AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
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most common opening verb across 3405 suggestionsFiltered reviewed decks
737 matching · page 10 / 31
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closing
Road to Resilience The 2024 Annual Turnaround Survey 0
“A competent survey-results report with strong statistics but weak storycraft — useful as a teaching example of how topic-label titles and a missing thesis flatten otherwise solid analysis, not as a Storymakers exemplar.”
↓ Opening never states a thesis: p.1–5 is cover/TOC/'Introduction'/'Key Insights'/'Economic Outlook' — five slides to reach the first real data point
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closing
full report 1651767473 1215260173
“A solid analytical industry report with credible numbers and case studies, but structurally a four-pillar topic loop rather than a Storymakers narrative — usable as an example of metric-driven action titles, not as a model of arc, opening, or closing.”
↓ Four slides titled identically 'Key recommendations for marketers' (p.13, 17, 24, 29) — readers cannot tell pillars apart from the title alone
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closing
2019 cb investor day ba56d0e8
“A polished investor-day capabilities deck with strong quantitative titles but no real tension or resolution — useful as a teaching example for action-title discipline, not for SCQA arc construction.”
↓ No complication/tension act — the deck never names a problem, competitor threat, or 'so what changes' moment
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closing
barclays global credit 2024
“A competent investor-day-style segment walkthrough with solid MECE by business unit and strong quant callouts, but it buries its overall thesis at both ends and repeats a single generic title nine times — use the Insurance sub-section (p.57–62) as the storytelling exemplar, not the deck as a whole.”
↓ Nine consecutive slides p.8–16 all titled 'Ascend Technology Platform' — the single biggest title-quality hit in the deck; the reader cannot skim the narrative
48
closing
Future of Sales Marketing Executive Perspectives
“Solid BCG executive-perspectives piece with excellent imperative-led action titles and a clean recommendation block, but the 10-slide context run-up, absent MECE dividers, and whimpering close-into-appendix make it a better teaching example for title craft than for overall Storymakers arc.”
↓ 10 slides of context (p2-11) before the pivot at p12 — too long a setup for a 22-page executive perspective
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closing
Agile Transformation
“A stat-rich KPMG survey report with a competent three-pillar diagnosis and good case-study cadence, but the thesis is buried at p.30, the close is a service pitch followed by 11 appendix pages, and pillars exist only in title prefixes — useful as a teaching example for stat-anchored analytical builds, not as a Storymakers narrative exemplar.”
↓ 11 of 42 pages (p.32-42) are appendix/country-background — over a quarter of the deck dumps undifferentiated country snapshots ('Background – Belgium', 'Background - Brazil', etc.) that read as raw survey output
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closing
Refueling Innovation Engine Vaccines
“A textbook McKinsey diagnostic deck with a clean SCQA arc and strong action titles, but it stops one slide short of a committed recommendation — use pp.16-25 as a teaching example of narrative pivoting, not the closing.”
↓ Resolution act is tentative — 'Initial thoughts' (p.30) and 'Questions for discussion' (p.32) abdicate the recommendation
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closing
23rd Global CEO Survey
“A credible thought-leadership report with a strong thesis-led opening and clean analytical action titles, but it stalls at 'Analysis' and never delivers a 'Resolution' — useful as a teaching example for opening + insight titling, not for full SCQA closure.”
↓ Multiple slides use the running header '23rd Annual Global CEO Survey' as the displayed title (p.21, p.26, p.28, p.30, p.33, p.37, p.49) — title slots wasted
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closing
The overall positive sentiment was also reflected in the supplier valuation levels that still trade above their long-ter
“Strong analytical build-up and disciplined 5-pillar challenge section, but the recommendation is buried until p60 and the deck tapers into a contact slide — use sections 1 and 3 as Storymakers exemplars, not the overall arc.”
↓ Buries the recommendation — 'answer-first' is violated at deck level: the 8-element transformation framework only appears at p60/86 and the executive summary on p3-4 doesn't preview it
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closing
China M&A 2024 Review and Outlook
“A well-structured PwC market review with strong slide-level action titles but a weak synthesis and outlook — use slides 5, 9, 10, 17, 20 as exemplars of action-title craft, but not the deck as a whole-arc Storymakers model.”
↓ Synthesis pages 31–33 are titled 'Key messages (1)/(2)/(3)' — pure topic labels on the slides that should carry the strongest insight titles
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closing
Fintech
“A competent analytical Deloitte industry report with strong action titles on the diagnostic slides but a missing 'Answer' act — use pages 9-11 as a teaching example of tension-carrying titles, not the deck's overall structure.”
↓ No governing thesis slide in the first 5 pages — the cover tagline 'On the brink of further disruption' is never restated as a crisp SCQA answer
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closing
Trends & AI in the Contact Center
“A competent survey-plus-capabilities deck with strong data callouts but a weak story spine — use its quantified pull-quotes as a teaching example, not its structure or titles.”
↓ Six near-identical section dividers (pp.2,4,6,8,10,12) eat ~20% of the deck without differentiating pillars — dividers should be MECE, not refrains
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closing
20210628 Lanxess Presentation MS Cannon Ball Run Field Trip
“A solid IR earnings update with above-average action titles and a credible analytical spine, but the unlabeled dividers and absent recommendation make it a useful teaching example for segment-level action-titling, not for end-to-end Storymakers narrative.”
↓ No recommendation/CTA close — deck dribbles out via events calendar (p.31) and contacts (p.32)
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closing
Consolidated Full Presentation
“A disciplined investor-day portfolio update with strong action-title and callout craft within each LOB, but no firm-wide story arc — use individual sections (especially the CCB Banking and CIB Markets builds) as teaching examples for slide-level Storymakers discipline, not the deck as a whole.”
↓ No firm-wide narrative spine: the macro tension on p.7 and p.16 never resolves into a 'so therefore' for the whole firm — it dissolves into five parallel LOB stories
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closing
Barclays+Investor+Presentation+vFINAL
“A competent investor-conference deck with a real thesis (valuation disconnect) and good callout discipline, but 55% appendix, no pillar structure, and a reconciliation-table ending make it a fair example of analytical framing - not a Storymakers exemplar of narrative arc or closing.”
↓ 11 of 20 slides (p.10-20) are appendix material - the deck is structurally back-heavy and the storyline ends at p.9
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closing
True-Luxury Global Consumer Insights 9th Edition
“A solid analytical report with strong middle-act action titles, but it ends on a framework instead of a recommendation and hides its thesis behind scene-setting — use its analytical slides (p.8, p.22-25) as teaching examples, not its overall structure.”
↓ Resolution act is a framework, not a recommendation — p.32-33 tell brands to 'decide which role to play' without naming which roles or priorities
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closing
Decoding Chinese Internet 2.0 Next Chapter
“Solid BCG explanatory brief with a coherent 'leapfrogging' throughline and strong US-China benchmarking, but structured as analytical build-up rather than a Storymakers story — thesis buried, dividers blank, recommendations absent — so use the market-sizing and leapfrogging sections as title-writing exemplars, not the overall arc.”
↓ Thesis is buried — the 'leapfrogging' answer doesn't arrive until p.25/26, and there is no upfront thesis slide summarizing the deck's point of view
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closing
2025 Carbon Survey Report
“A competent survey-results deck with strong declarative titles and a numeric spine, but it stalls as a Storymakers exemplar because it never resolves - use pages 2, 4, 6, 8 as title-craft examples, not the overall arc.”
↓ No resolution act - the deck ends on p.10 with a descriptive finding and no explicit recommendation or call to action
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closing
2011 China Luxury Market Study
“A competent analytical build-up with strong data-rich action titles, but it ends on a topic-label 'Implications' slide instead of a recommendation — use the middle analytical slides (p.4, p.7, p.9) as a Storymakers exemplar, not the overall arc.”
↓ No opening hook or stakes — the deck starts with rankings (p.3) rather than a governing question or tension
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closing
Syracuse University Diagnostic Report
“A credible Bain fact-base diagnostic with strong methodology framing but a sprawling middle and near-absent recommendation — use the setup (p.7-8) and two early insight titles (p.12-13) as teaching examples, not the overall structure.”
↓ Buried thesis — no answer-first slide; the core tension (expense growth outpacing revenue) appears at p.12, not p.3
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closing
Fast Forward Route to Consumers
“A well-argued Bain point-of-view on luxury design retail with strong action titles and a clear tension-to-framework build, but it fizzles at the close with no recommendation — use slides 2-10 as a teaching example of analytical setup, not the ending.”
↓ No closing recommendation slide — p.21 is just the Bain logo, so the framework on p.19-20 has no 'therefore, do X' payoff.
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closing
IBV Global Business Services Cover
“A concept-led IBM thought-leadership piece with a clear thesis but weak editorial discipline on titles and no sharp call to action — useful as a teaching example of framework reveal (p.8, p.10), not of Storymakers action-titling or closing craft.”
↓ The phrase 'The Individual Enterprise' is reused as a title on p.1, p.4, p.6, p.8, and p.18 — the deck leans on the brand phrase instead of differentiating each slide's insight
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closing
Familiar challenges new approaches
“A competent survey report with a clean three-pillar spine but weak action titles and no recommendation — useful as a teaching example for chapter dividers and quote-slide pacing, not for narrative arc.”
↓ Many data slides ship the raw 'Exhibit N: <question text>' as the title (p.7, p.10, p.11, p.13, p.18, p.19, p.24, p.30) — the chart caption is doing the work an action title should
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closing
A future that works: AI, Automation, employment, and productivity
“A keynote-style thought-leadership deck with strong analytical chapter (p.13-18) but a missing Resolution act — use the middle as a Storymakers exemplar of action-titled analysis, not as a model for narrative close.”
↓ No recommendation or call-to-action slide — closing slide p.22 'some real challenges to address' re-states the problem instead of resolving it