AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
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most common opening verb across 3405 suggestionsFiltered reviewed decks
726 matching · page 13 / 31
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closing
Intelligent banking
“A solid evidence-rich KPMG thought-leadership report with a defensible Enable/Embed/Evolve framework, but as a Storymakers exemplar it teaches the wrong habits — topic-label titles, buried thesis, vendor-pitch close — so use the middle phase structure as a teaching example, not the opening or closing.”
↓ Action titles are largely topic labels — 'Workforce concerns' (p.25), 'Barriers to progress' (p.10), 'Key considerations' (p.31) — forcing the reader to dig into the body to find the insight
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closing
Executive Compensation at Deloitte Delivering global insight and expertise
“A competent capabilities brochure with a few strong benchmarking action titles, but as a Storymakers exemplar it is mid-tier — useful to teach title-writing in the middle section, not to teach narrative arc or closing.”
↓ No complication or 'so what' — the deck presents market facts (p.3-7) without telling the reader why these trends threaten or pressure them
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closing
Global & Entertainment Media Outlook 2021-2025: Hong Kong summary
“Solid analytical mid-deck with good action titles in the segment dives, but a weak thesis-free opening and a tangential Gen AI tail leave it as a useful teaching example for MECE segment build-up — not for narrative arc or close.”
↓ No SCQA hook in opening — p.4-5 establish scope without naming the central question or answer
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closing
Blurred lines: How FinTech is shaping Financial Services
“A competent, stake-led PwC industry report with a clean numbered spine and several memorable action titles, but the recommendation collapses into a single 'Conclusion' slide after a heavy analytical middle — useful as a teaching example for stake-setting and 'So what?' synthesis, not for landing the ask.”
↓ Resolution act is just two slides (p.29 recommendation + p.30 'Conclusion') after ~22 pages of analysis — the recommendation is buried, not headlined.
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closing
A pivot for Germany
“A competent survey-results readout with strong title hygiene but no narrative arc — useful as an exemplar of action-titled findings slides, not as a Storymakers structural model.”
↓ No complication/tension act — the deck jumps from 'Germany is optimistic' to recommendations without surfacing the threat the pivot answers
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closing
Fueling the AI transformation: Four key actions powering widespread value from AI, right now.
“A competently structured Deloitte research report with a genuine MECE spine and flashes of strong action-title writing, but it withholds the thesis, under-delivers the close, and leans on topic-label placeholders — use its 'four actions' scaffold as a pillar exemplar, not its opening or closing craft.”
↓ Thesis is withheld: the executive summary (p.3) describes scope rather than stating the answer, forcing readers to p.6 to meet the central question
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closing
The Future of Food Challenges & opportunities
“Competent data-rich industry report with a clear three-theme framing but weak Storymakers craft — use its metric-anchored analytical slides (p.13, p.26, p.28) as teaching examples, not its overall arc or titling discipline.”
↓ No answer-first opening: thesis is diluted across p.4-8 and never crystallized into a single provocation or recommendation slide up front
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closing
What The Future Wellness
“An editorial foresight publication with a strong narrative hook and one clean MECE block ('Four tensions'), but it withholds its thesis and closes without a recommendation — useful as a teaching example of stat-anchored hooks and tension framing, not of action-titled SCQA structure.”
↓ Titles are predominantly interrogative topic labels rather than declarative insights ('How does diet impact wellness?' p.12, 'How often do people see a doctor?' p.22) — readers must extract the takeaway themselves
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closing
Time to talk: What has to change for women at work
“A well-researched, pillar-structured PwC thought-leadership report whose evidence and callouts are strong but whose titles are topic labels and whose recommendation is a slogan — useful as a teaching example of MECE pillars and quotable data callouts, not of action titling or closing discipline.”
↓ Action titles are mostly nouns repeated across multiple slides — 'Transparency and trust' on p.8-11 and 'Strategic support' on p.12/15 — so a reader skimming titles cannot reconstruct the argument
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closing
20231114 MorganStanley APAC Summit Presentation slides
“Competent corporate-update deck with strong quantified callouts in its quarterly section but no SCQA spine and a buried thesis — useful as an example of metric-led titles, not as a Storymakers narrative exemplar.”
↓ No SCQA setup — the deck never poses the strategic question it is answering, so the audience must infer the 'so what'
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closing
ey gender pay gap 03 03 2025
“A short compliance-style ESG report with decent data callouts but weak Storymakers craft — useful as a counter-example for action-title rewriting, not as a structural exemplar.”
↓ Titles are nouns, not insights — p.3 'Our gender pay gaps' should read 'Pay gap widened 0.2pp to 14.8%, driven by part-time concentration'
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closing
Road to Resilience The 2024 Annual Turnaround Survey 0
“A competent survey-results report with strong statistics but weak storycraft — useful as a teaching example of how topic-label titles and a missing thesis flatten otherwise solid analysis, not as a Storymakers exemplar.”
↓ Opening never states a thesis: p.1–5 is cover/TOC/'Introduction'/'Key Insights'/'Economic Outlook' — five slides to reach the first real data point
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closing
GOLDMAN SACHS MEDTECH AND HEALTHCARE SERVICES CONFERENCE
“A standard investor-conference template with competent analytical slides but a weak narrative spine — useful as a teaching example of how topic-label titles and a missing thesis flatten an otherwise reasonable story, not as a Storymakers exemplar.”
↓ No thesis slide in the opening — p.1–4 never tell the audience what the ask or argument is; p.4 CSR derails the flow
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closing
2025 05 28 Goldman Sachs Brazil Commodities Days
“A competent investor-conference IR deck with textbook three-pillar structure and strong analytical chapters, but it delays substance, labels half its slides by topic, and ends ceremonially — use the pulp-analysis sequence (p.30-42) as a teaching example, not the overall narrative.”
↓ No upfront thesis slide — pages 1-5 are cover, disclaimer, two dividers and a governance boilerplate slide, burning the reader's attention before any claim lands
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barclays global credit 2024
“A competent investor-day-style segment walkthrough with solid MECE by business unit and strong quant callouts, but it buries its overall thesis at both ends and repeats a single generic title nine times — use the Insurance sub-section (p.57–62) as the storytelling exemplar, not the deck as a whole.”
↓ Nine consecutive slides p.8–16 all titled 'Ascend Technology Platform' — the single biggest title-quality hit in the deck; the reader cannot skim the narrative
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closing
Retail resilience report
“A competent analytical research report with strong figure-level callouts in the middle, but it reads as a survey write-up rather than a Storymakers deck — useful as an example of data callouts, not of narrative architecture, opening hooks, or closing recommendations.”
↓ No thesis or stakes in the first 5 slides — cover is a rhetorical question, p.3 is a topic label
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closing
2024 Barclays ESG Conference Presentation
“Competent IR-style conference deck with clean chapter structure but thesis-lite opening and topic-label section dividers — useful as a teaching example of section-divider rhythm and SCQA Question slides (p.24), not of action-title craft or opening/closing discipline.”
↓ No thesis slide in the first 5 pages — opening is a standard corporate intro, not a Storymakers hook
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closing
SUBC Barclays 2019 F.pdf.downloadasset
“Investor/corporate-overview deck masquerading as a story: useful as a counter-example of how topic-label titles and missing complication flatten a narrative into a capabilities brochure.”
↓ Opening 5 slides (cover, Subsea 7, capabilities, CSR, segments) bury any thesis — no stake, no question, no answer
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closing
06 20230302 SDD Insights into Sustainable Finance Gov
“A competent two-pillar governance explainer with one sharp SCQA pivot (p.5→p.6) but a slow org-chart opening and a generic outlook/takeaways close — use the mid-deck pillar structure as a teaching example, not the bookends.”
↓ Opening spends three slides on org-chart context (p.2–3) before the tension appears on p.5 — buries the thesis
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closing
id18 utilizing technology
“A solid analytical investor-day deck with quantified action titles in the IT-spend and risk pillars, but weak opening, a repetitive client-journey middle, and no synthesized close — use the p.7-12 and p.42-43 sequences as title-writing exemplars, not the overall structure.”
↓ Opening (p.1-6) buries the thesis — no stakes, no SCQA setup, just cover + disclaimer + generic banner
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closing
Victorias Creative and Cultural Economy Fact Pack
“A well-scaffolded BCG fact pack with disciplined quantified titles and clean MECE pillars, but it ends on a question list instead of a recommendation — use the data chapters (p.12-22, p.39-51) as a teaching example of insight-bearing titles, not the overall arc.”
↓ No clear recommendation or decision slide — the deck ends on p.57 'Questions to be answered' and then flows into appendix, which is a fact-pack tell, not a consulting answer
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closing
Refueling Innovation Engine Vaccines
“A textbook McKinsey diagnostic deck with a clean SCQA arc and strong action titles, but it stops one slide short of a committed recommendation — use pp.16-25 as a teaching example of narrative pivoting, not the closing.”
↓ Resolution act is tentative — 'Initial thoughts' (p.30) and 'Questions for discussion' (p.32) abdicate the recommendation
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closing
The net-zero transition
“A solid McKinsey-style analytical build with disciplined number-led titles and a clear thesis, but the recommendation is hedged and the close defaults to a download CTA — use the analytical middle (p.8–13) as a teaching example for action titles, not the overall arc.”
↓ Closing slide (p.17) is a research-download URL, wasting the most memorable real estate in the deck
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closing
China M&A 2024 Review and Outlook
“A well-structured PwC market review with strong slide-level action titles but a weak synthesis and outlook — use slides 5, 9, 10, 17, 20 as exemplars of action-title craft, but not the deck as a whole-arc Storymakers model.”
↓ Synthesis pages 31–33 are titled 'Key messages (1)/(2)/(3)' — pure topic labels on the slides that should carry the strongest insight titles