AI critiques

Storymakers reviews of every deck.

Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.

1086 reviewed decks · mean 43.8 · click a bar to filter

Filtered reviewed decks

635 matching · page 1 / 27
82 closing
McKinsey · 2014 · 21p
Poverty Empowerment India
“Strong analytical-build deck with a memorable reframing (Empowerment Line) and quantified recommendations — useful as a Storymakers teaching example for action-titled diagnosis (p.10, p.13), but the opening buries the answer and the 'BACK UP' divider breaks the resolution arc.”
↓ p.14 'BACK UP' divider sits in the middle of the recommendation arc, not at the end — it fragments the resolution act
82 closing
misc · 2022 · 112p
Southeast Asia’s Green Economy 2022 Report
“A well-disciplined Bain/Temasek market report with strong action titles and a textbook four-action close - useful as a Storymakers exemplar for sector deep-dive structure and recommendation slides, but not for opening hooks or MECE pillar design.”
↓ Six identical section dividers (pp.41, 42, 47, 52, 60, 65) using the same question - reads as a placeholder, not MECE pillars
82 closing
Deloitte · 2022 · 32p
Women @ Work 2022: A Global Outlook
“A well-structured thought-leadership report with a clean six-pillar MECE spine and mostly insight-bearing body titles — use its divider architecture as a Storymakers exemplar, but not its opening or its generically-titled recommendations.”
↓ Opening buries the answer across a letter and two 'Executive summary'-titled pages (p.2–4) instead of one thesis slide
80 closing
Accenture · 2025 · 30p
Defense disrupted: New players, new pressures, new possibilities
“A competently structured Accenture thought-leadership report with a clean four-act story and a strong closing call to action - useful as a teaching example for section architecture and audience-segmented recommendations, but its delayed thesis and figure-caption titles keep it out of Storymakers-exemplar territory.”
↓ Figure captions used as page titles on p.18 and p.22 - abdicates the action-title discipline exactly where data is presented
78 closing
PwC · 2017 · 29p
Risk in review Managing risk from the front line
“Solid PwC thought-leadership deck with a real S->C->A->R spine and a clear thesis, but undermined by repetitive mid-deck benchmarks and topic-label section headers - useful as a teaching example for thesis-driven evidence stacking, not for crisp MECE pillaring or memorable closes.”
↓ Several adjacent slides repeat the same Front-Liner-vs-others benchmark structure (p.12, p.13, p.16, p.18) without escalating insight
78 closing
RolandBerger · 2019 · 74p
10th Operations Efficiency Radar
“A competent annual-survey report with a clear A→B→C→D skeleton and quantified titles, but the seven-industry template repetition and 22-slide appendix tail make it a Storymakers exemplar for action-titled data slides — not for narrative compression.”
↓ Industry walk-through (p.25–45) is formulaic: each of seven industries gets the same quote→value-chain→reposition triplet, and the same canned callout 'If corporate functions spot the opportunities…' is recycled verbatim on p.27, 30, 33, 36, 39, 42, 45
78 closing
RolandBerger · 2018 · 36p
Roland Berger Trend Compendium 2030 Megatrend 1 Demographic dynamics
“A well-titled, MECE-disciplined trend report that excels as a teaching example for declarative action titles but reads as an analytical compendium rather than a story — strong middle, weak tension and weak close.”
↓ No tension/complication slide — jumps from context (p.5) straight to data (p.6) without naming why the reader should care now
78 closing
McKinsey · 2023 · 30p
Generative AI: A boost for Operations
“A competent webinar deck with strong action titles and a clean close, but the four repeated agendas and question-style opener make it a useful teaching example for closing CTAs and case-study integration rather than a Storymakers exemplar of a single S→C→A→R arc.”
↓ Four repeated 'Today's agenda' slides (p.3, 10, 15, 25) bloat the deck and signal a stitched-together webinar rather than a single argument
78 closing
BCG · 2025 · 28p
Maximizing Value Potential from AI in 2025
“A competent BCG thought-leadership deck with quantified action titles and a concrete close, but it reads as an analytical benefits-parade rather than a true SCQA arc — use the title craft and case-study pages as teaching examples, not the overall structure.”
↓ No complication/tension act — the deck jumps from opportunity (p.3-5) straight into benefits (p.6-14) with no 'why most firms fail' slide
78 closing
McKinsey · 2024 · 201p
American Express Investor Day 2024
“A disciplined, thesis-led investor-day deck with genuine MECE pillars and metric-rich action titles -- a useful Storymakers exemplar for opening structure and pillar architecture, but its navigation bloat and missing complication act make it a partial, not whole-deck, teaching reference.”
↓ Heavy navigation overhead: ~15 'Today's Focus' transitions plus 'Key Takeaways' bookends inflate the page count without adding insight
78 closing
JPMorgan · 2022 · 13p
2022 global technology
“Solid investor-day technology narrative with disciplined action titles and quantified callouts, but it reads as a capabilities tour rather than a Storymakers arc — use p.4-10 as a teaching example for action-title craft, not the overall structure.”
↓ No explicit Complication — p.4 frames expense growth as 'driven by investments' (a positive), missing the chance to set tension before resolving it
78 closing
Barclays · 2024 · 16p
20240220 Barclays US Consumer Bank Investor Update
“A competent investor-update deck with a clean three-pillar resolution and solid analytical titles, but it buries the thesis in the opening and lacks an explicit tension act — use p.11-15 as a MECE-pillar teaching example, not the overall arc.”
↓ Opening buries the thesis — p.2-4 set context but the 2026 RoTE promise only appears on p.7
75 closing
McKinsey · 2014 · 8p
Mining Investment Fragile Conflict
“Compact 8-page executive brief with a coherent S→C→A→R spine and strong numeric titles, but it asks questions instead of leading with the answer and ends on a metaphor rather than a decision — useful as a short-form arc example, not as an opening or closing exemplar.”
↓ P.2 'Central questions' delays the thesis — opening should lead with the answer, not the questions
75 closing
McKinsey · 2018 · 1274p
Lebanon Economic Vision
“A textbook McKinsey government strategy report with a genuinely strong SCQA diagnosis chapter, but the 1,274-page length, procedural opening, and topic-label-heavy sector dives bury the storyline — use the first 22 slides as a teaching example of analytical build-up, and the rest as a cautionary tale on appendix-as-deck.”
↓ The 1,274-page total length is itself the biggest narrative failure — the story ends at p.149 and the remaining ~1,100 pages of appendix-as-deck dilute every editorial choice that came before
75 closing
RolandBerger · 2021 · 11p
What if inflation rates remain at current levels? Roland Berger Institute
“A well-titled, coherent thought-leadership paper with a clear point of view at the end, but it reads as an analyst's essay rather than a Storymakers deck — use pp.2-6 as a teaching example for action titles, not as a structural template.”
↓ No 'so what' for a business audience — the deck diagnoses inflation but never translates implications into client actions
74 closing
Accenture · 2023 · 28p
Thought you knew the Scope 3 issues in your supply chain? Think again.
“A well-structured thought-leadership report with a strong hook and a clean five-action closer, but its analytical middle leans on figure-label titles and its conclusion softens the punch - useful as a teaching example for SCQA pacing and imperative recommendation blocks, not for action-title discipline.”
↓ Figure/Table slides (p.9, p.10, p.12, p.13, p.17) use chart-label titles ('Figure 1: Distribution of upstream emissions by supplier tier') instead of action titles stating what the data proves
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KPMG · 2024 · 28p
AI in financial reporting and audit
“A competent KPMG thought-leadership deck with a real narrative spine and several strong action titles, but the analytical middle is over-built and the close under-delivers — useful as a partial exemplar of answer-first openings (p.4-5) and tension-then-resolution (p.21→24), not as a Storymakers structural template.”
↓ Multiple slides default to figure-caption titles ('Figure 6…', 'Figure 9…', 'Figure 10…', 'Figure 11…') instead of insight statements
74 closing
misc · 2011 · 170p
Rail industry cost and revenue sharing (2011)
“A rigorous, MECE-disciplined UK government-policy advisory deck with an admirably explicit recommendation thread - use the numbered-pillars structure (10 practicalities, 8 options) and the recommendation->timeline close as Storymakers teaching examples, but not the overall arc, which buries the rail-industry context in an end-of-deck appendix and opens too slowly to surface the thesis.”
↓ Background-on-the-industry section (p.134-170, 37 slides) sits at the END rather than the front, so context that should have set up the stakes instead trails the recommendation and dilutes the close
72 closing
Accenture · 2024 · 35p
Green by Default
“Well-structured Accenture thought-leadership report with clear MECE pillars and several sharp action titles — use the sectioning (p.15/20/25) and insight-title examples (p.4, p.5, p.10) as teaching exemplars, but flag the repeated generic recommendation titles and soft closing as common pitfalls to avoid.”
↓ Three identical generic titles 'Practical considerations to help your business make a start' on p.19, p.24, p.29 — insight-free and undifferentiated
72 closing
Accenture · 2022 · 26p
Innovation Unleashed Building a culture that drives sustained growth
“A well-structured Accenture thought-leadership deck with a clear S-C-A-R spine and strong stake-setting numbers, but weakened by topic-label titles on pivot slides and a case-study run that doesn't map back to its own framework — useful as a teaching example of quantified stakes and paired CTA, not of action-title discipline.”
↓ p.4 quote slide ('Culture eats strategy for breakfast') is a cliché that breaks the momentum from the 82% stat on p.2 to the data on pp.5-7
72 closing
Accenture · 2023 · 42p
Modern Networks
“A structurally sound three-imperative consulting argument with strong quantified action titles in the middle — teach the p.17-32 resolution arc as the exemplar, but flag the buried opening and generic CTA as the anti-patterns to fix.”
↓ Opening buries the lede — p.1 cover and p.2-3 cases arrive before the thesis on p.4-5, costing the reader the first 4 pages
72 closing
Deloitte · 2021 · 28p
Deloitte Business Agility Survey 2021 A pulse check of business agility in the Nordics
“A solid diagnostic survey deck with strong action-titled middle analysis but a hedged opening and a one-slide recommendation — use p.8-16 as a teaching example of insight titles, not the overall arc.”
↓ Opening buries the lede: p.4-5 'Executive summary' callouts are hedged and don't state the one-line answer; no BLUF in first 3 slides
72 closing
Deloitte · 2024 · 31p
Now decides next: Getting real about Generative AI
“A competent Deloitte thought-leadership report with a clean two-act skeleton and some strong action titles, but it buries its hook and repeats its section title as slide titles — use pp.9, 10, 22, 25 as examples of good declarative writing, not the overall structure.”
↓ Opening wastes 4 pages on cover/TOC/foreword before any substantive claim; thesis never stated in first 3 slides
72 closing
IBM · 2016 · 20p
IBV Research Report
“A solid three-pillar research report with the right analytical skeleton and a real recommendations close, but it buries its headline stat, under-uses section dividers, and leans on topic-label titles — teach the pillar structure, not the opening or the titling.”
↓ Headline stat (36% revenue/efficiency lift from analytics-led innovation) is buried on p.5 instead of driving the cover or exec summary