AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
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most common opening verb across 3405 suggestionsFiltered reviewed decks
374 matching · page 16 / 16
20
closing
Ipsos Equalities Index 2023 Full report
“A well-instrumented opinion-research data book with a strong 20-page narrative front and a 50-page reference back, but it is not a Storymakers exemplar — use pp.1–20 to teach answer-first openings and quotable callouts, and use the appendix as a cautionary example of topic-label titling.”
↓ Action titles are survey-question labels, not insights — the same question text is reused on 20+ appendix slides (pp.30–51)
20
closing
ipsos global perceptions of healthcare 2023
“A clean survey data-dump with strong callouts but no narrative, no insight titles, and no recommendation — useful as a counter-example of how to turn poll results into a Storymakers story, not as an exemplar.”
↓ Action titles are survey questions, not insights — p.6-p.12 literally start with «To what extent do you agree or disagree…»
20
closing
ey digital survey shaping the new normal
“A competent, well-titled regional-survey topic dump with strong action-title hygiene but no narrative arc and no recommendation — useful as a Storymakers exemplar of action-title discipline, not of story structure.”
↓ No closing synthesis or recommendation — deck ends on a data slide (p41) and a 'Contact us' (p42), with zero 'so what' for the reader
20
closing
article monthlymarketmonitor july23
“A polished cross-asset reference monitor masquerading as a deck — useful as a data appendix template, but a poor Storymakers exemplar because it has no opening thesis, no MECE pillars, no resolution, and almost exclusively topic-label titles.”
↓ Zero narrative arc — no Situation/Complication framing in the opening, no synthesis slide anywhere, no recommendation at the close (p.40 → glossary)
20
closing
e03d5b95 7f97 45dd 967f 891c3bf12198
“A weekly Goldman market-reference pamphlet dressed as a deck — useful as a data artifact but a poor Storymakers exemplar: it opens a thesis, drops it, and ends in disclaimers.”
↓ Opening thesis on passive ownership is dropped after p.5 and never resolved — the deck forgets its own question
20
closing
guide to the markets asia
“A best-in-class market reference book judged against its own genre, but a near-zero Storymakers exemplar — use it to teach how reference decks differ from narrative decks, never as a model for action titles, SCQA, or pillar structure.”
↓ Zero action titles across 92 pages — every header is a topic label, forcing the reader to interpret each chart unaided
18
closing
Global Economics Intelligence Apr 2023
“A competent McKinsey periodic intelligence monitor with a strong opening thesis but no closing argument — useful as a teaching example for action-titled analytical slides and MECE geographic structure, but not as a Storymakers exemplar because it lacks Complication-Resolution arc and ends without a recommendation.”
↓ Country section dividers (p6, p12, p16, p19, p22, p25) are pure noun labels — wasted real estate where a pillar insight should live
18
closing
Ipsos Global Advisor Predictions 2024 Full Report web 0
“A clean, navigable annual survey readout that respects MECE structure but reads as a data dump — useful as a reference document, weak as a Storymakers exemplar because titles describe questions rather than answers and the deck never lands a recommendation.”
↓ Titles are survey items, not findings — e.g. p.27 and p.35 still carry the literal stem 'Q. For each of the following, please tell me how likely or unlikely you think they are to happen...?'
18
closing
Ipsos Issues Index Jan25
“A competent recurring data tracker, not a Storymakers artifact — use its callout discipline and parallel segmentation grid as small-scale teaching examples, but treat the overall structure (no thesis, topic-label titles, no recommendation) as a cautionary case of analytical dump dressed as a deck.”
↓ Titles p.2–3 are literally just 'January 2025' — two consecutive slides with a date as their header is a failure mode
15
closing
The CMO Survey Marketing in a Post Covid Era
“A competent annual research report with above-average chart titles but essentially no story arc — useful as a teaching example of strong metric-led action titles in the middle, and as a cautionary example of how topic-driven structure and missing opening/closing acts turn insight-rich data into a reference document rather than a persuasive deck.”
↓ No executive answer up front: p.2 is labeled 'executive_summary' but titled only 'The CMO Survey' — no pyramid-principle lead, no governing thesis
15
closing
14th Five-Year Plan Sector Impact
“A competent policy explainer organized as a sector-by-sector inventory — useful as an example of action titles and callout discipline, but a weak Storymakers exemplar because it has no pillars, no synthesis, and no recommendation.”
↓ No recommendation, synthesis, or 'so-what' slide before the contact page (p.13 → p.14 contact)
15
closing
ey praesentation startup barometer 2025 englisch
“A disciplined EY research barometer with strong action-title hygiene but no narrative arc and no resolution — use slides 4, 8, and 11 as exemplars of headline-number titles, but not the deck structure as a Storymakers model.”
↓ No SCQA setup: the deck never frames why 2024 matters, what changed for German startups, or what question the data is answering
15
closing
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“A Goldman weekly strategy note with a strong thesis opening and a reference-book middle — useful as a teaching example for lead-with-the-answer openings, but not as a story arc.”
↓ 27 consecutive analyze_data slides (p.6–32) with no narrative thread back to the Mag-7 question
15
closing
immobilienfonds 20231231 en
“A reference booklet of peer benchmarks dressed as a deck — useful as raw material but a weak Storymakers exemplar; use only p.4 as a teaching case for insight titles, and treat the rest as a counter-example of topic-label dumps.”
↓ No thesis or executive summary in the first 3 slides — the reader never learns why this deck exists