AI critiques

Storymakers reviews of every deck.

Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.

1086 reviewed decks · mean 43.8 · click a bar to filter

Filtered reviewed decks

374 matching · page 13 / 16
28 closing
Kearney · 2022 · 82p
ASEAN Growth and Scale Talent Playbook
“A well-pillared analytical playbook with strong data-driven action titles, but it buries its thesis under 11 pages of forewords and ends without a recommendation — use the middle (pp.13-30 diagnosis, pp.31-67 MECE pillars) as a Storymakers exemplar, not the framing.”
↓ 11 slides of front matter (pp.1-11) with five forewords delays the thesis past any executive's attention budget
28 closing
PwC · 2024 · 25p
pwc my electric vehicle sales review q4 2024
“A competent quarterly data review with a strong opening hook and a few sharp regional titles, but it functions as a reference document rather than a Storymakers exemplar — use p.3 and p.7 as title-writing examples, not the structure.”
↓ No recommendation or next-steps slide — the deck ends in four consecutive 'Electric vehicle sales data' tables (p.19-22), then bios and 'Thank you' (p.25)
28 closing
MorganStanley · 2023 · 80p
rapporto di sostenibilita ey italia eng
“A competent corporate sustainability report with a genuinely MECE three-pillar spine and strong KPI callouts, but it fails as a Storymakers exemplar — topic-label titles, six slides titled '2022', and an appendix-fade ending mean it should be used as a counter-example for title rewriting and answer-first openings, not as a structural model.”
↓ Six different slides titled simply '2022' (pp.31, 41, 55, 57, 66, 77) — a critical title-quality failure that hides the insight on each page
28 closing
MorganStanley · 2025 · 60p
article thebeatmar2025
“A monthly market chartbook with a strong answer-first opening and ~15 well-titled thesis slides, but the back half is an unstructured data reference with no closing recommendation — use slides 3-17 as a Storymakers exemplar for action titles, not the deck as a whole.”
↓ No resolution act — deck ends on a correlation table (p.51) and team bio (p.54), never restating or evolving the Top 4 Ideas from p.4
28 closing
McKinsey · 2021 · 89p
Accelerating Sustainable and Inclusive Growth
“An ESG compliance report dressed as a deck — front-loaded KPIs and a clean three-pillar spine are usable as teaching examples for section dividers, but topic-label titles, the missing complication act, and a 23-slide appendix tail make it a weak overall Storymakers exemplar.”
↓ Closing collapses into a 23-slide appendix tail (pp.67-89) with no recommendation or forward-looking ask — the deck ends on a CPA assertion (p.87) and a URL (p.89), not an invitation
28 closing
GoldmanSachs · 2023 · 24p
3Q23 Investor Presentation GS
“A classic IR/positioning deck structured as a capabilities tour — strong quantified callouts and solid competitive benchmarks, but no SCQA arc, no recommendation, and topic-label titles dominate; use p7–p10 as a teaching example of competitive benchmarking, not the deck's structure.”
↓ No Complication or Resolution — deck never poses the question it is answering, and never lands a recommendation or ask
28 closing
JPMorgan · 2021 · 22p
malcolm barr jp morgan
“A competent analyst-style inflation primer with a sharp opening question and an early answer, but with no MECE pillars and no closing recommendation — useful as a teaching example of lead-with-the-answer on p.2, not as a Storymakers structural exemplar.”
↓ No closing recommendation slide: deck ends on a tangential question (p.19) and rolls straight into 3 Disclosures pages (p.20–22)
28 closing
Barclays · 2017 · 33p
TSN Barclays Consumer Staples FINAL
“A well-structured investor outlook deck with a crisp Grow/Deliver/Sustain spine and mostly declarative titles, but it lacks tension and ends on 'Thank you' — useful as an exemplar of pillar discipline and action-title craft, not of full SCQA narrative.”
↓ No Complication/tension act — the story is all reassurance, which flattens the narrative into an analytical dump despite the clean pillar structure
28 closing
Barclays · 2024 · 51p
Barclays FY2023 ESG Investor Presentation
“A competent ESG disclosure deck structured as a taxonomy rather than a story — useful as a teaching example of MECE pillar dividers and KPI dashboards, but a cautionary example for Storymakers narrative: no complication, no recommendation, and a closing that dissolves into appendix.”
↓ No complication or recommendation — the 'Answer' act of SCQA is entirely absent; no slide says 'so here is what we are committing to next'
25 closing
Accenture · 2020 · 17p
How will COVID-19 change the consumer?
“A competent Accenture research bulletin with insight-bearing data titles but no Storymakers arc — useful as a teaching example of action titles on chart slides, not of narrative structure or closing.”
↓ No Resolution act — p.14 'next steps' is a plug for Accenture's hub, not a recommendation tied to the data
25 closing
Accenture · 2024 · 12p
Pulse of Change Index
“A well-titled survey-findings summary with a strong analytical core but no resolution act — useful as a teaching example for action titles and quantified hooks, not for full Storymakers arc.”
↓ No resolution act — deck ends on a data point (p.10) and methodology (p.11), with zero 'what to do about it' recommendation
25 closing
BCG · 2023 · 27p
Investor Perspectives Q1 2023
“Competent BCG research-pulse deck with a strong analytical middle and quantified action titles, but no recommendation, no MECE pillars, and a seven-slide appendix dump for a close — use p6/p9/p15 as teaching examples of insight-bearing titles, not the deck as an end-to-end Storymakers exemplar.”
↓ No recommendation or next-steps slide — p26 is just contact info, so the deck answers «what do investors think» but never «what should the reader do about it»
25 closing
Deloitte · 2023 · 45p
Digital Consumer Trends 2023
“A well-executed annual trends report with strong per-slide action titles but no story arc and no recommendation - use its title craft and callout discipline as a teaching example, not its structure.”
↓ No resolution act - deck ends on cost-of-living data (p.43) and a 'visit our hub' card (p.44), with zero recommendation or so-what
25 closing
EY · 2018 · 35p
IFRS 9 Impairment Banking Survey
“A dense, insight-rich benchmarking survey whose callouts do the storytelling while the titles abdicate it — useful as a reference document but a weak Storymakers exemplar because it lacks a resolution act and mistakes a numbered TOC for a narrative spine.”
↓ Titles are topic labels, not action titles — p.6-17 all read '1. Impact assessment – [subtopic]' with the actual finding hidden in the callout
25 closing
KPMG · 2024 · 11p
2024 US CEO Outlook Pulse Survey
“A survey-results pulse report dressed as a deck — useful as a counter-example of topic-label titles and a missing resolution act, not as a Storymakers exemplar.”
↓ No resolution act — deck ends on an ESG data point (p.10) and a disclaimer (p.11) with zero recommendations, implications, or call to action
25 closing
KPMG · 2024 · 12p
GenAI Survey 2024
“A competent survey-findings deck with above-average action titles but no narrative resolution — useful as a teaching example for headline-writing on data slides, not for end-to-end Storymakers structure.”
↓ No Resolution act — deck ends on a regulation stat (p.12) with zero «recommended actions» or «what to do Monday morning» slide
25 closing
LEK · 2023 · 40p
Japan Hospital Insights Survey Findings Summary materials
“A disciplined survey-findings report with strong declarative action titles and clean MECE pillar dividers, but it buries the thesis behind methodology and ends as a sales pitch — borrow its titling and section-divider discipline, not its overall structure.”
↓ Opening burns 6 pages on methodology before a single finding (pp 1–6); the thesis is never stated up front
25 closing
McKinsey · 2021 · 26p
Consumers’ sustainability sentiment and behavior before, during and after the COVID-19 crisis
“A solid analytical survey readout with disciplined number-led titles, but it's a findings catalogue rather than a Storymakers exemplar — use pp.5-8 as a teaching example for action titles, not the deck's overall structure, which lacks both Complication and Resolution.”
↓ No Resolution act — the deck terminates on p.26 with a demographic finding instead of a recommendation or 'implications for FMCG' slide
25 closing
McKinsey · 2024 · 15p
Taking Action on Nature Webinar
“A solid analytical webinar deck with quantified action titles in the middle, but it buries the thesis behind front-matter and ends in a tools reference + 'Thank you' instead of a recommendation — useful as an exemplar of declarative chart titles, not of full SCQA structure.”
↓ No recommendation or next-steps slide — closes on 'Thank you!' (p.15) after a tools dump
25 closing
McKinsey · 2014 · 11p
Global Growth Development Context
“A solid context-setting trend pack with strong quantified action titles, but it is a Setup-only deck with no Analysis or Resolution — useful as a teaching example for action-title craft, not for Storymakers narrative arc.”
↓ No Resolution act — p.11 frames the problem and the deck ends, leaving the audience with tension and no answer
25 closing
PwC · 2018 · 136p
Annual Report 2018
“A compliance-driven annual report dressed as a strategy story — useful as a counter-example of how regulator-mandated structure crushes Storymakers narrative, not as a positive exemplar.”
↓ No SCQA opening — first five pages contain zero stakes-setting; the strategic narrative does not begin until ~p.21 ('How we create value')
25 closing
PwC · 2019 · 164p
Copernicus Market report
“A meticulously quantified, MECE-by-sector EU market study with strong evidence but no resolution - useful as a teaching example of consistent sectoral templates and metric discipline, not of Storymakers narrative arc.”
↓ No closing recommendation, synthesis, or call-to-action - the deck stops at Security case studies and slides into appendix (pp. 156-164).
25 closing
RolandBerger · 2017 · 14p
Growth remains strong for market expansion services in Asia
“A competent parallel-pillar market-sizing brief with strong action titles but no SCQA arc and no recommendation — useful as a teaching example for declarative titling and MECE industry structure, not for narrative storytelling.”
↓ No 'so what' / recommendation slide — the deck stops at p.11 and dumps into Methodology/Disclaimer with zero synthesis
25 closing
RolandBerger · 2018 · 54p
Prefabricated housing market in Central and Northern Europe – Overview of market trends and development
“A competent descriptive market study with mostly declarative action titles and clean pillars, but it stops at analysis and ends in firm self-promo — useful as a teaching example for action titles and callouts, not for full Storymakers narrative arc.”
↓ No resolution act: the deck ends on firm self-promotion (p.46-47) and appendix (p.48-52) — there is no 'implications', 'recommendation', or 'next steps' slide