
closing
Syracuse University Diagnostic Report
“A credible Bain fact-base diagnostic with strong methodology framing but a sprawling middle and near-absent recommendation — use the setup (p.7-8) and two early insight titles (p.12-13) as teaching examples, not the overall structure.”
↓ Buried thesis — no answer-first slide; the core tension (expense growth outpacing revenue) appears at p.12, not p.3
45
closing
Fast Forward Route to Consumers
“A well-argued Bain point-of-view on luxury design retail with strong action titles and a clear tension-to-framework build, but it fizzles at the close with no recommendation — use slides 2-10 as a teaching example of analytical setup, not the ending.”
↓ No closing recommendation slide — p.21 is just the Bain logo, so the framework on p.19-20 has no 'therefore, do X' payoff.
45
closing
TrendRadar: The Future Consumer
“A competently scaffolded trend-catalog marketing deck with a strong framework but weak action titles and no recommendation — useful as a counter-example of how topic labels and a sales-CTA close undermine otherwise sound structure.”
↓ Section titles are reused verbatim across 3-5 slides (e.g., «Data Era & AI» on p.22-26, «Consumerism 2.0» on p.9-13) — no per-slide insight takeaway
45
closing
IBV Global Business Services Cover
“A concept-led IBM thought-leadership piece with a clear thesis but weak editorial discipline on titles and no sharp call to action — useful as a teaching example of framework reveal (p.8, p.10), not of Storymakers action-titling or closing craft.”
↓ The phrase 'The Individual Enterprise' is reused as a title on p.1, p.4, p.6, p.8, and p.18 — the deck leans on the brand phrase instead of differentiating each slide's insight
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closing
Familiar challenges new approaches
“A competent survey report with a clean three-pillar spine but weak action titles and no recommendation — useful as a teaching example for chapter dividers and quote-slide pacing, not for narrative arc.”
↓ Many data slides ship the raw 'Exhibit N: <question text>' as the title (p.7, p.10, p.11, p.13, p.18, p.19, p.24, p.30) — the chart caption is doing the work an action title should