AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
· mean 43.8
· click a bar to filter
Search by prescribed fix
most common opening verb across 3405 suggestions↑ Top 5 on closing
↓ Toughest critiques
“ ” Verdict gallery
- “A solid, clearly-structured Roland Berger advocacy deck with declarative titles and a punchy close — useful as a Storymakers exemplar for action-title discipline and section dividers, but not for opening hooks or tight SCQA framing.” — RolandBerger, 2022
- “A disciplined Deloitte industry POV with a strong answer-first opening and a rallying close — usable as a Storymakers exemplar for S→C→A→R framing and call-to-action craft, but the middle analytical pillars are a cautionary tale on MECE sprawl and topic-label titles.” — Deloitte, 2021
- “A well-structured thought-leadership report with a clean six-pillar MECE spine and mostly insight-bearing body titles — use its divider architecture as a Storymakers exemplar, but not its opening or its generically-titled recommendations.” — Deloitte, 2022
- “Polished investor-day deck with strong action titles and a clean opening/closing thesis pair, but missing an explicit Complication and pillar signposting — use the title craft and closing pages as exemplars, not the overall narrative architecture.” — JPMorgan, 2022
- “A competent investor-day deck with strong quantified action titles and a clean closing arc, but front-matter-heavy and missing explicit MECE pillars — useful as a teaching example for action-title craft (p.9, p.13), not for overall structure.” — JPMorgan, 2025
- “Solid, disciplined analytical consulting report with a clean MECE five-finding spine and a rare, well-built closing playbook - use the recommendation slides (p25, p31, p41) as action-title exemplars, but not the persona or data sections, where titles regress to topic labels.” — Accenture, 2019
- “A solidly-built thought-leadership report with answer-first framing and a clear call to action, but over-long openings and under-signposted middle acts keep it from being a Storymakers exemplar — use p.22-30 as a teaching example of analysis-to-recommendation flow, not the deck's overall structure.” — Accenture, 2022
- “A competently structured Accenture thought-leadership report with a clean four-act story and a strong closing call to action - useful as a teaching example for section architecture and audience-segmented recommendations, but its delayed thesis and figure-caption titles keep it out of Storymakers-exemplar territory.” — Accenture, 2025
All reviewed decks
1086 matching · page 12 / 46
58
closing
Goldman Sachs 2022 final
“A competent, well-structured investor presentation with a clean four-pillar spine and a few exemplary action-title pairs (p.12–13, p.22), but it buries its thesis in a callout and never names the complication or the ask — useful as a teaching example for MECE pillar architecture, not for Storymakers narrative tension.”
↓ p.4 'Investment thesis' buries the actual thesis in a callout instead of putting it in the title — the strongest line in the deck is the smallest text on the page
58
closing
20250114 bayer handout jpm 2025
“A solid investor-relations handout with strong asset-level action titles, but as a Storymakers exemplar it teaches headline discipline more than narrative architecture — use individual slides (p.7, p.10, p.13) as title-craft references, not the deck as a structural model.”
↓ No SCQA setup — the LoE transition (the actual investor tension) is acknowledged only in the closing title, never framed up front
58
closing
2020 am investor day
“A solid investor-day positioning deck with a strong quantitative spine and segment build, but missing the Complication and a memorable close - use the segment-build (pp.7-12) and KPI commitment (p.17) as teaching examples, not the overall arc.”
↓ No Complication act - deck never names a threat, gap, or burning platform, so the 'why act now' tension is absent
58
closing
barclays disruptive technologies conference bayer crop science handout 2024.06.11
“A solid investor-conference handout with strong quantified action titles and a clear opening hook, but it tails off into appendix without an explicit recommendation — use the title craft as an exemplar, not the overall arc.”
↓ No explicit recommendation or 'ask' slide before the appendix — slide 16 is the de facto close and it is aspirational, not directive
58
closing
The J M Smucker Co 2023 Barclays Presentation
“This is an investor conference deck, not consulting work — it has clean quantify-impact slides and a disciplined refrain, but as a Storymakers exemplar it demonstrates what to avoid (topic-label titles, missing Complication act, appendix-heavy tail) more than what to emulate.”
↓ No Complication/Question act — the deck never names a risk, market headwind, or strategic tension, so the 'recommend' slides (p.8, p.22, p.24) read as assertions rather than answers to a problem.
55
closing
Commercial payments, reinvented Your blueprint for accelerating payments revenue growth
“A data-rich Accenture market-landscape report with a workable S-C-A-R arc and a strong numeric hook up front, but the blueprint promised in the title gets only four slides and no explicit call-to-action — use it as a teaching example for evidence density and opening thesis, not for balanced act structure or recommendation craft.”
↓ Recommendation act is only 4 slides (p.33-36) after ~20 slides of diagnosis — imbalanced for a blueprint deck
55
closing
Global Banking Consumer Study Reignite human connections to discover hidden value
“A well-structured thought-leadership report with genuine MECE discipline and a strong hook, but it opens with context and closes with recap — use Chapter 2's pivot-to-play nesting as a teaching example of MECE layering, not the overall arc.”
↓ Opening buries the lede — 7 pages of 'forces' before the reader is told what to do about them
55
closing
Innovate or Fade European businesses need to address the technology deficit to turn the tide
“A solidly structured three-pillar thought-leadership deck with a quantified hook and MECE prescriptions, but it buries its call to action in a one-line conclusion — use p.13/p.17/p.25 as a teaching example for numbered pillars, not as an example of how to close.”
↓ Closing is anemic: p.29 'Conclusion' with no numbered actions, deadlines, or owner — the deck dies before the appendix
55
closing
Making finance the predictive powerhouse How to create an agile finance function
“A competently structured four-pillar POV with a memorable 85/15 hook and good case-study cadence, but generic repeated titles and a limp 'Contact us' close make it a teaching example for pillar rhythm — not for action titles or closings.”
↓ Repeated generic titles ('What's happening', 'Where it's working', 'What agility looks like') across pillars waste action-title real estate and force readers to decode topic rather than takeaway
55
closing
Reimagining the Agenda
“A competently structured three-act survey readout whose analytical middle is a solid Storymakers teaching example, but whose missing thesis-up-front and collapsed recommendation act make it a cautionary tale for closings rather than a full exemplar.”
↓ No upfront thesis slide: cover (p.1) and TOC (p.2) don't state the answer, so the reader waits until p.11 to see the recommendation framing
55
closing
The ultimate healthcare experience: what people want
“A competently structured four-pillar research brief with a clean MECE scaffold but a weak opening hook and a toothless closing — useful as a teaching example of section architecture, not of action titles or calls-to-action.”
↓ Recommendation slide (p.19) uses a descriptive paragraph as its title instead of a directive action title — the single most important slide doesn't prescribe
55
closing
Total Enterprise Reinvention
“A well-architected analytical build with a strong MECE spine and quantitative callouts, undermined by a question-list ending and recycled titles — use pp.20/26-48 as a teaching example of pillar structure, but not the opening or close.”
↓ Resolution is a question list, not a recommendation — p.55 'Charting a path' offers 'four categories of questions' instead of prescriptive next steps
55
closing
Value untangled Accelerating radical growth through interoperability
“Solid research-report-as-deck with a strong opening hook and disciplined three-part recommendation, but it buries the call-to-action and lets title quality drift in the back half — use the opening (p.4-6) and the recommendation pillar (p.26-32) as Storymakers exemplars, not the closing.”
↓ No explicit CTA or 'next steps' slide — closes on a thesis restatement (p.37) then jumps to methodology
55
closing
A tough year for European chemicals players has come to an end – We do expect a continuation of the challenges into 2024
“A solid analytical diagnosis deck with disciplined action titles, but it ends as a credentials pitch rather than a recommendation -- useful as a teaching example for title craft and diagnosis flow, not for Storymakers closing discipline.”
↓ No explicit recommendation/next-steps slide -- p.13-16 outline a framework but never land on 'do these 3 things by Q2'
55
closing
Mind the (AI) Gap: Leadership Makes the Difference
“A tight 14-slide BCG press deck with strong declarative titles and a legible analytical arc, but it buries methodology up front and ends on a thesis restatement instead of a call to action: useful as a teaching example for action-title craft and paired contrast slides, not for closing structure.”
↓ No explicit recommendation or next-steps slide: the deck ends on a thesis restatement (p.13) followed by a brand cover, leaving the reader with a diagnosis but no prescription
55
closing
True-Luxury Global Consumer Insights 7th Edition
“A well-structured BCG/Altagamma research-insights deck with above-average action titles and a clean three-pillar body, but it buries its recommendation in a single closing slide — use it as a teaching example for pillar architecture and quantified titles, not for answer-first storytelling.”
↓ No answer-first slide: the deck takes until p.31 to surface recommendations, and even then the title ('several priority investments') is a hedge rather than a claim
55
closing
Port of LA Clean Truck Program
“A solid 2008 BCG business-case deck with a competent analytical spine and one exemplary action title at p.15, but the buried thesis and post-conclusion option dumps make it a teaching example for analytical rigor, not for Storymakers narrative structure.”
↓ Structural misplacement: 'Agenda' divider at p.17 after the 'Conclusion' at p.16 inverts deck logic — option deep-dives (p.18-20) should precede, not follow, the recommendation
55
closing
End of management as we know it
“Well-scaffolded problem-diagnosis deck with strong action titles and MECE dividers, but the 'answer' act is thin and there's no explicit recommendation — use the opening and divider chain as a Storymakers teaching example, not the resolution.”
↓ No recommendation or next-steps slide — p.28 is an illustrative observation, not a call to action
55
closing
Future of Work Deskless Worker
“A crisp, data-driven survey read-out with strong action titles and a thesis-forward open, but it under-delivers the 'so what' — use the opening and analytical middle as a teaching example, not the closing.”
↓ No 'so what for the business' slide — cost of attrition, replacement cost, or productivity impact is never quantified
55
closing
Gen Z Attitudes Toward Higher Education
“A competent survey-findings deck with strong action titles and one good transition hinge, but flat structure and a soft landing make it a title-craft exemplar rather than a full Storymakers model.”
↓ No section dividers or MECE pillars — the 11 analytical slides read as a flat sequence rather than grouped chapters
55
closing
Winning on the Margins TeBIT 2023
“A competent BCG benchmark readout with declarative titles and a solid opening, but it buries its recommendation and ends on an observation — useful as a teaching example for action titles and S->C openings, not for closing the loop.”
↓ No closing recommendation/next-steps slide — p.14 ends on an observation, burying the call to action
55
closing
Sustainability Private Markets
“A solid evidence-driven BCG research deck with strong action titles and parallel pillar structure, but it trails off into an appendix instead of closing the loop — use the analytical middle as a teaching example, not the ending.”
↓ Closing is weak: p.16 recommends only for the employee pillar and p.17 is a methodology appendix — no synthesis slide
55
closing
TSS Index 2025 France
“A solid analytical BCG index deck with strong quantified action titles in the middle, but it buries the recommendation in one sparse slide and ends on a diagnostic rather than a close — use p.2-10 as a teaching example for data-driven action titles, not the overall arc.”
↓ Sector deep-dive titles (p.11 'Chemicals', p.12 'Transportation & Logistics', p.13 '2024 Performance Overview') are topic labels, not insights — loses the action-title thread built earlier
55
closing
US Natural Gas Future Standalone
“Strong analytical build with disciplined action titles and well-named pillars, but the arc sequences scenarios before constraints and closes with a restatement rather than a recommendation — use it as a Storymakers exemplar for title craft and pillar labeling, not for SCQA sequencing or endings.”
↓ Section order inverts SCQA: Scenarios (p16-18) come before Constraints (p19-21), so the 'question' is posed before the complication that makes it urgent