AI critiques

Storymakers reviews of every deck.

Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.

1086 reviewed decks · mean 43.8 · click a bar to filter

Filtered reviewed decks

737 matching · page 16 / 31
35 closing
EY · 2025 · 15p
Parthenon Profit Warnings Q3
“A competent quarterly-report build-up with strong callouts and data, but topic-label titles and a missing recommendation act make it a teaching example of how editorial prose can rescue weak slide titles — not a Storymakers structural exemplar.”
↓ No resolution act — the deck ends on a clickable map (p.13) and contacts page (p.14) with no recommendation or next steps framed as a 'so-what'.
35 closing
EY · 2025 · 15p
Parthenon Profit Warnings Q4
“A competent quarterly data bulletin with strong callout writing but weak storytelling — use the callouts as a teaching example of insight sentences, but not the overall structure, which dumps analysis and never resolves.”
↓ Three consecutive slides (10, 11, 12) share the identical title 'Sectors to watch' — no differentiation, no MECE split
35 closing
KPMG · 2022 · 52p
Our Impact Plan 2022
“A competent ESG/CSR reporting document with parallel pillar architecture and strong quantified callouts, but as a Storymakers exemplar it's a cautionary case — topic-label titles, no SCQA tension, and a closing that trails off into governance and contacts; teach the pillar structure and KPI openers, not the narrative.”
↓ No closing recommendation or next-steps synthesis — the deck ends on p.51 'Governance' (an establish_context slide) and p.52 'Contacts', wasting the last impression
35 closing
LEK · 2023 · 34p
Brazil Education Technology Market L.E.K. Perspectives
“A competent analytical research deck with solid quantified findings but placeholder section titles and a watchlist-as-ending — useful as a teaching example of strong market-landscape action titles, not as a Storymakers arc.”
↓ Four separate 'Key observations based on the performance of the Brazil stock index…' slides (p.3, 4, 7, 10) with identical titles — placeholder section headers masquerading as takeaway slides
35 closing
LEK · 2021 · 17p
Education: 2021 Deal Round-up and Trends to Watch Out For in 2022
“A competent analytical data round-up with strong declarative titles in the middle, but it is a briefing not a story — missing thesis, missing synthesis, and ending on a contact card instead of a recommendation; use slides 2, 4, 10, 13 as title-writing exemplars, not the overall structure.”
↓ No resolution act: deck ends on p.15 data + p.16 'Connect with us' — there is no recommendation, no 'what to watch in 2022' payoff despite the title promising it
35 closing
LEK · 2022 · 45p
Education: 2022 M&A Deal Roundup and Trends to Watch Out for in 2023
“Solid analytical mid-section with disciplined action titles, but it is structured as a market-update report rather than a Storymakers narrative — useful as a teaching example for data-slide titling, not for arc design or closes.”
↓ No SCQA opener — the deck buries its forward-looking thesis behind 12 slides of 2022 retrospection
35 closing
LEK · 2022 · 10p
2022 Manufacturing Survey
“A competent survey-results executive summary with a clear thesis on p.4 but topic-label titles and a data-dump close — useful as a teaching example of how analytical credibility alone doesn't make a Storymakers deck.”
↓ Closing slides (p.9-10) are a 2-of-2 data appendix, not a recommendation — no 'where to play / how to win' synthesis
35 closing
McKinsey · 2022 · 28p
Global Energy Perspective 2022
“A competent McKinsey outlook with strong analytical titles per vector but no resolution act — useful as a teaching example for quantified action titles, not for end-to-end Storymakers narrative.”
↓ No recommendation or 'what to do' act — deck ends on the emissions gap (p.26) then jumps to 'Get in touch' (p.27)
35 closing
McKinsey · 2023 · 54p
Quantum Technology Monitor
“A high-quality industry monitor with strong action-titled charts, but as a Storymakers exemplar it teaches slide craft (declarative titles, parallel sub-structures) rather than narrative architecture — use individual slides as examples, not the deck as a whole.”
↓ No recommendation or 'next moves' slide — the deck ends at p.50 on a data point, then methodology
35 closing
McKinsey · 2015 · 25p
Insurance Trends Growth Poland
“A solid analytical trends primer with strong opening framing and decent action titles, but it never resolves into a recommendation — useful as an exemplar of opening stakes-setting and quantified titles, not of full Storymakers arc.”
↓ No recommendation slide — closes on 'Topics for the debate' (p.24), leaving the audience without an answer
35 closing
McKinsey · 2018 · 25p
University of Arizona 2018 Strategic Plan
“Solid MECE pillar architecture with quantified callouts, but topic-label titles and a missing closing slide make it an institutional planning document, not a Storymakers exemplar — useful as a teaching case for how strong structure cannot rescue weak action titles.”
↓ Action titles are nouns, not insights — every initiative slide is titled 'Pillar X Initiatives (n of m)' with zero takeaway
35 closing
McKinsey · 2021 · 45p
Quantum Technology Monitor 2021
“A solid, data-dense market monitor with disciplined action titles and clean MECE pillars, but it is a reference document not a story — use its individual analytical slides as title-writing exemplars, but not its overall structure.”
↓ No SCQA opening and no recommendation close — p.2 asks 'What is this document for?' and the deck ends on methodology (pp.41-44) with no 'so what / now what' slide
35 closing
McKinsey · 2022 · 53p
Quantum Technology Monitor 2022
“A well-titled, data-rich industry monitor with strong slide-level discipline but no narrative arc or recommendation — useful as a teaching example of action-titling and callout craft, not of Storymakers structure.”
↓ No SCQA or thesis slide in the first 5 pages — p.2 'What does this document provide?' is a meta-description, not a stake
35 closing
OliverWyman · 2021 · 25p
Responding to Covid-19 (2021)
“A competent COVID-19 reference almanac with strong action titles and clear callouts, but it lacks an SCQA frame and ends in a marketing CTA — useful as a teaching example for action-title and callout craft, not for narrative architecture.”
↓ No SCQA setup in the opening: p.1-3 are cover/intro/TOC and p.6 is a generic 'summary facts' page rather than a thesis
35 closing
PwC · 2021 · 31p
Indonesia Sustainable Transformation
“A competently structured ESG landscape report with strong action titles and a clean three-pillar MECE spine, but it reads as analysis-without-resolution and is best used as a teaching example for pillar architecture and title craft, not for SCQA closure.”
↓ No resolution act — deck ends on a case study + quote + disclaimer (p.29-31) with no recommendation or call to action
35 closing
PwC · 2023 · 34p
GEM Outlook 2023-2027 Hong Kong
“A competent PwC outlook report with above-average action-title craft in the segment sections, but it reads as an analytical inventory rather than a Storymakers narrative — use slides 9, 13, 17, 20 as teaching examples of declarative titles, not the deck as a whole.”
↓ Section numbering jumps 02 → 04 (no section 03), signalling either lost content or a sloppy bolt-on of the GenAI module
35 closing
RolandBerger · 2018 · 28p
Bike Sharing 5.0
“Solid analytical industry study with metric-rich declarative titles, but it is a Roland Berger 'overview' rather than a Storymakers argument - useful as an example of clean data titling, not as a model for opening hooks, MECE pillars, or recommendation closes.”
↓ p.2 'executive summary' restates the deck's purpose ('this study provides a comprehensive overview') instead of leading with the answer - a Storymakers cardinal sin
35 closing
RolandBerger · 2018 · 56p
Trends in the truck & trailer market
“A well-structured analytical market study with strong quantified titles and a clear MECE framework, but it stops at 'here is what we found' rather than 'here is what to do' - useful as a research-deck exemplar, weaker as a Storymakers narrative.”
↓ No genuine recommendation or 'so what' act - p.49 is the only slide tagged 'recommend' and it offers a generic capability statement rather than client actions
35 closing
RolandBerger · 2022 · 11p
What if the ECB raises its policy rates? Roland Berger Institute
“Solid analytical short-form publication with disciplined action titles, but it builds a case and then refuses to land it — useful as a teaching example for problem-framing and precedent analysis, not for closing the loop.”
↓ No Resolution act: deck ends on p.10 with 'overall impact is hard to assess' — a non-answer to the cover question
35 closing
SimonKucher · 2019 · 14p
Sustainability Study 2019
“Solid analytical mini-study with strong numerate action titles, but it is a research-findings deck dressed as a pitch — use pp.6–11 as a teaching example for insight-bearing titles, not the overall arc, which buries the recommendation.”
↓ No recommendation/so-what slide — deck ends on firm credentials (p.13) and 'Thank you!' (p.14), throwing away the analytical build-up
35 closing
Strategy_and · 2020 · 12p
6th ICO STO Report Strategic
“A competent short market-study deck with above-average action titles, but it ends on a credentials pitch instead of a recommendation — useful as an example of strong data-slide titling, weak as a Storymakers arc.”
↓ Closes on a service pitch (p.11) + 'Thank you!' (p.12) with no synthesized recommendation or 'so what' for the reader
35 closing
misc · 2021 · 35p
IPSOS SEA AHEAD SHIFTS & SENTIMENTS
“A solid sentiment-research dossier with several Storymakers-grade action titles in its first pillar, but it ends on a broken promise (empty NetZero roadmap → Q&A → tagline) and never synthesizes its three pillars into a recommendation — use pp.6-18 as a teaching example for action titles, not the deck as a structural model.”
↓ No closing recommendation — p.33 'ROADMAP TO NETZERO' divider is followed only by Q&A (p.34) and a brand tagline (p.35); the roadmap itself is missing
35 closing
misc · 2023 · 33p
2023 EU Wide EBA Stress Test Our First Glance at Results
“A competent analyst briefing with a strong BLUF opening and one memorable thesis ('P2G drives winners and losers'), but it buries action titles in callouts and ends in an appendix dump — useful as a teaching example for opening slides and benchmarking, not for narrative closure.”
↓ Eight consecutive slides (p.6–12) reuse '1. EBA Stress Test Impacts' as the on-slide title — the action-title work has been pushed into the callout layer, defeating skim-readability
35 closing
misc · 2022 · 16p
Audio today 2022 How America listens
“A thesis-driven Nielsen marketing deck with strong action titles and a memorable opening hook, but it collapses into a data dump with no recommendation — useful as a teaching example for declarative titling, not for full Storymakers narrative arc.”
↓ No closing recommendation or call-to-action — deck dies in data tables (p.14-15) and a boilerplate corporate slide (p.16)