AI critiques

Storymakers reviews of every deck.

Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.

1086 reviewed decks · mean 43.8 · click a bar to filter

Filtered reviewed decks

726 matching · page 15 / 31
45 closing
KPMG · 2025 · 18p
KPMG global tech report: Financial services insights
“A competently structured three-pillar thought-leadership report with a clean Analyze→Recommend rhythm, but more thematic survey than SCQA story — useful as an exemplar of pillar discipline, not of opening/closing craft.”
↓ No explicit complication slide — p.4 lists findings but does not crystallize the tension that motivates the report
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BCG · 2019 · 47p
China Luxury Digital Playbook
“A well-structured BCG x Tencent market study with exemplary quantified action titles in its analytical spine, but it loses Storymakers discipline exactly where it matters most - the recommendation titles go topic-label and the deck ends in 'Thank you'; use the middle (p.4-28) as a teaching example of action-title craft, not the closing.”
↓ Recommendation slides (p.43-45) are topic labels, not insights - the deck teaches action titles for 40 pages then abandons them at the punchline
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Deloitte · 2022 · 29p
Monitor Deloitte’s 2022 Chief Transformation Officer Study — Designing Successful Transformations
“A well-scaffolded research report masquerading as a deck — use its MECE divider structure and evidence mix as a teaching example, but not its titling discipline or its missing recommendation act.”
↓ Action titles are question labels, not insights — ~20 of 29 slides reuse the section question verbatim, forcing the reader to mine the callout for the point
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PwC · 2020 · 12p
[Presentation title] 6th ICO / STO Report
“A competent market-update report with strong individual action titles but a weak narrative spine — useful as a teaching example for title-writing and callouts, not for end-to-end Storymakers structure.”
↓ p.2 'Executive Summary' is a label, not an answer — a true exec summary should state the thesis in the title
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McKinsey · 2022 · 12p
The Inflation Reduction Act: Here’s what’s in it
“A competent McKinsey policy explainer with disciplined money-throughline and several strong quantified titles, but it is structurally an analytical primer — not a Storymakers exemplar — because it never names a Complication or lands a Resolution.”
↓ No closing recommendation or 'implications for executives' slide — deck ends on p.11 fiscal chart then jumps straight to author bios (p.12)
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Deloitte · 2022 · 30p
Customer Service Excellence 2022
“A competent Deloitte research report with a strong executive summary and several declarative insight titles, but it dissolves into topic-labelled deep-dives and has no recommendation slide — use slides 5-6, 15 and 24 as title-craft exemplars, not the overall structure.”
↓ No recommendation or next-steps slide before the team bio — closing (p.27-28) is two 'Deep-dive' appendix-style pages followed by 'Who we are'
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Deloitte · 2021 · 68p
Wealth and asset management 4.0
“A research-rich, well-evidenced industry report with strong action titles in the middle acts, but it buries its thesis under an 'Introduction' label and fails to land a specific recommendation across four identically-titled 'Calls to action' slides — use the mid-deck analytical titling as a teaching example, not the opening or closing.”
↓ The opening buries the thesis — p.2 is titled 'Introduction' (a topic label), and the actual product-to-customer-centric argument only surfaces in the callout, not the title
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UBS · 2022 · 32p
original
“A competent quarterly-earnings template that opens BLUF but ends in a tautology and an oversized appendix — useful as an example of disciplined callout writing, not as a Storymakers narrative exemplar.”
↓ Closing slide 19 is a copy-paste of the opening slide 4 — no synthesis, no ask, no forward look
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MorganStanley · 2020 · 32p
ey q2 2020 global ipo trends report v1
“A competent quarterly market-trends report with strong regional analysis but no resolution act — useful as a teaching example for action-titled data slides (p.6, p.13, p.15) and MECE-by-geography coverage, not as a Storymakers exemplar of arc or close.”
↓ No resolution act — the deck ends at p.25 with a soft EY house-ad and tips into a six-page appendix without a 'so what / do this next' slide
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MorganStanley · 2023 · 20p
ey global ipo trends 2023 q2 v1
“A competently structured EY educational primer with a 5W1H spine and a service pitch tail — useful as a teaching example of MECE topic coverage, but a poor Storymakers exemplar because it leads with questions instead of answers and closes on credentials instead of a recommendation.”
↓ Action titles are nouns or questions throughout (pp.4, 5, 7, 9, 10, 11, 12) — the deck never tells you the answer in the title bar
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MorganStanley · 2016 · 33p
160316 BBVA MS Conference tcm927 569522
“A competently structured investor-conference deck with a real SCQA spine and disciplined geography slides, but it under-delivers on opening hook and closing recommendation — useful as a section-divider exemplar, not as a Storymakers closing-act model.”
↓ p.29 'Conclusions' is a label, not a recommendation — no quantified ask, no memorable close
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MorganStanley · 2023 · 7p
morgan stanley conference slides
“Investor-conference status briefing with topic-label titles and no narrative arc — useful as a counter-example for action-title coaching, not as a Storymakers exemplar.”
↓ No thesis slide: a reader of the action titles alone cannot answer 'what is Northern Trust IT's argument?'
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AlvarezMarsal · 2023 · 33p
AM EBA ST 2023 Results First Glance Analysis vf2 v1
“Solid analytical A&M update deck with a competent BLUF opening and MECE scaffolding, but it stops at analysis and never lands a recommendation — use it as a teaching example for quantitative action titles, not for Storymakers arc closure.”
↓ No closing recommendation or call-to-action slide — deck ends at p.25 with a cyber process diagram, then straight into appendices
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Nielsen · 2024 · 30p
2024 icc men’s t20 world cup economic impact report
“A competent answer-first economic-impact report with strong action titles and a clean two-pillar structure, but it lacks a Complication and a closing recommendation — useful as a teaching example for headline-led openings, not for full Storymakers narrative arc.”
↓ No closing recommendation or call-to-action — the deck dribbles to an end at p.29 with a media-value stat, then a disclaimer
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GoldmanSachs · 2024 · 33p
Goldman Sachs 2024 Aircraft Leasing Conference
“A polished investor-conference update with strong per-slide title discipline in the middle analytical run, but it opens on a results brag-wall and closes on a tagline — use p.8, p.13, and p.21 as action-title teaching examples, not the overall arc.”
↓ No thesis slide — the deck never states up front what the audience should conclude or do; p.2 'Recent Developments' is a placeholder title
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GoldmanSachs · 2024 · 14p
Aspen Presentation GS Emerging Leaders Conference
“An investor-conference company story with solid quantified proof points but no thesis upfront and no ask at the end — useful as an example of case-study framing, not as a Storymakers exemplar for narrative arc.”
↓ No thesis slide — reader has to infer the investment argument from scattered data points across p.3-4
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JPMorgan · 2026 · 99p
mi guide to the markets uk
“A best-in-class market reference atlas with consistent grammar and rich callouts, but as a Storymakers exemplar it is the opposite of one — use it to teach exhibit hygiene and footnote discipline, never to teach narrative, action titles, or how to land a recommendation.”
↓ Zero executive summary or thesis page in the first 10 slides — the reader has no idea what JPM thinks before slide 50
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JPMorgan · 2025 · 38p
ei strategy presentation
“A competent asset-manager credentials deck with two or three exemplary insight-titles, but structurally a topic-dump rather than a Storymakers narrative — useful as a counter-example for openings and CTAs, not as a model arc.”
↓ No SCQA opening: the first 5 slides credential the firm instead of stating the strategy's thesis or the client's stake.
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Barclays · 2022 · 22p
PR Barclays Presentation 9.06.22 FINAL Update
“A competent investor-pitch deck with rigorous quantitative evidence but a weak narrative scaffold — useful as an example of strong financial pillars and supporting callouts, not as a Storymakers exemplar of opening, MECE structure, or closing.”
↓ No explicit thesis slide in the first 3 pages — the merger rationale is buried at p6 behind disclaimers and bios
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Barclays · 2023 · 48p
unlocking growth creating tech ecosystems
“A well-researched, MECE-disciplined regional ecosystems report whose analytical chapters are teachable but whose titles, opening thesis, and sponsor-led close make it a weak Storymakers exemplar — use the parallel Edinburgh/Manchester build, not the narrative frame.”
↓ Titles are topic labels, not insights: 'Executive summary' (p.4), 'Key recommendations' (p.5), 'Edinburgh: Tech investors' (p.18) — the reader cannot skim the action titles and get the argument.
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Barclays · 2025 · 23p
Barclays Q1 2025 Review of Shareholder Activism 15 04 2025
“A data-rich quarterly market update with disciplined action titles and clean metrics, but it is a briefing — not a Storymakers exemplar — because it never converts its analysis into a recommendation; use slides 11-16 as teaching examples for action titles, not the overall structure.”
↓ No tension/complication act — the deck reports 'activity up' but never poses the 'so what' question for a target company or board
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Barclays · 2024 · 33p
2024 usb barclays presentation conference deck
“A competent investor-conference positioning deck with solid per-slide craft but no story arc — useful as a reference for action titles and quantitative callouts on specific slides (pp. 6, 8, 9, 13, 18), not as a Storymakers structural exemplar.”
↓ No complication or thesis in the opening — pp. 3-7 establish scale but never frame a question the deck answers
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DeutscheBank · 2023 · 32p
Client Creditor Overview Q3 2023 incl S&P update
“A competent IR/creditor update with strong action titles up front but a topic-dump credit-risk section and no real close — useful as a teaching example for action titles and MECE dividers in the first half, not as a full Storymakers arc.”
↓ Creditor section (p.18–27) abandons action titles for topic labels — 'Current ratings', 'Net balance sheet', 'Derivatives bridge' — losing the insight-bearing voice
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DeutscheBank · 2014 · 37p
20190312 Deutsche Bank MIT Conference
“A competent investor deck with disciplined action titles in the analytical middle, but it opens with label slides and fades out into repeated 'Announced Acquisitions' tables — useful as a teaching example for quantified titles and three-pillar structure, not for narrative resolution.”
↓ Three near-identical slide titles 'Announced Acquisitions' at p.33-35 — a cardinal Storymakers sin of topic-labeling over insight