AI critiques

Storymakers reviews of every deck.

Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.

1086 reviewed decks · mean 43.8 · click a bar to filter

Filtered reviewed decks

737 matching · page 14 / 31
40 closing
McKinsey · 2023 · 8p
Global Banking Annual Review 2023 Nordics
“A solid analytical landscape brief with strong quantified action titles, but it stops at 'here is the picture' without a recommendation — use p.2 and p.7 as title-writing exemplars, not the deck as a Storymakers structure.”
↓ No closing recommendation or so-what slide — p.8 ends on a data table about headwinds, not a call to action
40 closing
PwC · 2022 · 60p
Boardroom Agenda 2022
“A competently sectioned PwC event briefing — usable as a teaching example for four-pillar boardroom architecture and quote-led tension framing, but a weak Storymakers exemplar overall because it has no deck-level thesis, a placeholder-style opening, fragmented closes, and predominantly topic-label titles.”
↓ No deck-level thesis: opening (p.1-5) skips straight from 'Welcome' to agenda with zero stakes, and there is no closing slide that synthesizes across the four pillars
40 closing
misc · 2023 · 31p
The Anholt-Ipsos Nation Brands Index
“A competently structured research-findings deck with two pockets of strong action-title craft (pp.21–24) but no SCQA arc, no answer-first opening, and no recommendation — useful as a teaching example of clean chaptering and isolated action titles, not as a Storymakers exemplar.”
↓ No answer-first opening — five slides of cover/TOC/methodology before any finding (p.9 is the first insight)
40 closing
misc · 2024 · 16p
Our life with AI: The reality of today and the promise of tomorrow
“A well-evidenced public-opinion research report with elegant chapter framing but topic-label titles and no recommendation — useful as a teaching example of strong evidence/callout pairing, not as a Storymakers narrative exemplar.”
↓ Action titles are poetic topic labels not insights — 'The promise of tomorrow.', 'Around the corner.', 'A generation away.' force the reader to decode each chart
40 closing
misc · 2021 · 14p
CCPC INVESTMENTS RESEARCH
“A competent survey-readout deck with strong declarative chart titles but no narrative spine — useful as a teaching example for action-title writing, not for Storymakers structure.”
↓ p.2 'EXECUTIVE SUMMARY' is sparse with no synthesized thesis — wastes the highest-attention slot in the deck
40 closing
KPMG · 2024 · 16p
Captive Insurance Guide
“A competent educational primer that reads as a topic-ordered brochure rather than a Storymakers narrative — useful as a counter-example for how topic titles and an appendix-heavy close drain persuasive force.”
↓ Every section title is a noun phrase — 'Structures', 'Key players', 'Lifecycle' — none carries an insight or recommendation
40 closing
Accenture · 2025 · 25p
The Best Service Providers for Commercial Banks, 2025
“A competent analyst-report excerpt with a clean skeleton and one strong hook, but it buries the ranking, closes on a vendor placard, and leans on topic-label titles — useful as a teaching example of section architecture and the p2 hook, not as a Storymakers narrative exemplar.”
↓ Thesis (seven Horizon 3 leaders named on p15) is buried 60% of the way through the deck
40 closing
RolandBerger · 2023 · 12p
Decarbonization in ports and shipping
“A competent thought-leadership / business-development deck with strong action titles and a clean macro-to-micro context build, but it stops short of a recommendation and pivots to firm credentials — useful as a teaching example for action-titling and SCQA setup, not for closing the loop.”
↓ Self-promotion crowds the narrative: p.2, p.3 and p.11 are credentials/RB-targets slides in a 12-page deck — 25% of the real estate is about the firm, not the client problem
40 closing
misc · 2020 · 41p
2020 Effie UK Report • In partnership withIpsos
“A competently structured industry-report deck with strong action titles and good evidence pairing, but it never leads with the answer and ends in a contact card — use its title craft and case-pairing rhythm as the teaching example, not its overall narrative arc.”
↓ No thesis upfront: p.4 and p.40 are both labelled 'EXECUTIVE SUMMARY' but neither callout reveals a synthesised answer — the deck never tells you in one sentence what the 2020 effectiveness story is.
40 closing
Deloitte · 2022 · 46p
Global third-party risk management survey 2022
“A competently-pillared survey report with strong data callouts but topic-label titles and no resolution — useful as a teaching example of MECE section architecture, not of Storymakers action titling or closing.”
↓ Titles are nouns, not insights — 46 slides and nearly all headlines repeat the section name instead of stating the takeaway
40 closing
Deloitte · 2020 · 23p
2020 Deloitte Human Capital Trends: Government & Public Services Insights
“A disciplined three-pillar framework deck marketing a Deloitte+Oracle HCM service — structurally MECE but narratively flat; useful as a teaching example of parallel section architecture, not of action-title writing or resolution.”
↓ Action titles are almost entirely topic labels ('Purpose', 'HR imperatives', 'Oracle Cloud HCM Enabling Capabilities' reused verbatim on p.10, p.15, p.20) — a reader skimming titles cannot reconstruct the argument
40 closing
IPSOS · 2024 · 16p
our life with ai google ipsos report
“A well-structured thematic research report with disciplined one-stat-per-slide craft, but it reads as a findings document rather than a Storymakers-grade argument — use its section scaffolding as a teaching example, not its opening or close.”
↓ No thesis slide in the opening — foreword (p.2) talks about the study, not the answer; reader reaches p.5 before encountering a finding
40 closing
MorganStanley · 2025 · 26p
thebeatfeb2025 en
“A solid asset-allocation periodical with strong action titles and an answer-first opening, but it fades into bios and disclaimers — use p.4-12 as a teaching example for declarative titles, not the overall structure.”
↓ Closes on team bios (p.20-21) and disclaimers — no CTA, no 'so what' slide after the dashboards
40 closing
GoldmanSachs · 2023 · 84p
Befesa Investor Presentation Goldman Sachs 4th Annual Carbonomics Conference
“A competent IR template with strong analytical fragments and quantified callouts, but structurally circular and front-loaded with topic labels — useful as a teaching example for callout discipline and quantified action titles, not for narrative architecture or closing.”
↓ Sections 01 and 03 are functionally duplicates — p.5 and p.47 carry the same €137m/-17% callout verbatim, and p.11/p.50/p.84 repeat the same 'Cash flow, net debt & leverage' page three times
38 closing
AlvarezMarsal · 2022 · 20p
Vietnam Logistics
“A competent A&M pitch-style market-opportunity report with strong action titles and a clean answer-first opening, but it buries the tension and has no recommendation — useful as a teaching example of insight-bearing titles and Cainiao-style precedent use, not as a full SCQA exemplar.”
↓ No recommendation or call-to-action slide — deck ends at p.16 analysis, then jumps straight to Contacts and team bios
38 closing
BCG · 2017 · 190p
Budgetanalyse af Forsvaret 2017
“Rigorous, defensible public-sector budget-analysis report with a strong quantified thesis up front and clean MECE pillars, but it reads as a reference document rather than a Storymakers deck — use the exec summary (p.7-9) and impact rollup (p.118-127) as teaching exemplars, not the overall structure or the tail.”
↓ No closing recommendation slide — deck ends on scenario table p.183 and appendix p.185-190, so the reader has no 'therefore, decide X' moment
38 closing
BCG · 2022 · 27p
Investor Perspectives Series Pulse Check 21
“A disciplined survey-results deck with strong declarative headlines and upfront thesis, but it stops at analysis and never lands a recommendation — useful as a teaching example for action titles and inverted-pyramid openings, not for full SCQA arc.”
↓ No recommendation or 'implications for executives' slide — p.4 gestures at 'upcoming investor communications should address…' but it is not developed into a resolution act
38 closing
BCG · 2024 · 7p
Transform Special Situations Index
“Short analytical index-release with a strong hook and mostly declarative titles but no resolution - use p.1-p.2 as an opening-hook exemplar, not as a full Storymakers arc.”
↓ No Resolution act - deck ends on p.7 sector data with zero recommendation, implication, or 'what leaders should do'
38 closing
LEK · 2020 · 189p
Infrastructure beyond COVID-19
“A well-titled, metric-rich sectoral reference document whose analytical sections would make a strong Storymakers teaching example for action titles and mini-arcs — but it fails as an argument because it ends on 'Future directions: Waste' instead of a unified national recommendation.”
↓ No overall closing synthesis — the deck terminates on 'Future directions: Waste' (p.187) then a disclaimer, burying the national recommendation that p.6-7 promised
38 closing
PwC · 2021 · 24p
The global consumer: Changed for good Consumer trends accelerated by the COVID-19 pandemic are sticking
“A well-organised PwC research publication with clean MECE pillars and mostly declarative titles, but it is a survey readout — not a Storymakers exemplar — because it has no Complication and no recommendation; use the pillar architecture and action titles as a teaching example, not the overall arc.”
↓ No recommendation, action plan, or 'so what for the business' slide — closes with a poetic 'Light at the end of the tunnel' (p.22)
38 closing
misc · 2022 · 20p
Warehouse Automation
“A competent banker/consultant thought-leadership deck with strong quantified titles and a clean sizing spine, but it is an analytical build-up that buries the recommendation — useful as a teaching example for action titles and market sizing, not for narrative resolution.”
↓ No resolution act: deck ends p.17-20 in credentials, team bio, and disclaimers — there is no recommendation, decision frame, or 'what to do next' slide
38 closing
misc · 2023 · 66p
IPSOS GLOBAL TRUSTWORTHINESS MONITOR
“A thought-leadership research report with a strong counter-intuitive opening that gradually devolves into a topic-by-topic analytical dump with no closing recommendation — useful as a teaching example for hooks and section dividers, not for a complete S→C→A→R arc.”
↓ Six slides titled 'Concluding thoughts' (p.19, 28, 36, 44, 52, 62) — repetitive, generic, and forfeit the chance to land the per-section punchline in the title
38 closing
PwC · 2020 · 28p
2nd Global Crypto M&A and Fundraising Report
“A well-structured PwC industry report with a strong BLUF and MECE pillars but topic-labeled chart titles and a marketing-pitch close — useful as a teaching example for opening discipline and section structure, not for action-title craft or narrative resolution.”
↓ Action titles abandoned in the analytical body — p.7-21 default to topic labels like 'Crypto Fundraising Deal Count by Sector'
38 closing
PwC · 57p
PwC Golden Age index Unlocking a potential $3.5 trillion prize from longer working lives
“A solid analyst-led research report with strong answer-first opening and quantified action titles in the core build, but the recommendation lands mid-deck and the close trails off into benchmark and correlation appendices — useful as a teaching example for quantified callouts and exec-summary framing, not for end-to-end Storymakers structure.”
↓ Recommendation buried at p.25 of 57 with no closing reprise — the deck ends in correlation analysis (p.50) before methodology