AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
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most common opening verb across 3405 suggestions↑ Top 5 on closing
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- “A solid, clearly-structured Roland Berger advocacy deck with declarative titles and a punchy close — useful as a Storymakers exemplar for action-title discipline and section dividers, but not for opening hooks or tight SCQA framing.” — RolandBerger, 2022
- “A disciplined Deloitte industry POV with a strong answer-first opening and a rallying close — usable as a Storymakers exemplar for S→C→A→R framing and call-to-action craft, but the middle analytical pillars are a cautionary tale on MECE sprawl and topic-label titles.” — Deloitte, 2021
- “A well-structured thought-leadership report with a clean six-pillar MECE spine and mostly insight-bearing body titles — use its divider architecture as a Storymakers exemplar, but not its opening or its generically-titled recommendations.” — Deloitte, 2022
- “Polished investor-day deck with strong action titles and a clean opening/closing thesis pair, but missing an explicit Complication and pillar signposting — use the title craft and closing pages as exemplars, not the overall narrative architecture.” — JPMorgan, 2022
- “A competent investor-day deck with strong quantified action titles and a clean closing arc, but front-matter-heavy and missing explicit MECE pillars — useful as a teaching example for action-title craft (p.9, p.13), not for overall structure.” — JPMorgan, 2025
- “Solid, disciplined analytical consulting report with a clean MECE five-finding spine and a rare, well-built closing playbook - use the recommendation slides (p25, p31, p41) as action-title exemplars, but not the persona or data sections, where titles regress to topic labels.” — Accenture, 2019
- “A solidly-built thought-leadership report with answer-first framing and a clear call to action, but over-long openings and under-signposted middle acts keep it from being a Storymakers exemplar — use p.22-30 as a teaching example of analysis-to-recommendation flow, not the deck's overall structure.” — Accenture, 2022
- “A competently structured Accenture thought-leadership report with a clean four-act story and a strong closing call to action - useful as a teaching example for section architecture and audience-segmented recommendations, but its delayed thesis and figure-caption titles keep it out of Storymakers-exemplar territory.” — Accenture, 2025
All reviewed decks
1086 matching · page 16 / 46
55
closing
2023 Ipsos Global Trends Report
“A well-crafted trends report with disciplined action titles and a strong opening hook, but it reads as an encyclopedia of twelve parallel chapters rather than a single argument — useful as a teaching example for chapter-level structure and title craft, not for overall narrative escalation or closing punch.”
↓ Twelve trend chapters of near-identical structure flatten the narrative — there is no escalation or ranking of which trends matter most for the reader
55
closing
ipsos global trends 2021 report
“A genuinely well-titled, MECE-structured trends report that earns its analytical middle but fumbles the close — use slides 18–46 as a teaching example for action-title discipline, not the ending.”
↓ No recommendation or 'so what': the deck ends on a rhetorical question (p.50) and a corporate slide (p.51) — readers leave without an action
55
closing
Morgan Stanley Investor Presentation
“A competent IR deck with a clean three-pillar strategy spine but a missing Complication and a drifting close — use p.13-15 as a teaching example of pillared recommendation, not the deck as a whole.”
↓ No explicit Complication: the deck asserts strength but never frames the tension (rate environment, student-loan policy risk, federal competition) the strategy is meant to resolve
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closing
m and a trends and outlook in the technology services sector
“A solidly built analytical M&A retrospective with disciplined action titles and clean segment MECE, but it abandons its 'paradox' hook and ends on industry quotes instead of a recommendation — use the title-writing and segment structure as a teaching example, not the narrative arc.”
↓ The 'Year of Paradoxes' cover thesis is never operationalized — no slide names the paradox, so the narrative tension promised on p.1 evaporates.
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closing
ey global ipo trends 2023 q4
“A competent quarterly market report with a sound geographic spine and several sharp action titles, but it reads as an analytical dump that buries a generic recommendation behind the appendix — useful as a teaching example for action-title contrast (insight titles vs «(Cont'd)» topic labels), not as a Storymakers structural exemplar.”
↓ Eight slides titled with «(Cont'd)» variants (p.16–19, p.28–30, p.23) — these are topic labels, not action titles, and signal an analytical dump
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closing
2023.05.31 Bernstein Conference
“A disciplined investor-day growth narrative with strong quantified titles but a missing Complication and a soft close — useful as an exemplar of numeric action titles, not of full SCQA arc construction.”
↓ No Complication slide — the deck never names the obstacle, competitive threat, or 'why this is hard,' so Situation flows straight to Answer without tension
55
closing
Goldman Sachs conference April 2021
“A competent investor-conference update that opens with the answer and lands a guidance upgrade, but soft pillar structure and an appendix-then-contact ending keep it from being a Storymakers exemplar — use p.2, p.5, p.11, p.12 as action-title teaching examples, not the overall arc.”
↓ Weak close: last substantive slide is a reconciliation (p.15) and the deck ends on «Contact» (p.18) with no recommendation or forward-looking ask
55
closing
2023 Goldman Conference Presentation
“A solid investor-conference deck with disciplined action titles and peer-benchmark logic, but missing pillar dividers and a buried recommendation make it a good titles-and-callouts exemplar rather than a Storymakers narrative-arc exemplar.”
↓ No section dividers between the five thematic pillars — the deck reads as a flat sequence rather than a structured argument
55
closing
karen ward isfw
“A competent house-view market outlook with strong declarative chart titles but a flat pillar structure and a marketing-style close — useful as a teaching example for action-title craft, not for end-to-end Storymakers arc.”
↓ 'Big themes' (p.2, p.11) is a topic label where the most important slides should carry the sharpest action titles
55
closing
Investment Community Presentation Barclays Energy Conference
“A competent investor-relations pitch with a fast thesis and quantified titles, but it is a declarative asset tour rather than a Storymakers exemplar — useful as a reference for action-title quantification, not for narrative arc.”
↓ No complication/tension act — every slide reinforces the thesis, so there is no Storymakers 'why now' pressure driving the audience forward
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closing
Barclays Bank PLC H12023 Client Information
“A competent creditor/investor information fact-sheet with pockets of good action-title craft on capital and liquidity, but structurally it is a topic sequence without SCQA, pillars, or a stated thesis — useful as an example of quantified callouts, not as a Storymakers narrative exemplar.”
↓ No opening thesis slide — pages 1-3 are cover and entity-structure context with no stated question or 'so what'
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closing
Barclays US Consumer Bank 2024 Barclays Travel Rewards and Loyalty Report
“A competent research-bulletin deck with strong stat-led callouts but a weak narrative spine — useful as an example of numerical action titles, not as a Storymakers exemplar of SCQA structure or persuasive close.”
↓ Slide 5 has a non-title ('2024 Travel Rewards and Loyalty Report | 5') — a running footer mistaken for an action title, wasting a data-table slide
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closing
Deutsche Bank Q4 FY 2024 Presentation
“Textbook investor-earnings deck with a strong answer-first opening and quantified scorecard, but analytical and segment sections revert to topic labels and it tails off into a 29-page appendix — use slides 2 and 6-8 as a teaching example of action titles, not the deck as a whole.”
↓ Segment section (p.20-24) titled by entity ('Corporate Bank', 'Investment Bank', 'Private Bank', 'Asset Management') instead of by insight — reader must parse callouts to learn which divisions are actually driving the thesis
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closing
02 20230302 SDD Strategy Outlook and Ambition for 2025
“A solid internal strategy-outlook deck with clean divisional MECE and a strong quantified ambition, but it buries the thesis and ends in a generic takeaways slide — useful as a teaching example for pillar structure, not for opening or closing craft.”
↓ Thesis buried until p.8 — first four slides are mission/context with no hard number or stake
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closing
Client Creditor Overview Q1 2025
“A competent investor/creditor update with a clean answer-first 9-slide narrative and a heavy reference appendix; use p.2-9 as a teaching example of concise IR storytelling, not the overall structure.”
↓ No MECE section dividers — reader cannot see the pillar structure of the argument
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closing
id19 growth in wealth management
“A competent investor-day update with strong quantified middle-section analytics but a stapled three-division structure, generic dividers and summaries, and no opening thesis or closing ask — useful as a teaching example of good action-title writing in the analytical core, not as a Storymakers structural exemplar.”
↓ No opening thesis slide — slides 1–4 are cover, disclaimer, divider, and bullet highlights; the audience never gets a single-slide answer up front
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closing
Building Sustainable Organizations
“A competent thought-leadership report with an early thesis and clear three-pillar spine, but the case-study run and closing undersell the recommendation — use the opening (pp.2-5) and problem-framing (p.11) as Storymakers exemplars, not the back half.”
↓ Case-study titles on pp.21-24 are company names, not extracted lessons — no insight portability
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closing
Reshaping NYCHA support functions
“A solid BCG operating-model diagnostic with disciplined quantification and peer benchmarks, but it reads as a dense board-report archive rather than a Storymakers exemplar — use its diagnosis→recommendation pairing within function sections as a teaching pattern, not its overall opening or closing.”
↓ The recommendation is buried: 22 pages of preamble (team bios on p.13, $5M BCG self-investment on p.8, project phases on p.6) precede the first substantive finding at p.23
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closing
Rise of Agentic AI Report
“A well-structured research report with solid MECE pillar dividers and strong data titles, but weakened by 20+ quote/filler slides that reuse the report title as a headline and a 25-slide firm-marketing tail that buries the client imperative — use its section architecture (pp 16/22/46/60/68) as a teaching example, not its openings or its close.”
↓ Roughly 1-in-5 slides use 'Rise of agentic AI: How trust is the key to human-AI collaboration' as the headline (quote and transition pages), abdicating the action-title discipline and forcing the callout to carry the argument
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closing
Automotive metal components for car bodies and chassis
“Competent Roland Berger market-study deck with clean MECE pillars and disciplined action titles in the analytical body - useful as a teaching example of trend-driven sizing, but weak as a Storymakers exemplar because it labels its executive summary, buries its punchline, and closes with firm marketing instead of a recommendation.”
↓ The most important number in the deck (EUR 15 bn hot-stamping by 2025) is buried in p.34's callout under a label title 'Implications and key takeaways' - should be the title
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closing
Banking: The future is back
“A polished trends catalog with strong pillar dividers and several excellent data-driven action titles, but structurally a parallel inventory rather than a persuasive SCQA story — use pp.13-16 (Scale pillar) as a teaching example for pillar writing, not the deck as a whole.”
↓ 'What's the trend?' and 'What do we expect by 2030?' appear as titles 15 times — topic labels, not insights
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closing
Breaking Records Everything Brands needs to know to breakthrough and dominate the Chinese Market in 2024
“A boutique-agency pitch wearing a McKinsey label — has pillar scaffolding and a clever verbal bookend, but topic-labeled titles and a buried recommendation make it a useful teaching example of where a deck loses its Storymakers spine, not an exemplar to imitate.”
↓ Thesis is buried — first 5 slides establish context (¥13tn, $3.565tn, value-share chart) but never state what the audience should do; opening fails the 'lead with the answer' test
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closing
The State of Fashion Luxury
“A disciplined McKinsey/BoF analytical deck with strong data-bearing action titles and a clear three-act spine, but it diagnoses far better than it prescribes and closes on a single generic recommendation — use it as a teaching example for action-title craft, not for narrative landing.”
↓ Closing recommendation (p.50) is generic and singular — the 'five strategic imperatives' teased on p.7 are never enumerated as a numbered close
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closing
Ukraine Refugee Pulse
“A credible, humane survey report with a strong emotional close but weak Storymakers structure - use p.19-21 as a teaching example of empathetic closing, but do not model the title writing or opening on this deck.”
↓ Action titles are topic nouns ('BARRIERS', 'MENTAL HEALTH', 'CONNECTIVITY') - the insight lives in the callouts, not the titles