AI critiques

Storymakers reviews of every deck.

Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.

1086 reviewed decks · mean 43.8 · click a bar to filter

Filtered reviewed decks

726 matching · page 12 / 31
55 closing
DeutscheBank · 2025 · 15p
02 20230302 SDD Strategy Outlook and Ambition for 2025
“A solid internal strategy-outlook deck with clean divisional MECE and a strong quantified ambition, but it buries the thesis and ends in a generic takeaways slide — useful as a teaching example for pillar structure, not for opening or closing craft.”
↓ Thesis buried until p.8 — first four slides are mission/context with no hard number or stake
55 closing
DeutscheBank · 2025 · 26p
Client Creditor Overview Q1 2025
“A competent investor/creditor update with a clean answer-first 9-slide narrative and a heavy reference appendix; use p.2-9 as a teaching example of concise IR storytelling, not the overall structure.”
↓ No MECE section dividers — reader cannot see the pillar structure of the argument
52 closing
Accenture · 2021 · 42p
Building Sustainable Organizations
“A competent thought-leadership report with an early thesis and clear three-pillar spine, but the case-study run and closing undersell the recommendation — use the opening (pp.2-5) and problem-framing (p.11) as Storymakers exemplars, not the back half.”
↓ Case-study titles on pp.21-24 are company names, not extracted lessons — no insight portability
52 closing
BCG · 2012 · 112p
Reshaping NYCHA support functions
“A solid BCG operating-model diagnostic with disciplined quantification and peer benchmarks, but it reads as a dense board-report archive rather than a Storymakers exemplar — use its diagnosis→recommendation pairing within function sections as a teaching pattern, not its overall opening or closing.”
↓ The recommendation is buried: 22 pages of preamble (team bios on p.13, $5M BCG self-investment on p.8, project phases on p.6) precede the first substantive finding at p.23
52 closing
Capgemini · 2025 · 116p
Rise of Agentic AI Report
“A well-structured research report with solid MECE pillar dividers and strong data titles, but weakened by 20+ quote/filler slides that reuse the report title as a headline and a 25-slide firm-marketing tail that buries the client imperative — use its section architecture (pp 16/22/46/60/68) as a teaching example, not its openings or its close.”
↓ Roughly 1-in-5 slides use 'Rise of agentic AI: How trust is the key to human-AI collaboration' as the headline (quote and transition pages), abdicating the action-title discipline and forcing the callout to carry the argument
52 closing
RolandBerger · 2017 · 39p
Automotive metal components for car bodies and chassis
“Competent Roland Berger market-study deck with clean MECE pillars and disciplined action titles in the analytical body - useful as a teaching example of trend-driven sizing, but weak as a Storymakers exemplar because it labels its executive summary, buries its punchline, and closes with firm marketing instead of a recommendation.”
↓ The most important number in the deck (EUR 15 bn hot-stamping by 2025) is buried in p.34's callout under a label title 'Implications and key takeaways' - should be the title
52 closing
Accenture · 2025 · 48p
Banking: The future is back
“A polished trends catalog with strong pillar dividers and several excellent data-driven action titles, but structurally a parallel inventory rather than a persuasive SCQA story — use pp.13-16 (Scale pillar) as a teaching example for pillar writing, not the deck as a whole.”
↓ 'What's the trend?' and 'What do we expect by 2030?' appear as titles 15 times — topic labels, not insights
52 closing
McKinsey · 2024 · 25p
Breaking Records Everything Brands needs to know to breakthrough and dominate the Chinese Market in 2024
“A boutique-agency pitch wearing a McKinsey label — has pillar scaffolding and a clever verbal bookend, but topic-labeled titles and a buried recommendation make it a useful teaching example of where a deck loses its Storymakers spine, not an exemplar to imitate.”
↓ Thesis is buried — first 5 slides establish context (¥13tn, $3.565tn, value-share chart) but never state what the audience should do; opening fails the 'lead with the answer' test
52 closing
Deloitte · 2023 · 23p
Ukraine Refugee Pulse
“A credible, humane survey report with a strong emotional close but weak Storymakers structure - use p.19-21 as a teaching example of empathetic closing, but do not model the title writing or opening on this deck.”
↓ Action titles are topic nouns ('BARRIERS', 'MENTAL HEALTH', 'CONNECTIVITY') - the insight lives in the callouts, not the titles
52 closing
MorganStanley · 2022 · 77p
morgan stanley virtual hk summit march 2022
“A standard Macquarie investor-relations template with a clean section spine and a handful of strong declarative titles, but no SCQA arc, a buried thesis, and a 26-slide appendix tail — useful as a teaching example of IR structure and of how 'topic labels vs. action titles' diverges, not as a Storymakers narrative exemplar.”
↓ No thesis slide in the first 5 pages — opens cover→disclaimer→agenda→divider→'at a glance', burying the 'why own us' answer
52 closing
DeutscheBank · 2023 · 43p
Investor Presentation 022323 DB summit
“Competent investor presentation with unusually disciplined section structure and strong callouts, but buries its thesis behind 15 pages of setup and collapses the recommendation into a single slide — useful as a teaching example for section dividers and numeric callouts, not for Storymakers' answer-first arc.”
↓ Answer is buried: no thesis in the first 3 slides, and the recommendation slide (p30) is a single page before the appendix
50 closing
Accenture · 2023 · 39p
Value untangled Amplify speed to value through interoperability
“A solid Accenture research report with an intact SCQA spine and good quantified evidence, but it opens slowly, lets recommendation titles collapse to topic labels, and closes on a restatement rather than a call to action — useful as a teaching example for pillar structure and case-study placement, not for opening hooks or closes.”
↓ Opening burns five slides on context before the thesis lands at p9 — no answer-first hook
50 closing
BCG · 2012 · 42p
Evaluating NYC media sector
“A competent sector-scan deliverable with strong slide-level action titles but weak narrative architecture — use the analytical slides (p.6-25) as a teaching example for quantified action titles, not the overall structure.”
↓ 10 redundant 'Agenda' slides (p.5, 8, 13, 15, 18, 20, 22, 26, 31, 37) — roughly 24% of the deck is navigation chrome
50 closing
KPMG · 2022 · 24p
2022 CEO Outlook
“A data-rich research report dressed as a deck — useful as a teaching example for stat-anchored callouts, but its topic-label titles, missing Complication, and weak close make it a poor Storymakers exemplar overall.”
↓ No Complication act: p.4 lists 'four themes' but never escalates to a single tension the deck must resolve, so the middle reads as parallel topic chapters
50 closing
KPMG · 2022 · 22p
Global Assignment Policies Practices
“A competent survey-report deck with strong evidentiary density and some good action titles, but structurally a findings dump rather than a Storymakers narrative — useful as a teaching example for declarative-title rewriting, not for arc design.”
↓ Opening wastes 5 slides on cover/TOC/intro/methodology before any insight — the BLUF (bottom line up front) is absent
50 closing
McKinsey · 2011 · 12p
Private Sector Partnership Learnings
“A solid mid-tier 2011 McKinsey thought-leadership deck with strong action titles in the middle and a recognizable SCQA spine, but it buries the thesis in act one and fizzles into a generic 'In summary' close — useful as a teaching example for action titles and case-evidence ladders, not for opening or closing craft.”
↓ No explicit thesis slide in the first 3 pages; the actual argument ('viable PPP models require X and Y') is delayed to p.4
50 closing
McKinsey · 2017 · 26p
AI Healthcare Errors
“A well-evidenced analytical case-study tour with strong mid-deck action titles, but it lacks the SCQA opener and synthesis closer needed to work as a Storymakers exemplar — use slides 9, 15 and 16 for teaching declarative titles, not the deck's overall arc.”
↓ No SCQA opener — the title promises 'preventing healthcare errors' but no slide in pp.1–8 sizes the error problem or names the Question
50 closing
McKinsey · 2017 · 38p
Future Energy Landscape Netherlands
“A data-rich McKinsey market-outlook deck with strong quantified titles in the Netherlands section but a missing thesis up front, duplicate section dividers, and a non-committal close — useful as a teaching example for action-title craft and cost-curve evidence stacking, not for full SCQA structure.”
↓ Two section dividers (p.23 and p.28) carry identical text and neither names the trend it introduces — pillars are invisible to the reader
50 closing
McKinsey · 2020 · 26p
COVID-19 Business Recovery Vancouver
“A competent McKinsey scenario-and-learnings deck with disciplined three-pillar scaffolding and good quantified titles on data pages, but it buries its thesis at the open and dilutes its recommendation at the close — useful as a teaching example for action-titled charts and pillar dividers, not as a Storymakers SCQA exemplar.”
↓ Opening is a slow burn — agenda on p.3 and a topic-label scenario chart on p.4 delay the thesis; no answer-first slide in the first 5 pages
50 closing
RolandBerger · 2017 · 49p
Trend 2030 Dynamic Technology Innovation
“A solid pillared research compendium with disciplined action titles and a real recommendation act, but with a weak opening and a closing that decays into appendix — useful as a teaching example for action-title craft and MECE pillaring, not for narrative arc.”
↓ Opening 4 slides are 'about this document' meta-context (pp.1–4) rather than a thesis or stakes hook
50 closing
Strategy_and · 2023 · 83p
eReadiness 2023 Survey
“A well-titled, well-segmented research dump from Strategy& that demonstrates excellent action-title craft in the analytical body but buries its recommendation under 76 pages of evidence - use the consumer chapters as a teaching example of insight-bearing titles, not the deck as a Storymakers narrative.”
↓ Answer is buried: 5 recommendations land on p.79-80 after 76 pages of analysis, and both slides share the identical action title - the 'so what' gets ~2.5% of the page budget
50 closing
misc · 2018 · 31p
LIVING BUSINESS Achieving Sustainable Growth Through Hyper-Relevance
“A solid thought-leadership report with genuinely MECE pillars and strong analytical titles in the build-up, but fragment-style pillar slides and a missing recommendation act make it a useful teaching example for framework structure, not for full Storymakers narrative.”
↓ Pillar content slides (p14, p17, p21, p24, p27) all use colon-fragment titles like 'Companies should:' - reads as a placeholder for bullets, not a Storymakers action title
50 closing
misc · 2012 · 112p
Reshaping NYCHA support functions
“Textbook BCG analytical-build deck — MECE pillars, disciplined benchmarking and a hammered $70M number — but it buries the answer for 26 slides and fizzles into a victory-lap close, so use the chapter structure and exec-summary cadence as a teaching example, not the opening or closing.”
↓ Buried thesis: 26 slides before the $70M number lands — opening sells the mandate, not the answer
50 closing
proposals · 2019 · 33p
EY Georgia Medicaid Oral
“A competent but template-driven oral-proposal deck whose three-phase spine is reusable, but whose topic-label titles and missing thesis make it a weak Storymakers exemplar — useful as a 'before' case for retitling exercises.”
↓ Action titles are topic labels, not insights — 'Timeline', 'Lessons learned', 'Examples of measures', 'Phase one/two/three' force the audience to read the body to learn anything