AI critiques

Storymakers reviews of every deck.

Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.

1086 reviewed decks · mean 43.8 · click a bar to filter

Filtered reviewed decks

737 matching · page 17 / 31
35 closing
RolandBerger · 2023 · 35p
Aluminum Cans Market Assessment - Australia
“Solid analytical fact-base with declarative titles, but it's a research dossier rather than a Storymakers exemplar — useful for teaching action-title discipline and MECE benchmarking, not for narrative arc or closing.”
↓ No recommendation or resolution — the deck ends on p.34 with an economics observation and p.35 logo; reader is left to infer the 'so what'
35 closing
McKinsey · 2025 · 12p
Delivering on construction productivity is no longer optional
“A well-opened, well-quantified problem statement that abdicates its own conclusion — use slides 1-7 as a teaching example for stakes-setting and action titles, but not as a complete Storymakers exemplar.”
↓ No recommendation slide — p.10 asks 'What will it take to improve productivity?' but the deck ends without answering
35 closing
McKinsey · 2024 · 13p
Review of 2024 capital markets performance
“A competent McKinsey market-review chartbook with strong action titles and a clever median-vs-mean build, but it lacks a resolution act and a real exec summary — useful as a teaching example for declarative titling, not for end-to-end Storymakers narrative.”
↓ No resolution act: the deck stops at p.13 with a trend observation rather than a recommendation or 'implications for executives' close
35 closing
KPMG · 2022 · 24p
Global Assignment Policies and Practices Survey
“A competent KPMG survey readout with dense data and occasional action titles, but as a Storymakers exemplar it is a cautionary case of analytical-dump structure with a marketing-CTA close — useful to teach what to fix, not to imitate.”
↓ No SCQA arc — slides 6 onward are a sequential survey readout rather than a problem→analysis→answer narrative
35 closing
Accenture · 2019 · 14p
TODAY'S CONSUMERS REVEAL THE FUTURE OF HEALTHCARE
“A competent survey-findings deck with decent action titles mid-deck but no Resolution — useful as a teaching example of quantified callouts, not of Storymakers arc structure.”
↓ No recommendation slide: the deck ends on slide 13's reframing and a contact page (14), violating the Resolution act entirely
35 closing
McKinsey · 2022 · 13p
New-business building in 2022: Driving growth in volatile times
“A well-quantified McKinsey survey readout with disciplined action titles but no resolution — use it as a teaching example for declarative numeric titles, not for narrative arc or closes.”
↓ No recommendation or call-to-action slide — deck ends on p.12 description, then acknowledgments (p.13)
35 closing
McKinsey · 2023 · 17p
ESG momentum: Seven reported traits that set organizations apart
“A competent McKinsey research-survey readout with strong action titles and clean leader-vs-laggard benchmarking, but it never delivers the 'seven traits' MECE structure its title promises and closes on the authors page instead of a recommendation — useful as a teaching example for action titles, not for narrative arc.”
↓ The titular 'seven traits' are never explicitly named or numbered — the reader has to count and infer them across p.5-p.11
35 closing
McKinsey · 2022 · 33p
Driving innovation at scale
“A McKinsey board-education deck with strong analytical mid-section and headline-grade data points, but it buries its recommendation in the appendix and opens with anecdote — use the fear-culture build (p.18–22) and the data-driven titles as exemplars, not the overall structure.”
↓ The recommendation is missing from the main body — p.24 closes on an open question, and the most persuasive numbers (2.4x profit on p.31, 97% outperformance on p.27, iQ CTA on p.32) are dumped into the appendix.
35 closing
McKinsey · 2024 · 103p
Quantum Technology Monitor
“A high-quality analytical monitor with exemplary action titles and quantified framing, but it reads as a reference almanac rather than a Storymakers narrative — useful as a teaching example for title craft and data-comparison slides, not for arc structure or closing.”
↓ No closing recommendation or call-to-action — deck ends on appendix/team bio (pp. 101–103) after a speculative AI tangent (pp. 99–100)
35 closing
Deloitte · 2023 · 34p
Payment providers
“A competent HFS/Deloitte analyst report with genuinely strong action titles in its analytical middle, but structurally it's a topic-dump with a buried thesis and no recommendation — use slides 17/20/24/25 as teaching examples of good action titles, not the deck's overall architecture.”
↓ Thesis is buried — executive summary sits at p.16/34, so a reader skimming the first third never meets the argument
35 closing
Deloitte · 2022 · 68p
2022 Global Marketing Trends
“Competent thought-leadership trends report with strong per-chapter analytic mini-arcs and several exemplary data-driven action titles, but reuses topic labels as titles and lacks a closing synthesis — use the analytical sections (cookieless p.35–38, DEI p.19–23) as a teaching example for action-title craft, not the deck structure as a whole.”
↓ No closing synthesis: the deck moves from AI case study (p.60) directly into appendices (p.61–62) and front-matter (p.63–68), missing the Storymakers 'Resolution' act at the deck level
35 closing
Deloitte · 2024 · 25p
Nearshoring in Central America
“Solid analytical FDI/macro briefing with a strong data middle but weak narrative spine — use p.2 and p.15 as examples of good action titling, not the overall structure, which buries the recommendation under appendices.”
↓ No recommendation slide: the deck ends at p.18 with conditional upside and then 5 slides of appendix/sales/bios, so the 'so what' for a decision-maker is absent
35 closing
IPSOS · 2023 · 31p
NBI 2023 Press Release Supplemental Deck December 23
“A competent research-report deck with a strong mid-section of declarative KDA titles, but it buries its Japan headline behind four methodology slides and ends in appendix/boilerplate — use pp.21–22 as a title-craft exemplar, not the overall structure.”
↓ Thesis buried: it takes 9 pages to reach the Japan headline; a press-release deck should lead with it on slide 1 or 2
35 closing
IPSOS · 2025 · 7p
does the us have a positive influence around the world ipsos survey 2025
“A short data-release deck that hooks with a question but never answers it — useful as a cautionary example of how strong cover questions get buried by topic-label data slides and a contact-card close.”
↓ No answer slide: the cover poses a question but no slide explicitly resolves it with a headline takeaway
35 closing
IPSOS · 2022 · 79p
inv research 20220928 crypto asset survey EN
“A competent topic-organized survey report with strong callouts but topic-label titles and no resolution — use the p.5-8 Key Findings pattern as a teaching example of leading with the answer, but not the deck's overall structure.”
↓ Titles are topic labels, not insights — p.12 'Crypto Ownership' instead of '13% of Canadians own crypto, skewing young, male and investor-leaning'
35 closing
IPSOS · 2025 · 12p
cx global insights 2025 ipsos sneak peek
“A credible research teaser with strong stat-driven action titles in the middle, but it opens ceremonially and ends on a contact card — use p.5-p.9 as a teaching example of data-led titles, not the overall structure.”
↓ No recommendation or 'so what' slide — p.12 'For more information' substitutes a contact card for a call to action
35 closing
IPSOS · 2024 · 30p
ipsos reputation council report 2024
“A competent thought-leadership compendium with strong problem framing and quantified pull-quotes, but its topic-label titles, four 'Conclusion' slides, and missing closing recommendation make it a teaching example of analytical depth without a Storymakers narrative spine.”
↓ Four slides titled simply 'Conclusion' (p10, p15, p20, p25) — wasted real estate that should carry the section's takeaway in the title
35 closing
BoozAllenHamilton · 2025 · 10p
incident response insights january 2025
“A short analytical IR briefing with strong quantified callouts but no story arc — use the data slides as a content example, not the structure, since it lacks opening thesis, MECE pillars, and a recommendation close.”
↓ No thesis or SCQA setup in the first 3 slides — reader is dropped into p.2 KPIs with no stakes
35 closing
UBS · 2023 · 45p
Private Markets Asset Allocation Guide May 2023 002
“A well-pillared educational guide with strong analytical chops but no resolution — use Sections 1-3 as a teaching example of MECE structure and selective action titles, but pair it with a counter-example for how to open with a thesis and close with a recommendation.”
↓ No recommendation/CTA slide — the deck ends mid-analysis at p.35 and dumps into appendix, violating Storymakers' resolution requirement
35 closing
MorganStanley · 2022 · 12p
ey global ipo trends 2022 v1
“A competently-opened thought-leadership piece with strong stat hooks and one clean MECE pillar, but it buries its recommendation mid-deck and ends on a hedge — useful as an example of strong opening framing, not of a full Storymakers arc.”
↓ No closing recommendation or call-to-action — the deck trails off into a repeated hedge title on pp.10-11 and a disclaimer on p.12
35 closing
MorganStanley · 2021 · 11p
Morgan+Stanley+Conference+Presentation
“A competent investor-conference showcase with strong action titles and a quantitative spine, but it is a parade of proof points rather than a Storymakers arc — useful as a teaching example for declarative titling, not for narrative structure or closes.”
↓ No closing recommendation or call-to-action; deck dies into a disclaimer at p.10 and a brand plate at p.11
35 closing
MorganStanley · 2025 · 30p
ey gl hfs horizons insurance services excerpt 06 2025
“A competent HFS-style analyst research report with disciplined methodology and a few strong data-titled slides, but structured as a topic-organized findings dump rather than a Storymakers narrative — useful as a teaching example for action titles on pp.21-22 and p.27, not for overall arc.”
↓ No recommendation or call-to-action slide — deck terminates in vendor profile (p.27) and front-matter (pp.29-30)
35 closing
Gartner · 2023 · 39p
gpc genai ocsummaryv2 content
“A credible Gartner survey digest with a strong sample-size hook and decent per-function action titles, but structurally it is an analytical dump — no SCQA arc, blank section dividers, and a marketing CTA where the recommendation should be; use the per-function slides (p.26–36) as a teaching example of action titles, not the deck's overall structure.”
↓ Repeated identical titles on consecutive slides (p.4–6 'Barriers…', p.7–9 'Identifying… Benefits', p.10–12 'Pinpointing Use Cases') signal a topic dump rather than a build
35 closing
Gartner · 2022 · 27p
apr12jlovelock 840572
“A data-rich Gartner webinar deck with strong metric-anchored titles in the middle but a missing thesis-up-front and no recommendation close — useful as a teaching example of quantitative chart titling, not as a Storymakers narrative arc.”
↓ No thesis up-front — the Russia-Ukraine cover (p.3) is not answered by an executive summary slide; the viewer waits until p.9 for framing